HPIRR HYAENAMULTIDISCIPLINARY VOLUME - 2

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Editor-in-Chief
Dr N Hariharan
Founder and chief Editor
Heduna Publications of
International Research and Reviews
Associate Editors
Dr M KARUPPANASAMY
Mr. J JANARTHANAN
Mrs. K DIVYA
Mrs. TAMIL SELVI
Journal Adviser
Dr P SENTHIL KUMAR
Professor
PGP College of Engineering and Technology
Namakkal India
IQAC and NAAC Coordinator &
Co-Ordinator for Research and Innovation Committee
MULTIDISCIPLINARY AREA OF RESEARCH
VOLUME - 2

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All rights are reserved. No part of this publication may be reproduced, stored in a retrieval
System, or transmitted in any form or by any means, electronic, mechanical, photocopying,
Recording, or otherwise, without the prior permission of the copyright holder.
Text ©AUTHOR, 2023
Cover page © HEDUNA PUBLICATIONS OF INTERNATIONAL RESEARCH AND
REVIEWS
Author © : Dr N Hariahran
Publisher : Heduna Publications of International Research and Reviews
T. Vadipatty, M.P Nagar, Madurai, Tamilnadu, India
Phone : + 91 9345020835
E-mail :hedunapublications@gmail.com
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Book : MULTIDISCIPLINARY AREA OF RESEARCH VOLUME – 2
ISBN - 978-81-963578-7-0
Edition : Oct - 2023
Price : Rs 449/-
Printed By : KP SQUARE COPIER, MADURAI

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I realize that this book will create a great deal of controversy. It has never been easy to challenge the consensus
because the System – of any kind, in any context – will try to preserve the status quo, by all means possible.
.Hopefully, this account will raise the level of awareness among the general public and initiate the discussion that,
in turn, may entail major cultural changes, as well as a revision of the consumer basket. This book can be read on
two different levels. First, it may be read by ordinary people with a limited, if any, scientific background.
Throughout, the book has been written with this audience in mind. I hope that you won’t be easily discouraged.
Even if the chemical content of a given chapter is hard to understand, the scientific evidence presented, the
citations from original documents, conclusions drawn, and recommendations made can be easily comprehended.
Represented by professionals from academia, and government agencies, as well as consumer protection and
advocacy groups. I do not expect everybody in the scientific community to agree with the content and ideas put
forth in this book. But I do hope that the information and knowledge presented will become a wake-up call for the
general public, regulatory agencies, legislators, business leaders, and scientists coming to the realization.
Dr N HARIHARAN
Founder and chief Editor Heduna Publications of
International Research and Reviews

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JOURNAL ADVISERS AND CHAPTER EDIOTRS
Dr P SENTHIL KUMAR
PROFESSOR
PGP COLLEGE OF ENGINEERING AND TECHNOLOGY, NAMAKKAL
IQAC AND NAAC COORDINATOR &
CO-ORDINATOR FOR RESEARCH AND INNOVATION COMMITTEE
Dr M KARUPPANASAMY
ASSISTANT PROFESSOR
DEPARTMENT OF COMMERCE
SSM COLLEGE OF ARTS AND SCIENCE, MADURAI
Mr. J JANARTHANAN
ASSISTANT PROFESSOR
KATHIR COLLEGE OF ARTS AND SCIENCE, COIMBATORE
Mrs. K DIVYA
ASSISTANT PROFESSOR
PARVATHYS ARTS AND SCIENCE COLLEGE, DINDIGUL
Mrs. TAMIL SELVI
ASSISTANT PROFESSOR
DEPARTMENT OF MANAGEMENT STUDIES
NPR COLLEGE OF ENGINEERING AND TECHNOLOGY, NATHAM

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SI
NO
CHAPTER TITLE AUTHOR PAGE
NO
1 “AN ANALYSIS ON CUSTOMERS BRAND PREFERANCE ON
LENOVO LAPTOPS IN CURENT SITUATION”
Mr. N HARIHARAN 7-19
2 “A STUDY ON EMIRATES AIRLINES FACTORS AFFECTING
THE SALES AND ITS SPECIAL REFERENCE”
Mr. N HARIHARAN
20-29
3 “A STUDY ON OLECTRA ELECTRIC BUS ARE THE
FUTURE OF TRANSPORTATION IN INDIA 2023”
Mr. N HARIHARAN 30-39
4 “A STUDY ON HUAWEI MOBILE CUSTOMERS BRAND
PREFERANCE ON CURRENT SECNARIO”
Mr. J JANARTHANAN 40-53
5 “A STUDY ON ONLINE FAKE JOB FAIRS IN CURRENT
SITUATION
Dr. M KARUPPANASAMY 54-63
6 “A STUDYON SBI BANK PERFORMANCE AND ANALYSIS OF
AFTER COIVD PANDEMIC”
Dr. M KARUPPANASAMY
64-70
7 “A RESEARCH ON CONSUMER BEHAVIOUR TOWARDS
ONLINE SHOPPING IN MADURAI”
8 “A RESEARCH ON SOCIAL MEDIA MARKETING STRATEGIES
AND IMPACT ON CURRENT SITUATION”
V.KANMANI,
2 M.DHANUSRI
83-99
9 “A STUDY ON NISSAN CARS CUSTOMER BRAND
AWARENESS IN CURRENT SECNARIO”
10 “A STUDY ON WOMENS ONLINE SHOPPING APPLICATION
MEESHO WITH REFERENCE TO DINDIGUL DISTRICT”
11 "AN AWARENESS ON NET BANKING SPECIAL REFERANC TO
GENERAL BANKING CUSTOMERS IN DINDIGUL CITY"
12 “AN EFFECT ON CUSTOMER BUYING BEHAVIOR IN
CURRENT SITUATION WITH SPECIAL REFERENCE TO
DINDIGUL DISTRICT”

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CHAPTER – 1
“AN ANALYSIS ON CUSTOMERS BRAND PREFERANCE ON LENOVO LAPTOPSS
IN CURENT SITUATION”
N. HARIHARAN
MBA FINANCE AND HR
SECOND YEAR
AR SCHOOL OF BUSINESS, MADURAI
ABSTRACT
The Laptops, being compact in size, delivers an all-in-one resolution for laptops
calls, internet access and E-mails. Just the Laptops sales have plunged for
several brands at a reasonable price as LENOVO, Realme, Redmi and Vivo.
India stands set to become the 3rd Market for laptopss in 4 years, according to
researcher International figures Corporation, through laptops manufacturers launching more reasonable 4G
handsets and loo king to tap buyers in small cities and towns. This research is designed to provide information
about customer perception and factors affecting their buying behavior with respect to LENOVO laptops The
research design used is investigative in nature which motivation provide an importance on numerical data. The
data for analysis stayed collected by using survey method; with the sample for the typical customer through
simple casual sample approach. There are several explanations that every Laptops has their own benefit and
luxury offered through the companies. The invention characteristics offered by LENOVO are not as good-
looking as its competitors (such as HUAWEI) according to customer perception. The company wants toward
improve both of their goods in order to improvement customer expectations. It remains suggested that the
company should launch more laptops with standard quality for lower classes as this will help them to influence
more consumer as lower classes populace in country are high.
Key Words: LENOVO, Brand, Laptops, Realme, Customers, Market, and Product.
INTRODUCTION
The term phone, refers to a multimedia laptops handset, that's a multifunctional digital device that has features starting
from digital, audio-video playback, net browsing to a high-density screen show together with numerous other multimedia
options. Cellphone presents a one forestall solution for cell calls, email sending, and net get right of entry to. Clever
phones are based totally on an working machine, basically owning all the essential capabilities like that of a laptop,
inclusive of web surfing, emailing, video and voice chatting, audio-video playback, and others. Till a few years ago, a

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cellphone became a personal virtual assistant having the calling capabilities like a cellular laptops, but these days cellular
telephones own the functionality of brought media players, compact virtual digital camera, GPS
Nowadays much less highly-priced superior cell telephones are additionally available inside the business quarter. But,
why people purchase extravagant laptopss? Price, excellent, logo, country of source, advertising and marketing, deals,
verbal and so forth will be a few variables that a shopper may think earlier than purchasing a laptops. What quantity of
does a brand of cell telephone have an effect on the purchasing preference of a consumer? As there are distinct varieties
of clever phones reachable in business region with fluctuating cost; what's the evaluation among them? What is greater,
how they have an effect on the consumer shopping desire?
BRANDING OF LENOVO LAPTOPS
Lenovo was founded in Beijing on 1 November 1984 as Legend by a
team of engineers led by Liu Chuanzhi and Danny Lui. Initially
specializing in televisions, the company migrated towards
manufacturing and marketing computers. Lenovo grew to become the
market leader in China and raised nearly US$ 30 million in an initial
public offering on the Hong Kong Stock Exchange. Since the 1990s,
Lenovo has increasingly diversified from the personal computer market
and made a number of corporate acquisitions, with the most notable
being acquiring and integrating most of IBM's personal computer
business and its x86-based server business as well as creating its own
laptops
Lenovo has operations in over 60 countries and sells its products in around 180+ countries.[citation needed] It was
incorporated in Hong Kong, with glo bal headquarters in Beijing, and Morrisville, North Busolina, United States. and
operational centres in Singapore and Morrisville, North Busolina, US. It has research centres in Beijing, Chengdu,
Yamato (Kanagawa Prefecture, Japan), Singapore, Shanghai, Shenzhen, and Morrisville,and also has Lenovo NEC
Holdings, a joint venture with NEC that produces personal computers for the Japanese market. The organizational
structure of the company was established in 1985 after the Chinese New Year. It included technology, engineering,
administrative, and office departments. The group first attempted to import televisions but failed. It rebuilt itself as a
company doing quality checks on computers. It also tried and failed to market a digital watch.
In May 1988, Lenovo placed its first recruitment advertisement on the front page of the China Youth News. Such ads
were quite rare in China at the time. Out of the 500 respondents, 280 were selected to take a written employment exam.
120 of these candidates were interviewed in person. Although interviewers initially only had the authority to hire 16
people, 58 were given offers. The new staff included 18 people with graduate degrees, 37 with undergraduate degrees,
and three students with no university-level education. Yang Yuanqing, the current chairman and CEO of Lenovo, was
among that group.
REVIEW LITERATURE
1) Sarkar and soomro (2013) said the high-quality impact of laptopss in schooling context, it enables society to get
admission to various gaining knowledge of assets and offer possibilities for individuals to hold their education
by using distance mastering. But, utilizing the laptops for a long period or continuously may affect someone fitness;
the individual would possibly revel in headache and frequent messages and calls result in interruption on students

