How to structure effective recycling and reuse initiatives case studies of innovative partnerships - 2

1. Nina Goodrich GreenBlue @GreenBlueOrg
Carrie Majeske Ford Motor Company @Ford
John Gardner Novelis @RUARECYCLER
Meagan Smith PepsiCo
Geof Smith The Nature Conservance @gof1r
Liz Maw Net Impact @lizmaw
Darren Beck Sprint @darrenbeck
Michael Meyer Goodwill Industries @goodwillintl
#SB15sd
How to Structure Effective Recycling and
Reuse Initiatives: Case Studies of
Innovative Partnerships

3. FAST FACTS
Sources: Beverage Digest, PepsiCo National Survey conducted by Omnibus
Company 3
The current U.S. beverage container recycling
rate is 42%.
73% of Americans say access to clean drinking
water is important to them.
94% of American recyclers would recycle more
often if proper bins were available.

4. WHY DO YOU RECYCLE?
Source: PepsiCo National Survey conducted by Omnibus Company
4
57% Create a better environment for myself and
loved ones.
46% Preserve natural water resources.
59%
Improve the environment.63%
Create a better environment for future
generations.
45% Improve nature.

5. THE OPPORTUNITY
Sources: The Nature Conservancy, Nature.org, Food and Water Watch 5
Nearly 40 percent of the U.S. is currently facing droughts.
Americans want to recycle more, but accessibility, convenience
and motivation are significant barriers.
35 percent of rivers and 60 percent of lakes are unsafe for
drinking, swimming and fishing.
Americans want to recycle more and they care about protecting
clean drinking water. How an we address both of these issues
that resonate?

6. A 5 year partnership to
increase recycling, save 1
billion gallons of water, and
provide clean drinking water
to 35 million Americans.

7. 7
PROTECTING WATER QUALITY &
QUANTITY IN KEY ICONIC LOCATIONS.

8. Provides tangibility to recycling
and water conservation
Helps increase access to
recycling
Connects two leading
sustainability initiatives
Adds “value” to every
bottle, every can
WHY THIS PARTNERSHIP?

9. SO THAT EVERYONE HAS ACCESS TO
WATER AND CAN ENJOY NATURE IN
ALL THE WAYS THEY LOVE.
9

10. “This is a huge opportunity that has been
largely unaddressed until now. The easier
we can make it to recycle, the more likely
people are to recycle; and by giving
consumers the added incentive of helping
protect our watersheds, we can make an
impact.”
- AL CAREY, CEO of PepsiCo America
Beverages
“As our population and economies grow,
already-stressed water sources will face
unprecedented pressure. Protecting the rivers
that provide clean, reliable water for people
and nature is one of the smartest investments
that forward-thinking companies can make.”
- MARK R. TERCEK, President and CEO of
The Nature Conservancy

11. OUR APPROACH
11
MEANINGFUL
INNOVATIVE
CROSS-GENERATIONAL
ACTIONABLE

12. IGNITING A CONVERSATION
WITH RESULTS TO PROVE IT.
12
77M
376
100M
2,546
17.8MM
Total containers
recycled in the
PepsiCo Recycling
program
1,645
Bins currently placed
at “on the go”
locations (retailers,
gas stations, etc.)
375+
Articles on
the
partnership
79MM+
Media
Impressions
to-date

13. AND THE BEST IS YET TO COME!
13
In the coming weeks, we’re launching an exciting summer kick-off to
encourage EVERYONE to #RecycleForNature. Keep your eyes peeled
for more!