http://autopilotyourbusiness.com - Are you a coach looking for more business and ways to stand out in a crowded market? You need a clear, unique selling proposition! In this presentation we take you though 5 steps to your own USP and give examples of coaches who are doing it well.
This document provides an introduction and framework for developing a coaching practice. It discusses the three pillars of coaching as direction and meaning, sustainable ecology, and disciplined implementation. It then unpacks these pillars and provides competencies and interventions a coach can use in the helping relationship. Specific interventions and tools discussed include gaining clarity through mindfulness exercises, developing vision through writing a eulogy and values alignment, and goal setting. It also discusses sustainable ecology through self-awareness, emotional and social intelligence exercises, and cultivating positive influence and outcomes expectations.
The Most Powerful Business Tool That Hardly Anybody Knows About: SpaceTime Fr...Rod King, Ph.D.
All tools in business planning, strategy, modeling, innovation, improvement, and change management can be related to and/or derived from one tool. The tool is called the "SpaceTime Fractal Grid." This presentation introduces the SpaceTime Fractal Grid which is the core tool for the methodology of Universal Problem Solving & Project Management. Using the SpaceTime Fractal Grid, one can rapidly discover and solve people-centered problems.
If you want to increase your life coach salary and income try a few of these ways to make money as a life coach. These are great business ideas you can implement right away.
Learn how to become a life coach or any kind of coach. Learn how to coach, how to start a coaching business, ways to make money as a coach and so much more. Free Kick Start Guide to Coaching
Description of Business Plan Coaching Service. Many entrepreneurs struggle to write their own business plan and mostly fail to meet the required criteria. We have developed a business plan coaching service to help them write their own plan with assistance from a business plan consultant.
The document provides guidance on coaching for optimal employee performance. It discusses the characteristics of a good coach, including being positive, supportive, goal-oriented, focused and observant. It also outlines the key elements of an effective coaching session, such as establishing clear purpose and ground rules. Communication skills for coaching like asking open questions and active listening are also covered. Finally, it describes the five steps of coaching: describing performance issues, discussing causes, identifying solutions, developing an action plan, and follow up.
How Small Businesses Define and Achieve SuccessInfusionsoft
What is success for a small business owner? Take a look this this free research report provided by Infusionsoft & Emergent, which uncovers:
- How small business owners define success
- Challenges to small business success
- Overcoming challenges through technology and coaching
- And more!
For more small business insights and ideas delivered to your inbox weekly, subscribe at http://pages.infusionsoft.com/learn
http://autopilotyourbusiness.com - Are you a coach looking for more business and ways to stand out in a crowded market? You need a clear, unique selling proposition! In this presentation we take you though 5 steps to your own USP and give examples of coaches who are doing it well.
This document provides an introduction and framework for developing a coaching practice. It discusses the three pillars of coaching as direction and meaning, sustainable ecology, and disciplined implementation. It then unpacks these pillars and provides competencies and interventions a coach can use in the helping relationship. Specific interventions and tools discussed include gaining clarity through mindfulness exercises, developing vision through writing a eulogy and values alignment, and goal setting. It also discusses sustainable ecology through self-awareness, emotional and social intelligence exercises, and cultivating positive influence and outcomes expectations.
The Most Powerful Business Tool That Hardly Anybody Knows About: SpaceTime Fr...Rod King, Ph.D.
All tools in business planning, strategy, modeling, innovation, improvement, and change management can be related to and/or derived from one tool. The tool is called the "SpaceTime Fractal Grid." This presentation introduces the SpaceTime Fractal Grid which is the core tool for the methodology of Universal Problem Solving & Project Management. Using the SpaceTime Fractal Grid, one can rapidly discover and solve people-centered problems.
If you want to increase your life coach salary and income try a few of these ways to make money as a life coach. These are great business ideas you can implement right away.
Learn how to become a life coach or any kind of coach. Learn how to coach, how to start a coaching business, ways to make money as a coach and so much more. Free Kick Start Guide to Coaching
Description of Business Plan Coaching Service. Many entrepreneurs struggle to write their own business plan and mostly fail to meet the required criteria. We have developed a business plan coaching service to help them write their own plan with assistance from a business plan consultant.
