The document outlines the essential steps for initiating a digital transformation program, emphasizing the integration of digital technology across business areas. Key factors include identifying business objectives, understanding the technology landscape, assessing the organization's readiness for change, engaging stakeholders, and developing a comprehensive roadmap. Overall, the goal is to enhance operational efficiency and customer value through strategic digital initiatives.

1. How to start a Digital
Transformation
Program
JAVIER SILVA.

2. Digital transformation definition
Digital transformation is
the incorporation of
digital technology into all
areas of the business,
changing how it operates
and delivers value to
customers.
1. What is Digital Transformation

3. The business needs determines the priorities

4. Transformation is not evolution

5. Digital Marketing
Metrics Pyramid
Efficacy
Value
Spend
“We don’t
know what
we don’t
measure”

6. Key Factors
 Identifying the key
digital transformation
initiatives can be a
complex process, but
here are five key factors
that are important to
consider:
© https://www.process.st/

7. Identify the business objectives:
 The first step in any digital
transformation initiative is to
identify the business objectives
that the initiative is intended to
support.
 This might include increasing
revenue, reducing costs,
improving customer experience,
or achieving other strategic
goals.

8. Understand the technology landscape:
 It is important to have a deep
understanding of the
technology landscape,
including emerging
technologies and trends, and
how they can be leveraged to
support the business
objectives.
 This might include cloud
computing, artificial
intelligence, data analytics,
and automation, among
others.

9. Evaluate the organization's readiness
for change:
 Digital transformation
initiatives often require
significant changes to the
organization's culture,
processes, and technology
infrastructure. It is important
to evaluate the organization's
readiness for change and
identify any potential
roadblocks or obstacles that
may need to be addressed.

10. Identify the key stakeholders:
 Digital transformation
initiatives often involve
multiple stakeholders,
including customers,
employees, partners, and
vendors. It is important to
identify the key
stakeholders and ensure
that their needs and
concerns are addressed
throughout the initiative.

11. Develop a comprehensive roadmap:
 Once the business objectives,
technology landscape, readiness for
change, and key stakeholders have been
identified, You will
 Develop a comprehensive roadmap that
outlines the specific initiatives,
milestones, and timelines for achieving
the desired outcomes.
 This roadmap should be regularly
reviewed and updated to ensure that
the initiative stays on track and
continues to deliver value to the
organization.

12. Thank You!
JAVIER.SILVA@GMAIL.COM