The document proposes six innovative approaches to improve a rental sharing business: 1) Allow booking of additional amenities through a single application like event equipment or car rentals. 2) Provide advanced search filters by location, date, amenities, offers, and ratings to refine search results. 3) Offer competitive discounts and deals compared to other marketplaces, especially on weekends and seasons, to attract and retain customers. 4) Display local events and sights near listings to provide a more informative experience for travelers.