The document provides a marketing proposal for "PolyU Sushi", a proposed sushi takeaway shop at Hong Kong Polytechnic University (PolyU). It outlines an analysis of the macro and micro environment, SWOT analysis, business objectives, target market of PolyU students, marketing mix including products/prices/place/promotion, implementation milestones, marketing budget, and marketing control plans. The proposal is intended to be presented to the tutorial class for HTM 2121 Tourism and Hospitality Marketing.
The document outlines a marketing plan for a new bakery called The Bread.Fast in Tsim Sha Tsui East, Hong Kong. It discusses target markets including tourists, students, and white collar workers. Marketing strategies include offering both Chinese and Western-style breads and pastries. Promotional activities include group deals, loyalty cards, and seasonal promotions. Implementation milestones, budgets, sales forecasts, and marketing controls are also presented. The plan aims to establish the bakery's brand and gain market share through innovative products and strategic promotions.
Samazama is a new Japanese restaurant opening at PolyU. It aims to provide high quality food options for students with variety and free selection of 30 food items. Samazama will be positioned as the first Japanese restaurant on campus, offering a wide variety of choices where customers can be involved in food preparation. Market trends show increasing student enrollment that will exacerbate overcrowding in existing campus cafeterias. Samazama aims to ease this problem while capitalizing on the popularity of Japanese cuisine among students.
Launching A Chinese Restaurant [Preetjot 67, Rochelle 5]preetjot
Mystic Bamboo is a proposed authentic Chinese and Thai restaurant in Pune, India targeting middle-class families. The restaurant aims to promote through new media like social networks to generate awareness and goodwill. It will have a trendy, relaxing design inspired by bamboo and Chinese culture, and offer promotions like cooking lessons and festivals to attract customers.
The document outlines a business plan for a proposed Malaysian music cafe called Joey&Co. The cafe aims to promote Malaysian culture through food and live performances. It will be located in the popular Publika area of Kuala Lumpur. The plan discusses the target market, competitors, and proposed marketing strategies including partnerships with Foodpanda and local radio stations. Financial projections estimate an initial investment of RM250,000 with profits expected within 2 years of opening.
The document outlines a business plan for a proposed Malaysian music cafe called Joey&Co. The cafe aims to promote Malaysian culture through food and live performances. It will be located in the popular Publika area of Kuala Lumpur. The plan discusses the target market, competitors, and proposed marketing strategies including partnerships with Foodpanda and local radio stations. Financial projections estimate an initial investment of RM250,000 with profits expected within 2 years of opening.
The purpose of this final semester ELP project for Avari Hotel is to identify the brand positioning of Avari Hotel, Karachi (Restaurants/Food and Beverages) in the leisure market and the Y- Generation. The project’s focus would also work upon increasing the footfall in Avari Hotel, Karachi in general and its restaurants in specific. Consumer research shall also be gathered for gaining valuable insights with regards to the brand and its current positioning in the mind of the consumer. Furthermore, a literature review shall be done as well in order to gather valuable secondary data in this area of research.
Business chairty-event-report-maniyo-150201113222-conversion-gate02mrstore01
The document provides an executive summary and details of a charity drive event organized by four students over five days. They raised funds through the sale of food and drinks like fishballs, muffins, hotdogs, and beverages. The event was located on a university campus. Key points:
- The group raised a total of RM4,170 including RM2,450 in sponsorships from three companies.
- Products were purchased from suppliers and sold at a markup to generate a profit.
- Marketing efforts included posters, direct selling, and free samples to promote sales.
- All profits were donated to Rumah Kanak-Kanak Impian, a home for underprivileged children.
The document provides an executive summary and details of a charity drive event organized by four students over five days. They set up a booth on campus to sell food and drinks, with all profits donated to Rumah Kanak-Kanak Impian, a home for underprivileged children. Products included fishballs, muffins, hotdogs, and drinks. The group received RM2400 in sponsorships from three companies. Through sales and sponsorships, they raised a total of RM4170 for the charity.
The document outlines a marketing plan for a new bakery called The Bread.Fast in Tsim Sha Tsui East, Hong Kong. It discusses target markets including tourists, students, and white collar workers. Marketing strategies include offering both Chinese and Western-style breads and pastries. Promotional activities include group deals, loyalty cards, and seasonal promotions. Implementation milestones, budgets, sales forecasts, and marketing controls are also presented. The plan aims to establish the bakery's brand and gain market share through innovative products and strategic promotions.
Samazama is a new Japanese restaurant opening at PolyU. It aims to provide high quality food options for students with variety and free selection of 30 food items. Samazama will be positioned as the first Japanese restaurant on campus, offering a wide variety of choices where customers can be involved in food preparation. Market trends show increasing student enrollment that will exacerbate overcrowding in existing campus cafeterias. Samazama aims to ease this problem while capitalizing on the popularity of Japanese cuisine among students.
Launching A Chinese Restaurant [Preetjot 67, Rochelle 5]preetjot
Mystic Bamboo is a proposed authentic Chinese and Thai restaurant in Pune, India targeting middle-class families. The restaurant aims to promote through new media like social networks to generate awareness and goodwill. It will have a trendy, relaxing design inspired by bamboo and Chinese culture, and offer promotions like cooking lessons and festivals to attract customers.
