The document summarizes key points from a webinar by Lisa Buyer on practical methods for online PR success. It discusses how today's press releases can be distributed via social media in 140 characters or less and reach audiences directly. It emphasizes optimizing press releases with keywords to get search engine and social media visibility, as well as measuring and reporting news via social platforms like Twitter, Facebook, and LinkedIn. The webinar provides tips on writing optimized online press releases and using keywords and social media to distribute and promote news.
Zenith 2014 breaking bad with twitter session by lisa grimm and lisa buyerLisa Buyer
The document provides an agenda and overview for a Twitter training session hosted by Lisa Buyer and Lisa Grimm. It discusses the value of Twitter for business, recent updates to Twitter profiles and features, best practices for content and engagement, and tools for measurement and analytics. Tips are also provided for media outreach, crisis communications planning, and a Q&A session at the end invites attendees to ask questions.
How to create more #space in your social media lifeLisa Buyer
Lisa Buyer presents her own tried and true advice on how to keep your sanity and stay relevant in the always on social media world. This presentation was designed especially for the Zenith Social Media Conference 2015. Lisa Buyer presented the keynote. on April 30, 2015.
2016 Social PR Secrets, Trends and Faves Lisa Buyer
Lisa Buyer dropped in on BYU public relations and communications students for a day of trading #SocialPRSecrets. On the agenda included what's hot in social media, social media network trends plus Lisa Buyer's most coveted Social PR Secrets to success.
Cover Your Visual Public Relations Assets with Canva and moreLisa Buyer
In today’s mobile and social media climate, strong visuals paired with succinct and well-crafted copy are critical to effective storytelling. In this session, you’ll learn the basics of visual literacy with a brief introduction to color, typography and the importance of visual communications in the digital media landscape. You’ll get an introduction to Canva, a free online tool for creating visual content. You’ll also:
Receive a demonstration on how visual content can be used on various social media platforms to maximize message exposure and impact.
Learn to identify basic typographic styles and their respective associations.
Gain a working knowledge of Canva software in order to create visual content for press releases and a variety of digital platforms.
The document summarizes key points from a webinar by Lisa Buyer on practical methods for online PR success. It discusses how today's press releases can be distributed via social media in 140 characters or less and reach audiences directly. It emphasizes optimizing press releases with keywords to get search engine and social media visibility, as well as measuring and reporting news via social platforms like Twitter, Facebook, and LinkedIn. The webinar provides tips on writing optimized online press releases and using keywords and social media to distribute and promote news.
Zenith 2014 breaking bad with twitter session by lisa grimm and lisa buyerLisa Buyer
The document provides an agenda and overview for a Twitter training session hosted by Lisa Buyer and Lisa Grimm. It discusses the value of Twitter for business, recent updates to Twitter profiles and features, best practices for content and engagement, and tools for measurement and analytics. Tips are also provided for media outreach, crisis communications planning, and a Q&A session at the end invites attendees to ask questions.
How to create more #space in your social media lifeLisa Buyer
Lisa Buyer presents her own tried and true advice on how to keep your sanity and stay relevant in the always on social media world. This presentation was designed especially for the Zenith Social Media Conference 2015. Lisa Buyer presented the keynote. on April 30, 2015.
2016 Social PR Secrets, Trends and Faves Lisa Buyer
Lisa Buyer dropped in on BYU public relations and communications students for a day of trading #SocialPRSecrets. On the agenda included what's hot in social media, social media network trends plus Lisa Buyer's most coveted Social PR Secrets to success.
Cover Your Visual Public Relations Assets with Canva and moreLisa Buyer
In today’s mobile and social media climate, strong visuals paired with succinct and well-crafted copy are critical to effective storytelling. In this session, you’ll learn the basics of visual literacy with a brief introduction to color, typography and the importance of visual communications in the digital media landscape. You’ll get an introduction to Canva, a free online tool for creating visual content. You’ll also:
Receive a demonstration on how visual content can be used on various social media platforms to maximize message exposure and impact.
Learn to identify basic typographic styles and their respective associations.
Gain a working knowledge of Canva software in order to create visual content for press releases and a variety of digital platforms.
This document discusses reputation management strategies for car dealerships. It explains that a dealership's reputation is formed through search engines, review websites, social media, blogs, and forums. It recommends that dealerships develop a reputation management plan to control positive content on search engine results pages, major review websites, and social networks. Specific tactics include claiming and updating business profiles, asking satisfied customers to post reviews, responding to reviews, publishing helpful articles and videos online, and engaging customers on social media. The goal is to populate search results and distribute positive content across the internet to attract more customers.
Google Display Marketing Jargon BusterRalph Paglia
Google Display Marketing Jargon Buster provides definitions and explanations of various buzzwords thrown about so effortlessly by sales reps, trainers and presenters.
The document provides tips for effectively summarizing a client's current situation and desired situation in order to make recommendations. It advises asking open-ended questions about the client's business model, marketing efforts, and personal goals to understand where they are today and where they want to be. Understanding both the current and desired situations allows one to define a roadmap to help clients achieve their objectives. Sample questions are provided to evaluate the client's current situation in their business, marketing, and individual priorities as well as questions to understand their desired situation and priorities for the future.
Google Digital Marketing Crossword PuzzleRalph Paglia
This document is a crossword puzzle containing common terms from digital marketing. Across and down clues are provided to fill in the boxes with terms like: search engine marketing, traffic acquisition, mobile device, pay-per-click, organic listings, URL, social media, unique visitor, session, ranking, landing page, search engine optimization, link, paid listings, and query. Completing the crossword requires knowledge of these fundamental digital marketing concepts and terms.
