TweetLevel is a tool for PR and marketing that helps navigate social media engagement. To use it effectively, the process is to: 1. Search by topic to understand what people are talking about and who is influential without popularity. 2. Listen to regular people and the most shared links to understand the important issues. 3. Engage with credible voices based on expertise and passion at the right time and in a way that resonates.

1. How to use TweetLevel
TweetLevel is a purpose built tool for PR and marketing to help people and
brands use twitter effectively. It will help you navigate the media cloverleaf to
make your social media engagement successful. To use TweetLevel to the best
effect, we recommend you follow this process:
Influence without context is
irrelevant which is why the first
< task is to search via topic.
You can perform advanced
searching to focus on specific
dates, languages, words, hasht
ags and web links.
Engage – How
Listen – What
Plan – search Analyse – Who to have
are people
topic is influential impactful
talking about
conversations
@jonnybentwood

2. Listen to regular people
Now that you have identified a topic, you can listen to what key people are
talking about, refine your search, compare to other areas and understand what
web links people are most frequently sharing.
Listening to regular people is at
the heart of public engagement.
TweetLevel analyses every
< tweet over the past 30 days to
give you information to help
you understand what is
important around this
conversation topic.
Engage – How
Listen – What
Plan – search Analyse – Who to have
are people
topic is influential impactful
talking about
conversations
@jonnybentwood

3. Influence not popularity …in context
TweetLevel will provide you with a list of the tweeters who have the largest
share of voice on your topic before calculating their influence score. Without
performing this critical first step, it is impossible to find out who is influential.
Import the names into
TweetLevel by entering your
email address (this won’t be
kept) and you will quickly be
< mailed with the list of the most
influential tweeters as oppose
to the most popular. Influence
is also calculated by
understanding who starts,
spreads or is a niche expert in
the conversation.
Engage – How
Listen – What
Plan – search Analyse – Who to have
are people
topic is influential impactful
talking about
conversations
@jonnybentwood

4. Participate in the always-on conversation
TweetLevel has now provided you with a list of the most important tweeters by
relevance, location and influence, you can now engage. The secret to
successful engagement is understanding more about the person you are
having a conversation with.
Engaging with regular people
that have a credible voice
based on expertise or passion
< is critical. TweetLevel will help
you understand when they talk,
what they talk about, who
influences them and the best
way to engage so that your
tweets resonate.
Engage – How
Listen – What
Plan – search Analyse – Who to have
are people
topic is influential impactful
talking about
conversations
@jonnybentwood