The document outlines a business plan for a proposed Malaysian music cafe called Joey&Co. The cafe aims to promote Malaysian culture through food and live performances. It will be located in the popular Publika area of Kuala Lumpur. The plan discusses the target market, competitors, and proposed marketing strategies including partnerships with Foodpanda and local radio stations. Financial projections estimate an initial investment of RM250,000 with profits expected within 2 years of opening.
The document outlines a business plan for a proposed Malaysian music cafe called Joey&Co. The cafe aims to promote Malaysian culture through food and live performances. It will be located in the popular Publika area of Kuala Lumpur. The plan discusses the target market, competitors, and proposed marketing strategies including partnerships with Foodpanda and local radio stations. Financial projections estimate an initial investment of RM250,000 with profits expected within 2 years of opening.
The purpose of this final semester ELP project for Avari Hotel is to identify the brand positioning of Avari Hotel, Karachi (Restaurants/Food and Beverages) in the leisure market and the Y- Generation. The project’s focus would also work upon increasing the footfall in Avari Hotel, Karachi in general and its restaurants in specific. Consumer research shall also be gathered for gaining valuable insights with regards to the brand and its current positioning in the mind of the consumer. Furthermore, a literature review shall be done as well in order to gather valuable secondary data in this area of research.
Business chairty-event-report-maniyo-150201113222-conversion-gate02mrstore01
The document provides an executive summary and details of a charity drive event organized by four students over five days. They raised funds through the sale of food and drinks like fishballs, muffins, hotdogs, and beverages. The event was located on a university campus. Key points:
- The group raised a total of RM4,170 including RM2,450 in sponsorships from three companies.
- Products were purchased from suppliers and sold at a markup to generate a profit.
- Marketing efforts included posters, direct selling, and free samples to promote sales.
- All profits were donated to Rumah Kanak-Kanak Impian, a home for underprivileged children.
The document provides an executive summary and details of a charity drive event organized by four students over five days. They set up a booth on campus to sell food and drinks, with all profits donated to Rumah Kanak-Kanak Impian, a home for underprivileged children. Products included fishballs, muffins, hotdogs, and drinks. The group received RM2400 in sponsorships from three companies. Through sales and sponsorships, they raised a total of RM4170 for the charity.
Business chairty event report (repaired)suzzanekan
The group organized a 5-day charity drive event on their university campus to raise funds for Rumah Kanak-Kanak Impian, a home for underprivileged children. They sold fishball muffins, hotdogs, and drinks, which were sourced from local suppliers and bakeries. The event was supported through sponsorships totaling RM2400. A total profit of RM4170 was raised through sales and donations. Marketing techniques included creating colorful posters and directly selling to students and staff around campus. All funds raised were donated to the charity to support the children's education and living needs.
The document outlines a business plan for La Ocean, a seafood restaurant to be opened in Islamabad, Pakistan. The plan details the scope, objectives, mission, menu, SWOT analysis, marketing strategy, product forecasts, controls, opening hours, and conclusion. The restaurant aims to become a successful seafood restaurant known for its variety of seafood and pleasing atmosphere, earn a profit within 3 years, and be one of the best restaurants in Islamabad.
The document outlines a business plan for La Ocean, a seafood restaurant to be opened in Islamabad, Pakistan. The plan details the scope, objectives, mission, menu, SWOT analysis, marketing strategy, product forecasts, controls, opening hours, and conclusion. The restaurant aims to become a successful seafood restaurant known for its variety of seafood and pleasing atmosphere, earn a profit within 3 years, and be one of the best restaurants in Islamabad.
This document outlines a business development plan for a drive-through and mobile food business in Kathmandu, Nepal. The plan proposes establishing a food truck and drive-through takeaway business to meet the needs of busy people. It will be located in Maitighar Mandala, opposite Xavier's College, and will occupy an area of 8,000 square feet. The concept involves a drive-through, customer walk-in self-service, and delivery options. The plan provides details on operations, marketing strategy, SWOT analysis, projected revenues, and keys to success.
1) The document proposes opening a new Japanese restaurant called Samazama at PolyU to provide students with variety of Japanese food options.
2) Key strategies include providing high food quality, convenience through self-serve style, and competitive pricing between $26-30 per meal.
3) Promotion plans include advance announcements, a pre-opening tasting event, distributing coupons, and displaying food samples to attract customers.
4) Controls will be established for quality, operations, profitability, and marketing effectiveness to ensure the restaurant's strong survival and profitability.
1) The document proposes opening a beachside restaurant in Chennai to take advantage of the lack of hygienic food options and attractions at the beaches. It would have beach views, hygienic snacks, and activities for kids.
2) Market analysis shows Indian consumers have more disposable income and prefer eating out. Beachgoers want cleanliness and are willing to pay over Rs. 1000 for good food and maintenance at the beach.
3) Financial projections estimate startup costs of over Rs. 16 lakh for construction, staff salaries, equipment, and materials. Monthly costs are estimated at over Rs. 90,000 with revenue targets of Rs. 25,000 per day.