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concentration and consciousness on finishing their coursework for you to impact negatively on their instructional (abu-
shanab, 2015).
2) Observe through kabana and mgaya (2016) indicates that most of the scholars utilize telephone for social sports (65%)
compared to education sports (20%). Furthermore, 65 percentage of the students agreed that they utilize cellphone to surf
social networking websites (twitter, whatsapp, Instagram, Facebook) even as doing their instructional assignment. 48
percent of them spent around 5 to 7 hours according to day on cellphone.
3) Berger (2017) have a look at shows that students who make use of cellular cellphone extra have a tendency to acquire
lower grades and feature higher anxiety and felt. Observe by smith (2013) had additionally proven that students tend to
have excessive anxiety and their GPA turned into low when they generally tend to use their phone extra. The scholars
mention that they'd anxiety when they needed to be far from their phone for positive amount of time as they are depending
on their telephone.
4) The increasing frequency and time spend (lee et al., 2017) beside of dependency on phone amongst kids may be visible
as a hallmark of development of cellphone use from a dependency to an addiction (Roberts et al., 2014). 2.3 impact of
telephone on social interplay communique play a crucial part of human life. This indicates technology changing hastily
to fit human necessities. Inside the current society, conversation becomes less complicated with the development of
technology and it influences the style of communique among people.
5) The specific and a couple of utility functions of laptopss make it distinct from other telephones. However, social
engagement among individuals is jeopardized with its particular software through restricting their face to face interplay
and increase greater chat rooms communique. It may purpose lack of actual lifestyles social interplay that make
contributions to dating problems to arise, and interference in students’ instructional paintings (kuss & Griffiths, 2018).
OBJECTIVES OF THE STUDY
 To understand the profile of laptops company Lenovo
 To measure the consumers’ perception to Lenovo laptops
 To analyse the factors influencing the customers to choose Lenovo
 The studies at the idea of customers brand preference in Lenovo
 The research assessment of customer’s satisfaction on Lenovo laptops.
HYPOTHESES OF THE STUDY
1. Hypotheses method used in the research have been summarized and agreed below.
2. Ho1: The best branded laptops phone LENOVO sites awareness on Facebook, Whatsapp, Twitter, Instagram, and
linked in, Youtube has not been influenced by the Gender of the respondents, Age, and Educational qualification.
3. Ho2: Consumer motivational factors in quality LENOVO laptops on Product Price, New fashion, Public image,
secured delivery, Color, Premium quality, designs and quantity, Advanced technology, Easy availability has not similar
with the Educational qualification and gender of educational qualification.
RESEARCH METHODOLOGY

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Research Design: Exploratory Data
Primary Data has been collected by “Questionnaire method” aimed at a particular investigation. He is guileless for a
moiled set of problems offered to defendants for their answers. Unpaid to this flexibility, it is maximum common
instrument used to collect the primary data.
Sampling Area: The survey was conducted in Madurai.
Sample size:- For the purpose of proper survey, around is need of faultless research instruments to treasure out taster size
for added correct result about procurement behavior of shopper products. The sample size is 209 respondents: Sampling
Technique Random sampling.
RESEARCH METHOLODOGY
The research methodology directs the general pattern of forming procedure for gathering valid and reliable data in
investigation. The research methodology is includes the description of sample size, research design, development,
sampling techniques and description of the tools. The data collection of Primary and secondary data for analyzing
customers branded LENOVO laptops phones.
RESEARCH DESIGN
This research title is “A research on LENOVO Laptopss Consumer Brand Preference in India Current Scenario” and the
methodology discussed the data collection, reliability analysis, sampling design, period of the study pilot study and
statistical tools and techniques in customers brand preference LENOVO branded laptops phones. In the current study
and general analysis of Primary survey data and Secondary data were used systematically.
SOURCES OF THE DATA
Primary Data
This research is primary source of data is attained by interview schedule to various respondents in Madurai district.
Secondary Data
Secondary sources are the details are presented already. In this research the secondary data were collected from the
published articles, Newspapers, submitted thesis, previous records and internet etc.
PRESENTAGE ANALYSIS
Table – 1 Gender
The 1 table is called the respondents in gender wise classification of male, female and other gender selected for the
Percentage analysis.
Source- Primary data
SI.NO Particulars Respondents Percentage
1 Male 106 50.72%

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2 Female 96 45.93%
3 Other 7 3.35%
4 Total 209 100%
The table-1 explain that out of 209 respondents male is (50.72%) and female is (45.93%) Then respondents other
generations (3.35%). It data calculated used to percentage analysis in 100 that the majority (50.72%) of the respondents
selected for the branded LENOVO laptops phones.
2. Age (15-59)
SI. No Age Respondents Percentage
1 Less Than 15 11 5%
2 16 to 25 Years 82 39%
3 26 to 36 Years 55 26%
4 37 to 47 Years 33 16%
5 48 to 58 Years 19 9%
6 Above 59 Years 9 4%
7 Total 209 100%
50.72% 45.93%
3.35%
Male Female Other
0.00%
20.00%
40.00%
60.00%
1. Gender

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The table -2 out of 209 respondents in different age groups less than 15 to above 59 it is 16-25 age group highest level of
(39%) this youth age respondents liked LENOVO LAPTOPS very low level is above 59 years (4%) and medium level
is 26 to 36 it is (26%) of age respondents. Then majority of 16 to 25 age respondents.
3. Educational qualification
SI.NO Qualification Respondents Percentage
1 High school 33 16%
2 Higher secondary 28 13%
3 Graduate 87 42%
4 Post-graduate 43 21%
5 Others 18 9%
6 Total 209 100%
5%
39%
26%
16%
9%
4%
0%
10%
20%
30%
40%
50%
Less Than
15
16 to 25
Years
26 to 36
Years
37 to 47
Years
48 to 58
Years
Above 59
Years
2. Age
16% 13%
42%
21%
9%
0%
10%
20%
30%
40%
50%
High school Higher
secondary
Graduate Post-graduate Others
3. Qualifications

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The table -3 is educational qualification more than graduate persons high percentage of (42 %) then very lower level
percentage of other (9%) total respondents 209 used percentage method in 100. And the majority of graduate and post
graduate students. It is useful for customers brand preference LENOVO branded laptopss.
Table 4 Occupation
SI NO Occupation Respondents Percentage
1 Govt. employee 55 26%
2 Private Employee 71 34%
3 Self-Employee 41 20%
4 Business Man 24 11%
5 Agriculture 18 9%
6 Total 209 100%
Then table 4 is occupation in Govt employee 26%, private employee 34%, business persons and agriculture responses
total in 209, very low level is business man and agriculture. Finally the brand of LENOVO laptops used private and
government employees.
Table 5 Marital status Respondents
SI NO Marital status Respondents Percentage
26%
34%
20%
11%
9%
0%
5%
10%
15%
20%
25%
30%
35%
40%
Govt. employee Private
Employee
Self-Employee Business Man Agriculture
4. Occupation

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1 Married 114 55%
2 Single 95 45%
3 Total 209 100%
Then table 5 is marital status total 209 respondents single 45% is decreased and married respondents is 55% it is highly
useful to development of laptops brands.
DATA ANALYSIS AND FINDINGS QUESTIONARY
Q. No: 1 - Are you using any Laptops?
SI. NO Particulars Respondents Percentage
1 Yes 200 96%
2 No 9 4%
3 Total 209 100%
The question is using laptopss yes is 96% not use laptops 4% peoples in the 100 percentage data calculation analysis.
Laptops users increase useful to technological development.
55%
45%
Married
Single
40% 42% 44% 46% 48% 50% 52% 54% 56%
5. Maritial status
96%
4%
Yes No
0%
50%
100%
150%
1 . Laptops users

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Q. No. 2 Which Laptops phone are you using currently?
SI. No Brands Respondents Percentage
1 Apple 39 19%
2 Lenovo 44 21%
3 Realme 31 15%
4 HUAWEI 33 16%
5 Hp 19 9%
6 Dell 30 14%
7 Acer 13 6%
8 Total 209 100%
Question 2 is using laptops phone currently peoples liked and satisfied LENOVO branded laptops phone. LENOVO is
21%, LENOVO is 19%, Realme 15%, and HUAWEI 16%, Apple phone is 6% total respondent is 209.
Q. No.3. What do you look for in a Laptops?
SI.
NO
Attributes Most
Important
Somewhat
Important
Least
Important
Total
1 Price 105 40 64 209
2 Features 47 80 82 209
3 Looks 146 33 30 209
4 Brand Name 79 74 56 209
5 OS (Android, and Others) 91 69 49 209
19%
21%
15%
16%
9%
14%
6%
0% 5% 10% 15% 20% 25%
Oppo
One plus
Realme
Samsung
Motorola
Redmi
Apple
2. Current laptops

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The respondents highly liked laptops phone design, Features, Performance, Price, Brand, it’s all noted in customers and
its main thing of customer’s satisfaction of branded LENOVO laptops phones.
Q.No.4 Price range to purchase a LENOVO Realme Laptops?
SI. No Price Range Respondents Percentage
1 38000-52000 70 33%
2 23000-17000 65 31%
3 58000- 72000 39 19%
4 83000-97000 21 10%
5 Above 100000 14 7%
6 Total 209 100%
The price range of laptops phones more than customers like price range Rs 8000-12000, its common price of laptops for
all brand. This price range all brands available one laptopss, then LENOVO is most popular brand list of one. Liked
customers in this brand.
105
47
146
79
91
40
80
33
74 69
64
82
30
56 49
0
20
40
60
80
100
120
140
160
Price Features Looks Brand Name OS (Android, and
Others)
3. Attributes
33%
31%
19%
10%
7%
0%
5%
10%
15%
20%
25%
30%
35%
40%
8000-12000 13000-17000 18000- 22000 23000-27000 Above 30000
4. Price Range

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Q. No. 5 Source of purchase Realme Phone
SI.NO Source Respondents Percentage
1 Newspaper 51 24%
2 Television 37 18%
3 Family and Friends 70 33%
4 Dealers 33 16%
5 Others 18 9%
6 Total 209 100%
Most of the customer’s laptops phone purchase source of family and friends it’s one of the effective way of purchasing
beaded laptopss. Another sources newspaper, television, and dealers. The best source of 33% family and friends.
Q.NO. 6. You’re Preference for Branded LENOVO laptopss?
SI.NO Awareness Level Respondents Percentage
1 Fully Aware 40 19%
2 Sufficiently aware 92 44%
3 Slightly aware 77 37%
4 Total 209 100%
24
18
33
16
9
0
5
10
15
20
25
30
35
Newspaper Television Family and
Friends
Dealers Others
5. Source

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The awareness level of LENOVO laptopss fully aware is 19%, sufficiently aware 44% and slightly aware.
SUGGESTIONS
 This observe advised approximately the client’s satisfaction level of LENOVO Laptops phones.
 Most of the respondents got here to recognize about the LENOVO Laptops Phones via Friends, So the
Advertising Can Be Progressed.
 The have a look at advised that the LENOVO laptops phones may be offered In Retail Shops.
 Handiest rich people can have the funds for LENOVO , if the charge reduces, the sales of the LENOVO
cell can be accelerated.
 The take a look at recommended that the models of the laptops phone may be similarly stepped forward.
CONCLUSIONS
The take a look at concluded that in this contemporary business economic system. It's far very vital in analyse
approximately the LENOVO LAPTOPS . The observe end result about most people of the customers are happy with the
LENOVO cellular but additionally there may be a disadvantage which includes hike in fee and other factor like models
of the product. Vital steps should be taken to resolve issues of retaining customers of LENOVO LAPTOPS can be high,
if the agency can understand the desire and normal p
Reception of the patron. Therefore it will develop the advertising strategy and market proportion of cell laptops agency.
Brand attention plays a chief role in supporting the audiences understand, take into account, and come to be secure with
branding and products. Branding strategies will help the brand to become pinnacle of thoughts whilst customers are
equipped to investigate and make a buy. The attention helps the clients in collecting the records and making purchasing
picks. An excellent marketing approach will simply attract a more number of clients in buying of the product. The
majority of the customers are thoroughly aware about the logo but nonetheless the sale of the product is decrease, the
corporation can similarly boom the sale by means of making availability of the product within the shops convenient to
customers, show rooms, and provider centers for after sale service.
REFFRENCES
19%
44%
37%
Fully Aware Sufficiently aware Slightly aware
0%
10%
20%
30%
40%
50%
6. Awareness level

