Hp Indigo 5500 Digital Press

1. Do you want to continue in the Photo Lab business? Its no more a question whether you want to buy an
Indigo but more important whether you wish to continue the Photo lab business that you so fondly
established? If you do decide to continue please call us, our Marketing Executives would be more than
glad to assist you in establishing an Indigo set up.
Advantages Of HP Indigo :
1. Silver Halide Photo paper prices would be Rs.160 – 180 per sq.mtr by Oct-Dec 2012. With US –Rupee
exchange rate likely to cross Rs.60 = 1 USD it would be impossible to keep silver halide paper prices below
Rs.180/sq.mtr. Which means the raw print price would be 180 ÷64= 2.81+20% =3.37, this would be your
cost. The retail price would have to be Rs.6.75 per 4x6” print and dealer / wholesale price would have to
be Rs.5.00 pe 4x6” print.
Do you as a lab owner feel your market will grow and your profits increase? Would you be able to sell at
Rs.5.00 and get the same quantity of prints as Rs.2.75 0r 3.00? No chance. Your print volume would drop
by 50% , can you then sustain your overheads at such production levels? Photo print is not an essential
item like Petrol or Diesel which do not have alternatives, so what happens? Photo print market will shift
to Photobooks , this trend has happened worldwide in all the developed markets 5-6 yrs back and it will
happen in India now, there is no escape.
2. Versatility in Prints: Raised, Embossed, 3D , PVC, Metallic, Canvas Art, Translucent / Chrome Inks, Laser
writing , Micro-text, Invisible Inks, 2D Bar-coding , Electro-Ink which other heavy duty digital offset press
offers such versatility in one machine ? Now think of the applications and value additions possible from
having such technology in your premises.
Electro-ink makes it ‘easily possible’ to print on raised , textured or serrated media, no need to waste time
giving the embossed effect when you can print on ‘uneven’ media, the electro-ink will sink into all the
paper crevices. This is impossible for any toner based machine.
3. Every industry your prospective customer Until now you got business only from Photography /
Photographers but with a Indigo install every industry is your prospective customer so education,
automobiles , Service sector, hotel, travel, textiles, labels , advertising agencies , home appliances, food
processing & beverage , hospitals, pharmaceuticals etc. are your prospective customers. HP/RIL has an
application specialist who will help you with specific applications in your area.
4. Market leaders cannot afford failure & experimentation. You are a leading lab from your area and have
enjoyed premium market position for last 15-20 yrs because you took the initiative and risk of investing
in a technology appropriate to market demands. The logic is simple a good artist requires a good
creative tool just like a good ‘marksman’ (soldier) requires a gun that fires accurately .
Have you ever seen any well known photographer with ordinary camera? Very rare. The logic is simple a
good artist requires a good creative tool just like a good ‘marksman’ (soldier) requires a gun that fires
accurately – every time.
5. Sophisticated Equipment: You very well know RGB market changing to CMYK, that’s a fact but still your
mind is reluctant to invest in a technology appropriate to market demands why?
If it is the initial investment that’s bothering you then HP/RIL
has some innovative and flexible funding tie-ups that could be tailored to your funding requirements. If it
is the Marketing & Reach that’s bothering you, HP/RIL will support and lead you to these markets. You will
recover your investment in about 2 yrs.
Impressive Computer Systems Pvt.Ltd. – Chnl Partners HP/RIL.
Pradeep Kalekar, CEO - 7798231412 /9423571670.
Mr.Niwas Yadav, Mktg.Executive - +91-9850742347
Email icsplind@gmail.com