Team Horton's presentation proposes expanding Cactus Club Cafe into Japan. They analyze the market opportunity in Japan and recommend an expansion strategy. Key points include:
- Japan has a strong economy and consuming power, though an aging population, making it an attractive market.
- The proposal recommends opening a location in the busy Roppongi district of Tokyo, with a menu featuring Japanese and seafood items alongside Cactus Club staples.
- An ethnocentric then polycentric staffing approach is suggested to maintain culture while avoiding misunderstandings.
- An aggressive timeline is proposed, starting discussions in late 2016 and aiming for a June 2017 grand opening.
Team Horton's presentation proposes expanding Cactus Club Cafe into Japan. They analyze the market opportunity in Japan and recommend an expansion strategy. Key points include:
- Japan has a strong economy and consuming power, making it an attractive market.
- The proposal recommends opening a location in Roppongi, Tokyo and adapting the menu and design for Japanese customers.
- An ethnocentric then polycentric staffing approach is suggested to balance corporate culture with local needs.
- A timeline is proposed starting with discussions in late 2016, renovations in early 2017, training and marketing leading to a grand opening in summer 2017.
FISHOP plans to operate a food truck in Manhattan serving fresh fish dumplings to health-conscious millennials. The business aims to be the first food truck offering seafood products at an affordable price point. The 3-year financial projections estimate growing revenues from food truck sales, frozen dumpling sales, and catering to eventually become profitable by the 5th month of the third year.
This document provides details about a charity event organized by a student group to raise funds for Taiwan Buddhist Tzu Chi Foundation Malaysia. The group sold steamed foods like fish balls, sausages, and sweet corn from their booth over 4 days. They analyzed competition from other student groups' booths. Products were sourced from sponsors and sold in cups and packages for affordable prices. Through social media promotion and face-to-face communication, the group raised a total profit of RM2567.38 to donate to the charity.
This document provides details of a charity event organized by a group of students to raise funds for flood victims in East Malaysia. The group will sell various food products such as mashed potatoes, fried rice, sushi, and cakes. They analyzed potential customers at Taylor's University and a local church, and set prices for each product based on costs. The group aims to donate a minimum of RM2500 to charity by selling 30 units per day of various products over four days on campus and two days at the church. They created packaging for easy consumption and transportation of the food.
The business plan proposes opening a restaurant called "Khai" in Chittagong to offer a variety of local and international fast food options with the goals of customer satisfaction and establishing a successful local brand. The plan provides details on the restaurant's operations, menu, marketing strategy, management structure, and financial projections to guide the launch and initial years of the business.
The document provides an analysis of the seaweed snack market and Tao Kae Noi brand in Thailand. Some key points:
- The seaweed snack market in Thailand is valued at 12 billion baht, with the largest segments being potato chips, other chips, and seaweed snacks.
- Tao Kae Noi is the market leader in seaweed snacks. It has a wide product range and distribution channels. However, it faces competition from substitutes and new entrants.
- The document analyzes Tao Kae Noi's marketing strategies and provides recommendations to maintain its brand image, aim at new customer segments, and leverage social media, while focusing investment on leading products and divest
This document presents a business plan for a sandwich shop called Sandwich World. It outlines the menu, which will include various types of sandwiches and beverages. It discusses the vision, objectives, target customers, and competitive advantages of the shop. Financial projections include sales forecasts, equipment costs, profit/loss calculations, and cash flow statements. The shop is projected to reach profitability within two years and have a 24% return on investment.
Chick & Co. offers a variety of chicken dishes and aims to be a top food service provider in Myanmar. Its secret recipes and family-friendly options have made it popular. The marketing plan discusses segmenting customers by age and income, targeting young people and middle-income groups. It analyzes competitors KFC and Lotteria and conducts a SWOT analysis. The plan outlines the marketing mix of product, price, place, promotion, people, process, and physical evidence to position Chick & Co. as a leader in the fried chicken market.
The document provides details about a business plan for a proposed Malaysian music cafe. It includes sections on background, location, products/services, market analysis, competitors, trends, strengths/weaknesses, marketing strategies, management structure, workforce, startup costs, ongoing expenses, sales forecasts, and financial projections. The cafe aims to promote Malaysian culture through food and live performances in a relaxing environment. It plans to attract customers from nearby offices and students by providing quality local cuisine and a platform for new artists.
The document provides details about a business plan for a proposed Malaysian music cafe. It includes sections on background, location, products/services, market analysis, competitors, trends, strengths/weaknesses, marketing strategies, management structure, workforce, startup costs, ongoing expenses, sales forecasts, and financial projections. The cafe aims to promote Malaysian culture through food and live performances in a relaxing environment. It plans to attract customers from nearby offices and students by providing quality local cuisine and a platform for new artists.
The document discusses opening a Go Temaki restaurant franchise in London. It summarizes the Japanese cuisine offered, highlights the combination of tradition and innovation, and emphasizes quality dishes at fair prices. It also outlines the target consumer market in London, and describes the franchise opportunity, including support services, requirements, and terms.
