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Heather O’Neill 
Blend Conference 
September 13, 2014
UX
UX 
Designer
UX 
Strategist
UX 
Researcher
UX 
Analyst
UX 
Architect
UX 
???
UX 
“Person”
The user
More than 
the user???
This is Feather, 
a user experience 
professional.
Feather works at
“Just use your 
design magic to 
make it good.”
“We sent it straight 
to development so 
we could get it out 
the door quick.”
“There’s no time for 
all that research or 
testing.”
“Can’t you just tell 
us what the user 
wants?”
“Personas are 
great and all, but I 
think it should be 
done this way.”
“Can you make it 
more like Apple?”
“The higher-ups 
don’t think that’s 
important, so we 
won’t have the 
budget.”
How can I do 
my job?
Everyone 
wants 
a UX 
professional
Solved It!
More than 
the user???
More than 
the user!
• Empathize 
• Speak the Language 
• Be Flexible 
• Surprise & Delight
Empathize
Use your user research 
toolkit.
Put yourself in their 
shoes.
Speak the 
Language
www.nigdaw.co.uk
Get involved in the 
current processes of your 
team.
Find out how each person 
best communicates.
Don’t hesitate to write 
down actual words, for 
later use.
Be Flexible
The customer 
is always right
The UX 
professional 
is always right
Plan in advance where 
you can compromise.
Match your process to 
the desired outcomes.
Use persuasion to stand 
your ground.
Be a little sneaky.
Surprise & 
Delight
Project 
Manager
UX Strategist
Keep your eye out for 
those little moments.
Find ways to make their 
job easier by doing your 
job better.
Wrap-up
Results 
You get to do better work. 
You get to be more focused. 
You can be an agent of change. 
The world (or at least your organization) 
becomes a better place.
Questions?
Thanks for attending! 
Have more questions? Reach out: 
heather@pixelsforhumans.com 
@HLRJO

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