Google: Building Mobile Sites | Best PracticesRalph Paglia
This document provides information on optimizing websites for mobile experiences. It discusses principles of mobile site design like making site search visible and ensuring relevant results. It notes that over 50% of searches are now on mobile phones. Case studies are presented on how companies like Zazzle and Autoglass improved their mobile experiences and increased conversions and sales through mobile optimization.
The document is a guide to the new Google AdWords experience. It provides an overview of the new interface and features, including improved reporting, new campaign types, and streamlined access to tools and settings. The guide walks through how to navigate the new interface, find key areas and make changes. It also covers troubleshooting issues like fixing disapproved ads or suspended sites.
This document discusses how using ad extensions in Google Ads can increase visibility, clickthrough rates, and return on investment. It identifies six types of ad extensions - sitelinks, callout extensions, review extensions, call extensions, location extensions, and app extensions - and explains how each can help qualify customers and make ads more relevant. On average, each new ad extension results in a 10-15% increase in clickthrough rate. Ad extensions can appear on search network ads and some may also appear on display network ads, with AdWords choosing the most useful combination.
Genuine google seo checklist top secretRalph Paglia
The document provides an optimization checklist for various marketing objectives and tactics in Google AdWords. It lists best practices for optimizing search campaigns, display campaigns, TrueView video ads, bidding strategies, targeting, mobile sites, and more. The checklist notes that the recommendations are not guaranteed to improve performance and should be used at the advertiser's discretion. The most up-to-date version can be found on google.com/partners.
This document provides a checklist of digital growth strategies for e-commerce businesses, including branding, social media management, email marketing, content marketing, search engine optimization, online reputation management, and digital advertising strategies like pay per click advertising and search engine advertising. It also includes recommendations around ecommerce website development, mobile commerce, warehouse integration, analytics, and ensuring a complete digital presence and strategy.
Digital and physical touchpoints in the automotive industryRalph Paglia
1. The automotive industry is undergoing a digital transformation, with OEMs investing heavily in digital solutions to sell vehicles and services online as consumers expect seamless experiences across digital and physical channels.
2. However, most customers still want some physical interactions, like seeing vehicles in person before purchasing. OEMs must balance digital and physical touchpoints to meet evolving consumer expectations.
3. Providing a seamless omnichannel experience across all customer interactions will be key to success. OEMs must integrate their digital and physical systems to ensure smooth transitions between channels.
The document discusses an excerpt from the book "42 Rules of Social Media for Small Business" which provides rules and guidance for using social media effectively for small businesses. It describes the changing context of communication as new technologies have emerged and how social media is affecting personal and global communication. The excerpt emphasizes that understanding principles of online communication is more important than chasing the latest trends and that small businesses should focus on select social media platforms and stick with them to make an impact.
Google dealer guidebook best practices completeRalph Paglia
The document provides guidance for dealers and agency partners on optimizing their use of Google's products. It is organized into four pillars: Fundamentals, Basics, Differentiators, and Growth Levers. The Fundamentals section focuses on basic but important tactics like prioritizing website speed and simplicity. The Basics section outlines tested growth strategies for paid search, display, and audience targeting like maximizing brand search and location-based targeting. The Differentiators section presents advanced strategies in these areas. The Growth Levers section explores emerging tactics for measurement and automation. The goal is to help partners prioritize Google's products based on their marketing objectives and digital maturity.
This document provides recommendations for Triumph Motorcycles to harness digital media to drive sales and brand awareness. It discusses how media consumption has shifted online and the benefits of a modern digital advertising approach using paid search, retargeting, and attribution modeling. It also stresses the importance of continuing traditional media efforts while leveraging relationships, and monitoring social media to understand brand perceptions. A three-step plan is proposed focusing on optimizing digital advertising, partnering with publishers, and initiating social listening.
Toyota kc region dealer summit presentationRalph Paglia
Ralph Paglia presented at a Toyota dealer summit on digital marketing and internet sales challenges. He discussed how 5 Toyota dealers in the Kansas City region stood out for better website content marketing and higher website visitor to contact conversion rates. Paglia also covered how setting up social media sharing and online reviews can help dealers, and the importance of lead management practices like direct phone contact and follow up to increase sales closing ratios from internet leads. He emphasized that increasing closing ratios requires more than just timely response, but showing genuine interest in customers and their needs.
The document discusses the benefits of exercise for mental health. Regular physical activity can help reduce anxiety and depression and improve mood and cognitive function. Exercise causes chemical changes in the brain that may help protect against mental illness and improve symptoms.
Tips modular strategy for digital marketingRalph Paglia
Traffic to a website is generated through marketing, search engine optimization, and referrals. Interactive content like inventory and forms allows customers to interact. The process refers to how dealers respond to leads through email and phone techniques. Sales activities happen after leads become showroom visitors. Effectiveness is measured by unique visitors, form submissions, appointment shows, and closing ratios.
The mercedes benz x-class concept pickup truck is hereRalph Paglia
Mercedes-Benz unveiled the X-Class concept pickup truck. The X-Class will be the first "premium" pickup and is intended to fill a gap in Mercedes' product portfolio. It will compete in growing midsize pickup markets globally but not in the US, where Detroit automakers dominate. The X-Class concept emphasizes luxury and off-road capability and will enter production in late 2017 with diesel power and all-wheel drive.
Seo in a mobile first era markteters editionRalph Paglia
The document discusses optimizing a website for mobile-first search engine optimization (SEO). It recommends developing a responsive mobile website or mobile-specific site, optimizing page speed, implementing AMP pages, ensuring accessible mobile content, adding relevant structured data, and tracking mobile search queries and performance. The overall message is that mobile-first practices are crucial as search becomes increasingly dominated by mobile users.