Total quality management of fast food business presentationalaminmasum1
This document discusses the key elements of a quality management system for a fast food business. It outlines steps like analyzing customer requirements, preparing bids and orders, manufacturing design and planning, purchasing and receiving, production, shipping and delivery, and collecting customer feedback. The presentation provides examples of how each step would work, such as conducting market research, ensuring food safety standards are met, implementing online and visual ordering systems, and using feedback to improve operations and customer satisfaction. In conclusion, it emphasizes using a quality function deployment approach to align business needs with customer demands.
This document provides a marketing research report on Les Amis Restaurant. It includes secondary research on food trends and 22 customer interviews. The primary problems identified were low awareness of the "Culture Special", menu clarity, interest in Lebanese seafood, and building customer loyalty. Research objectives included understanding how to improve the menu, opinions on the "Culture Special", strengths of Les Amis, dish sizes and prices, and how to strengthen the customer experience. Customer interviews provided insights into menu preferences and suggestions. The research methodology included secondary research, interviews, a focus group and surveys to identify significant findings and recommendations for Les Amis Restaurant.
[To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
This presentation is a curated compilation of PowerPoint diagrams and templates designed to illustrate 20 different digital transformation frameworks and models. These frameworks are based on recent industry trends and best practices, ensuring that the content remains relevant and up-to-date.
Key highlights include Microsoft's Digital Transformation Framework, which focuses on driving innovation and efficiency, and McKinsey's Ten Guiding Principles, which provide strategic insights for successful digital transformation. Additionally, Forrester's framework emphasizes enhancing customer experiences and modernizing IT infrastructure, while IDC's MaturityScape helps assess and develop organizational digital maturity. MIT's framework explores cutting-edge strategies for achieving digital success.
These materials are perfect for enhancing your business or classroom presentations, offering visual aids to supplement your insights. Please note that while comprehensive, these slides are intended as supplementary resources and may not be complete for standalone instructional purposes.
Frameworks/Models included:
Microsoft’s Digital Transformation Framework
McKinsey’s Ten Guiding Principles of Digital Transformation
Forrester’s Digital Transformation Framework
IDC’s Digital Transformation MaturityScape
MIT’s Digital Transformation Framework
Gartner’s Digital Transformation Framework
Accenture’s Digital Strategy & Enterprise Frameworks
Deloitte’s Digital Industrial Transformation Framework
Capgemini’s Digital Transformation Framework
PwC’s Digital Transformation Framework
Cisco’s Digital Transformation Framework
Cognizant’s Digital Transformation Framework
DXC Technology’s Digital Transformation Framework
The BCG Strategy Palette
McKinsey’s Digital Transformation Framework
Digital Transformation Compass
Four Levels of Digital Maturity
Design Thinking Framework
Business Model Canvas
Customer Journey Map
Easily Verify Compliance and Security with Binance KYCAny kyc Account
Use our simple KYC verification guide to make sure your Binance account is safe and compliant. Discover the fundamentals, appreciate the significance of KYC, and trade on one of the biggest cryptocurrency exchanges with confidence.
More Related Content
Similar to HTM2121 Hospitality and tourism marketing project - PolyU Sushi (MON 1230-130)
Business chairty event report (repaired)suzzanekan
The group organized a 5-day charity drive event on their university campus to raise funds for Rumah Kanak-Kanak Impian, a home for underprivileged children. They sold fishball muffins, hotdogs, and drinks, which were sourced from local suppliers and bakeries. The event was supported through sponsorships totaling RM2400. A total profit of RM4170 was raised through sales and donations. Marketing techniques included creating colorful posters and directly selling to students and staff around campus. All funds raised were donated to the charity to support the children's education and living needs.
The document outlines a business plan for La Ocean, a seafood restaurant to be opened in Islamabad, Pakistan. The plan details the scope, objectives, mission, menu, SWOT analysis, marketing strategy, product forecasts, controls, opening hours, and conclusion. The restaurant aims to become a successful seafood restaurant known for its variety of seafood and pleasing atmosphere, earn a profit within 3 years, and be one of the best restaurants in Islamabad.
The document outlines a business plan for La Ocean, a seafood restaurant to be opened in Islamabad, Pakistan. The plan details the scope, objectives, mission, menu, SWOT analysis, marketing strategy, product forecasts, controls, opening hours, and conclusion. The restaurant aims to become a successful seafood restaurant known for its variety of seafood and pleasing atmosphere, earn a profit within 3 years, and be one of the best restaurants in Islamabad.
This document outlines a business development plan for a drive-through and mobile food business in Kathmandu, Nepal. The plan proposes establishing a food truck and drive-through takeaway business to meet the needs of busy people. It will be located in Maitighar Mandala, opposite Xavier's College, and will occupy an area of 8,000 square feet. The concept involves a drive-through, customer walk-in self-service, and delivery options. The plan provides details on operations, marketing strategy, SWOT analysis, projected revenues, and keys to success.
1) The document proposes opening a new Japanese restaurant called Samazama at PolyU to provide students with variety of Japanese food options.
2) Key strategies include providing high food quality, convenience through self-serve style, and competitive pricing between $26-30 per meal.
3) Promotion plans include advance announcements, a pre-opening tasting event, distributing coupons, and displaying food samples to attract customers.
