Changing the Bath Towels are Bought

1. Always first Always Different

2. The bath towel problem
~ Choosing a towel is very
complicated for today’s consumer
~ Too much noise, too many options,
too much confusion…
~ Manufacturers/Retailers have
misrepresented the product, and the
result is distrust and extreme caution
1998 2004 2010 2016

3. The solution
We must “Certifiably, morally,
ethic’lly, Spiritually, physically,
undeniably, and reliably, produce
the very best towel in the world!”
the Solution...
~EvoCotton~

4. ●
~EvoCotton~
__________
Made w/Evolution Technology
● Select blend of Aegean cotton (LS-ELS) & Pima
cotton (ELS)
● EvoCotton is made from air jet spinning &
innovative weaving, and quality finishing
process of a specially created 100%
extra-long/long-staple optimal cotton blend to
get magnificent and natural inflection for yarn
● Innovative “Performance Driven Process”
resulting in incomparable quality that also focus’
upon sustainability through the entire
production process
● Organic EvoCotton also available

5. EvoCotton
How, Why, What
we’re doing is different

6. ● Exclusive Turkish Aegean & Pima 100% cotton blend
● Made with Evolution Technology
● GOTS & Oeko-Tek Certified
● Superior absorbency & Buttery Soft
● #1 Best towel in the world

16. Copy of our Certificates

21. Meet the Kocaer Team
özgür usta
General Manager
yusuf andrew akyol esra oz
USA Marketing Manager
based in Chicago
Turkey Marketing
Manager
gulsah kilic
USA Marketing Manager
based in New York
Mr. Usta served as General Manager at Eke from 1989 until 2012. Mr. Usta grew Eke Tekstil from it’s
inception with a staff of 7 employees to a $30,000,000.00 manufacturing facility that currently has
500 workers. Under Mr. Usta’s leadership at Eke he was responsible for building million dollar
towel programs for the likes of Macy’s Hotel Collection, Restoration Hardware, Pottery Barn, Ralph
Lauren and the creation of Eke’s upscale brand, Hamam

22. Revenue Model
● Doing What is Right Because
it’s the Right Thing To Do
● #1 Best Towel in the World
● A Branded Product That
Incorporates Trust,
Confidence, Loyalty,
Wellness, Community, and
Reward Wins
#1 Right Message
#2 Right Product
#3 Right Consumers

23. Kocaer Tekstil New “State-of-the-Art” Factory Video Profile

24. Why Now?...because it’s time
for a fundamental change!
We hope you choose wisely
We Hope to see you at Heimtextil...
Hall 8.0 Stand H86