QA or the Highway - Component Testing: Bridging the gap between frontend appl...zjhamm304
These are the slides for the presentation, "Component Testing: Bridging the gap between frontend applications" that was presented at QA or the Highway 2024 in Columbus, OH by Zachary Hamm.
This document discusses reputation management strategies for car dealerships. It explains that a dealership's reputation is formed through search engines, review websites, social media, blogs, and forums. It recommends that dealerships develop a reputation management plan to control positive content on search engine results pages, major review websites, and social networks. Specific tactics include claiming and updating business profiles, asking satisfied customers to post reviews, responding to reviews, publishing helpful articles and videos online, and engaging customers on social media. The goal is to populate search results and distribute positive content across the internet to attract more customers.
Google Display Marketing Jargon BusterRalph Paglia
Google Display Marketing Jargon Buster provides definitions and explanations of various buzzwords thrown about so effortlessly by sales reps, trainers and presenters.
The document provides tips for effectively summarizing a client's current situation and desired situation in order to make recommendations. It advises asking open-ended questions about the client's business model, marketing efforts, and personal goals to understand where they are today and where they want to be. Understanding both the current and desired situations allows one to define a roadmap to help clients achieve their objectives. Sample questions are provided to evaluate the client's current situation in their business, marketing, and individual priorities as well as questions to understand their desired situation and priorities for the future.
Google Digital Marketing Crossword PuzzleRalph Paglia
This document is a crossword puzzle containing common terms from digital marketing. Across and down clues are provided to fill in the boxes with terms like: search engine marketing, traffic acquisition, mobile device, pay-per-click, organic listings, URL, social media, unique visitor, session, ranking, landing page, search engine optimization, link, paid listings, and query. Completing the crossword requires knowledge of these fundamental digital marketing concepts and terms.
Google: Building Mobile Sites | Best PracticesRalph Paglia
This document provides information on optimizing websites for mobile experiences. It discusses principles of mobile site design like making site search visible and ensuring relevant results. It notes that over 50% of searches are now on mobile phones. Case studies are presented on how companies like Zazzle and Autoglass improved their mobile experiences and increased conversions and sales through mobile optimization.
The document is a guide to the new Google AdWords experience. It provides an overview of the new interface and features, including improved reporting, new campaign types, and streamlined access to tools and settings. The guide walks through how to navigate the new interface, find key areas and make changes. It also covers troubleshooting issues like fixing disapproved ads or suspended sites.
This document discusses how using ad extensions in Google Ads can increase visibility, clickthrough rates, and return on investment. It identifies six types of ad extensions - sitelinks, callout extensions, review extensions, call extensions, location extensions, and app extensions - and explains how each can help qualify customers and make ads more relevant. On average, each new ad extension results in a 10-15% increase in clickthrough rate. Ad extensions can appear on search network ads and some may also appear on display network ads, with AdWords choosing the most useful combination.
Genuine google seo checklist top secretRalph Paglia
The document provides an optimization checklist for various marketing objectives and tactics in Google AdWords. It lists best practices for optimizing search campaigns, display campaigns, TrueView video ads, bidding strategies, targeting, mobile sites, and more. The checklist notes that the recommendations are not guaranteed to improve performance and should be used at the advertiser's discretion. The most up-to-date version can be found on google.com/partners.
This document provides a checklist of digital growth strategies for e-commerce businesses, including branding, social media management, email marketing, content marketing, search engine optimization, online reputation management, and digital advertising strategies like pay per click advertising and search engine advertising. It also includes recommendations around ecommerce website development, mobile commerce, warehouse integration, analytics, and ensuring a complete digital presence and strategy.
Digital and physical touchpoints in the automotive industryRalph Paglia
1. The automotive industry is undergoing a digital transformation, with OEMs investing heavily in digital solutions to sell vehicles and services online as consumers expect seamless experiences across digital and physical channels.
2. However, most customers still want some physical interactions, like seeing vehicles in person before purchasing. OEMs must balance digital and physical touchpoints to meet evolving consumer expectations.
3. Providing a seamless omnichannel experience across all customer interactions will be key to success. OEMs must integrate their digital and physical systems to ensure smooth transitions between channels.
The document discusses an excerpt from the book "42 Rules of Social Media for Small Business" which provides rules and guidance for using social media effectively for small businesses. It describes the changing context of communication as new technologies have emerged and how social media is affecting personal and global communication. The excerpt emphasizes that understanding principles of online communication is more important than chasing the latest trends and that small businesses should focus on select social media platforms and stick with them to make an impact.
Google dealer guidebook best practices completeRalph Paglia
The document provides guidance for dealers and agency partners on optimizing their use of Google's products. It is organized into four pillars: Fundamentals, Basics, Differentiators, and Growth Levers. The Fundamentals section focuses on basic but important tactics like prioritizing website speed and simplicity. The Basics section outlines tested growth strategies for paid search, display, and audience targeting like maximizing brand search and location-based targeting. The Differentiators section presents advanced strategies in these areas. The Growth Levers section explores emerging tactics for measurement and automation. The goal is to help partners prioritize Google's products based on their marketing objectives and digital maturity.
This document provides recommendations for Triumph Motorcycles to harness digital media to drive sales and brand awareness. It discusses how media consumption has shifted online and the benefits of a modern digital advertising approach using paid search, retargeting, and attribution modeling. It also stresses the importance of continuing traditional media efforts while leveraging relationships, and monitoring social media to understand brand perceptions. A three-step plan is proposed focusing on optimizing digital advertising, partnering with publishers, and initiating social listening.
