It is confusing for the marketplace owners whether to chase the sellers or customers. This is what is termed as a chicken-egg problem, whether to run after chickens(sellers) or wait for the eggs(buyers). Numerous businesses in the past have faced similar situations and still won the game by adopting effective strategies. This slide talks about various strategies and examines with a case study on how to solve this conundrum. For more info, visit -https://www.rentallscript.com/how-to-solve-chicken-egg-problem-in-marketplace/