In July/Aug 2015, GlamCorner migrated and re-launched our eCommerce platform in 5 weeks. Here's how we did it.

2. How we re-built
our eCommerce
platform in 5
weeks

3. Dean Jones
GlamCorner Co-Founder & CEO
@deanmjonesau

4. About GlamCorner
• Founded in late 2012
• Australia’s largest online designer
fashion rental destination
• Disrupting Australia’s ~$9Bn/yr
women’s clothing industry
• Provide pay-per-use, on-demand
access to high-end designer clothing
for a fraction of the retail price
• We solve those “I have nothing to
wear!” moments
• Raised a $500k Seed investment
from AirTree Ventures in Apr-15
• Our vision is to be every Australian
woman’s endless online wardrobe

5. Our awesome team!
Ilter
(CPO)
Joel
(Head of Engineering)
Audrey
(Co-Founder & COO)
Dean
(Co-Founder & CEO)
Elle
(Assistant Ops Mgr)
Bronte
(Customer Happiness)
Lucy
(Customer Happiness)

6. A unique slant on traditional eCommerce
AUSTRALIAN &
INTERNATIONAL
DESIGNER
LABELS
4-day rentals
Easy returns
Dry cleaningQuality control
Express delivery

7. Our requirements
 Mobile-responsive out-of-the-box
 Standard eCommerce features (filter, sign in/up, favourites,
referrals)
 Plug-ins (in general) availability and cost
 Booking system plug-in capability
 Open source community
 Quality/cosy of, and access to, developers (including dev shops)
 Integration & Scalability – CRM (Zoho), Accounting (Xero), Google
Apps, custom applications
 Reporting – inventory management, sales reports, ROI per unit,
most popular items etc

8. Execution timeline
Week 1 Week 2 Week 3 Week 4 Week 5
Re-branding & redesign
Customise front-end
and integration with
Magento Data &
analytics
User testing and
Beta launch

9. Our objective: a four-step funnel
1) Landing Page 2) Catalogue

10. Our objective: a four-step funnel
3) SKU Page 4) Checkout!

11. A closing note