How to Use Pay Per Click (PPC) Advertising Effectively for B2B Marketing 5 Strategies to help business to business (B2B) marketers use PPC advertising effectively.

1. Pay Per Click (PPC)
Advertising
For B2B Marketing
P.K. Bibi
PPC Specialist
www.pkbibi.com

2. Pay Per Click (PPC) Advertising
• Money down the drain?
OR
• A direct marketer‟s dream come true?
www.pkbibi.com

3. The Good News for you…
your competition is clueless.
• Many B2B
marketers still
think PPC is
“money down the
drain”
• The few who use
it, only use 3% of
PPC‟s potential

4. This is your chance to use and
leverage PPC, to leave your
competition in the dust
• LinkedIn
• Google Search Network
• Google Partner Network
• Google Display Network
• Bing Advertising
• Bing Display Network
• Etc
www.pkbibi.com

5. Does it work?
How do you make it work for you?
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6. 5 Ways to Use PPC Effectively
for B2B Marketing
Use PPC to:
• Test a product or service idea
• Generate “hot” leads or make sales
• Find invisible leads
• Stay top-of-the-mind
• Bring „em back
www.pkbibi.com

7. 1. Use PPC to test a product or
service idea
Before you go all out, find out with PPC:
• If there is a market for your solution
• Who the real buyers of your product or
service are
• Which messages prospects will respond to
• Most importantly; if they will buy from you
• If you can you get enough buyers efficiently
to be profitable
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8. 2. Use PPC to Generate “hot”
leads or make sales
• Catch them in the act
• Get them when they are "red hot" -
actively searching for your solution
• Make quick sales
• Reach 3-10% of your market‟s prospects
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9. 3. Find invisible leads
• Get your lead capture widgets -
whitepapers, reports, toolkits, CD/DVDs,
etc - noticed.
• Get prospects who are not actively looking,
to come forward & raise their hands.
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10. 4. Stay top-of-the-mind
• Who has interacted with your website in
the past, took some form of action, but
maybe lagged?
• Use PPC to show them messages about
what you are up to and what you have for
them.
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11. 5. Bring „em back
• People who have been to your site before
and taken no action, bring them back, give
yourself a second chance to persuade
them.
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12. Recap
• Research/test
• Hot leads
• Invisible leads
• Get noticed
• Bring „em back
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13. Get Expert Feedback For
Improving Your PPC Campaigns
(FREE PPC Campaign Review)
The review report will show you how to:
• cut out the fat & waste from your PPC
campaigns - reduce spend by up to
50%, reduce cost per acquisition, improve
your campaigns‟ conversion rates. Click
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14. About the author
P.K. Bibi is a PPC Specialist,
Direct & Digital Marketing Strategist
with over 8 years hands-on PPC
campaign management experience
and is a
Google Certified Professional.
www.pkbibi.com