4) Controls will be established for quality, operations, profitability, and marketing effectiveness to ensure the restaurant's strong survival and profitability.
1) The document proposes opening a beachside restaurant in Chennai to take advantage of the lack of hygienic food options and attractions at the beaches. It would have beach views, hygienic snacks, and activities for kids.
2) Market analysis shows Indian consumers have more disposable income and prefer eating out. Beachgoers want cleanliness and are willing to pay over Rs. 1000 for good food and maintenance at the beach.
3) Financial projections estimate startup costs of over Rs. 16 lakh for construction, staff salaries, equipment, and materials. Monthly costs are estimated at over Rs. 90,000 with revenue targets of Rs. 25,000 per day.
Team Horton's presentation proposes expanding Cactus Club Cafe into Japan. They analyze the market opportunity in Japan and recommend an expansion strategy. Key points include:
- Japan has a strong economy and consuming power, though an aging population, making it an attractive market.
- The proposal recommends opening a location in the busy Roppongi district of Tokyo, with a menu featuring Japanese and seafood items alongside Cactus Club staples.
- An ethnocentric then polycentric staffing approach is suggested to maintain culture while avoiding misunderstandings.
- An aggressive timeline is proposed, starting discussions in late 2016 and aiming for a June 2017 grand opening.
Team Horton's presentation proposes expanding Cactus Club Cafe into Japan. They analyze the market opportunity in Japan and recommend an expansion strategy. Key points include:
- Japan has a strong economy and consuming power, making it an attractive market.
- The proposal recommends opening a location in Roppongi, Tokyo and adapting the menu and design for Japanese customers.
- An ethnocentric then polycentric staffing approach is suggested to balance corporate culture with local needs.
- A timeline is proposed starting with discussions in late 2016, renovations in early 2017, training and marketing leading to a grand opening in summer 2017.
FISHOP plans to operate a food truck in Manhattan serving fresh fish dumplings to health-conscious millennials. The business aims to be the first food truck offering seafood products at an affordable price point. The 3-year financial projections estimate growing revenues from food truck sales, frozen dumpling sales, and catering to eventually become profitable by the 5th month of the third year.
This document provides details about a charity event organized by a student group to raise funds for Taiwan Buddhist Tzu Chi Foundation Malaysia. The group sold steamed foods like fish balls, sausages, and sweet corn from their booth over 4 days. They analyzed competition from other student groups' booths. Products were sourced from sponsors and sold in cups and packages for affordable prices. Through social media promotion and face-to-face communication, the group raised a total profit of RM2567.38 to donate to the charity.
This document provides details of a charity event organized by a group of students to raise funds for flood victims in East Malaysia. The group will sell various food products such as mashed potatoes, fried rice, sushi, and cakes. They analyzed potential customers at Taylor's University and a local church, and set prices for each product based on costs. The group aims to donate a minimum of RM2500 to charity by selling 30 units per day of various products over four days on campus and two days at the church. They created packaging for easy consumption and transportation of the food.
The business plan proposes opening a restaurant called "Khai" in Chittagong to offer a variety of local and international fast food options with the goals of customer satisfaction and establishing a successful local brand. The plan provides details on the restaurant's operations, menu, marketing strategy, management structure, and financial projections to guide the launch and initial years of the business.
The document provides an analysis of the seaweed snack market and Tao Kae Noi brand in Thailand. Some key points:
- The seaweed snack market in Thailand is valued at 12 billion baht, with the largest segments being potato chips, other chips, and seaweed snacks.
- Tao Kae Noi is the market leader in seaweed snacks. It has a wide product range and distribution channels. However, it faces competition from substitutes and new entrants.
- The document analyzes Tao Kae Noi's marketing strategies and provides recommendations to maintain its brand image, aim at new customer segments, and leverage social media, while focusing investment on leading products and divest
This document presents a business plan for a sandwich shop called Sandwich World. It outlines the menu, which will include various types of sandwiches and beverages. It discusses the vision, objectives, target customers, and competitive advantages of the shop. Financial projections include sales forecasts, equipment costs, profit/loss calculations, and cash flow statements. The shop is projected to reach profitability within two years and have a 24% return on investment.
Chick & Co. offers a variety of chicken dishes and aims to be a top food service provider in Myanmar. Its secret recipes and family-friendly options have made it popular. The marketing plan discusses segmenting customers by age and income, targeting young people and middle-income groups. It analyzes competitors KFC and Lotteria and conducts a SWOT analysis. The plan outlines the marketing mix of product, price, place, promotion, people, process, and physical evidence to position Chick & Co. as a leader in the fried chicken market.
The document provides details about a business plan for a proposed Malaysian music cafe. It includes sections on background, location, products/services, market analysis, competitors, trends, strengths/weaknesses, marketing strategies, management structure, workforce, startup costs, ongoing expenses, sales forecasts, and financial projections. The cafe aims to promote Malaysian culture through food and live performances in a relaxing environment. It plans to attract customers from nearby offices and students by providing quality local cuisine and a platform for new artists.
