How To Take Your Website To The Next Level

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Your business has a website, but it may not be getting you the results you are hoping for. This is a presentation I did for The Wisconsin Glass Association on how to improve your business's online presence.

Marketing Technology Business

Take Your Website
To The Next Level
Tips for Online Success

PortLightTechnology.com

Damon Schopen
Owner, Port Light Technology

• Over 10 Years In The Internet
Industry
• Designer
• Developer
• Social Media Pro
• Online Marketer

Help clients with their entire online
presence.
• Website
• Search Engine Optimization
(Google Search)
• Email Marketing
• Social Media (Facebook, Google+)

Navigating you through the ever-changing waters of the Internet.
PortLightTechnology.com

Agenda
• Ways to Improve Your Website
• Ways to Help People Find You Online
• Social Media (Facebook, Google+, Twitter)

PortLightTechnology.com

It Can Be Confusing

PortLightTechnology.com

Outbound Vs. Inbound

•
•
•
•

Newspaper
Post Cards
Radio
TV

•
•
•
•

Google Search Results
Local & Industry Directories
Industry Expert
Phone Book*

PortLightTechnology.com

What Is Your Goal?
• Why are you doing this?
• Why do you want people to find your site?

I want consumers, in the Tucson, AZ area, who are
looking to buy shower doors and mirrors, to find my
website, gain trust, and call or visit my store.

PortLightTechnology.com

Brainstorm Search Queries
• If you were a consumer how would you search
for your products and services?
– Think Like A Consumer
– What Is Most Important?
Shower Enclosures

Bathroom Mirrors

Shower Enclosures Tucson, AZ

Bathroom Mirrors Tucson

Commercial Glass Repair

Mirror Installation

Glass and Screen Repair

Glass Company Tucson AZ

PortLightTechnology.com

Know Your Competition
• Search For The keywords
– Who comes up?
– What are they doing?
– What are they not doing?

PortLightTechnology.com

Paid Results

Regular “Organic”
Results

Paid Results

Google Maps
Results

Regular “Organic”
Results

PortLightTechnology.com

A Word On Google
•
•
•
•

TOP SECRET: Search Results Recipe
Guidelines and Best Practices
What Works For Others
Always Changing

PortLightTechnology.com

Website
•
•
•
•
•
•
•
•

Visually Appealing
Mobile Friendly
Optimized Structure
Well Coded
Two Second Test
Name, Address, and Phone Number
Quality Informative Content
Updated Regularly
PortLightTechnology.com

Links, Links, Links
• Quality Sources
– Online Directories
– Social Media Sites
– Industry Websites
– Industry Publications

PortLightTechnology.com

Online Directories
•
•
•
•

Google Local
Yahoo Local
Bing Local
Yelp

• Eliminate Duplication
• Fill In All Information Information
• Monitor and Respond To Reviews
PortLightTechnology.com

Which Would You Choose?

PortLightTechnology.com

Important Social Media Sites
•
•
•
•
•

Google+
Facebook Business Page
LinkedIn
Foursquare
Twitter

PortLightTechnology.com

Social Media Guidelines
• Post informative, and useful information.
• Engage and interact with people.
• Be Creative – Will It Blend?
• Don’t just post about your business.
• Don’t be annoying.
• Don’t ignore people.
PortLightTechnology.com

Analytics
• How many people visit your site?
• What pages are popular?
• How long to people stay on your site?

• Know what to do next.
• Google Analytics
– One of the best
– Free
PortLightTechnology.com

Beware!
• Guarantees of Overnight Success
• Top Secret Methods
• Follow Google Guidelines
• Slow and Steady

If it seems too good to be true, it probably is!
PortLightTechnology.com

Take Away
• Your Website: Who You Are, What You Do,
How To Contact You
• Online Directories (Google, Yelp, Foursquare):
Accurate Information, Respond To Reviews
• Social Media: Accurate Information, Respond
To People Who Reach Out To You

PortLightTechnology.com

Questions?
Damon Schopen
Owner
Port Light Technology
damon@portlighttechnology.com
262-457-4707
www.portlighttechnology.com
LinkedIn:
http://www.linkedin.com/in/damonschopen
Facebook:
https://www.facebook.com/PortLightTechnology
PortLightTechnology.com

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During this webinar, Anand Bagmar demonstrates how AI tools such as ChatGPT can be applied to various stages of the software development life cycle (SDLC) using an eCommerce application case study. Find the on-demand recording and more info at https://applitools.info/b59 Key takeaways: • Learn how to use ChatGPT to add AI power to your testing and test automation • Understand the limitations of the technology and where human expertise is crucial • Gain insight into different AI-based tools • Adopt AI-based tools to stay relevant and optimize work for developers and testers * ChatGPT and OpenAI belong to OpenAI, L.L.C.