The document provides guidance on coaching for optimal employee performance. It discusses the characteristics of a good coach, including being positive, supportive, goal-oriented, focused and observant. It also outlines the key elements of an effective coaching session, such as establishing clear purpose and ground rules. Communication skills for coaching like asking open questions and active listening are also covered. Finally, it describes the five steps of coaching: describing performance issues, discussing causes, identifying solutions, developing an action plan, and follow up.
How Small Businesses Define and Achieve SuccessInfusionsoft
What is success for a small business owner? Take a look this this free research report provided by Infusionsoft & Emergent, which uncovers:
- How small business owners define success
- Challenges to small business success
- Overcoming challenges through technology and coaching
- And more!
For more small business insights and ideas delivered to your inbox weekly, subscribe at http://pages.infusionsoft.com/learn
Lifecycle Marketing for Nonprofit organizations to drive donations and volunt...Infusionsoft
Creating a marketing strategy that attracts interest, educates benefactors and increase donations in your nonprofit is essential.This presentation reviews the Lifecycle Marketing framework specifically as it relates to nonprofit organizations. It includes the steps involved in each phase and benefits of implementation in your nonprofit. In the face-to-face presentation we dive deep into email structure including killer subject lines, effective copy and great calls to action. If you’re looking to transform your nonprofit and take it to the next level you need to treat it like a business and implement marketing practices that drive results.
Joe Manna guides users through the Infusionsoft Marketplace and understanding how they can generate leads, save time and increase sales with the solutions on there.
The document discusses using Facebook ads to tell a brand's story and drive awareness, engagement, and conversions. It outlines Facebook's "social amplification engine" and the engagement funnel of different ad types that can be used, including page post ads to fans and friends of fans, custom audience ads, lookalike ads, and more. It also provides tips for building an online presence through creating good, thought-provoking content on topics of interest and leaving comments on blogs to build an expert network.
The document discusses common myths about writing compelling copy for marketing emails. It discusses that copy is effective because of the relationships built with customers, not just the words. It also discusses that the customer lifecycle is not linear and people invest in relationships over time through their attention, time, energy and eventually money. The key is to earn trust with customers before needing to make sales.
Scott Martineau - Delivering Beyond ExpectationInfusionsoft
This document discusses how to create customer loyalty and earn a monopoly in a business sector through a culture of wow. It recommends establishing a culture of wow by training employees to exceed customer expectations. It also recommends welcoming new customers with personalized gifts and follow-ups, and implementing ongoing customer wow through regular communication and exceptional service. Businesses should also conduct periodic customer satisfaction surveys to monitor how well they are delivering wow experiences.
Michael Goodman - Secrets for Converting SalesInfusionsoft
The document discusses concepts and strategies for small business success, including sales techniques. It promotes the Solomon Sales System and Three Minute Sales Drill for creating sales with dignity, integrity, and effectiveness. Key concepts discussed include establishing trust and credibility with prospects, understanding what interests them, determining their current and ideal situations to identify gaps or "deltas", and putting all the elements together into an effective sales process from initial attraction through conversion. Specific techniques are provided like using customer testimonials and addressing prospects' agendas to qualify and nurture leads effectively.
Dave Sherman - Stop Wasting Your Best LeadsInfusionsoft
The document describes an event about small business success featuring a panel of experts. It introduces the panelists - Amanda Collins, an newsletter expert; Stephanie Conner, a white paper expert; Jordan Hatch, a webinar expert; Kara Jenson, a video expert; and Vickie Mullins, an e-book expert. It provides some biographical details about each panelist and their area of expertise in marketing. The event will also include a Q&A session with the panelists and is aimed at teaching attendees how to nurture leads so that prospects only buy from their business.
Ramon Ray - Date Your Leads and Marry Your CustomersInfusionsoft
This document summarizes Ramon Ray's presentation on lifecycle marketing. Lifecycle marketing is a framework with three phases - attract, sell, and wow - to help businesses attract customers, grow sales, and provide excellent customer experiences. It addresses common small business challenges like not enough leads, follow up, and referrals. The presentation outlines tactics for each phase like content marketing, social media, lead collection, education, offers, closing sales, delivery, upselling, and generating referrals. The goal is to provide small businesses with strategies to streamline processes and marketing to convert more leads into customers.
Bobby Edelman & Melissa Rein - AttractInfusionsoft
This document contains a summary of a presentation about optimizing landing pages to increase conversions. It discusses focusing the landing page on the desired goal, increasing perceived value and reducing friction. Tactics covered include simplifying the design and copy, using images to focus attention, limiting exits, and emphasizing benefits and calls-to-action. It also provides tips for effective buttons, forms, and building trust through logos and customer testimonials. The presentation recommends testing elements like button text and features placement to improve results.