Toyota kc region dealer summit presentationRalph Paglia
Ralph Paglia presented at a Toyota dealer summit on digital marketing and internet sales challenges. He discussed how 5 Toyota dealers in the Kansas City region stood out for better website content marketing and higher website visitor to contact conversion rates. Paglia also covered how setting up social media sharing and online reviews can help dealers, and the importance of lead management practices like direct phone contact and follow up to increase sales closing ratios from internet leads. He emphasized that increasing closing ratios requires more than just timely response, but showing genuine interest in customers and their needs.
The document discusses the benefits of exercise for mental health. Regular physical activity can help reduce anxiety and depression and improve mood and cognitive function. Exercise causes chemical changes in the brain that may help protect against mental illness and improve symptoms.
Tips modular strategy for digital marketingRalph Paglia
Traffic to a website is generated through marketing, search engine optimization, and referrals. Interactive content like inventory and forms allows customers to interact. The process refers to how dealers respond to leads through email and phone techniques. Sales activities happen after leads become showroom visitors. Effectiveness is measured by unique visitors, form submissions, appointment shows, and closing ratios.
The mercedes benz x-class concept pickup truck is hereRalph Paglia
Mercedes-Benz unveiled the X-Class concept pickup truck. The X-Class will be the first "premium" pickup and is intended to fill a gap in Mercedes' product portfolio. It will compete in growing midsize pickup markets globally but not in the US, where Detroit automakers dominate. The X-Class concept emphasizes luxury and off-road capability and will enter production in late 2017 with diesel power and all-wheel drive.
Seo in a mobile first era markteters editionRalph Paglia
The document discusses optimizing a website for mobile-first search engine optimization (SEO). It recommends developing a responsive mobile website or mobile-specific site, optimizing page speed, implementing AMP pages, ensuring accessible mobile content, adding relevant structured data, and tracking mobile search queries and performance. The overall message is that mobile-first practices are crucial as search becomes increasingly dominated by mobile users.
QA or the Highway - Component Testing: Bridging the gap between frontend appl...zjhamm304
These are the slides for the presentation, "Component Testing: Bridging the gap between frontend applications" that was presented at QA or the Highway 2024 in Columbus, OH by Zachary Hamm.
This talk will cover ScyllaDB Architecture from the cluster-level view and zoom in on data distribution and internal node architecture. In the process, we will learn the secret sauce used to get ScyllaDB's high availability and superior performance. We will also touch on the upcoming changes to ScyllaDB architecture, moving to strongly consistent metadata and tablets.
"$10 thousand per minute of downtime: architecture, queues, streaming and fin...Fwdays
Direct losses from downtime in 1 minute = $5-$10 thousand dollars. Reputation is priceless.
As part of the talk, we will consider the architectural strategies necessary for the development of highly loaded fintech solutions. We will focus on using queues and streaming to efficiently work and manage large amounts of data in real-time and to minimize latency.
We will focus special attention on the architectural patterns used in the design of the fintech system, microservices and event-driven architecture, which ensure scalability, fault tolerance, and consistency of the entire system.
For the full video of this presentation, please visit: https://www.edge-ai-vision.com/2024/06/temporal-event-neural-networks-a-more-efficient-alternative-to-the-transformer-a-presentation-from-brainchip/
Chris Jones, Director of Product Management at BrainChip , presents the “Temporal Event Neural Networks: A More Efficient Alternative to the Transformer” tutorial at the May 2024 Embedded Vision Summit.
The expansion of AI services necessitates enhanced computational capabilities on edge devices. Temporal Event Neural Networks (TENNs), developed by BrainChip, represent a novel and highly efficient state-space network. TENNs demonstrate exceptional proficiency in handling multi-dimensional streaming data, facilitating advancements in object detection, action recognition, speech enhancement and language model/sequence generation. Through the utilization of polynomial-based continuous convolutions, TENNs streamline models, expedite training processes and significantly diminish memory requirements, achieving notable reductions of up to 50x in parameters and 5,000x in energy consumption compared to prevailing methodologies like transformers.
Integration with BrainChip’s Akida neuromorphic hardware IP further enhances TENNs’ capabilities, enabling the realization of highly capable, portable and passively cooled edge devices. This presentation delves into the technical innovations underlying TENNs, presents real-world benchmarks, and elucidates how this cutting-edge approach is positioned to revolutionize edge AI across diverse applications.
Dandelion Hashtable: beyond billion requests per second on a commodity serverAntonios Katsarakis
This slide deck presents DLHT, a concurrent in-memory hashtable. Despite efforts to optimize hashtables, that go as far as sacrificing core functionality, state-of-the-art designs still incur multiple memory accesses per request and block request processing in three cases. First, most hashtables block while waiting for data to be retrieved from memory. Second, open-addressing designs, which represent the current state-of-the-art, either cannot free index slots on deletes or must block all requests to do so. Third, index resizes block every request until all objects are copied to the new index. Defying folklore wisdom, DLHT forgoes open-addressing and adopts a fully-featured and memory-aware closed-addressing design based on bounded cache-line-chaining. This design offers lock-free index operations and deletes that free slots instantly, (2) completes most requests with a single memory access, (3) utilizes software prefetching to hide memory latencies, and (4) employs a novel non-blocking and parallel resizing. In a commodity server and a memory-resident workload, DLHT surpasses 1.6B requests per second and provides 3.5x (12x) the throughput of the state-of-the-art closed-addressing (open-addressing) resizable hashtable on Gets (Deletes).
The Department of Veteran Affairs (VA) invited Taylor Paschal, Knowledge & Information Management Consultant at Enterprise Knowledge, to speak at a Knowledge Management Lunch and Learn hosted on June 12, 2024. All Office of Administration staff were invited to attend and received professional development credit for participating in the voluntary event.
