This document discusses how to write a persuasive speech by understanding principles of persuasion. It explains that persuasion is the process of attempting to change others' attitudes, beliefs, values, or behaviors. Effective persuasion utilizes logical arguments, establishes credibility through ethos, and appeals to emotion through pathos. It also discusses methods of motivation including making people uncomfortable, appealing to psychological needs, and positive and negative motivation. Additionally, it covers social judgment theory and how listeners fit into categories of rejection, non-commitment, or acceptance.

1. HOW TO WRITE A
PERSUASIVE SPEECH:
UNDERSTANDINRINCIPLES OF PERSUASION

2.  HOW MANY TIMES A WEEK DO YOU
TRY TO PERSUADE SOMEONE ELSE
OF SOMETHING?
 HOW MANY TIMES A WEEK
DOES SOMEONE TRY TO
PERSUADE YOU?
 HOW MANY TIMES A WEEK DO
YOU TEMPT TO PERSUADE
YOURSELF OF SOMETHING?

3. KEY CONCEPTS
PERSUASION MOTIVATION SOCIAL JUDGEMENT
THEORY
THE EFFECT ON
PREPARATION

4. THE PROCESS TO
ATTEMPT TO
CHANGE OTHERS
ATTITUDES,
BELIEFS, VALUES,
OR BEHAVIORS.
PERSUASION

5. PROCESS OF PERSUASION
LOGOS ETHOS PATHOS

6. MOTIVATION

7. FOUR METHODS OF MOTIVATION
MAKE PEOPLE
UNCOMFORTABLE
APPEAL TO A
PSYCHOLOGICAL NEED
POSITIVE MOTIVATION NEGATIVE
MOTIVATION

8. SOCIAL JUDGEMENT THEORY
• Every listener will fit into a category of
rejection, non-commitment, or acceptance.