The document provides details about a business plan for a proposed Malaysian music cafe. It includes sections on background, location, products/services, market analysis, competitors, trends, strengths/weaknesses, marketing strategies, management structure, workforce, startup costs, ongoing expenses, sales forecasts, and financial projections. The cafe aims to promote Malaysian culture through food and live performances in a relaxing environment. It plans to attract customers from nearby offices and students by providing quality local cuisine and a platform for new artists.
The document discusses opening a Go Temaki restaurant franchise in London. It summarizes the Japanese cuisine offered, highlights the combination of tradition and innovation, and emphasizes quality dishes at fair prices. It also outlines the target consumer market in London, and describes the franchise opportunity, including support services, requirements, and terms.
Total quality management of fast food business presentationalaminmasum1
This document discusses the key elements of a quality management system for a fast food business. It outlines steps like analyzing customer requirements, preparing bids and orders, manufacturing design and planning, purchasing and receiving, production, shipping and delivery, and collecting customer feedback. The presentation provides examples of how each step would work, such as conducting market research, ensuring food safety standards are met, implementing online and visual ordering systems, and using feedback to improve operations and customer satisfaction. In conclusion, it emphasizes using a quality function deployment approach to align business needs with customer demands.
This document provides a marketing research report on Les Amis Restaurant. It includes secondary research on food trends and 22 customer interviews. The primary problems identified were low awareness of the "Culture Special", menu clarity, interest in Lebanese seafood, and building customer loyalty. Research objectives included understanding how to improve the menu, opinions on the "Culture Special", strengths of Les Amis, dish sizes and prices, and how to strengthen the customer experience. Customer interviews provided insights into menu preferences and suggestions. The research methodology included secondary research, interviews, a focus group and surveys to identify significant findings and recommendations for Les Amis Restaurant.
Similar to HTM2121 Hospitality and tourism marketing project - PolyU Sushi (MON 1230-130) (20)
[To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
This presentation is a curated compilation of PowerPoint diagrams and templates designed to illustrate 20 different digital transformation frameworks and models. These frameworks are based on recent industry trends and best practices, ensuring that the content remains relevant and up-to-date.
Key highlights include Microsoft's Digital Transformation Framework, which focuses on driving innovation and efficiency, and McKinsey's Ten Guiding Principles, which provide strategic insights for successful digital transformation. Additionally, Forrester's framework emphasizes enhancing customer experiences and modernizing IT infrastructure, while IDC's MaturityScape helps assess and develop organizational digital maturity. MIT's framework explores cutting-edge strategies for achieving digital success.
These materials are perfect for enhancing your business or classroom presentations, offering visual aids to supplement your insights. Please note that while comprehensive, these slides are intended as supplementary resources and may not be complete for standalone instructional purposes.
Frameworks/Models included:
Microsoft’s Digital Transformation Framework
McKinsey’s Ten Guiding Principles of Digital Transformation
Forrester’s Digital Transformation Framework
IDC’s Digital Transformation MaturityScape
MIT’s Digital Transformation Framework
Gartner’s Digital Transformation Framework
Accenture’s Digital Strategy & Enterprise Frameworks
Deloitte’s Digital Industrial Transformation Framework
Capgemini’s Digital Transformation Framework
PwC’s Digital Transformation Framework
Cisco’s Digital Transformation Framework
Cognizant’s Digital Transformation Framework
DXC Technology’s Digital Transformation Framework
The BCG Strategy Palette
McKinsey’s Digital Transformation Framework
Digital Transformation Compass
Four Levels of Digital Maturity
Design Thinking Framework
Business Model Canvas
Customer Journey Map
Easily Verify Compliance and Security with Binance KYCAny kyc Account
Use our simple KYC verification guide to make sure your Binance account is safe and compliant. Discover the fundamentals, appreciate the significance of KYC, and trade on one of the biggest cryptocurrency exchanges with confidence.
Anny Serafina Love - Letter of Recommendation by Kellen Harkins, MS.AnnySerafinaLove
This letter, written by Kellen Harkins, Course Director at Full Sail University, commends Anny Love's exemplary performance in the Video Sharing Platforms class. It highlights her dedication, willingness to challenge herself, and exceptional skills in production, editing, and marketing across various video platforms like YouTube, TikTok, and Instagram.
[To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
This PowerPoint compilation offers a comprehensive overview of 20 leading innovation management frameworks and methodologies, selected for their broad applicability across various industries and organizational contexts. These frameworks are valuable resources for a wide range of users, including business professionals, educators, and consultants.
Each framework is presented with visually engaging diagrams and templates, ensuring the content is both informative and appealing. While this compilation is thorough, please note that the slides are intended as supplementary resources and may not be sufficient for standalone instructional purposes.
This compilation is ideal for anyone looking to enhance their understanding of innovation management and drive meaningful change within their organization. Whether you aim to improve product development processes, enhance customer experiences, or drive digital transformation, these frameworks offer valuable insights and tools to help you achieve your goals.