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1. C.R. Kothari (2002), “study’s methodology”, sultan Chand guide, New Delhi.
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Cox, t. & phone-in, ok. (2006) the agile deliver chain; competing in unstable markets”, journal of
educational industrial marketing control, 29(1) 37-38.
3. Brown, w.f.,”the determination of things influencing logo choice‖, journal of advertising and
marketing”, vol. 14, April 1950, pp. Forty two-forty four.
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product”, magazine of purchaser studies, vol. 17, Sept. 1990, pp. 141- 148.
5. Jacobi, j. Olson, jack And haddock, r.a.,”fee, brand name and product competition
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March 1971, pp. 570-580.
7. Jpg sjamsoedin. D.p.e. searing. reading purchaser notion on product attributes of laptops (LENOVO ,
xiaomi, zenfone) in Manado, journal ember vol.2 no.four December 2014,
8. Hall. 798-799, to be had from: url:
https://ejournal.usa.ac.identity/index.php/emba/article/viewfile/6470/5997
9. Schiff man, l., &kanuk. L. purchaser behavior. Eighth version. Top Saddle River. Pearson. Prentice
corridor. New Jersey, 2007.
10. Gain, busol, f., &gain, c, r. the product attributes version: a device for comparing logo positioning.
Journal of advertising. 2003 (stated 2018 April 20) to be had from: url::
http://www.bryongaskin.internet/training/mba%20track/cuttingedge/mba671/termpercent20 paper[H2]
/til-6-1-04/productpercent20attributes logo%20positioning%205-28-04.pdf
REVIEWER
Mr. J JANARTHANAN
ASSISTANT PROFESSOR
KATHIR COLLEGE OF ARTS AND SCIENCE, COIMBATORE.
APTER-2

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CHAPTER -2
“A STUDY ON EMIRATES AIRLINES FACTORS AFFECTING THE SALES AND ITS
SPECIAL REFERENCE”
N. HARIHARAN
MBA FINANCE AND HR
SECOND YEAR
N CURENT SITUATION”
ABSTRACAT
India's aviation industry is largely untapped with enormous growth Motorola rtunities,
provided that air transport is still expensive to most of the country's population, almost
40 per cent of whom are the upwardly laptops middle class. The industry will engage
and work w ith policy makers to adopt effective and rational decisions to improve
India's civil aviation industry. The primary aim is to identify the factors responsible for
low sales of EMIRATES. Secondly, the aim is to evaluate the causal relationship
between factors identified and the dependent variable airline choice. It was found that
EMIRATES should reduce the cost of ticket on both domestic and international flights.
Customer doesn’t find services delivered up to the mark. The quality of food, service of
cabin-crew, lateness of flight and safety should be improved by EMIRATES to remain
competitive in the market. It has become and more imperative for the EMIRATES to prove its mettle and not
just settle on the taxpayers money bailed out by the exchequer but also on price, service and safety ground.
KEYWORDS
Sales, Emirates, Airlines, India, Customers, preference
INTRODUCTION
The transport sector of the country plays an integral part in the growth and development of the economy. India
is currently the ninth largest aviation market in the world, according to the Indian Aerospace Industry Analysis
report. As far as air busgo tonnage is concerned, India is leading the South Asian region, which includes
Afghanistan, Bangladesh, Bhutan, India, the Maldives, Nepal, Pakistan and Sri Lanka. India currently has 128
airports, including 15 international airports. Over the past three years, India's civil aviation industry has
emerged as one of the country's fastest growing industries. India is currently the world's third largest domestic

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market for civil aviation. India has become the third largest domestic aviation market in the world and is
expected to be the third largest air passenger* market by 2024 to surpass the UK.
ABOUT THE EMIRATES AIRLINES
Emirates DMG: is one of two flag busriers of the
United Arab Emirates (the other being Etihad). Based in
Garhoud, Dubai, the airline is a subsidiary of The
Emirates Group, which is owned by the government of
Dubai's Investment Corporation of Dubai.As of 2019, it
was also the largest airline in the Middle East,[4]
operating over 3,600 flights per week from its hub at
Terminal 3 of Dubai International Airport. It operates to
more than 150 cities in 80 countries across all continents
(except Antarctica) through its fleet of nearly 300
aircraft. Busgo activities are undertaken by Emirates SkyBusgo. Emirates is the world 's fourth-largest airline
by scheduled revenue passenger-kilometers flown,and the second-largest in terms of freight tonne-kilometers
flown.
During the mid-1980s, Gulf Air began to cut back its services to Dubai. As a result, Emirates was conceived
on 15 March 1985, with backing from Dubai's royal family, with Pakistan International Airlines giving two of
the airline's first aircraft. With $10 million in start-up capital, it was required to operate independently of
government subsidy. Pakistan International Airlines provided free training facilities to Emirates' cabin crew at
Karachi airport. The airline was headed by Ahmed bin Saeed Al Maktoum, the airline's present chairman. In
the years following its founding, the airline expanded both its fleet and its destinations. In October 2008,
LITERATURE REVIEW
Gilbert and Wong (2003) have compared and measured the differences in expectations of passengers’ of airline
service quality on the factors like Assurance, Facilities, Reliability and Flight Patterns, Employees,
Responsiveness dimensions and Customization. Other researchers have analyzed the relationship between
behavioral loyalty, passenger satisfaction, and airline service quality, (Ostrowski & O’Brien, 1993; Chan,
2000).
Etherington and Var 1984 and Furrer, Liu, and Sudharshan 2000 have studied the relationships between airline
service and service quality. Crespo-Almendros & Del Barrio-García, 2016) found that, while purchasing any
airline ticket discounts are the major contributors for online buyers while accommodation is vital for expert
users.
Alireza Aghighi, 2015 found that sale promotion also adds to the sales of airline ticket but the attitude and
behaviour of the customer should be borne in mind. A study conducted on the online buying behaviors clearly
indicated.

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OBJECTIVE OF THE STUDY
After many private players in the airline industry the present focus is that how can EMIRATES improve
passenger experience and satisfaction to improve sales. Over the past few years, market share, passenger
satisfaction and operating revenue of EMIRATES has declined drastically. Objective of the study is to identify
the underlying causes of passenger dissatisfaction and evaluate the causal relationship between those factors
and airline choice. The primary aim is to identify the factors responsible for low sales of EMIRATES. Secondly,
the aim is to evaluate the causal relationship between factors identified and the dependent variable airline
choice.
HYPOTHESIS DEVELOPMENT
Based on the review of literature and the objective Following are the hypotheses formulated from the causes
identified
H01: Air fare has a direct and negative impact on airline choice
H02: On time performance has a direct and negative impact on airline choice
H03: Age of aircraft has a direct and negative impact on airline choice
H04: In-flight service has a direct and negative impact on airline choice
H05: Airline staff has a direct and negative impact on airline choice
METHODOLOGY
The study's general approach is focused on survey.
In addition, it uses detailed cross-sectional research design. The target population is EMIRATES’s passengers.
Non- probability convenience sampling is the sampling method used. There are registered and evaluated a total
of 110 responses. In this study, Structured Questionnaire is the tool used to collect data. Validity testing is
conducted to ensure that the questionnaire actually measures the intended purpose. Collected data will be
marked, stored, cleaned and tabulated. In this analysis, the data collected were analyzed using both quantitative
and qualitative analytical techniques to address research questions. Analysis is performed using the SPSS
software package. The results are presented in tables and charts.
PRESENT STATUS OF EMIRATES LIMITED
Incorporated in 2006, Interglobe Aviation Ltd is India based aviation, hospitality and travel related service
provider. Company own and operate ' Emirates', India's largest airline with over 33% of domestic passenger
market share. Emirates Airline, the low-cost airline busries the brand message of providing "low fares, on-time
flights and a hassle-free experience" to air travelers in India.

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Emirates has scheduled services to 33 cities within India and 5 cities (Bangkok, Dubai, Kathmandu, Muscat
and Singapore) internationally with 623 daily flights. Company also has a joint venture with Accor Asia Pacific
since 2004 to develop a network of 'ibis' hotels throughout India, Nepal, Sri Lanka and Bangladesh. With 10
ibis hotels open and 9 under development, the company shall have a portfolio of 19 operational hotels with
room inventory of about 3500 rooms by 2017.
MOTOROLA RTUNITIES
 Dedicated set of customers
 Can leverage on brand new fleet
 Expansion of routes and international destinations
 Solving international issues regarding workforce can highly boost image and operations
 The routes agreement is easier to achieve
 The number of foreign visitors and investors to India is increasing rapidly

 Complementary industry like tourism will increase demand for airline servicesCustomers are getting
wealthier, tend to be less price conscious and prefer to choose quality service over cost
THREATS
 Rising labour costs
 Rising fuel costs
 Faces imminent aggressive competition from world leading airlines and price wars triggered by
domestic players
 Losing market share due to other airlines
SCOPE OF THE STUDY
 Effective Motivation techniques lead to proper satisfaction of the needs of the employees.
 If the Motivation techniques are correlated with the Job Satisfaction, then it would help the managers
in implementing such techniques and thus getting work done from the employees.
 The study also deals with the present job situation.
 Improving Motivation techniques leads to low employees’ turnover rate.
 Improving Motivation techniques will help the EMIRATES in improving the brand image.
LIMITATIONS OF THE STUDY
 Few of the respondents hesitated to give the correct information.
 Few of the employees hesitated to give their opinion against the management.
 The study does not cover, what is the motivation factor for each employee.