The objectives of the Lunch and Learn presentation were to:
- Review what KM ‘is’ and ‘isn’t’
- Understand the value of KM and the benefits of engaging
- Define and reflect on your “what’s in it for me?”
- Share actionable ways you can participate in Knowledge - - Capture & Transfer
[OReilly Superstream] Occupy the Space: A grassroots guide to engineering (an...Jason Yip
The typical problem in product engineering is not bad strategy, so much as “no strategy”. This leads to confusion, lack of motivation, and incoherent action. The next time you look for a strategy and find an empty space, instead of waiting for it to be filled, I will show you how to fill it in yourself. If you’re wrong, it forces a correction. If you’re right, it helps create focus. I’ll share how I’ve approached this in the past, both what works and lessons for what didn’t work so well.
"What does it really mean for your system to be available, or how to define w...Fwdays
We will talk about system monitoring from a few different angles. We will start by covering the basics, then discuss SLOs, how to define them, and why understanding the business well is crucial for success in this exercise.
The Microsoft 365 Migration Tutorial For Beginner.pptxoperationspcvita
This presentation will help you understand the power of Microsoft 365. However, we have mentioned every productivity app included in Office 365. Additionally, we have suggested the migration situation related to Office 365 and how we can help you.
You can also read: https://www.systoolsgroup.com/updates/office-365-tenant-to-tenant-migration-step-by-step-complete-guide/
Northern Engraving | Modern Metal Trim, Nameplates and Appliance PanelsNorthern Engraving
What began over 115 years ago as a supplier of precision gauges to the automotive industry has evolved into being an industry leader in the manufacture of product branding, automotive cockpit trim and decorative appliance trim. Value-added services include in-house Design, Engineering, Program Management, Test Lab and Tool Shops.
zkStudyClub - LatticeFold: A Lattice-based Folding Scheme and its Application...Alex Pruden
Folding is a recent technique for building efficient recursive SNARKs. Several elegant folding protocols have been proposed, such as Nova, Supernova, Hypernova, Protostar, and others. However, all of them rely on an additively homomorphic commitment scheme based on discrete log, and are therefore not post-quantum secure. In this work we present LatticeFold, the first lattice-based folding protocol based on the Module SIS problem. This folding protocol naturally leads to an efficient recursive lattice-based SNARK and an efficient PCD scheme. LatticeFold supports folding low-degree relations, such as R1CS, as well as high-degree relations, such as CCS. The key challenge is to construct a secure folding protocol that works with the Ajtai commitment scheme. The difficulty, is ensuring that extracted witnesses are low norm through many rounds of folding. We present a novel technique using the sumcheck protocol to ensure that extracted witnesses are always low norm no matter how many rounds of folding are used. Our evaluation of the final proof system suggests that it is as performant as Hypernova, while providing post-quantum security.
Paper Link: https://eprint.iacr.org/2024/257
Main news related to the CCS TSI 2023 (2023/1695)Jakub Marek
An English 🇬🇧 translation of a presentation to the speech I gave about the main changes brought by CCS TSI 2023 at the biggest Czech conference on Communications and signalling systems on Railways, which was held in Clarion Hotel Olomouc from 7th to 9th November 2023 (konferenceszt.cz). Attended by around 500 participants and 200 on-line followers.
The original Czech 🇨🇿 version of the presentation can be found here: https://www.slideshare.net/slideshow/hlavni-novinky-souvisejici-s-ccs-tsi-2023-2023-1695/269688092 .
The videorecording (in Czech) from the presentation is available here: https://youtu.be/WzjJWm4IyPk?si=SImb06tuXGb30BEH .
Must Know Postgres Extension for DBA and Developer during MigrationMydbops
Mydbops Opensource Database Meetup 16
Topic: Must-Know PostgreSQL Extensions for Developers and DBAs During Migration
Speaker: Deepak Mahto, Founder of DataCloudGaze Consulting
Date & Time: 8th June | 10 AM - 1 PM IST
Venue: Bangalore International Centre, Bangalore
Abstract: Discover how PostgreSQL extensions can be your secret weapon! This talk explores how key extensions enhance database capabilities and streamline the migration process for users moving from other relational databases like Oracle.
Key Takeaways:
* Learn about crucial extensions like oracle_fdw, pgtt, and pg_audit that ease migration complexities.
* Gain valuable strategies for implementing these extensions in PostgreSQL to achieve license freedom.
* Discover how these key extensions can empower both developers and DBAs during the migration process.
* Don't miss this chance to gain practical knowledge from an industry expert and stay updated on the latest open-source database trends.
Mydbops Managed Services specializes in taking the pain out of database management while optimizing performance. Since 2015, we have been providing top-notch support and assistance for the top three open-source databases: MySQL, MongoDB, and PostgreSQL.
Our team offers a wide range of services, including assistance, support, consulting, 24/7 operations, and expertise in all relevant technologies. We help organizations improve their database's performance, scalability, efficiency, and availability.
Contact us: info@mydbops.com
Visit: https://www.mydbops.com/
Follow us on LinkedIn: https://in.linkedin.com/company/mydbops
For more details and updates, please follow up the below links.
Meetup Page : https://www.meetup.com/mydbops-databa...
Twitter: https://twitter.com/mydbopsofficial
Blogs: https://www.mydbops.com/blog/
Facebook(Meta): https://www.facebook.com/mydbops/
Freshworks Rethinks NoSQL for Rapid Scaling & Cost-EfficiencyScyllaDB
Freshworks creates AI-boosted business software that helps employees work more efficiently and effectively. Managing data across multiple RDBMS and NoSQL databases was already a challenge at their current scale. To prepare for 10X growth, they knew it was time to rethink their database strategy. Learn how they architected a solution that would simplify scaling while keeping costs under control.