INCLUDED FRAMEWORKS/MODELS:
1. Stanford’s Design Thinking
2. IDEO’s Human-Centered Design
3. Strategyzer’s Business Model Innovation
4. Lean Startup Methodology
5. Agile Innovation Framework
6. Doblin’s Ten Types of Innovation
7. McKinsey’s Three Horizons of Growth
8. Customer Journey Map
9. Christensen’s Disruptive Innovation Theory
10. Blue Ocean Strategy
11. Strategyn’s Jobs-To-Be-Done (JTBD) Framework with Job Map
12. Design Sprint Framework
13. The Double Diamond
14. Lean Six Sigma DMAIC
15. TRIZ Problem-Solving Framework
16. Edward de Bono’s Six Thinking Hats
17. Stage-Gate Model
18. Toyota’s Six Steps of Kaizen
19. Microsoft’s Digital Transformation Framework
20. Design for Six Sigma (DFSS)
To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations
Top mailing list providers in the USA.pptxJeremyPeirce1
Discover the top mailing list providers in the USA, offering targeted lists, segmentation, and analytics to optimize your marketing campaigns and drive engagement.
Understanding User Needs and Satisfying ThemAggregage
https://www.productmanagementtoday.com/frs/26903918/understanding-user-needs-and-satisfying-them
We know we want to create products which our customers find to be valuable. Whether we label it as customer-centric or product-led depends on how long we've been doing product management. There are three challenges we face when doing this. The obvious challenge is figuring out what our users need; the non-obvious challenges are in creating a shared understanding of those needs and in sensing if what we're doing is meeting those needs.
In this webinar, we won't focus on the research methods for discovering user-needs. We will focus on synthesis of the needs we discover, communication and alignment tools, and how we operationalize addressing those needs.
Industry expert Scott Sehlhorst will:
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The Strategy Implementation System offers a structured approach to translating stakeholder needs into actionable strategies using high-level and low-level scorecards. It involves stakeholder analysis, strategy decomposition, adoption of strategic frameworks like Balanced Scorecard or OKR, and alignment of goals, initiatives, and KPIs.
Key Components:
- Stakeholder Analysis
- Strategy Decomposition
- Adoption of Business Frameworks
- Goal Setting
- Initiatives and Action Plans
- KPIs and Performance Metrics
- Learning and Adaptation
- Alignment and Cascading of Scorecards
Benefits:
- Systematic strategy formulation and execution.
- Framework flexibility and automation.
- Enhanced alignment and strategic focus across the organization.
5. Demographic
PolyU students, teachers, officers and visitors
Opportunities
• New education scheme will increase the number of students
• Increase basic traffic flow in main campus
Threat
• The characteristic of teenagers are like
freshness and change their interest easily
6. Political
Opportunities
• Support (subside) from government
• Employ highly educated sales person in order to face different
people
Threat
• Political issue may cause increase of operation
expenditure e.g., minimum wage
• Time consuming of getting licensing from different
government departments e.g. Food and Environmental
Hygiene Department, fire inspection and regulations
7. Economic
Opportunities
• Increase in income (minimum
wage) and higher purchasing
power, willing to spend more
Threat
• Global inflation, increase of
operation cost e.g. higher
salary cost, cost in F&B,
increase equipment
maintenance cost
8. Social-Culture
Opportunities
• The trend of healthy lifestyle
• Little time to have lunch, fast sushi
food is favorable choice
Threat
• Students’ favors and attitude change
quickly
15. Business Objective
• To achieve the profit of 10% in the
first 12 months of operation
• To experience-increasing number of
customers and loyalty customers
• To become a recognizable healthy
food and successful small takeaway
outlet within PolyU campus
16. Target Market
PolyU Students
Why we choose PolyU students?
• Over 30,000 students
• Daily traffic flow
• No sushi shops before (new and
fresh for students)
• Over 80% of students are welcome
to have a sushi shop high
position in their mind
• Providing a quick, healthy, easy
food with reasonable price $3 per
one
18. Product and Price
• Maximize quantity strategy
Increase the competition
• Low pricing strategy
Attract more people buying our product
The more they buy
Seeks to maximize the number of units sold
or the number of customers served
Reduce long term cost
19. Product and Price
Four groups of product offered in our shop
Sushi, Sashimi, Package box and Soft drink
Hong Kong people love salmon
Diversify food fulfill different people needs
Sushi groups: Sashimi:
23 kinds of sushi ($3-$5) Four different types ($25-$35)
Package box : Soft drink:
Four different types($30-$40) Four kinds of drinks ($5-$10)
20. Menu
Cooked Burning
Salmon Tuna Sweet shrimp
shrimp salmon belly
Kabayaki On behalf of Hanamaki
Clams Octopus
Sushi: stand fish Martin sushi
$3 - $5 Salmon Mustard Crab meat
Crab Roe Tuna fish salad
seed octopus salad
Jade sub-
Corn China Spicy Conch Eel
burning
salad Salad
Sashimi: Salmon Clams Vertical Sweet shrimp
$25 - $35 sashimi sashimi sashimi sashimi
Cooked
Salmon Diversified
Package box: 太卷什燴 diversify
package package box
$30 -$40 餐盒 package box
box 什錦生餐盒
什錦熟餐盒
Drink:
Coke Sprite Lemon tea Marbles soda
$5 - $10
21. Place
• Provides take away service
• Approximately about 200 sq. metres
• Best location within the Hong Kong Polytechnic University:
Between M and N core
• The followings are the reasons:
