How Your Golf Club Can Learn and Profit From The Success of The NFL
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The NFL is the world's most successful sports organization, learn how your golf club can leverage from the NFL"s magic to attract more players and keep them coming back. The NFL's secret to success is one every club can use to their immediate advantage to increase revenue and provide an exceptional experience that leaves your competition in the shadows!
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How Your Golf Club Can Learn and Profit From The Success of The NFL
- 1. How Your Club Can Learn and Profit From The Success of the NFL By Andrew Wood
- 2. The average NFL game last 3 hours and 12 minutes
- 3. But how many minutes of action are there in a typical NFL game?
- 4. There are only 11 minutes of actual football action!!!
- 6. For over a decade I have had Tampa Bay Buccaneers season tickets.
- 7. It is a big time commitment • 1 hour 15 minute drive down • An hour tailgating • 20 minutes to get into the stadium • 3 and a half hours at the game • 1 hour 45 minute drive back
- 8. It is a big commitment of money • Tank of gas to get there and back: $50 per game • Parking: $25 a game • Club seats for my son and I: $390 a game • Beer, coke and snacks: $50 a game • Total: $515 per game
- 9. That’s roughly $50 per minute of actual play!
- 10. Think about that! • $50 per minute and I had the cheapest seats in the club section, on the 5 yard line (personally I like it there) • Every section all the the way to the 50 yard line went up until the tickets where $750 per game • Forget the stadium boxes, you are talking thousands…
- 11. Now that was at Tampa stadium at Cowboys stadium I paid $600 for one seat in roughly the same location!
- 12. How is it possible? That thousands of people invest an entire day and over $500 at a football game when most clubs struggle to get people paying $50 for 4 hours!
- 13. Because the NFL understands the one thing the golf industry can’t seem to grasp!
- 14. The NFL is NOT in The… • The football business • Sports business • The recreation business • The leisure business
- 15. The NFL Understands Implicitly that it is in the ENTERTAINMENT BUSINESS!
- 16. The golf industry thinks it’s in the.. • Golf business • The club business • The recreation business • The leisure business • The people business • The green fee business • The membership business… But it is not or at least is shouldn’t be if it wants to survive!
- 17. Lets take a look at the myriad of ways the NFL & Tampa entertains its fans
- 18. Let’s start with the tickets • One year I got a small locker • Another year a treasure chest • One year the tickets themselves where 3-D images of players • Whatever it was it’s exciting to get in the mail building anticipation for the coming season!
- 20. As the recession heated up Tampa quickly reacted by adding more value!
- 21. Tailgating is an Integral part of the ritual
- 22. Food is a part of the ritual
- 23. Dress Code? Dressing up is a part of the fun!
- 24. The Tampa stadium is one of the best in the NFL
- 25. Each game includes a FREE gift • T-shirt • Visor • Calendar • Radio • Towel • Bobble head doll • Everyone goes home with some souvenir
- 29. The Club room is cool, leather chairs, giant screens, sushi, marble in the rest rooms!
- 30. Before the game interact with past players
- 32. The pageantry of the team taking the field is an event in itself
- 33. The flag ceremony gets everyone standing hand on heart…
- 34. As the national anthem plays – I am English and I still get tears in my eyes
- 35. The fly overs before the game –Awesome! (sure wouldn’t want to be on the other end)
- 36. The great pirate cartoon played on the big screen before kick off (we win every time )https://www.youtube.com/watch?v=Rg7G1ZbROBs
- 37. The Pirate ship in the end zone!
- 38. The cannon when we score!
- 39. The feel good aspect of all the charities the Glazer’s and the NFL support
- 40. The support of our military – makes you feel proud!
- 42. Food and Beer
- 43. Did I mention we have the best looking the cheerleaders?
- 45. The Retro Game, 80’s music and old popsicle uniforms – Love it!
- 47. The Monday night game with the whole country watching is always special!
- 48. Oh… and there is also a football game going on.. For 11 minutes at least!
- 49. Now What Can You Do To Increase Your Club’s Entertainment Value ? • Because like it or not that is the business you are in…. Your competition is.. • The NFL, NHL, NBA • The Premier League (soccer) • Movies, video games, the mall, porn … • In fact anything that captures a persons entertainment dollar before YOU!
- 50. Create a WOW factor at every touch point in your club! • The parking lot • Lobby • Rest rooms • Pro shop • Range • 1st tee • Clubhouse • Menu • Bar • Locker rooms • Tee markers • Score cards
- 51. Read Making Your Club The One They Choose A 250 page manual, with hundreds of golf specific examples on how to add entertainment value to your club! Order @ http://lmgmc.com/make-your-club-be-the-one-they-choose/ 51 Copyright Andrew Wood 2013, WWW.LegendaryMarketing.com
- 52. http://olourl.com/31w/Hx/ Read the best selling book in the golf industry Copyright Andrew Wood 2013, WWW.LegendaryMarketing.com 52
- 53. I Can Help Your Business Grow! For a private consultation on how to boost your business by employing the awesome power of the OnE Strategy, Call Andrew Wood Direct @+ 1, 352-266-2099, USA, EST time Andrew@LegendaryMarketing.com WWW.LegendaryMarketing.com WWW.AndrewWoodInc.com 53 Copyright Andrew Wood 2014, WWW.LegendaryMarketing.com
- 54. GO BUCS!