This document provides marketing advice from Dan Kennedy. It emphasizes focusing marketing efforts on generating leads, developing the right message for your target market, and using the proper media to deliver your message. The key is to have the right message for the right market delivered through the right media. It also stresses the importance of follow up sequences through autoresponders and direct mail to convert leads into customers and increase sales. The overall message is that effective marketing requires generating quality leads and guiding them through a process to become customers.
The document describes a 2014 small business competition that had 36 applicants and selected 3 finalists. It recognized 7 winners and awarded $10,000 to the top winner. It highlights several of the applicants and winners, including their businesses and accomplishments, such as passion, expertise, growth, and results. It provides information on how to attend or support the event online.
The document promotes the 2014 Small Business Icon Awards Ceremony as the ultimate event for small business success and lists several award recipients and their social media handles, including Rebecca Sprynczynatyk of Infusionsoft, Lee Richter of Holistic Veterinary Care, and Tom Force of I.C.E. Keytags. It also includes links to the event website and websites for Salon Success Strategies and LeftFoot Coaching Academy.
The document discusses various topics related to business and company culture including keeping things simple, minimum viable products, managing expectations, remaining scrappy, setting high expectations, focusing on core competencies, acquisition opportunities, and asking for help. It provides quotes from Disney on testing new initiatives and prioritizing customer experience.
Clate Mask & Scott Martineau - Elite Forum Keynote Infusionsoft
This document discusses the challenges small business owners face in transitioning from an entrepreneur to CEO and growing their business past certain revenue thresholds. It notes that only 3 in 100 businesses make it past $1 million in revenue and only 1 in 300 make it to $10 million. However, it asserts that leadership factors like having a clear strategy, building a strong company culture, and obtaining necessary capital can help business owners transform their company and overcome natural growth barriers. The document advertises an event and resources to help businesses learn these critical success factors and take their company to new heights.
Mario Guerrero - Automating the Sales CycleInfusionsoft
The document describes the history and growth of a martial arts business from a single location with no systems or processes to four locations generating $3 million in annual revenue. It outlines the key aspects of the business including student demographics, programs offered, and how the business uses Infusionsoft to manage leads, track opportunities, and automate their sales process to scale efficiently.
The document discusses how Nadine J Larder used Infusionsoft to grow her small business PrinterBees from having 1,166 contacts and low email open rates to building a qualified leads list of 13,000 contacts with repeat business making up 50% of current sales. It provides details on how she created opportunities for follow up through content downloads, coupons, and magazines in order to build her list and have Infusionsoft automate the follow up processes to increase sales and customer retention.
Andy Michaels & Gonz Medina - Blue Chip Infusionsoft
The document describes Blue Chip Athletic's evolution of their online marketing campaign to increase small business success. Version 2 of the campaign uses pattern interrupts by adding a mandatory welcome gate to capture leads and offer a free sticker to increase engagement. It provides a high-touch experience through fast shipping, follow-ups, and VIP treatment for promoters to drive repeat business and positive reviews. The results include a 7% conversion rate of organic traffic to leads at low cost, increasing revenue per lead and converting 88% of sticker requests to purchases.
Tyler & Don Smith - Select Photo GraphicsInfusionsoft
This document discusses how Select Photo-Graphics uses automation tools to hire, train, and retain employees. It describes a 5-step hiring process including an online application, phone interview, group interview, and training new hires. The process is automated using Infusionsoft to send personalized emails, track applicants, and conduct video training. Current employees are retained through automated birthday gifts, thank you cards, and feedback surveys. The goal is to build an "all-star team" through perfection of processes before automating them.
Janette Gleason - Marketing = top of mind awarenessInfusionsoft
The document discusses strategies for small business marketing and success. Janette Gleason of Gleason Consulting Group discusses keeping top-of-mind awareness through monthly nurture emails, newsletters, events, birthday cards, and annual reviews. She provides examples of successful client stories and encourages following her work by visiting her website or booth at an event. The overall message is about maintaining ongoing marketing communication to support small business success.