– Centre point in the University
Most of the students must pass
through M and N core every day
Benefit from the large traffic flow
22. – Next to the student’s computer centre
Project assessments need to assess internet , students usually go
to M core to discuss their projects, printing notes for their lectures
Greater chance for students to buying our food
– Opening area and some tables and seats nearby, students can eat
their sushi at these places
A new open area in front of the N core, a new and large plasma
television, many staircases for people to leisure and sitting, a
transparent cover was built on top
23. Café lawn = Threat ??
• People may consider it may be a threat to the “PolyU
Sushi”
• We do not conceive it is a competition
– Sell different kinds of food
“Café lawn” mainly sells western food, like
sandwiches, muffin and coffee
“PolyU Sushi” mainly sells Japanese food, like
sushi and ramen
– Having another restaurant nearby, form a small
type of food court
Attract more students to come and consume our
products
24. Promotion
“PolyU Sushi” has the following promotional strategies:
• PolyU Privilege – Students, staffs of PolyU upon showing
identification card, purchase with 10%off discount.
• PolyU Sushi’s loyalty –Stamp collection scheme. Purchased over
$30, we will give u a stamp. After collecting 15 stamps, you will be
rewarded with a free soft drink and three pieces of sushi.
• Rice and Drink Combo – If you buy a box of rice, you only need to
add $3 to buy any kind of drinks.
• Very Important People of PolyU Sushi – To be the Very Important
People of PolyU Sushi, you only need to register through our
website www.polyusushi.com.hk. After becoming our members,
you will receive some coupons and the latest news of “PolyU
Sushi”. On the VIP’s birthday, VIP will receive a little birthday’s
surprise.
25. Promotional Methods
• Advertising
– Posters
– Open a “Facebook page”
– Hand out some leaflets that include a discount coupon
– Mailing method by sending email to our VIPs
• Strategic Alliance Program
– With the Hong Kong Polytechnic University Students’ Union
(HKPUSU)
– Members of the HKPUSU can enjoy a promotion
( buy ten pieces sushi and get one piece free)
• Theme Promotion
– Decorate our shop and introduce limited item on Japanese
festivals
– Organize a booth in International Gala to display the culture
of Japan Make some Japanese food for our guests to taste
27. Implementation Milestones
• ‘PolyU Sushi’ shop will be opened on 1/9/2012
• Below table showing our plan in achieving the
strategy for the first operating year
(1/9/2012 – 31/8/2013)
28. Who is
Milestones Start Date End Date Budget How to evaluate?
responsible?
Posters and ‘Facebook’
page:
Throughout the year Sales Revenue will be
Advertising Leaflets: $1000 Boss increased or decreased after
The whole first open the hanging of leaflets
month (9/2012)
Compare business between
$ 18,315
Senior Manager the number of PolyU
Polyu Privilege Throughout the year (0.3% of the
customers and outside
total sales)
customers
$ 3552 (0.1% Compare the total sales
Strategic alliance
1/3/2013 31/8/2013 of the total Senior Manager revenue and the one related
program
sales) with using the HKPUSU’s card
‘Polyu Sushi’s Loyalty’ Compare the sales revenue
1/9/2012 28/2/2013
collecting stamp $5000 Junior Manager whether increase or not after
program launching
‘Very Important Count the number of coupons
People of Polyu Sushi’ Throughout the year $600 Full time staff used and the total number of
membership program registered members
International Gala: On the gala, interview the
1/3/2013 (Friday) students and ask their opinion;
Shop’s theme Decoration: having a comment’s broad in
Theme Promotion Throughout the year $2000 All the staffs
our shop, customers can feel
free to leave their comment
about our shop and decoration
30. Sales Forecast
Working Hours Total sales per month (Normal month):
(500+12,600+5,400)X30days=$555,000
Morning: 10:00 - 12:00
Peak time:
10 person X $25 X 2hrs = $500 $555,000 X 120% = $666,000
Afternoon: 12:01 - 18:00 Normal time:
60 person X $35 X 6hrs = $12,600 $555,000
Low season time:
Night: 18:01 - 21:00 $555,000 X 40% = 222,000
40 person X $45 X 3hrs = $5,400
20% PolyU staffs, 80% PolyU students
31. High Season: March, April, November and December
Mid-term and Examination time for PolyU students
Significant longer time for revisions
More likely to spend on dinning
Normal Business: February, May, June and October
Low Season: January, August and September
New semester just start or school holidays
Sales are estimated to be drop dramatically
35. Marketing control
Internal External
• Sales analysis • Feedback from customers’
(Every month) satisfaction surveys
• Expense control (Around 6 months)
(Every month) • Market share analysis
• Profitability analysis (Every year)
(Every month) • Activities of competitors to
• Quality controls aspects of our plan
(Everyday) (Any time )
36. Conclusion
Our Group think that by adopting the following:
• Choosing the right location
• Targeting the right market with the right products
• Implementation of different marketing strategies and theme promotions to
successful target this market segment in order to achieve the objectives of 10%
within 12-months of operation
PolyU Sushi can be SUCCESS!!