The document discusses media and its importance as a tool for communication. It provides tips for effectively using and working with media, including writing for publications, using radio/TV, and social media. It emphasizes building relationships with local media sources, understanding both sides of issues, maintaining ethics and professionalism, and being prepared to discuss controversial topics.

1. Agriculture
Media
Training
High Plains Underground
Water Conservation District

2. What is the Media?
•Media is a way to communicate
information from person to person
• The Bill of Rights includes: a free press
and freedom of speech
•Why is that important?

3. What is Media?
• Written publications
• Radio
• TV/News
• Social Media

4. Avoiding Stereotypes
- Dress appropriately
- Speak
clearly/correctly
- Avoid radical
statements

5. On the Outside
Using the Media as a Tool
Rebecca,
Hope you are doing great! Just wanted to
invite you to our TAWC Field Day on
August 14 out at the Unity Center in
Muncy (half way between Lockney and
Floydada). Details with agenda will soon
be posted on our website www.tawc.us.
Let me know if you have any questions.

6. On the Outside
Using the Media as a Tool
• Contact local sources
• myfoxlubbock.com
• lubbockonline.com
• everythinglubbock.com
• kcbd.com

7. On the Outside
Using the Media as a Tool
• Stay up to date with media pages and
relevant organizations
• http://www.texasfarmbureau.org/
• http://www.plainscotton.org/
• http://lubbock.tamu.edu/
• http://www.depts.ttu.edu/agriculturalscienc
es/

8. Working in the Media
• Always remember there are three sides
to every story : side 1, side 2, and the
truth
•Most important things are ethics and
professionalism

9. Social Media

10. Do’s and Don’ts of Social
Media
•DO…
•Update daily
• Promote upcoming events
• Personalize it - put a face to a name
DON’T…
• Be inappropriate - no profanity,
"Grandma" rule
•Use proper grammar
• Know your subject - do some research

11. Silence
•Often more harmful than helpful
•Don't think your silence will kill
story
•Give reporter explanation

12. Controversial Topics
• Explain your group's stance
• Let reporter know if you aren't proper
contact
•Understand laws, both your privacy and
public's right to know if
public/government agency involved.

13. Build Relationships
•Get to know people in related fields
(both meaning of fields applicable)
• Know the big players in local media
• See how your role is handled in other
towns, regions and states.

14. The Ball Is In Your Court

15. Questions???