Julie Goldman, founder and CEO of The Original Runner Company, gave a presentation about conquering long sales cycles. She discussed how collecting data on prospective clients is key to understanding their needs. Her company uses web forms integrated with their CRM to start the long sales cycle and gather this data. Regular follow-up is also important, as the money is in following up multiple times with leads to keep their interest and work towards smaller wins that lead to a sale. Marketing automation and follow-ups are critical for managing high volumes of leads and inquiries during long sales cycles.
Breathing : The Ultimate Healer For The Mind And BodyEmon62
Breathing is a natural function that all living things do regularly. However breathing properly help maintain and gives human beings control over emotion. Deep breathing can open up blood vessel and activate the parasympathetic nervous system which is the rest and digest function.
There are breathing technique that can help with regulating and calming the person. There are other methods to help take in more oxygen shown in this slide.
A key component is nitric oxide which opens up the blood vessel. In a person will have better circulation.
Aggression - Applied Social Psychology - Psychology SuperNotesPsychoTech Services
A proprietary approach developed by bringing together the best of learning theories from Psychology, design principles from the world of visualization, and pedagogical methods from over a decade of training experience, that enables you to: Learn better, faster!
Lifecycle Marketing for Nonprofit organizations to drive donations and volunt...Infusionsoft
Creating a marketing strategy that attracts interest, educates benefactors and increase donations in your nonprofit is essential.This presentation reviews the Lifecycle Marketing framework specifically as it relates to nonprofit organizations. It includes the steps involved in each phase and benefits of implementation in your nonprofit. In the face-to-face presentation we dive deep into email structure including killer subject lines, effective copy and great calls to action. If you’re looking to transform your nonprofit and take it to the next level you need to treat it like a business and implement marketing practices that drive results.
Joe Manna guides users through the Infusionsoft Marketplace and understanding how they can generate leads, save time and increase sales with the solutions on there.
The document discusses using Facebook ads to tell a brand's story and drive awareness, engagement, and conversions. It outlines Facebook's "social amplification engine" and the engagement funnel of different ad types that can be used, including page post ads to fans and friends of fans, custom audience ads, lookalike ads, and more. It also provides tips for building an online presence through creating good, thought-provoking content on topics of interest and leaving comments on blogs to build an expert network.
The document discusses common myths about writing compelling copy for marketing emails. It discusses that copy is effective because of the relationships built with customers, not just the words. It also discusses that the customer lifecycle is not linear and people invest in relationships over time through their attention, time, energy and eventually money. The key is to earn trust with customers before needing to make sales.
Scott Martineau - Delivering Beyond ExpectationInfusionsoft
This document discusses how to create customer loyalty and earn a monopoly in a business sector through a culture of wow. It recommends establishing a culture of wow by training employees to exceed customer expectations. It also recommends welcoming new customers with personalized gifts and follow-ups, and implementing ongoing customer wow through regular communication and exceptional service. Businesses should also conduct periodic customer satisfaction surveys to monitor how well they are delivering wow experiences.
Michael Goodman - Secrets for Converting SalesInfusionsoft
The document discusses concepts and strategies for small business success, including sales techniques. It promotes the Solomon Sales System and Three Minute Sales Drill for creating sales with dignity, integrity, and effectiveness. Key concepts discussed include establishing trust and credibility with prospects, understanding what interests them, determining their current and ideal situations to identify gaps or "deltas", and putting all the elements together into an effective sales process from initial attraction through conversion. Specific techniques are provided like using customer testimonials and addressing prospects' agendas to qualify and nurture leads effectively.
Dave Sherman - Stop Wasting Your Best LeadsInfusionsoft
The document describes an event about small business success featuring a panel of experts. It introduces the panelists - Amanda Collins, an newsletter expert; Stephanie Conner, a white paper expert; Jordan Hatch, a webinar expert; Kara Jenson, a video expert; and Vickie Mullins, an e-book expert. It provides some biographical details about each panelist and their area of expertise in marketing. The event will also include a Q&A session with the panelists and is aimed at teaching attendees how to nurture leads so that prospects only buy from their business.
Ramon Ray - Date Your Leads and Marry Your CustomersInfusionsoft
This document summarizes Ramon Ray's presentation on lifecycle marketing. Lifecycle marketing is a framework with three phases - attract, sell, and wow - to help businesses attract customers, grow sales, and provide excellent customer experiences. It addresses common small business challenges like not enough leads, follow up, and referrals. The presentation outlines tactics for each phase like content marketing, social media, lead collection, education, offers, closing sales, delivery, upselling, and generating referrals. The goal is to provide small businesses with strategies to streamline processes and marketing to convert more leads into customers.