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How To Take Your Website To The Next Level

1. Take Your Website To The Next Level Tips for Online Success PortLightTechnology.com

2. Damon Schopen Owner, Port Light Technology • Over 10 Years In The Internet Industry • Designer • Developer • Social Media Pro • Online Marketer Help clients with their entire online presence. • Website • Search Engine Optimization (Google Search) • Email Marketing • Social Media (Facebook, Google+) Navigating you through the ever-changing waters of the Internet. PortLightTechnology.com

3. Agenda • Ways to Improve Your Website • Ways to Help People Find You Online • Social Media (Facebook, Google+, Twitter) PortLightTechnology.com

4. It Can Be Confusing PortLightTechnology.com

5. Outbound Vs. Inbound • • • • Newspaper Post Cards Radio TV • • • • Google Search Results Local & Industry Directories Industry Expert Phone Book* PortLightTechnology.com

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7. What Is Your Goal? • Why are you doing this? • Why do you want people to find your site? I want consumers, in the Tucson, AZ area, who are looking to buy shower doors and mirrors, to find my website, gain trust, and call or visit my store. PortLightTechnology.com

8. Brainstorm Search Queries • If you were a consumer how would you search for your products and services? – Think Like A Consumer – What Is Most Important? Shower Enclosures Bathroom Mirrors Shower Enclosures Tucson, AZ Bathroom Mirrors Tucson Commercial Glass Repair Mirror Installation Glass and Screen Repair Glass Company Tucson AZ PortLightTechnology.com

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11. Paid Results Regular “Organic” Results Paid Results Google Maps Results Regular “Organic” Results PortLightTechnology.com

12. A Word On Google • • • • TOP SECRET: Search Results Recipe Guidelines and Best Practices What Works For Others Always Changing PortLightTechnology.com

13. Website • • • • • • • • Visually Appealing Mobile Friendly Optimized Structure Well Coded Two Second Test Name, Address, and Phone Number Quality Informative Content Updated Regularly PortLightTechnology.com

14. Two Websites PortLightTechnology.com

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17. Links, Links, Links • Quality Sources – Online Directories – Social Media Sites – Industry Websites – Industry Publications PortLightTechnology.com

18. Online Directories • • • • Google Local Yahoo Local Bing Local Yelp • Eliminate Duplication • Fill In All Information Information • Monitor and Respond To Reviews PortLightTechnology.com

19. Which Would You Choose? PortLightTechnology.com

20. PortLightTechnology.com

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22. Important Social Media Sites • • • • • Google+ Facebook Business Page LinkedIn Foursquare Twitter PortLightTechnology.com

23. Social Media Guidelines • Post informative, and useful information. • Engage and interact with people. • Be Creative – Will It Blend? • Don’t just post about your business. • Don’t be annoying. • Don’t ignore people. PortLightTechnology.com

24. Analytics • How many people visit your site? • What pages are popular? • How long to people stay on your site? • Know what to do next. • Google Analytics – One of the best – Free PortLightTechnology.com

25. Beware! • Guarantees of Overnight Success • Top Secret Methods • Follow Google Guidelines • Slow and Steady If it seems too good to be true, it probably is! PortLightTechnology.com

26. Take Away • Your Website: Who You Are, What You Do, How To Contact You • Online Directories (Google, Yelp, Foursquare): Accurate Information, Respond To Reviews • Social Media: Accurate Information, Respond To People Who Reach Out To You PortLightTechnology.com

27. Questions? Damon Schopen Owner Port Light Technology damon@portlighttechnology.com 262-457-4707 www.portlighttechnology.com LinkedIn: http://www.linkedin.com/in/damonschopen Facebook: https://www.facebook.com/PortLightTechnology PortLightTechnology.com

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