Freshworks Rethinks NoSQL for Rapid Scaling & Cost-Efficiency
How to-write-press-releases
1. The Quick Guide to Writing Your First
Online Press Release
PRWeb’s online press releases are designed to help you increase your online visibility, push
your news to the top of search engines and reach millions of people. And the best part of
all—it’s easy to do. In fact, by simply following the steps we’ve outlined in this guide, you
can create and send your first online press release in less than one hour!
This guide will teach you tips and tricks to ensure that your online press release captures
the attention of the customers, prospects, stakeholders and media you are trying to reach.
You’ll also learn how your news can drive valuable traffic to your website, increase your
search engines rankings and appear on top news websites where millions of people go every
day.
Now, before we get started, you’ll want to make sure you do a little prep work.
1. Define your Objectives. Ask yourself the following questions to help establish goals
for your release:
• Are you trying to grab the attention of journalists and bloggers in hopes of
getting news coverage?
• Do you simply want to use the release to optimize your website for specific
keywords and increase traffic to your website?
• Are you trying to generate revenue?
2. Identify your audience. Understanding who you want to reach will help you create
news that will attract the attention of your target audience:
• Do you want the release to be a resource for journalists and bloggers as they
write a story?
• Is the release intended to reach consumers to interest them in a product or
service?
Understanding your goals and audience will help you direct the language of the release, the
features you use and the way you evaluate your results.
Now, let’s get started.
PRWeb’s Quick Guide to Writing Your First Online Press Release 1
2. The Anatomy of a Press Release
A PRWeb online press release provides your audience with an enhanced news experience,
with images, audio, video and web links, all designed to bring your release to life. Each
highlighted section below represents a critical feature of a PRWeb online press release. It
may seem complicated at first glance, but by the time you’ve finished with this guide, you’ll
see just how easy it is to craft your first online press release that will help drive valuable
traffic to your website.
PRWeb’s Quick Guide to Writing Your First Online Press Release 2
3. Attention-Grabbing Headlines
TIME: About 5-10 minutes
SUMMARY: Grabbing the attention of your audience is a challenge. In this guide we will help
you develop the initial idea, find associations that leverage top of mind awareness and then
turn those elements into a headline that gets you traffic and results from the media, search
engines, blogs and RSS feeds.
START STRONG: - You have a matter of seconds to grab your readers' attention, so you
want to capture it with a strong opening. Your headline, summary and first paragraph
should clarify your news. The rest of your news release should provide the detail.
"OilCanvas allows you GET CREATIVE - Your headline will show at the top of the web
to paint like Van Gogh, page and in the headline spot of your release. Make sure it's
Monet or O’Keefe with focused, engaging, unique, and causes your viewer to ask "how
do they do that?" or makes them want to know more about
your iPhone"
your release. This is the time to sizzle!
KEYWORDS - To ensure that your press release draws the right
Product name sort of traffic from the Search Engines (such as Google and
brand + tag line Yahoo), make sure you have an important "keyphrase" within
common search your headline – and don't forget to mention your brand or
terms on Google product name as well. Leverage keywords for Search Engine
Optimization and Search Engine Marketing and to enhance
organic search results!
170 characters KEEP IT SHORT - You have 170 characters (about 20 words) to
~20 words craft a grabbing, eye-catching, engaging title loaded with your
1 keyphrase keyphrase, brand and some action element. When you're
call to action! crafting your sample headlines, think about how you can
reorder the words to add impact while shortening the headline.
Keep message TIE TO BODY CONTENT - A killer headline that doesn't tie to
consistent message your actual summary and press release is a waste of the
top to bottom reader's time...and readers will remember that you played bait
FOCUS! and switch. Keep a consistent message from top to bottom and
you'll build a loyal following.
PRWeb’s Quick Guide to Writing Your First Online Press Release 3
4. Creative Summary
TIME: About 5-15 minutes (reuse content in Body Copy)
SUMMARY: - Making your story compelling enough
Big Canvas Applications for a journalist or customer to read in 2–3 sentences
Make iPhone an Artistic takes finesse and the ability to view your press
Tool for Creative release from the viewpoint of the reader. Don't
skimp here... this is your time to shine, and
Expression condense your key thoughts into succinct sentences
that develop readership.
Using your title, BUILD ON YOUR HEADLINE - You've already invested some
search your product time in crafting a "grabber" headline – now it's time to add
literature, competition some interesting "spin" to it by expanding on the more dynamic
and Web for new content within the body copy of your release. Don't repeat your
angles title – add impact with new, interesting thoughts.
ADD NEW ANGLE - Now's the time to add up to 2 more
Spin the main elements that are NOT in your headline, that will tie the
message with 1–2 headline to the body copy, and will help gain even MORE
secondary angles (not interest than the creative headline you crafted earlier. Look for
new messages) interesting angles that address unique characteristics of your
offering.
Using tools like
KEYWORDS - Now you can expand on the keywords by using
Google & "keyphrases", which are combination of words that are both
WordTracker,find related to your business and market, and are popular on the
Keyphrases for your search engines.
press release. Insert.
SECONDARY FOCUS - This is no time to take your eye off the
Support your main ball... but it is important to add a second focus to your release.
message with a The summary is a great place to talk to people, places, things
secondary message. or times that may be key to the release, and also encourage
Adds interest. the reader to dive in and learn more.
TIE TO BODY CONTENT - The summary is a perfect
Make the summary a
"transitional" tool - use it to elegantly blend to headline to the
transition from title to
body copy. Also, remember that this will be visible on your
body copy. Keep the
page on PRWeb.com, and will also be inserted into many sites
focus, spin it! that pull your content from RSS feeds & email.