Bobby Edelman & Melissa Rein - AttractInfusionsoft
This document contains a summary of a presentation about optimizing landing pages to increase conversions. It discusses focusing the landing page on the desired goal, increasing perceived value and reducing friction. Tactics covered include simplifying the design and copy, using images to focus attention, limiting exits, and emphasizing benefits and calls-to-action. It also provides tips for effective buttons, forms, and building trust through logos and customer testimonials. The presentation recommends testing elements like button text and features placement to improve results.
This document provides marketing advice from Dan Kennedy. It emphasizes focusing marketing efforts on generating leads, developing the right message for your target market, and using the proper media to deliver your message. The key is to have the right message for the right market delivered through the right media. It also stresses the importance of follow up sequences through autoresponders and direct mail to convert leads into customers and increase sales. The overall message is that effective marketing requires generating quality leads and guiding them through a process to become customers.
The document describes a 2014 small business competition that had 36 applicants and selected 3 finalists. It recognized 7 winners and awarded $10,000 to the top winner. It highlights several of the applicants and winners, including their businesses and accomplishments, such as passion, expertise, growth, and results. It provides information on how to attend or support the event online.
The document promotes the 2014 Small Business Icon Awards Ceremony as the ultimate event for small business success and lists several award recipients and their social media handles, including Rebecca Sprynczynatyk of Infusionsoft, Lee Richter of Holistic Veterinary Care, and Tom Force of I.C.E. Keytags. It also includes links to the event website and websites for Salon Success Strategies and LeftFoot Coaching Academy.
The document discusses various topics related to business and company culture including keeping things simple, minimum viable products, managing expectations, remaining scrappy, setting high expectations, focusing on core competencies, acquisition opportunities, and asking for help. It provides quotes from Disney on testing new initiatives and prioritizing customer experience.
Clate Mask & Scott Martineau - Elite Forum Keynote Infusionsoft
This document discusses the challenges small business owners face in transitioning from an entrepreneur to CEO and growing their business past certain revenue thresholds. It notes that only 3 in 100 businesses make it past $1 million in revenue and only 1 in 300 make it to $10 million. However, it asserts that leadership factors like having a clear strategy, building a strong company culture, and obtaining necessary capital can help business owners transform their company and overcome natural growth barriers. The document advertises an event and resources to help businesses learn these critical success factors and take their company to new heights.
Mario Guerrero - Automating the Sales CycleInfusionsoft
The document describes the history and growth of a martial arts business from a single location with no systems or processes to four locations generating $3 million in annual revenue. It outlines the key aspects of the business including student demographics, programs offered, and how the business uses Infusionsoft to manage leads, track opportunities, and automate their sales process to scale efficiently.
The document discusses how Nadine J Larder used Infusionsoft to grow her small business PrinterBees from having 1,166 contacts and low email open rates to building a qualified leads list of 13,000 contacts with repeat business making up 50% of current sales. It provides details on how she created opportunities for follow up through content downloads, coupons, and magazines in order to build her list and have Infusionsoft automate the follow up processes to increase sales and customer retention.
Andy Michaels & Gonz Medina - Blue Chip Infusionsoft
The document describes Blue Chip Athletic's evolution of their online marketing campaign to increase small business success. Version 2 of the campaign uses pattern interrupts by adding a mandatory welcome gate to capture leads and offer a free sticker to increase engagement. It provides a high-touch experience through fast shipping, follow-ups, and VIP treatment for promoters to drive repeat business and positive reviews. The results include a 7% conversion rate of organic traffic to leads at low cost, increasing revenue per lead and converting 88% of sticker requests to purchases.
Tyler & Don Smith - Select Photo GraphicsInfusionsoft
This document discusses how Select Photo-Graphics uses automation tools to hire, train, and retain employees. It describes a 5-step hiring process including an online application, phone interview, group interview, and training new hires. The process is automated using Infusionsoft to send personalized emails, track applicants, and conduct video training. Current employees are retained through automated birthday gifts, thank you cards, and feedback surveys. The goal is to build an "all-star team" through perfection of processes before automating them.
Janette Gleason - Marketing = top of mind awarenessInfusionsoft
The document discusses strategies for small business marketing and success. Janette Gleason of Gleason Consulting Group discusses keeping top-of-mind awareness through monthly nurture emails, newsletters, events, birthday cards, and annual reviews. She provides examples of successful client stories and encourages following her work by visiting her website or booth at an event. The overall message is about maintaining ongoing marketing communication to support small business success.
