HTK is a UK-based organization specializing in personalized loyalty solutions across various sectors including telco, retail, healthcare, and insurance. The company focuses on automatic micro-segmentation and multi-channel interactions, integrating real-time data delivery with a cloud platform. It offers customer support, analytics, and reporting capabilities, with ongoing development for predictive analytics and enhanced data reporting features.

1. | htk.co.uk
Mar 2017
Jonathan Hopper CTO Julie Kenny Head of BI

2. • Personalised Loyalty
• automatic micro-segmentation
• targeting of activities, offers and rewards
• based on any Customer activity, engagement, value and loyalty
• All channel interactions including app push and voice
• Multi-tenant Cloud platform
We are a UK based organisation with Loyalty customers in
US and Europe, in the following sectors:
- Telco
- Retail
- Health Care
- Insurance

5. • Need to integrate security and look and feel
• Handling multi-tenancy
• Data exchange with customers
• Delivery of real-time data
• Large amount of data in variety of DBMS

6. • End users in Horizon – summary and detail
• Higher level managers – regular updates
• HTK Client Services - onboarding
• Customer IT systems – share data, batch or real-time
• Internal consumers – results to OLTP
• HTK Operations – Business alerts

13. • Pentaho Support and Consultancy
• Use of standard product features
• Connecting to new data sources
• Help and updates on known issues
• Xpand-IT
• Customising security
• Custom components in CDF (e.g. menu navigator)
• Installation and upgrade assistance
• HTK Branding

14. • Existing customers
• Insight
• Reporting at multiple levels
• Flexibility
• Sales and Marketing
• Analytics essential to demonstrate value of platform
• Product Development
• Standard , extendable processes

15. • Event driven system
• Primary Data Warehouse in AWS Redshift
• Providing Self Service reporting through cubes
• Secure data export method via AWS S3 & SFTP
• Still looking to do more:
• Integrated Predictive analytics
• More cubes
• Use of Pentaho Interactive Reporting

16. • Jonathan.hopper@htk.co.uk
• Julie.kenny@htk.co.uk