PRWeb’s Quick Guide to Writing Your First Online Press Release 4
5. Succinct Body Copy
TIME: Approx. 15-20 minutes depending on word count and prep.
SUMMARY: Now that we're working on the actual body of your
release, it's important that you have a message that is
professional, somewhat newsworthy, and really connects with your
audience. Think in terms of what your release will look like in
print...and if it will garner further attention by journalists.
EVERYTHING UP FRONT - Aside from the date and location (and
The first paragraph
the PRWeb tag) it's important to very succinctly but with
says it all, succinctly.
sufficient information condense your release into a single
If that's all they read, paragraph. Make sure that you write it in such a way as to
they should "get it". make your reader say "I have to see more". Then craft
expanded body copy to give them more.
QUOTES FOR IMPACT - One of the most memorable elements
Interview yourself. of any release is a comment from a key spokesperson that
Ask yourself key supports the objective of the release. So if your release is
questions that accent about your new basketball, have your expert talk about why it's
the focus of the special, how you arrived at that product, etc...these sound
release. bites get repeated. Select a PRWeb release package that
includes “quotables” and your quote will be highlighted in large
text when it is displayed.
KEYWORDS - If you thought keywords in the headline and
3 similar Keyphrases, summary were good – wait until you have 350–1000 words of
5 total per release, 3 content you can play with. We suggest you not try to cram in
different as Anchor every keyphrase... just enough to reinforce your message and
Tags in links. ensure your release speaks to your web audience. Avoid more
than 5 of the same keyphrase per release.
Reflect on your EXPAND ON TITLE, SUMMARY - Now that you have a whole
page or two to expand on your message, remember to not go
title and summary
hog-wild and write about everything under the sun. Keep your
in your body copy
message focused on your primary and secondary messages...
for a clear message!
the ones in your title and summary.
CLOSE WITH ACTION - If you want your release to give you
For better results, both on AND offline results, you'll want to provide action items
focus your press that the reader can act on. Provide a free download, a
release content with whitepaper or a contest, give the viewer a reason to do
an ACTION item for something besides go on to the next release. Releases
the viewer. designed as landing pages leading to your website get 70%-
300% returns.
PRWeb’s Quick Guide to Writing Your First Online Press Release 5
6. The Magic of Links
TIME: About 5-30 minutes. Save links = save time later.
SUMMARY: Well-crafted links are one of the most powerful element of an online media
campaign. Make sure you know the format, and use them sparingly. A good press release
with links pointed at the right pages will provide you years of web activity... so do them
right, matching format to contribution level.
FORMAT FOR CONTRIBUTION - PRWeb provides three types of
When composing PR, link options . For those who think a link is a link, you'd benefit
think ahead to your from learning the value of titled links with keyphrase anchor
contribution level, tags. These "improved" links will pull significantly more traffic
then format to match over time, and look more finished as well.
$$
$80-$140 - For packages from $80 to $199, you can format
For $80+, links are your links in one of two ways: standard HTML
active. More $$ = "htttp://www.richcontent.com". This is good, but
More distribution & somewhat clumsy. PRWeb will also make the more elegant
more views & clicks www.richcontent.com links live.
$200-$360 - For more professional results, and more link
$200+ allows anchor activity from search engines, you might consider upgrading to
tag (keyword and the $200+ level (that's not the only benefit, but one of many).
titled) links A link at this level looks like "http://www.richcontent.com
professional [RIchContent Software __title__ RichContent PR Software]",
appearance & SEO where the RichContent Software is the active link.
MIX IT UP - We highly recommend creating 3-6 links within
Get 3 links in place,
your release. Search Engines frown on "link spam" (the same
but no more than 6,
link repeated). But you can easily create a link for each specific
and no exact
area of the release, and point it to a "landing page" on your
duplicates! website. Now you're keeping your message focused and
effective.
LANDING LINKS - Instead of sending traffic just to your home
Create links that page, find the pages on your web site that have the most
"Land" on specific specific message for your viewer, and tie links to those specific
pages of your site to pages. A single page with a message perfectly aligned for your
gain conversions. link is called a Landing Page.
PRWeb’s Quick Guide to Writing Your First Online Press Release 6
7. Your Signature
TIME: About 10-20 minutes + one-time Media Kit Development
Big Canvas' applications for the iPhone are a SUMMARY: Now the release is just about ready to
visionary series of web-based "creativity upload into PRWeb, but before we do that, let's
tools" that allow anyone with creative spirits look at who composed the release, and how you
to participate in the Internet Renaissance.
want to connect them to the release. Most of the
For more information or to download
PhotoShare, visit http://bcphotoshare.com/. time you want responses from the media coming
Media Contact: Leah Motz, Nyhus to your PR firm, if you have one. But if not, then
Communications LLC for Big Canvas Inc., make sure you have a person designated for the
(206) 323-3733, leah at nyhus dot com
media and interested consumers to contact.
WHO ARE YOU? - If you're the writer, the PR firm AND the
Create links that company you're writing about, then this is easy: just create a
"Land" on specific profile for you, a contact person's info and a little history, and a
pages of your site to link to your site (don't put email addresses in, as they are
gain conversions. available in protected format on PRWeb's site when viewers
come to visit.)
PRWeb.com provides YOUR RESUME' - Since this is either YOUR resume', bio, or
for your company company profile, you want to ensure this is accurate, somewhat
dynamic, and makes the viewer feel comfortable connecting
overview. Make it
with the contact person. But this is not the place to show off.
sincere, engaging.
Sincerity rules here.
KEEP IT REAL - Editors and journalists want to connect with a
Serve the media! real person who respects their presence in your life, and who
they are your can answer the questions posed by the press release. So
friends! No BS, be ensure that your release is accurate, and that you're
approachable. "approachable" and willing to give the media most or all that
they seek from you. It'll be worth it.