Julie Goldman, founder and CEO of The Original Runner Company, gave a presentation about conquering long sales cycles. She discussed how collecting data on prospective clients is key to understanding their needs. Her company uses web forms integrated with their CRM to start the long sales cycle and gather this data. Regular follow-up is also important, as the money is in following up multiple times with leads to keep their interest and work towards smaller wins that lead to a sale. Marketing automation and follow-ups are critical for managing high volumes of leads and inquiries during long sales cycles.
Breathing : The Ultimate Healer For The Mind And BodyEmon62
Breathing is a natural function that all living things do regularly. However breathing properly help maintain and gives human beings control over emotion. Deep breathing can open up blood vessel and activate the parasympathetic nervous system which is the rest and digest function.
There are breathing technique that can help with regulating and calming the person. There are other methods to help take in more oxygen shown in this slide.
A key component is nitric oxide which opens up the blood vessel. In a person will have better circulation.
Aggression - Applied Social Psychology - Psychology SuperNotesPsychoTech Services
A proprietary approach developed by bringing together the best of learning theories from Psychology, design principles from the world of visualization, and pedagogical methods from over a decade of training experience, that enables you to: Learn better, faster!
You may be stressed about revealing your cancer diagnosis to your child or children.
Children love stories and these often provide parents with a means of broaching tricky subjects and so the ‘The Secret Warrior’ book was especially written for CANSA TLC, by creative writer and social worker, Sally Ann Carter.
Find out more:
https://cansa.org.za/resources-to-help-share-a-parent-or-loved-ones-cancer-diagnosis-with-a-child/
Understanding of Self - Applied Social Psychology - Psychology SuperNotesPsychoTech Services
A proprietary approach developed by bringing together the best of learning theories from Psychology, design principles from the world of visualization, and pedagogical methods from over a decade of training experience, that enables you to: Learn better, faster!
Covey says most people look for quick fixes. They see a big success and want to know how he did it, believing (and hoping) they can do the same following a quick bullet list.
But real change, the author says, comes not from the outside in, but from the inside out. And the most fundamental way of changing yourself is through a paradigm shift.
That paradigm shift is a new way of looking at the world. The 7 Habits of Highly Effective People presents an approach to effectiveness based on character and principles.
The first three habits indeed deal with yourself because it all starts with you. The first three habits move you from dependence from the world to the independence of making your own world.
Habits 4, 5 and 6 are about people and relationships. The will move you from independence to interdependence. Such, cooperating to achieve more than you could have by yourself.
The last habit, habit number 7, focuses on continuous growth and improvement.
ProSocial Behaviour - Applied Social Psychology - Psychology SuperNotesPsychoTech Services
A proprietary approach developed by bringing together the best of learning theories from Psychology, design principles from the world of visualization, and pedagogical methods from over a decade of training experience, that enables you to: Learn better, faster!
Assignment 1 (Introductions to Microsoft Power point 2019) kiran.pptx
How to Successfully Grow Your Coaching Business
1. How to Successfully
Grow Your Coaching
Business
Presented by Tyler Garns
Director of Marketing, Infusionsoft
Jack Born
Founder of AffiliateSalesChannel.com
@tylergarns
2. Housekeeping
A/V Check
You’re all on mute
One question survey when you leave
Ask questions through GoToWebinar - I’ll handle them
at the end
Feel free to tweet if you like our content
Jack has a really cool free report at
www.tacticaltriangle.com - go get it
This will not be a demo of Infusionsoft - please visit
http://www.infusionsoft.com/demo
@tylergarns
3. When you started your
coaching/consulting
business, you really just
entered a ....
@tylergarns
5. Unfortunately...
The coaching/
consulting business
lends itself to the trap
more than most other
business
You may feel like you
made a bad choice
@tylergarns
6. Luckily...
There are people that
have figured out how
to get out of the trap
With the right strategy
& tools you can do it
too
That’s why Jack is on
the call with me
@tylergarns
7. Let’s examine the trap:
You trade time for money
Your income is capped by how much time you can
dedicate to coaching
“Information” is becoming commoditized because of
the Internet
It feels like everyone is giving away great information
- how can you charge for the information you have?
