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Building a Podcast On
A Budget
Rob Cairns
Founder/Chief Creator of
Amazing Ideas/Podcaster
Stunningdigitalmarketing.com
Rob Cairns - Stunningdigitalmarketing.com
Who is Rob Cairns?
• Creator of The SDM Show
Podcast With Over 300
Episodes.
• Digital Marketer.
• WordPress Designer.
• Tech Junkie.
• Lover of Sports and The
Niagara Region.
Rob Cairns - Stunningdigitalmarketing.com
Things To Cover
1. Podcasting Background.
2. Types of Podcasts.
3. Equipment for Podcasting.
4. Podcast Hosting.
5. Booking Software.
6. Editing Software.
7. Creating Show Notes.
8. Finding Guests.
9. Promoting Your Podcast.
10. Resources.
Rob Cairns - Stunningdigitalmarketing.com
Types of Podcasting
1. Audio vs Video Podcasting
I. Differences between the two.
II. Which is easier?
2. Interviews vs Short Solo Episodes.
I. Why each type?
II. I do both for different audiences.
3. Live vs Taped
I. Challenges of Live.
II. Advantages of doing taped.
Rob Cairns - Stunningdigitalmarketing.com
Budget Equipment
 Numark HF125 Headphones - $18.99
 USB Audio Interface for Streaming and Podcasting
48v 2 Channel AudioBox Mic Preamps for Recording
Music by YOUSHARES $86.99
 Samson Q2U Handheld Dynamic USB Microphone
Recording and Podcasting Pack $106.37
 Logitech C920X Web Cam $99.99
*** All Items are on Amazon.
Rob Cairns - Stunningdigitalmarketing.com
Podcast Hosting / Website
 The Best budget hosting and it’s 100% FREE is
Anchor.fm
 For hosting your Podcast website use
WordPress. Its free to start.
 Good inexpensive hosting can be found at
Billyhost.com
 To register a domain use Namescheap.com
Rob Cairns - Stunningdigitalmarketing.com
Software For Podcasting
Audio
 Software for Booking – Tidycal $29 Lifetime.
 Recording Audio: Zencastr – It’s FREE.
 Editing: I use Audacity – It’s FREE.
 For leveling out my sound I use Auphonic (2
hours a month free and 9 hours a month is
$11usd).
 For live shows check out Streamyard. Easy to
setup – free and paid plans.
Rob Cairns - Stunningdigitalmarketing.com
Software For Podcasting
- Video
 OpenShot Video Editor – Good for Beginners
 DaVinci Resolve – Intermetidate to Advanced.
*** Both are FREE.
Rob Cairns - Stunningdigitalmarketing.com
Creating Show Notes
 If you have Microsoft 365 (Formally Office 365) you
have transcription – 5 hours a month using the web
version.
 Otter.AI – Free version has 300 transcription minutes
a month(30 minutes max per conversation). Paid
plans start at $8.33 usd per month.
Rob Cairns - Stunningdigitalmarketing.com
How To Find Guests
 Your in-person network.
 Your social media network – this works well for me.
 Referrals from others.
 From booking sites like PodcastGuests.
 Being on other podcasts.
Rob Cairns - Stunningdigitalmarketing.com
How to Promote Your Podcast
 Social Media.
 Word of Mouth.
 Talks.
 Appearing on other podcasts.
 Guest Blogging
Rob Cairns - Stunningdigitalmarketing.com
For Marketing Your Small
Business and Podcast
Rob Cairns - Stunningdigitalmarketing.com
A Resource To Help
Rob Cairns - Stunningdigitalmarketing.com
Resource to Get Logos Etc
Fiverr is a great place to get logos and voice overs for
introductions.
Rob Cairns - Stunningdigitalmarketing.com
Resource for Music
Audio Jungle is a great place to get music for your
podcast. It is part of the EnvatoMarket.
Rob Cairns - Stunningdigitalmarketing.com
Stay in Touch!
All contact links can be found at :
Stunningdigitalmarketing.info
Rob Cairns - Stunningdigitalmarketing.com
Thank You!
Thank You For Sharing Part of Your Day
With Me!
Rob Cairns - Stunningdigitalmarketing.com