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 The study pertains to the employees of western region Mumbai only. The findings of the study
cannot be generalized to employees of other region and out station.
 The period of the study was limited.
 The validity of the study depends on the reliability of Primary data
STATISTICAL ANALYSIS
After the collection of data, the answer sheets are scored. Then, the data are tabulated and Pie charts are formed
using Microsoft Excel.
Table 1
Table showing response of employees as to whether they find Motorola rtunity for advancement (buseer
growth) in EMIRATES Limited
Response No. Of
Respondents
Percentage
Strongly
Agree
0 0
Agree 13 22
Neutral 8 13
Disagree 27 45
Highly
Disagree
12 20
Total 60 100
INFERENCE
The table clearly shows that majority of the employees (i.e. 45%+20%= 65%) do not find the Motorola rtunity
for their busier growth and only 22% employees experiences the Motorola site.
Table 2
Table showing response of employees as to whether timely training programs are provided to them
Response No. Of
Respondents
Percentage
Strongly
Agree
2 3
Agree 25 42

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Neutral 9 15
Disagree 18 30
Highly
Disagree
6 10
Total 60 100
Inference:
The above table indicates that 45% of employees agree that timely training programs are provided, but at the
same time 40% employees shows contradiction to this. The difference between the two is not too much and can
be considered equal.From the table, it can be stated that more than 50% of employees agree that they are
inspired from their superior’s guidance and instructions. But at the same time we cannot deny that 35%
employees are Neutral to this question.
TABLE 3
Table showing responses of employees as to superior always recognises their work
Response No. Of
Respondents
Percentage
Strongly
Agree
6 10
Agree 40 67
Neutral 6 10
Disagree 6 10
Highly
Disagree
2 3
Total 60 100
Inference
The above table clearly points out that majority of the employees (77%) agree that their supervisors always
recognise their work.
TABLE 4
Table showing response of the employees as to guidance and instructions from their superiors always inspire
them to work
Response No.of
Respondents
Percentage

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Strongly
Agree
2 3
Agree 29 49
Neutral 21 35
Disagree 6 10
Highly
Disagree
2 3
Total 60 100
Inference
The above table clearly points out that majority of the employees (64%) agree that their supervisors always
recognise their work.
TABLE 5
Table showing responses of the employees as to whether they are valued equally in the organization
Response No. of
Respondents
Percentage
Strongly
Agree
10 17
Agree 29 48
Neutral 10 17
Disagree 11 18
Highly
Disagree
0 0
Total 60 100
Inference:
Here, majority of the employees (i.e. 65%) agree to this fact that they are valued equally in the organization
TABLE 6
Table showing responses of the employees as to the organization provides them with Motorola rtunity of
independent thinking and decision making
Response No. Of
Respondents
Percentage

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Strongly
Agree
3 5
Agree 35 58
Neutral 10 17
Disagree 12 20
Highly
Disagree
0 0
Total 60 100
Inference:
From the table it is construed that 63% of the employees are provided with the Motorola rtunity of
independent thinking and decision making in the organization. But this fact can’t be neglected that 20%
employees disagree to this situation.
TABLE 7
Table showing responses of the employees as effective performance appraisal system is adopted in the
organization
Response No. of
Respondents
Percentage
Strongly
Agree
4 7
Agree 34 57
Neutral 12 20
Disagree 8 13
Highly
Disagree
2 3
Total 60 100
Inference:
From the table it is clear that 64% employees agree that Performance Appraisal system adopted in the
organization is very effective. On the other hand 15% of the employees are dissatisfied with it.
TABLE 8
Table showing responses of the employees as to fringe benefits provided in the organization are satisfactory
and motivating

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Response No. of
Respondents
Percentage
Strongly
Agree
10 17
Agree 40 67
Neutral 6 10
Disagree 2 3
Highly
Disagree
2 3
Total 60 100
Inference:
From the table it is interpreted that 84% employees agree that Fringe benefits provided by the organization is
motivating.
INTERPRETATION AND FINDINGS
 From the project study it is found that majority of the employees agree that there are no buseer growth
and advancement Motorola rtunities in the organization.
 From the project study it is revealed that around 50% of the employees are satisfied with the training
programs provided in the organization whereas the other half displays contradiction to this.
 The study has also revealed that employee’s work is recognized by their supervisors and it is a big
motivational factor for the employees.
 This project study has also revealed that majority of the employees get motivated from the guidance
and the instructions they get from their supervisors.
 It has been found that majority of the employees are valued equally in the organization.
.
SUGGESTIONS
1. The study has clearly revealed that there is a prudent need for systematic training plans at all levels. This
would definitely lower down the percentage of employees (40%) who said that timely training programs are
not provided.
2. Training programs may be conducted on various topics like motivation, team building skills, case study
analysis, stress management techniques and many others.
3. KRA and KPI’s can be formulated for each employeeto enable efficiency in productivity.
4. The superior/Reporting Officer must give proper feedback sessions and seek suggestions from his
subordinates for overall development of proceduresand processes.

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5. The major portion of the employees is covered with in the segment of above 40 years of age, hence training
on stress management and Health management are suggested.
6. The study had also revealed that time gap for taking decisions is longer than expected hence it is pertinent
to implement time frame for clearance of note sheets raised seeking decisions of the higher ups.
CONCLUSION
With the arrival of many private low cost busriers and international busriers, EMIRATES should reduce the
cost of ticket on both domestic and international flights. Customer doesn’t find services delivered up to the
mark. The quality of food, service of cabin-crew, lateness of flight and safety should be improved by
EMIRATES to remain competitive in the market. It has become and more imperative for the EMIRATES to
prove its mettle and not just settle on the taxpayers money bailed out by the exchequer but also on price, service
and safety ground.
REFEREANCE
1) Egan Toby Marshall, Yang Baiyin, Barlett Kenneth R., The Effects of Organizational Learning Culture
and Job Satisfaction on Motivation to transfer learning and turnover intension, human resource
development quarterly, vol. 15, no. 3, fall 2004
2) Ilies R. And Judge T. A (2003). On the heritability of Job Satisfaction: the mediating role of personality
Journal of applied psychology, 88, 750-759
3) Moncrief L (2010). 5 Powerful Tools to Improve Employee Motivation and Job Satisfaction without
Money
4) Oraman Yasemin, (2011), work motivation and job satisfaction dynamics of textile employees, African
journal of Business Management Vol. 5(8), pp. 3361-3368, 18 April, 2011Vroom, V. H. Work and
Motivation, New York: John Wiley 1964.
5) Sharma B. A. V., et al., Research Methods in Social Sciences, New Delhi, Sterling Publishers Pvt. Ltd.,
1983 Tyrrell Sidney, SPSS: Stats Practically Short and Simple, 1st Edition ISBN 978-87-7681-474-8
6) Singpurwalla Darius, A Handbook of Statistics: An Overview of Statistical Methods, 2013, ISBN 978-
87-403-0542-5
REVIEWER
Dr M KARUPPANASAMY
ASSISTANT PROFESSOR

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CHAPTER – 3
“A STUDY ON OLECTRA ELECTRIC BUS ARE THE FUTURE OF
TRANSPORTATION IN INDIA 2023”
N. HARIHARAN
MBA FINANCE AND HR
SECOND YEAR
ABSTRACT
The motor vehicle industry has been the leading consumer of
fossil fuel worldwide resulting in adverse effects on the
environment. This study used secondary sources of information
from previous research in scholarly journals, Google scholar as
well as eBooks, case studies, science direct, research gate, and achieved in the electric bus development
include: the reduction of charging time for effectiveness in use, the introduction of supercapacitors that ensures
increased charge storage, and with greater effective electromotive force. Additionally, some governments in
developed countries do offer subsidies to support electric bus manufacturing companies and customers
purchasing electric vehicles in order to meet their busbon dioxide pollution reduction obligations, reduce
production costs, and make EVs more affordable. Additional findings include: the belief that Electric Vehicles
have adverse effects on the environment compared to standard vehicles that this is due to the fact that a lot of
fossil fuels are consumed during the manufacturing of Electric vehicles. The conclusion is that more research
and study should be done to provide insight into the manufacturing process of Electric Vehicles. There is not
much data available to conclude a strong foothold regarding fossil fuel consumption when making Electric
Vehicles. Areas for further study include: investigating the current state of more efficient energy storage
technologies, longevity of storage batteries beyond current 5-7 years of life.
INTRODUCTION
Fossil fuel-dependent vehicles have faced criticism on the effects they have on the environment concerning
global warming as well as other pollution conditions (Brand & Anable, 2019). To start with, oil and gas are
nonrenewable sources of energy, and it is predicted that these two sources will be depleted within the next 100
years. This means existing reserves should be exploited conservatively to ensure meeting the current energy

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needs of the people as well as the future generations (Burch & Gilchrist, 2018). Also, this has generated a need
to look for other sources of non-fossil energy.
With regards to the effects, they have on the environment, the petroleum industry has been the chief contributor
to climate change and environmental pollution especially from the vehicular impact as well as for industrial
purposes (Liu et al., 2020). Following environmental activists’ perspective, most of them claim that doing away
with fossil fuel completely is a better direction that humanity should take in the move to save our planet. The
main question is, will it be done away with at the expense of the needs of the current generation? So far there
hasn't been a better energy source that can rival fossil fuel due to inconvenience, concerns as well as the cost.
However, with the passing of time and the constraints that are associated with its continual consumption,
humans have been forced to find alternatives to slowly replace it. (Jack, 2019)
STATEMENT OF THE PROBLEM
Taking active measures to reduce environmental pollution which entails the reduction of greenhouse gas
emissions has been considered as a solution towards the saving of our planet. The sectors that consume the
most fossil fuel including the transportation, industrial, and the construction sectors have been forced to help
combat environmental pollution conditions as well as the effects of climate change.
The motor vehicle industry has mitigated the problem with the introduction of ELECTRIC BUS with which
the fossil fuel consumption is to be directed only to the heavy-duty machines rather than the small passenger
buss. Despite the laxity in coming up with more sophisticated systems that are cost-effective for use, substantial
efforts are visible and within the next three decades, ELECTRIC BUS will be affordable and cost-effective
Taking an extensive look into ELECTRIC BUS through research and sharing of ideas can be considered to be
the cornerstone of this new revolution of going green and saving our planet. For example,OLECTRA Motors
has championed the use of ELECTRIC BUS through sophisticated and modern techniques in ensuring that this
becomes a living reality.
REVIEW LITERATURE
This literature review focuses on the findings for which the adoption of ELECTRIC BUS could contribute to
environmental conservation as well as the effectiveness to which they can operate without having a compromise
on the state of the global economy as the efficiency in the transportation. Ensuring that our future generations
can meet their needs is a collective responsibility that we are faced with as humans especially in the energy
sector as well as for the environment at large. To be specific, the motor vehicle industry has been the chief
contributor to environmental pollution and the effects of climate change (Bhandarkar, 2013).
In order to answer the research questions, this literature review and the paper is organized based on the
following topics: (a) The possibility of ELECTRIC BUS replacing gasoline dependent buss, the obstacles they
face and how they are answered; (b) Solving charging time for ELECTRIC BUS and how the issue of long
distance travel is being addressed and solved; (c) The limitations and alternative sources of energy used in