@tylergarns
8. Examining the trap...
The lifetime value of a customer is limited
If you do your job, your customers shouldn’t need
you after a while. Can your curriculum extend
forever? When will people stop paying?
Finding new clients is tricky
You may not have a hefty advertising budget
You end up working with people you know (that
means “friends & family discounts”)
@tylergarns
9. Examining the trap (cont’d)
Your clients require a very hands-on, personal
relationship
Desperation leads to taking on clients that aren’t a
good fit
They want discounts
They complain about stuff
They request refunds
They milk you dry
@tylergarns
11. How to grow a successful
coaching business
Don’t listen to other coaches that say you can’t make it
as a coach (they’re stuck in the trap)
Stop thinking of yourself as a coach & start thinking of
yourself as a business
Build a system that doesn’t require YOU to run
everything
@tylergarns
12. How to grow a successful
coaching business
Sell your coaching program as a product with results
Do not sell hours
Focus on 3 things
Being the best coach/consultant in your niche
Marketing your business
Building the system
@tylergarns
13. Be the best coach
Be humble
Find a coach or other mentor who can help you with
this
Look to people who have been successful in the way
you want to be
@tylergarns
14. Marketing your business
4 areas you need to work on:
Getting more traffic to your site
Converting more of your traffic to leads
Converting more of your leads to paying customers
Converting more customers to high paying
customers
@tylergarns
15. Build the system
You MUST have a curriculum
For your own sanity, you need a step-by-step
process to follow as you coach your clients
Your clients will be impressed if they see that you
have a process for taking them from where they are
to where they want to go
Document all processes - make it so an 18 year old kid
could do it if you gave him the documentation
@tylergarns
16. Build the system
Automate as much as possible - the more you
automate, the more you can make it dummy-proof
Yes, you can automate personal relationships
@tylergarns
17. Create an ascension path
Freeminum or low cost
coaching 1:1
Mid-tier group
coaching Group
High dollar 1:1
coaching
Freemium
@tylergarns
18. Freemium or low cost tier
This level should be
completely automated
Use email & video to
multiply yourself
Use email
autoresponders to
build a personal
relationship Freemium
@tylergarns
19. Middle tier
Semi-automated
Coach in groups or
HIRE coaches in
training Group
All roads should lead to
1:1 coaching
@tylergarns
20. One-on-one coaching
This is where you make
big money and have
lots of fun 1:1
Treat these clients like
gold
Ensure they’re
successful
Have a curriculum
@tylergarns
21. The ascension model
You can build as many tiers as you like (keep it simple)
The goal of each tier is to provide excellent coaching
AND entice people into the next tier
Not everyone will ascend - that’s ok - figure out your
conversion rates & work to improve them
Productize your coaching at every level
Always be thinking about how to scale your business
without YOU
Any ONE tier should be able to provide decent income
@tylergarns
22. Let’s look at an example
Net Profit Explosion, LLC
We’ll start here: http://www.fitnessprofitpath.com/
@tylergarns
23. Net Profit Explosion, LLC
Business coaching for fitness professionals
How do you get traffic?
How do you convert that traffic to leads?
How do you convert the leads to paying customers?
How do you convert paying customers to customers
who pay a LOT more?
@tylergarns
32. What do we learn from
NPE?
Use compelling information to get people to opt-in
Leverage your opt-ins for referrals (free traffic)
Qualify opt-ins by having them go through extra steps
Use automated drip emails to “ascend” leads to your
products
Productize your knowledge and offer it as upsells/
cross-sells
@tylergarns
35. Poll: How much more
revenue?
$1,000
$5,000
$10,000
$25,000 or more
@tylergarns
36. What is Infusionsoft?
If you combined ACT!, 1ShoppingCart, Aweber,
Salesforce.com, ConstantContact, and Outlook - you
still wouldn’t have Infusionsoft.
Infusionsoft is less expensive than adding all those
thing together, and it has some secret sauce (hint:
automation) that you can’t get anywhere else.
#1 Marketing Automation solution for small business,
used by 6,000+ businesses and many gurus.
@tylergarns
38. Who is Infusionsoft for?
Professional Services: Other Services:
Doctors, Lawyers, Landscaping, House
Real Estate, Insurance, Cleaning, A/C
etc. Repair, Pest Control,
Martial Arts, Dance
Online Retailers
Info Marketers &
Widgets, Accessories,
Internet Marketers
Camping Gear, etc.
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