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How to Podcast on A Budget

  • 1. Building a Podcast On A Budget Rob Cairns Founder/Chief Creator of Amazing Ideas/Podcaster Stunningdigitalmarketing.com Rob Cairns - Stunningdigitalmarketing.com
  • 2. Who is Rob Cairns? • Creator of The SDM Show Podcast With Over 300 Episodes. • Digital Marketer. • WordPress Designer. • Tech Junkie. • Lover of Sports and The Niagara Region. Rob Cairns - Stunningdigitalmarketing.com
  • 3. Things To Cover 1. Podcasting Background. 2. Types of Podcasts. 3. Equipment for Podcasting. 4. Podcast Hosting. 5. Booking Software. 6. Editing Software. 7. Creating Show Notes. 8. Finding Guests. 9. Promoting Your Podcast. 10. Resources. Rob Cairns - Stunningdigitalmarketing.com
  • 4. Types of Podcasting 1. Audio vs Video Podcasting I. Differences between the two. II. Which is easier? 2. Interviews vs Short Solo Episodes. I. Why each type? II. I do both for different audiences. 3. Live vs Taped I. Challenges of Live. II. Advantages of doing taped. Rob Cairns - Stunningdigitalmarketing.com
  • 5. Budget Equipment  Numark HF125 Headphones - $18.99  USB Audio Interface for Streaming and Podcasting 48v 2 Channel AudioBox Mic Preamps for Recording Music by YOUSHARES $86.99  Samson Q2U Handheld Dynamic USB Microphone Recording and Podcasting Pack $106.37  Logitech C920X Web Cam $99.99 *** All Items are on Amazon. Rob Cairns - Stunningdigitalmarketing.com
  • 6. Podcast Hosting / Website  The Best budget hosting and it’s 100% FREE is Anchor.fm  For hosting your Podcast website use WordPress. Its free to start.  Good inexpensive hosting can be found at Billyhost.com  To register a domain use Namescheap.com Rob Cairns - Stunningdigitalmarketing.com
  • 7. Software For Podcasting Audio  Software for Booking – Tidycal $29 Lifetime.  Recording Audio: Zencastr – It’s FREE.  Editing: I use Audacity – It’s FREE.  For leveling out my sound I use Auphonic (2 hours a month free and 9 hours a month is $11usd).  For live shows check out Streamyard. Easy to setup – free and paid plans. Rob Cairns - Stunningdigitalmarketing.com
  • 8. Software For Podcasting - Video  OpenShot Video Editor – Good for Beginners  DaVinci Resolve – Intermetidate to Advanced. *** Both are FREE. Rob Cairns - Stunningdigitalmarketing.com
  • 9. Creating Show Notes  If you have Microsoft 365 (Formally Office 365) you have transcription – 5 hours a month using the web version.  Otter.AI – Free version has 300 transcription minutes a month(30 minutes max per conversation). Paid plans start at $8.33 usd per month. Rob Cairns - Stunningdigitalmarketing.com
  • 10. How To Find Guests  Your in-person network.  Your social media network – this works well for me.  Referrals from others.  From booking sites like PodcastGuests.  Being on other podcasts. Rob Cairns - Stunningdigitalmarketing.com
  • 11. How to Promote Your Podcast  Social Media.  Word of Mouth.  Talks.  Appearing on other podcasts.  Guest Blogging Rob Cairns - Stunningdigitalmarketing.com
  • 12. For Marketing Your Small Business and Podcast Rob Cairns - Stunningdigitalmarketing.com
  • 13. A Resource To Help Rob Cairns - Stunningdigitalmarketing.com
  • 14. Resource to Get Logos Etc Fiverr is a great place to get logos and voice overs for introductions. Rob Cairns - Stunningdigitalmarketing.com
  • 15. Resource for Music Audio Jungle is a great place to get music for your podcast. It is part of the EnvatoMarket. Rob Cairns - Stunningdigitalmarketing.com
  • 16. Stay in Touch! All contact links can be found at : Stunningdigitalmarketing.info Rob Cairns - Stunningdigitalmarketing.com
  • 17. Thank You! Thank You For Sharing Part of Your Day With Me! Rob Cairns - Stunningdigitalmarketing.com

Editor's Notes

  1. Tell stoy about the picture in Niagara at the Wayne Gretzky Winery
  2. 9 Things we are going to talk about.
  3. Share why I do both interviews and solo episodes. Also tell story about going live and losing my feed as the host.
  4. Show and Tell – use props.
  5. Mention Tidy Cal is an app Sumo Product.
  6. Mention Tidy Cal is an app Sumo Product.
  7. Mention Tidy Cal is an app Sumo Product.
  8. Mention the voice over was the most expensive part of my podcast tool kit - 200