This document discusses international marketing strategies. It is presented by Wojciech Idzikowski, who has 14+ years of business experience launching products in 64 countries. He discusses identifying and fulfilling customer needs as crucial to long term market success. Idzikowski also discusses using agile approaches, market experiments, and optimizing the cycle of building, measuring, and learning. He provides examples of calculating return on ad spend (ROAS) for different marketing channels like social media, paid ads, organic, and direct. ROAS is presented as key to evaluating marketing success. Contact information is provided at the end.

1. International Marketing 2022
How to win on the international markets?
Wojciech Idzikowski, PhD

2. Wojciech Idzikowski, PhD
- I’ve launched products on international markets
in 64 countries for 5 million users.
- 14+ years of business experience.
- 5+ years – I have been working as a Chief
Marketing Officer in different IT companies.
- 11+ years of work at the University, currently I hold
the position of Adjunct Professor (additionally I’m
a lecturer in the MBA program).
- 33 scientific publications and a doctoral
dissertation in the field of marketing.

3. Idea
Of market winning

4. A crucial factor in marketing is to deliver
products that will fulfill customers'
needs.
- Extensive promotion, good ideas, intuition and
money will not build a market leader in the long
term.
- The key to a business success is the optimal
implementation of the cycle: identification and
responding to the needs of customers.
- Currently, there is a technological revolution
associated with the identification of customer
needs. Who will not implement it efficiently, will
no longer be able to sustain on the market.

5. Sales Funnel - Magic box
100 users
1000 PLN
10 buyers
each customer pays 100 for a 1 h of
training - on avg each customer buys
8 trainings
ROAS return on ads spends =
profit net / ads spends
LTV = Life-Time-Value = 100 + 100 + 100 + 100 + 100 + 100+ 100 + 100 = 800 zł

7. Agile Approach
Business model canva and market experiments

8. • The working product is the most valuable asset.
• The efficiency of activities is based on the optimization
of time between: building, measuring and learning.
• "Get out of the building!"
Main Assumptions

9. Agile method

10. Source: Maurya A., Running lean: Iterate from Plan A to a Plan That Works, O’Reilly’, 2012r. [in:] Robotham M., Mark
Robotham's Blog, dn. 22.09.2015

11. ROAS for different channels
SOCIAL - Social media PAID (PPC) - Google Ads
(facebook ads)
ORGANIC Traditional (TV, Radio, TV, etc)
5 articles - to attract people (50h -
1h of my work was 60zł)
2 500 zł. CPC = 5 zł. 500 views, - -
70-150 views of art - 500 views total CPL = 148 zł
5 leads 17 leads
1 - bought, 2000 zł - marketing audit
and plan
5 - sales of marketing audit, 2000 zł
1 - marketing outsourcing services -
2000 zł a month for 6 months
2 sales of marketing outsourcing -
2000 zł a month for 6 months
ROAS = 14 000 / 3000 = 4,6
Profit = 11 000 zł
ROAS = 10000 + 24 000 / 2 500zł =
14,6
Profit = 31 500

12. ROAS for different channels
1) Social
2) Paid (PPC)
3) Organic
4) Direct
1 lead = 150zł, 10 leads = 1 sales = 1 500 zł for 1
customer, to make avg profit = 3000zł

13. ROAS for different channels
1) Google Analytics
2) Google Ads
3) Google Data Studio
4) Google Search Console

14. ROAS
is KING

15. ROAS for different channels

16. Contact
Wojciech Idzikowski, PhD
Email: wojciechidzikowski@0101marketing.com
0101marketing.com

20. Wojciech Idzikowski, PhD
+48 660-000-464
https://0101marketing.com/