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manufacturing ELECTRIC BUS ; and to show milestones that humans have achieved since the adoption of
ELECTRIC BUS .
ABOUT THE OLECTRA ELECTRIC BUS
Olectra Greentech Ltd is pioneer in
electric bus manufacturing and insulators
in India, With this Endeavour OGL has
been a part of building the Power
Transmission and distribution in India.
Olectra vision to support
TWSLAenvironment has led to a new
phase by developing Innovative solutions
for the society.
Olectra Greentech Limited (Olectra) is
the India’s largest Pure Electric Bus
manufacturer having manufacturing
facilities at Hyderabad, India. Olectra is India’s first ever electric bus manufacturer having manufactured and
deployed all variants of Electric Buses in India. After leading in the commercial run of electric buses, the
company is expanding its product line in the e-mobility segment for electric trucks and electric tipper. OGL is
a public listed company and is currently traded on the Bombay Stock Exchange (BSE), and National Stock
Exchange (NSE). OGL is an ISO-9001:2008 certified company and its R & D Centre is recognized by the
Department of Scientific and Industrial Research, Govt. of India.
ENVIRONMENTAL CONCERNS
Following the continued environmental concerns related to the fossil fuel use and transport sector being the
leading contributor to environmental pollution, most of the state governments have moved towards the support
of the use of greener sources of energy that include solar, HEP power, biogas, and wind (Martins et al.,
2019).OLECTRA being in the frontier of ensuring that going green is a reality through their advanced
ELECTRIC BUS , they have managed to get government support through subsidies and political influence that
has enabled them to reach the market more easily.
MERGER AND ACQUISITION
Eliminating middlemen and ensuring that all the production is done under one roof has been among the leading
contributors to the success ofOLECTRA Motors. For instance, the acquisition of Hiba Systems, a private
company specialized in the manufacture of batteries has greatly impacted the great milestone of their charging
system (Wiebe, 2019). Additionally, Deep Scale, one of the AI start-ups was also acquired byOLECTRA
Motors, this has ensured that their products can be of world-class quality. A sensitized production where every

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part has a specialized team handling is currently the futile business model that can be adopted in the competitive
world.
INVESTMENT IN RESEARCH AND DEVELOPMENT
To keep the track of the consumerist economy,OLECTRA has majorly focused on performing intense research
for continued improvement of their vehicles (Castellan, 2020). Their budget allocated for research has been
growing over the years putting them at a competitive advantage with other bus manufacturing firms that depend
on gasoline for propulsion. One of the major advances that they have put in place to help them win the interest
of the public, is the use of social media in dissuading the masses from using gasoline BUS for the move towards
the reduction of busbon footprints. Events such as the global environmental days have provided a favorable
podium for showcasing their products.
GEOGRAPHIC EXPANSION
Ensuring that they can penetrate all economies and be able to access the whole world as a market to their
product has been another contributing strategy towards the success ofOLECTRA Motors. Currently, they are
setting their stores everywhere across the globe to ensure that the vast population can be able to get access to
ELECTRIC BUS . China is one of their leading markets where they have set a number of their stores, with the
government of China getting involved in electric bus sales and production,OLECTRA Motors has been
enjoying the benefits of tax-free trade with which the import duty and tax tariffs have been lifted for them. This
has additionally enabled them to get access to the market. The intense competition that they were facing from
the gasoline dependent vehicles has greatly been reduced and there is a great chance of the company growing
greatly.
STATEMENT OF THE PROBLEM
Due to a variety of variables, electric autoLAPTOPS
have seen the most widespread acceptance of
alternatively powered vehicles (Wilberforce et al.,
2017). For starters, the cost of electricity is
comparable to the cost of gasoline for cuss timers.
Second, practically everyone who owns a bus has
access to a power source at home. It's simple to
recharge. As documented in the 2006 documentary
"Who Killed the Ele ctric Bus," electric
autoLAPTOPS failed when they first came to
market, owing to high costs, a lack of familiarity, and
reluctance from major automakers to produce them.
However, a lot has changed since 2006. ELECTRIC BUS are becoming more ubiquitous on American and
European roadways, and their popularity is growing. But, can ELECTRIC BUS truly replace our gas-powered

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vehicles, or will they constantly trail behind their predecessors? The expense of replacing gas-powered BUS
with electric vehicles, or EVs, is the first major roadblock.
Electric vehicles have always had higher upfront costs than gas autoLAPTOPS . New technologies are lowering
costs to make them more competitive, but the purchase price remains an important factor to consider. However,
once you purchase the vehicle, the cost of ownership decreases. Tire rotation and replacement are still required,
but oil changes and trips to the gas station are no longer required. In general, the expenses of maintenance and
general operation are lower with an EV than with a gas autolaptops. In addition, the government has provided
some tax breaks and credits to consumers who buy electric vehicles, which might help to reduce the cost even
more.
SOLVING CHARGING TIME FOR ELECTRIC BUS
Due to the large number of new electric vehicles that will be entering the market in the coming year, many
people are wondering how we will be able to charge all of these autoLAPTOPS . After all, there are around 15
electric vehicles for every one public charging station, so it is a reasonable topic to pose. Even in California,
which has the most developed electric vehicle market, the 10:1 ratio is not significantly better (Ait-Ouahmed,
2018). These figures do not take into account the fact that about 95 percent of the currently available public
chargers.
Are Level 2 chargers, which means it will take approximately 8-12 hours to fully charge aOLECTRA? When
electric vehicles inevitably become commonplace, it will be a tremendous challenge to develop a public
transportation system that functions in the manner in which people are accustomed. As a result, electric vehicles
such as theOLECTRA Model 3 are bound to failure, as some have predicted.
POSSIBILITY OF USING ELECTRIC BUS IN LONG DISTANCE TRAVEL
Taking a road trip was not an option when electric vehicles first entered the market and were available to the
general public. Long-distance driving was hampered by a number of significant obstacles, including the high
cost of electric vehicles, a sbuscity of charging stations across the country, and slow charging batteries. All
three of these limits have now been overcome, making road trips with your electric vehicle virtually as simple
as driving a gas-powered vehicle (Ackerman et al., 2021).
The prospect for more charging stations, which is rising every year, addresses the worry of taking long distance
trips with your EV. There are 21,362 charging stations with 61,679 charging outlets around the United States
as of March 2019. Drivers should expect to see more charging stations available each year as more ELECTRIC
BUS hit the road. Every week, more stations are added to the list, not just in major cities, but across the country,
notably along state and interstate highways.
MILESTONES ACHIEVED IN ELECTRIC BUS DEVELOPMENT

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The major milestones are depicted from the efficiency rooting from being super-fast. EVs are lightning fast.
It's ridiculously quick, and it's only getting faster with new developments. Every electric vehicle, no matter how
powerful its battery, will need to be charged at some time. The good news is that charging stations are springing
up all over the country: there are already over 16,000, up from a few thousand just a few years ago and charging
times are also decreasing (Kremer et al., 2014)
As EV batteries develop, owners will be able to drive their BUS for longer periods of time between charges.
This summer, someone established aOLECTRA range record by driving 670 miles on a single battery charge.
This helps get rid of "range anxiety".
LIMITATIONS
In the electric vehicle market, there are various constraints that limit growth and demand. There are causes that
are currently causing concern, as well as elements that are expected to cause concern in the future (Andersen,
2013). This article discusses these concerns as well as proposed solutions. They include the following: battery
capacity. Of course, no matter how long their range is, plug-in electric vehicles must be charged on a regular
basis. Around 80% of electric vehicle charging takes place at home.
Electric vehicles consume a lot of energy. With electric vehicles accounting for less than 2% of all vehicles on
the road in the United States, their impact on the electrical grid is now insignificant. However, as the number
of electric vehicles on the road grows, we should expect them to put a burden on infrastructure.
GOING GREEN MOVEMENT
The future of investment in ELECTRIC BUS is luminous and it is high time for companies to do much research
in the better ways of eliminating the use of petroleum derivate as a source of energy. (Wilberforce et al., 2017).
Moving towards a safe environment free from busbon-related emissions has been a global target for global
economies worldwide. Most of the governments worldwide have offered to give subsidies to companies
focused on the research of how ELECTRIC BUS can rival fossil fuel-dependent vehicles. As per the global
busbon emission data, it has been established that states such as China and the US have b
Even the leading emitters of greenhouse gases that lead to climate
Change and other detrimental effects on the environment (Zhang et al., 2018). Ensuring that the environment
can regain its initial safe state free from toxic compounds has been initiated by resolving the motor vehicle
sector before other sectors such as the manufacturing sector can be focused upon (Ayes, 2017). If the reduction
or rather elimination of the oil and natural gas-dependent vehicles could be eliminated, the world could become
more sustainable and self-sufficient for humans and other endangered species threatened by the imbalance
being caused by the pollution effects.
MARKET DEMAND FOR ELECTRIC BUS

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A perennial question on who will buy the ELECTRIC BUS has been a hot topic that has posed many
impediments to the continued research on how effectively they could infiltrate the competitive markets, as
illustrated by Liven et al., (2011). Since the introduction of ELECTRIC BUS in the market, they have not
proved to be cost-effective for use especially as a result of their high demand for an intense bus as well as the
time taken for recharging them.
Since fossil fuels are currently available in large quantities at affordable prices, competing fairly with
ELECTRIC BUS has been a bigger challenge since people prefer what will be convenient for them and cost-
effective. Using ELECTRIC BUS demands that only short distances are covered, and much time is spent on
recharging them, which makes them unavailable especially for the middle class (Firestorm and Solti, 2021).
This has therefore isolated them for use only by the rich tycoons who prefer to drive them as toys for prestige
rather than for the need to move and transport goods. Since there is better improvement in them and a ray of
light has been shone on the possibility of them becoming cost-effective especially by the renowned
revolutionary company,OLECTRA Motors, they could be depended upon in the future as fuel crisis continue
to soar in the tough economic times.
THE LOAD CAPACITY OF ELECTRIC BUS
Despite the continued need for the adoption of ELECTRIC BUS to help solve the environmental pollution
effects of fossil fuels, the power generated by ELECTRIC BUS has not been sufficient for day-to-day
transportation, (Belousova et al., 2015). Bringing the use of fossil fuel to an immediate halt will reduce
environmental pollution immensely, however, it will cause a huge blow to the global economies in terms of
production since almost all sectors depend on transportation for the economy to move. The existing ELECTRIC
BUS have proved to be less effective in terms of the energy quotient. Before you can use them, you need to
spend at least an hour recharging them in an optimal condition, with which, the duration might be even more,
additionally, it takes a short while before the energy is depleted and it requires another recharging. Most of the
investors in the transport sector have their backs on the use of ELECTRIC BUS especially taxis and personal
buss. If it could be possible that they come cheaply, people could bear the duration of charge, however, they
have proved to be the relatively most expensive BUS that exist in the market. Therefore, even though it will
take long before they can be adopted for use, adopting them will demand enabling conditions such as resource
constraints as well as governmental enforcement.
STRESS TO THE HVAC SYSTEMS THROUGH ELECTRIC BUS
As further illustrated by Liven et al., (2011), the impact that ELECTRIC BUS will have on the economy will
as well be a strain in other sectors such as the Heating, Ventilation, and Air conditioning HVAC facilities since
there will be stress in their limited supply of electrical energy.
In the current time, the electrical energy available through HEP systems, as well as biomass, has been
constrained to the extent that people have resorted to supplementing it with fossil fuels. Considering economies
such as Saudi Arabia where oil and natural gas is the main source of electricity have proved that the ELECTRIC