BE PREPARED - If you have a press release that has some
Have a media kit timely or interesting information, you are sure to receive some
ready for the press. sort of interest from the media. Be prepared with detailed
images/scans/photos of your product, service, people and
company. And give the media what they ask for in a timely
manner. It's key – not only today, but in the future.
Ensure you have a LINK HOME - This may sound redundant by now, but it's really
link pointing to your important: put a link in your signature to ensure that viewers
can easily find you. In addition, a link here also provides value
website from your
to your website, as PRWeb.com is a high Page Rank site, and
signature block
you benefit from every high Page Rank site you have linking to
you.
PRWeb’s Quick Guide to Writing Your First Online Press Release 7
8. Multimedia Attachments
TIME: About 5-20 minutes for 3-4 attachments
SUMMARY: One of the most valuable things you can add to a
press release is images, video documents and Adobe Acrobat
files. Fine-tuned, these elements will not only get you more
attention, but also help you receive better attention from
search engines. Here's how…
A PICTURE’S WORTH... - In an online press release, a picture is
A good photo can
truly worth 1,000 words, maybe more if it's the right image. So
add over 1,000
think about the most valuable image you'd like visitors to see...
clicks to your and how those images will reinforce your message. An SEO
release Visibility package with an "inline image" shows on PRWEb.com,
Yahoo and Google News.
RESOLUTION - Providing something more than a tiny thumbnail
Make images and image will make a big difference for viewers who repost or print
Attachments less your images. We recommend .jpg format images (visitors are
than 1 meg each, able to view them when they read your release), and less than
3 megs total 1 megabyte in size (100–250kbytes is perfect). Limit 3 Megs
total.
Focus images on the CLEAN IT UP - If your press release addresses your new
core message of widget, don't use a picture of your manufacturing plant. Get a
your release – use good photographer to shoot your widget against a high-
contrast background, and get multiple views (include 2–3 views
good images
as attachments on your release).
Attachments in many ADD MORE VALUE - Along with images, using documents (in
formats provide Word, Excel, PDF, text or any common format) will really add
media content for value to your release. Think of them as the steak that
publications accompanies the sizzle (provided by your brilliantly crafted
press release, right?)
Keywords on image, KEYWORDS - Here's where it gets really cool: you can name
title, description your image a popular or industry-centric keyphrase. Then add a
draw web traffic, keyword to the image title when you upload it into PRWeb.
Now, write a short paragraph describing what's in the image or
enhance results
document. You've just added significantly more search engine
content, my friend. Keywords are Key.
PRWeb’s Quick Guide to Writing Your First Online Press Release 8
9. Dynamic Details
TIME: About 5-30 minutes one-time setup
SUMMARY: Now that your Press Release is online, there are a number of additional details
you can do to increase its effectiveness.
RELATED PRESS RELEASES - Every release you distribute under
Link press releases the same RSS category (see below) will be a link below your
together – add current release. So if you want to ensure that a viewer sees not
momentum, increase only TODAY's PR from you, but last week and last years, simply
clicks like PPC plug them into the same RSS feed and enjoy the ride!
SITE PREVIEW - Another amazing feature of PRWeb is the site
Viewers can view
preview, available when you click the magnifying glass on the
YOUR SITE right from
Home page of PRWeb (for that day's releases) and below your
your press release on
Related PR. Make sure that you're showing the page of the site
PRWeb.com you want prospects viewing. (see above). Remember, this
doesn’t have to be your website – the right site could be a
unique landing page.
RSS - Really Simple Syndication, or RSS, provides a way for
Use PRWeb.com for you to get your press release delivered to blogs, forums, email
instant distribution and news readers (as well as many news sites and browsers).
to blogs, websites and Set this up with keywords (don't spam) and you'll provide a
journalists window from your press into the rest of the online world,
worldwide. PRWeb.com has over 20,000 RSS feeds and 8
million monthly RSS pulls.
SELECTED DISTRIBUTION - Every release is sent by email to
Select 1–10 unique the editors and journalists covering that specific area of
"channels" to focus or distribution. You can pick up to 10 "channels" at a time, to
expand distribution ensure that you not only get a major category (eg. Business),
but also the important sub-categories (Business: Marketing,
Business: Books)
PRWeb’s Quick Guide to Writing Your First Online Press Release 9
10. STATISTICS: One of the coolest part of driving awareness
through PRWeb.com is that you get to watch the results in
REAL-TIME, via the PRWeb Statistics page. Every release has
this feature, and as you increase contribution, you will receive
increased statistics with more granular detail.
Get your news in the YAHOO! AND GOOGLE NEWS - The kings of web traffic and the
top news sites top search engines receive your press releases as soon as they
go live (we recommend sending them by midnight. You may
through PRWeb
pick up thousands of international views and hundreds of clicks
between midnight and 7:00 am the day of the release).
PRWeb provides HELP! - You can ALWAYS get help at PRWeb – through the
24/7/365 support, website, a fast online help system, by email, and via phone.
editors and The 24/7/365 team of editors, technologists and support folks
distribution are at the ready.
About PRWeb
PRWeb is recognized as a leading online news and news release distribution service
worldwide. Since 1997, PRWeb has been changing the way businesses, marketing
departments and public relations firms think about press releases. PRWeb was the first
company to develop a distribution strategy around direct-to-consumer communication and
to build and offer a search engine optimized platform for press release distribution. PRWeb,
located in Ferndale, WA, is a wholly owned subsidiary of Vocus, Inc., a leading provider of
on-demand public relations management software. For more information please visit
www.prweb.com.
PRWeb’s Quick Guide to Writing Your First Online Press Release 10