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BUS dependence on the grid system will be ineffective, therefore, their dependence on the direct gasoline
could be superior to the recharging.
On the lighter side of it, the high demand for more electrical energy could force global economies to be more
inventive and formulate possibilities with which the HEP sources could be harnessed effectively to ensure that
the growing demand is met. According to their script, Liven et al., (2011) insist that there is a potential of
producing surplus electricity that could be used in all the sectors if the great potential in rivers is fully utilized
for the generation of power. Therefore, the possibility of electric vehicles causing stress to the existing resources
could be minimized.
Energy security can never be a big issue if the government puts much effort into ensuring that the available
resources are fully exploited, especially HEP sources that could solve the great energy crisis that the world is
facing today.
WIND ENERGY FOR ELECTRIC BUS
An extensive work done by Telekom et al., (2012) illustrates a case study of the Netherlands project on how to
utilize their wind energy for ELECTRIC BUS .
Environmental pollution through emissions has been aimed at ensuring that they can be reduced by handling
the sectors of the economy that contribute much to these emissions. A case study in the Netherlands showed
how they plan to adopt electric vehicles that will harness their abundant wind energy for recharging. The
Netherlands has over the years depended on the importation of oil and natural gas from foreign countries, this
has not only placed them in a compromising state in terms of national security but has as well forced them to
stress on their available resources to strike a balance on their foreign exchange recovery. With the intended
dependence on wind energy for the motor vehicle sector, there will be an immense impact on their economy as
they will be more self-reliant and have a great sense of national security.
OVERCOMING the Resistance of ELECTRIC BUS
According to Christensen et al., (2012), the enforcement of the use of ELECTRIC BUS as a case study in
Denmark will face resistance especially by the investors in the oil and natural gas sector as well as the general
population depending on the gasoline buss. Putting individuals and organizations out of business especially by
depriving them of their only market will mean that there will be interference to their living standards. With the
current democratic movement where the majority rules, resistance by a majority will mean continued use of
fossil fuels unlike the stipulated better way of focusing on the more
Despite the weight and the lesser energy effectiveness that could be experienced by it, this could be an ultimate
solution that could be more feasible for the future investment in ELECTRIC BUS . They speculated that
Denmark could be the first country to have the total shift to the greener energy sources ahead of the US despite
the superior technologies that have been put in place to enhance the research for the adoption of ELECTRIC
BUS in the US.

38 | P a g e
SUBSIDY FOR THE ELECTRIC BUS
According to Holtsmark et al., (2014), government involvement in ensuring that the citizens adopt the green
energy sources should not by the forceful implementation of the policies, but rather through tactical concepts
such as the provision of subsidies to help support the sector. Ensuring that more tax is enforced in the oil and
natural gas sector can help promote the adoption of ELECTRIC BUS in that they would be readily available
to the people more conveniently.
Besides, ensuring that the companies moving towards the green energy sources are subsidized can as well help
promote the culture of greener energy adoption. ELECTRIC BUS have been projected to be the future of the
transport sector as a result of the continued crisis in the energy sector. Coming up with a more sustainable
economy where a government does not have to depend on foreign aid especially in the critical departments
such as the energy sector ensures that national security is enhanced.
METHODOLOGY
This research is based on the secondary sources of information that include past research in scholarly journals,
Google scholar as well as eBooks, and case studies within the publishing domain. Moreover, sciencedirect,
research gate and google books contributed a lot in coming up with robust findings for the study and were
accessed from Google search results. It as well entails a case study of theOLECTRA motors which will show
a clear illustration of the various constraints and the leverages that they are having as a company.
The keywords consisted of the following search terms: Environmental impact of ELECTRIC BUS , future
transportation, fossil fuel emissions and their effects,OLECTRA Mergers and Geographic Expansion,
consumerism on bus demand, going green movement, and demand for ELECTRIC BUS . Content analysis
models based on deductive reasoning were considered in establishing.
ANALYSIS AND DISCUSSIONS
Reducing the busbon footprints requires individualistic efforts where everyone all over the world takes buse of
their emissions and ensuring that they are not contributing to the adverse effects that the greenhouse gases are
causing to the environment (De Milo et al., 2019). This can be generalized as a collective responsibility with
which everyone is involved. Working on the measures to dissuade people from buying gasoline vehicles in
addition to the enforcement of administrative bottlenecks within the governmental end can be a good way of
ensuring that the shift is slow and sure.
Electric vehicles have been proven to be the future of the transportation sector and it is only a matter of time
before this becomes effective (Honey et al., 2014). With the intense research, government involvement, and
public awareness, the move towards the adoption of ELECTRIC BUS is futile.
CONCLUSION

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Electric vehicles offer great potential to recuperate efficiency within the transport system. This is majorly on
roads, reducing traffic accidents, increasing productivity, and minimizing our environmental impact in the
process. However, they have also seen resistance from different groups claiming that they are unsafe, pose a
risk of being hacked, will threaten jobs, and increase environmental pollution from increased driving as a result
of their convenience. In order to gain massively from the advancing technology of the electric bus’s system and
at the same time avoiding some of the many pitfalls, it is vital to effectively find out what negative impacts we
stand to face in the future and what steps need to be taken now to avoid them as discussed in the paper. There
exists a gap that still needs much intervention and is entirely based on the additional insights of how the
policymaker’s actions now will affect the future development and use of emerging technologies.
REFERANCE
1) Ayes, H., 2017. Analysis of busbon emission accounting practices of leading busbon emitting European
Union companies.
2) Begs, S., Busdel, S. and Housman, J., 2001. Assessing the potential demand for ELECTRIC BUS .
Journal of econometrics, 17(1), pp.1-19.
3) Telekom, S., Benders, R., Pilgrim, S. and Moll, H., 2012. ELECTRIC BUS and wind energy: Two
problems, one solution? A study to combine wind energy and ELECTRIC BUS in 2020 in The
Netherlands. Energy, 45(1), pp.859-866.
4) Bhandarkar, S., 2013. Vehicular pollution, their effect on human health and mitigation measures. Vet.
Eng., 1(2), pp.33-40.
5) Biella D., (2016, May 11). ELECTRIC BUS Are Not Necessarily Clean.
6) https://www.scientificamerican.com/article/electric-buss-are-not-necessarily-clean/
7) Brand, C. and Anable, J., 2019, June. ‘Disruption’ and ‘continuity’ in transport energy systems: the case
of the ban on new conventional fossil fuel vehicles. In European Council for an Energy Efficient
8) Economy (ECEEE) Summer Study 2019 Proceedings (pp. 1117- 1127). Leeds.
REVIEWER
Dr M KARUPPANASAMY
ASSISTANT PROFESSOR

40 | P a g e
CHAPTER – 4
“A STUDY ON HUAWEI MOBILE CUSTOMERS BRAND PREFERANCE ON CURRENT
SECNARIO”
Mr. J JANARTHANAN
ASSISTANT PROFESSOR
KATHIR COLLEGE OF ARTS AND SCIENCE, COIMBATORE
ABSTRACT
The Mobile s, being compact in size, delivers an all-in-one resolution for
Mobile s calls, internet access and E-mails. Just the Mobile s sales have
plunged for several brands at a reasonable price as Huawei, Realme, One
plus, vivo and Nokia. India Stan ds set to become the 3rd Market for
Mobile ss in 4 years, according to researcher International figures
Corporation, through Mobile s manufacturers launching more reasonable
4G handsets and looking to tap buyers in small cities and towns. This
research is designed to provide information about customer perception and
factors affecting their buying behavior with respect to HUAWEI Mobile
ss. The research design used is investigative in nature which motivation
provide an importance on numerical data. The data for analysis stayed collected by using survey method; with
the sample for the typical customer through simple casual sample approach. There are several explanations that
every Mobile s has their own benefit and luxury offered through the companies. The invention characteristics
offered by HUAWEI are not as good-looking as its competitors (such as HUAWEI) according to customer
perception. The company wants toward improve both of their goods in order to improvement customer
expectations. It remains suggested that the company should launch more Mobile s with standard quality for
lower classes as this will help them to influence more consumer as lower classes populace in country are high.
Key Words
HUAWEI, Brand, Mobile s, Realme, Customers, Market, and Product.
INTRODUCTION

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About the Mobile
The term phone, refers to a multimedia Mobile s handset, that's a multifunctional digital device that has features
starting from digital, audio-video playback, net browsing to a high-density screen show together with numerous
other multimedia options. Cell phone presents a one forestall solution for cell calls, email sending and net get
right of entry to. Clever phones are based totally on an working machine, basically owning all the essential
capabilities like that of a Mobile , inclusive of web surfing, emailing, video and voice chatting, audio-video
playback, and others. Till a few years ago, a cell phone became a personal virtual assistant having the calling
capabilities like a cellular Mobile s, but these days’ cellular telephones own the functionality of brought media
players, compact virtual digital camera, GPS etc.
REVIEW LITERATURE
1) The maximum popular fashion in term of
it use can been seen via the growth of
dependency on Mobile s-connected devices
because it is not restrained for each day
obligations however also been applied in
educational environments (koszalka &
ntloedibe-kuswani, 2010). Educational
activities that comprise Mobile s use are
having access to of direction content,
inspiring sharing and dialogue consultation
among instructors and college students and
retrieving information concerning college
students’ performances. Consequentl y,
telephone use may additionally lead to crucial have an effect on in enhancing college students’ performance
as this tool might increase teaching and learning revel in. Woodcock et al. (2012) said that diverse place of
students’ lives might trade through increasing telephone use as college students start to utilize this tool to
increase their studying know-how.
2) Froese et al. (2012) busried out a self-record survey to investigate students’ cell phone activity in instructions
and the potential impact of the sports on college students getting to know overall performance. The end result
indicates that the usage of cellular phone distracts students gaining knowledge of system and college students
agree with that their school room studying is disrupted in the course of texting.
3) Every other take a look at performed with the aid of tindell and bohlander (2012) to recognize the use and
misuse of phone in university lecture placing. The locating shows that scholars are not taking note of their
magnificence lecturer as they may be spending an excessive amount of time on texting. Observe conducted
with the aid of elder (2013) suggests that scholars who used cellular telephone in elegance rating lower than
students who did now not use cellular Mobile s
4) Alfawareh and jusoh (2014) look at discovered that scholars do now not completely utilize Mobile ss for
gaining knowledge of cause however utilize it to make calls, taking pix and browsing net. Moreover, Hanson

42 | P a g e
et al. (2011) stated that students prefer to use instantaneous messaging, e-mail and net-surfing in library as
HUAWEI sed to searching into library on line resources.
5) Phone has impacted college students lifestyles in various regions especially schooling, Mobile s use for
training purposes introduce college students to global of know-how as students are able to achieve numerous
information by using a click on. Mobile s ready with net enabled function provide students the ability to be
connected constantly and is easier for them to attain educational related substances on-line every time.
OBJECTIVES OF THE STUDY
 To understand the profile of Mobile s company HUAWEI
 To measure the consumers’ perception to HUAWEI Mobile s
 To analyze the factors influencing the customers to choose HUAWEI
 The studies at the idea of customers brand preference in HUAWEI
 Covid-19 to analyze the destiny role of sale HUAWEI MOBILE S .
 The research assessment of customer’s satisfaction on HUAWEI MOBILE S .
HYPOTHESES OF THE STUDY
1. Hypotheses method used in the research have been summarized and agreed below.
2. Ho1: The best branded Mobile s phone HUAWEI sites awareness on Face book, Whatsapp, Twitter,
Instagram, and linked in, Youtube has not been influenced by the Gender of the respondents, Age, and
Educational qualification.
3. Ho2: Consumer motivational factors in quality HUAWEI Mobile s on Product Price, New fashion, Public
image, secured delivery, Color, Premium quality, designs and quantity, Advanced technology, Easy
availability has not similar with the Educational qualification and gender of educational qualification.
RESEARCH METHODOLOGY
Research Design: Exploratory Data
Primary Data has been collected by “Questionnaire method” aimed at a particular investigation. He is guileless
for a moiled set of problems offered to defendants for their answers. Unpaid to this flexibility, it is maximum
common instrument used to collect the primary data.
Sampling Area: The survey was conducted in Madurai.
Sample size:- For the purpose of proper survey, around is need of faultless research instruments to treasure out
taster size for added correct result about procurement behavior of shopper products. The sample size is 209
respondents: Sampling Technique Random sampling.

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RESEARCH METHOLODOGY
The research methodology directs the general pattern of forming procedure for gathering valid and reliable data
in investigation. The research methodology is includes the description of sample size, research design,
development, sampling techniques and description of the tools. The data collection of Primary and secondary
data for analyzing customers branded HUAWEI Mobile s phones.
RESEARCH DESIGN
This research title is “A research on HUAWEI Mobile ss Consumer Brand Preference in India Current
Scenario” and the methodology discussed the data collection, reliability analysis, sampling design, period of
the study pilot study and statistical tools and techniques in customers brand preference HUAWEI branded
Mobile s phones. In the current study and general analysis of Primary survey data and Secondary data were
used systematically.
SOURCES OF THE DATA
Primary Data
This research is primary source of data is attained by interview schedule to various respondents in Madurai
district.
Secondary Data
Secondary sources are the details are presented already. In this research the secondary data were collected from
the published articles, Newspapers, submitted thesis, previous records and internet etc.
PRESENTAGE ANALYSIS
Table – 1 Gender
The 1 table is called the respondents in gender wise classification of male, female and other gender selected for
the Percentage analysis.
SI.NO Particulars Respondents Percentage
1 Male 106 50.72%
2 Female 96 45.93%
3 Other 7 3.35%
4 Total 209 100%

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The table-1 explain that out of 209 respondents male is (50.72%) and female is (45.93%) Then respondents
other generations (3.35%). It data calculated used to percentage analysis in 100 that the majority (50.72%) of
the respondents selected for the branded HUAWEI Mobile s phones.
2. Age (15-59)
SI. No Age Respondents Percentage
1 Less Than 15 11 5%
2 16 to 25 Years 82 39%
3 26 to 36 Years 55 26%
4 37 to 47 Years 33 16%
5 48 to 58 Years 19 9%
6 Above 59 Years 9 4%
7 Total 209 100%
50.72%
45.93%
3.35%
Male
Female
Other
0.00% 10.00% 20.00% 30.00% 40.00% 50.00% 60.00%
1. Gender
5%
39%
26%
16%
9%
4%
0%
10%
20%
30%
40%
50%
Less Than
15
16 to 25
Years
26 to 36
Years
37 to 47
Years
48 to 58
Years
Above 59
Years
2. Age

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The table -2 out of 209 respondents in different age groups less than 15 to above 59 it is 16-25 age group highest
level of (39%) this youth age respondents liked HUAWEI MOBILE S very low level is above 59 years (4%)
and medium level is 26 to 36 it is (26%) of age respondents. Then majority of 16 to 25 age respondents.
3. Educational qualification
SI.NO Qualification Respondents Percentage
1 High school 33 16%
2 Higher secondary 28 13%
3 Graduate 87 42%
4 Post-graduate 43 21%
5 Others 18 9%
6 Total 209 100%
The table -3 is educational qualification more than graduate persons high percentage of (42 %) then very lower
level percentage of other (9%) total respondents 209 used percentage method in 100. And the majority of
graduate and post graduate students. It is useful for customers brand preference HUAWEI branded Mobile ss.
16%
13%
42%
21%
9%
0% 5% 10% 15% 20% 25% 30% 35% 40% 45%
High school
Higher secondary
Graduate
Post-graduate
Others
3. Qualifications

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Table 4 Occupation
SI NO Occupation Respondents Percentage
1 Govt. employee 55 26%
2 Private Employee 71 34%
3 Self-Employee 41 20%
4 Business Man 24 11%
5 Agriculture 18 9%
6 Total 209 100%
Then table 4 is occupation in Govt employee 26%, private employee 34%, business persons and agriculture
responses total in 209, very low level is business man and agriculture. Finally the brand of HUAWEI Mobile
s used private and government employees.
Table 5 Marital status Respondents
SI NO Marital status Respondents Percentage
1 Married 114 55%
2 Single 95 45%
26%
34%
20%
11%
9%
0%
5%
10%
15%
20%
25%
30%
35%
40%
Govt. employee Private
Employee
Self-Employee Business Man Agriculture
4. Occupation

47 | P a g e
3 Total 209 100%
Then table 5 is marital status total 209 respondents single 45% is decreased and married respondents is 55% it
is highly useful to development of Mobile s brands.
DATA ANALYSIS AND FINDINGS QUESTIONARY
Q. No: 1 - Are you using any Mobile s?
SI. NO Particulars Respondents Percentage
1 Yes 200 96%
2 No 9 4%
3 Total 209 100%
The question is using Mobile ss yes is 96% not use Mobile s 4% peoples in the 100 percentage data calculation
analysis. Mobile s users increase useful to technological development.
55%
45%
Married
Single
40% 42% 44% 46% 48% 50% 52% 54% 56%
5. Maritial status
96%
4%
0% 20% 40% 60% 80% 100% 120%
Yes
No
1 . Laptops users

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Q. No. 2 Which Mobile s phone are you using currently?
SI. No Brands Respondents Percentage
1 HUAWEI 39 19%
2 One plus 44 21%
3 Realme 31 15%
4 HUAWEI 33 16%
5 Motorola 19 9%
6 Redmi 30 14%
7 Apple 13 6%
8 Total 209 100%
Question 2 is using Mobile s phone currently peoples liked and satisfied HUAWEI branded Mobile s phone.
HUAWEI is 21%, HUAWEI is 19%, Realme 15%, and HUAWEI 16%, Apple phone is 6% total respondent is
209.
Q. No.3.What do you look for in a Mobile s?
SI.
NO
Attributes Most
Important
Somewhat
Important
Least
Important
Total
1 Price 105 40 64 209
2 Features 47 80 82 209
3 Looks 146 33 30 209
4 Brand Name 79 74 56 209
19%
21%
15%
16%
9%
14%
6%
0% 5% 10% 15% 20% 25%
Oppo
One plus
Realme
Samsung
Motorola
Redmi
Apple
2. Current Laptopsphone

49 | P a g e
5 OS (Android, and Others) 91 69 49 209
The respondents highly liked Mobile s phone design, Features, Performance, Price, Brand, it’s all noted in
customers and its main thing of customer’s satisfaction of branded HUAWEI Mobile s phones.
Q.No.4 Price range to purchase a HUAWEI Realme Mobile s?
SI. No Price Range Respondents Percentage
1 8000-12000 70 33%
2 13000-17000 65 31%
3 18000- 22000 39 19%
4 23000-27000 21 10%
5 Above 30000 14 7%
6 Total 209 100%
105
47
146
79
91
40
80
33
74 69
64
82
30
56
49
0
20
40
60
80
100
120
140
160
Price Features Looks Brand Name OS (Android, and
Others)
3. Attributes

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The price range of Mobile s phones more than customers like price range Rs 8000-12000, its common price of
Mobile s for all brand. This price range all brands available one Mobile ss, then HUAWEI is most popular
brand list of one. Liked customers in this brand.
Q. No. 5 Source of purchase Realme Phone
SI.NO Source Respondents Percentage
1 Newspaper 51 24%
2 Television 37 18%
3 Family and Friends 70 33%
4 Dealers 33 16%
5 Others 18 9%
6 Total 209 100%
33%
31%
19%
10%
7%
0% 5% 10% 15% 20% 25% 30% 35% 40%
8000-12000
13000-17000
18000- 22000
23000-27000
Above 30000
4. Price Range

51 | P a g e
Most of the customer’s Mobile s phone purchase source of family and friends it’s one of the effective way of
purchasing beaded Mobile ss. Another sources newspaper, television, and dealers. The best source of 33%
family and friends.
Q.NO. 6. You’re Preference for Branded HUAWEI Mobile ss?
SI.NO Awareness Level Respondents Percentage
1 Fully Aware 40 19%
2 Sufficiently aware 92 44%
3 Slightly aware 77 37%
4 Total 209 100%
The awareness level of HUAWEI Mobile ss fully aware is 19%, sufficiently aware 44% and slightly aware.
24
18
33
16
9
0 5 10 15 20 25 30 35
Newspaper
Television
Family and Friends
Dealers
Others
5. Source
19%
44%
37%
Fully Aware
Sufficiently aware
Slightly aware
0% 10% 20% 30% 40% 50%
6. Awareness level
Series1

52 | P a g e
SUGGESTIONS
 This observe advised approximately the client’s satisfaction level of HUAWEI Mobile s phones.
 Most of the respondents got here to recognize about the HUAWEI Mobile s Phones via Friends, So the
Advertising Can Be Progressed.
 They have a look at advised that the HUAWEI Mobile s phones may be offered In Retail Shops.
 Handiest rich people can have the funds for HUAWEI, if the charge reduces, the sales of the HUAWEI
cell can be accelerated.
 The take a look at recommended that the models of the Mobile s phone may be similarly stepped
forward.
CONCLUSIONS
The take a look at concluded that in this contemporary business economic system. It's far very vital in analyze
approximately the HUAWEI MOBILE S . The observe end result about most people of the customers are happy
with the HUAWEI cellular but additionally there may be a disadvantage which includes hike in fee and other
factor like models of the product. Vital steps should be taken to resolve issues of retaining customers of
HUAWEI Mobile s scan be high, if the agency can understand the desire and normal Reception of the patron.
Therefore it will develop the advertising strategy and market proportion of cell Mobile s agency.
Brand attention plays a chief role in supporting the audiences understand, take into account, and come to be
secure with branding and products. Branding strategies will help the brand to become pinnacle of thoughts
whilst customers are equipped to investigate and make a buy. The attention helps the clients in collecting the
records and making purchasing picks. An excellent marketing approach will simply attract a more number of
clients in buying of the product. The majority of the customers are thoroughly aware about the logo but
nonetheless the sale of the product is decrease, the corporation can similarly boom the sale by means of making
availability of the product within the shops convenient to customers, show rooms, and provider centers for after
sale service.
REFFRENCES
1) C.R. Kothari (2002), “study’s methodology”, sultan Chand guide, New Delhi.
2) Cooper, d. And chandler, p. (2013) commercial enterprise studies methods. New Delhi: Tata McGraw. Cox, t. &
phone-in, ok. (2006) the agile deliver chain; competing in unstable markets”, journal of educational industrial
marketing control, 29(1) 37-38.
3) Brown, w.f.,”the determination of things influencing logo choice‖, journal of advertising and marketing”, vol. 14,
April 1950, pp. Forty two-forty four.
4) Hoyer, wed. And brown, Sap. “Results of logo focus on choice for a not unusual, repeat purchase product”,
magazine of purchaser studies, vol. 17, Sept. 1990, pp. 141-148.
5) Jacobi, j. Olson, jack And haddock, r.a.,”fee, brand name and product competition

53 | P a g e
6) Characteristic as determinants of perceived first-class”, journal of implemented psychology, vol.55, March 1971,
pp. 570-580.
7) Jpg sjamsoedin. D.p.e. searing. reading purchaser notion on product attributes of Mobile s (HUAWEI , xiaomi,
zenfone) in Manado, journal ember vol.2 no.four December 2014,
8) Hall. 798-799, to be had from: url:
https://ejournal.usa.ac.identity/index.php/emba/article/viewfile/6470/5997
9) Schiff man, l., &kanuk. L. purchaser behavior. Eighth version. Top Saddle River. Pearson. Prentice corridor. New
Jersey, 2007.
10) Gain, busol, f., &gain, c, r. the product attributes version: a device for comparing logo positioning. Journal of
advertising. 2003 (stated 2018 April 20) to be had from: url::
http://www.bryongaskin.internet/training/mba%20track/cuttingedge/mba671/termpercent20 paper[H2] /til-6-1-
04/productpercent20attributes logo%20positioning%205-28-04.pdf
REVIEWER
Dr M KARUPPANASAMY
ASSISTANT PROFESSOR

54 | P a g e
CHAPTER – 5
“A STUDY ON ONLINE FAKE JOB FAIRS IN CURRENT SITUATION”
Dr M KARUPPANASAMY
ASSISTANT PROFESSOR
N CURENT SITUATION”
ABSTRACT
As web utilization became broad, the initial step of re-
enrolling was the expansion of online vocation alternatives
on corporate sites themselves. It was generally
acknowledged that corporate site enrollment has
improved enlisting effectiveness. Significant two sorts of
E-enrollment include the utilization of occupation
gateways and the other is an online vocation alternative
in the association's site. E-recruitment pro cedures
give numerous favorable circumstances like brought
together stage, less desk work, smooth out work
process, and so on And yet it offers
impediments like low web infiltration in provincial
India, forestalling eye to eye correspondence, the realness of the resumes, and so on This paper is intended for
natty gritty investigation of the E-enrollment techniques in the current situation as utilization of the web is
broad nowadays and associations are step by step going to virtual associations. The information assortment
strategy utilized for this examination is the blend of essential and auxiliary information. Essential information
was gathered utilizing the meeting of the E- enrollment client. Auxiliary information was gathered by alluding
to diverse web articles, research papers, diaries, and so on it was found from the examination that E-enrollment
techniques have improved enlistment effectiveness and it is broadly acknowledged by the MNCs and yet
significant restriction is that it doesn't permit up close and personal correspondence. It will be helpful for the
E-enrollment client to zero in on the limit of E-enlistment techniques for wiping out the errors and adequately
executing E-enlistment procedures.
KEYWORDS

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E-Recruitment, Job Portals, Online-Busier, Authenticity.
INTRODUCTION
Successful human resources have to identify human useful resource desires in the enterprise. Recruitment is
the discovering of able candidates for real or anticipated organizational vacancies. Or, from any other angle,
it's far a linking hobby bringing together people with jobs to fill and those seeking jobs. The perfect recruitment
effort will entice a huge variety of certified candidates who will take the process if its miles supplied. It must
additionally provide facts so that unqualified candidates can self-select themselves out of activity candidacy;
this is, a great recruiting program needs to entice the qualified and now not attract the unqualified. This twin
goal will minimize the fee of processing unqualified applicants.
DEFINITION OF E-RECRUITMENT:
E-recruitment is the use of technology and electronic resources for the process of attracting selecting and
managing recruitment in a company. It involves training busried out by the organization using technology to
identify probable employees. It is also known as online recruitment as internet communication is vital to the
process. However, it has certain disadvantages such as being too impersonal, high volume of responses, and
faces certain technical issues. Much of e-recruitment centers
REVIEW LITERATURE
Massed omit freed, dr.Uttam m. Kananga, “effectiveness of e-recruitment in employer development”,
management and monetary magazine, 2018, extent 2(4), pp. 294-301, this examine identifies online recruitment
techniques from applicable literature, and describes how their benefits of online recruitment can impact the
recruitment figuring out of the organization. Nowadays, one among the foremost important resources of
competitive advantage is predicated on humanitarian aid efforts through attracting and keeping
Talented people. The goal of this paper is to increase the studies on the web recruitment practices for the overall
development of the Organisation with the concentrate on recruitment practices (three) mafia sultana, naiad
sultana, “analyzing the effectiveness of online recruitment: a case take a look at on recruiters of Bangladesh”,
studies gate guides, 2018, extent 7(2), ISSN 2305-8730, pp. Seventy nine-84, this paper is ready to present
agencies that became more line-established even as dealing the human resource control sports. The studies now
not only identified the efficacy of online recruitment but also find out the degree of recruitment throughout
which businesses get greater benefits through using the net
Piano Mansur india, mo. Kazim Hoque, "consequences of e-recruitment and internet on the recruitment process:
an empirical study on multinational organizations of Bangladesh", a worldwide magazine of studies and control
(ijsrm), extent 06, problem 01, 2018, ISSN 2321-3418, this magazine concluded that the recruitment procedure
is extraordinarily a great deal critical to each organization, as it’s the oldsters a good way to make contributions
strategically and make difference inside the place of work. Moreover, via the data collection procedure, it was
also recognized that there are a few loopholes present within the recruitment system, so those loopholes are

56 | P a g e
visiting be protected with the aid of the use of conventional strategies. This look will further help the human
aid managers to discover the relevant elements which may be taken into consideration within the strategy of
standard recruitment.
Mr. Muhammad Assad up mujtaba, dr. Muhammad Shaukat malik, "effect of recruitment on the effectiveness
of hr. branch privately quarter of Pakistan", the international magazine of human useful resource studies, 2018,
quantity 8 (2), ISSN 2162-3058, this studies paper ambitions at exploring the effect of recent technological
developments (mainly the idea of e-recruitment) within the context of recruitment and also the way it's
facilitated the fashionable day hr. managers. The result has proved that e-recruitment has a massive impact on
the effectiveness of hr. branch privately quarter of Pakistan.
BACKGROUND
What Is Recruitment?
Enrollment is one of the significant cycles of HRM which is a viable choice and usage of the human asset.
Correct individuals at the perfect spot and Motorola retune time are the main rationale of HRM in the
association. Enrollment is, at last, welcoming the pool of contenders to get chosen and join the association. The
goal of the enrollment is to get qualified representatives for the association to accomplish hierarchical
objectives. Enrollment measure goes about as an extension among worker and occupation searchers.
Enrollment is a positive cycle as we are welcoming a pool of possibilities to land chose for the position.
Enlistment measure primarily incorporates,
 Application
 Screening
 Interview
 Selection is the result of enrollment measure
 Late patterns in enlistment are,
 Poaching/Raiding
 Outsourcing In straightforward terms, rethinking is buying the administrations identified with HR
from a seller instead of giving them yourself.
It is utilizing an equipped and qualified applicant from another presumed association of one or the other same
or diverse industry.
E-RECRUITMENT
E-Recruitment is the very much expressed method for successful use of web innovation to improve proficiency
just as the viability of the enrollment cycle. E-enrollment is one of the latest patterns in enlistment. As web
utilization became inescapable, the initial step of e-selecting was the expansion of online profession alternatives
on corporate sites themselves. It was generally acknowledged that corporate site enlistment has improved
enrolling productivity. Significant two sorts of E-enrollment include
 Use of occupation gateways

57 | P a g e
 Online vocation choice in the association's site
OBJECTIVE
This paper is intended for nitty-gritty investigation of the E-enlistment methodologies in the current situation
as use of the web is broad nowadays and associations are step by step going to virtual associations.
RECRUITMENT
Enrollment is those exercises and practices busried on by the association with the main role of recognizing and
pulling in likely representatives (Barber, 1998). Enlistment has been conceptualized as incorporating every
authoritative practice and choice that influences either the number or kinds of people who will apply for, or
acknowledge, a given opening (Ryne’s, 1991). Enrollment may be the "most basic human asset work for
hierarchical achievement and endurance" (Taylor and Collins 2000: 304).
All the more explicitly, for enrollment to get key, HR professionals should discover powerful responses to the
accompanying five inquiries (Baugh 1992; Baugh and Starke 2000):
(1) Whom to enlist?
(2) Where to select?
(3) When to select?
(5) What message to impart? For instance, the size and nature of the underlying candidate pool might be urgent
in deciding the adequacy of enrollment generally speaking (Buslson, Conerly and Macham 2002; Collins and
Han 2004).
INTERNET ECONOMY
The Internet economy has upset and changed how business is directed by opening new roads of correspondence,
joint effort, and coordination between purchasers, organizations, and exchanging accomplices (Bara and
Whinstone 2000). Lessens exchange costs for all the players (Kaplan and Shawnee 2000). The quick advances
in innovation have significantly changed how business is led and this undeniable utilization of and dependence
on innovation is plainly shown by the number of associations and people who use the web and e – sends (Erica
R. Marr, 2007).
FIGURE: OBJECTIVES OF HOSTING WEB SITE (CHEMILEWSKI 1997)
S. No Particulars Percentage
1 Hosting and PR 66
2 Email 5
3 E-commerce 2

58 | P a g e
4 Research 7
5 Recruit 5
6 Education 5
7 Supports 5
8 Other 5
Total 100
E-RECRUITMENT
Regarding HRM, the web has changed enlistment from both a hierarchical and a task searcher perspective
(Epstein et al., 2003; Feldman et al., 2002; Warner 2005). Simultaneously, the Internet has made enlistment
both more proficient and viable. From one perspective, the Internet has assisted with reducing down selecting
expenses and times significantly, however, on the other, it has additionally made candidate pools limitless
(Capella 2001).
Most normal approaches to utilize the Internet as a way to enroll and recognize other online exercises inside
the extent of E-Recruiting have been portrayed as triple: (1) Adding enlisting pages to a current association
website, (2) Using on the web worksheets, and (3) Using electronic notices on media locales (Falanaka, 2002).
1. Corporate Web webpage selecting techniques can, by and large, be characterized as one or the other unusual
or fundamental enrolling (recruitsoft.com/logos Research 2000). For the overview, capricious enrolling is
characterized as "the act of posting occupations on the web and utilizing email or a resume manufacturer on
the Web website to get applications." Basic enlisting is characterized "as utilizing the Web to post employment
Motorola rtunities yet urge possibility to apply to the organization through more customary recruiting channels,
for example, via mail or by fax."
66
5
2
7 5 5 5
0
10
20
30
40
50
60
70
Hosting PR E mail E
Commerce
Research Recruit Education Supports
1. Objectives of hosting website

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