LinkedIn Group engagement should be a part of every small business’, large business’ and sales executive’s social selling strategy. We all need to be picking apples from the fullest apple tree! LinkedIn Groups are where those ‘apples’ are located! I advocate joining many LinkedIn Groups, participating in 5 and owning (the conversation) one of them. However, before you begin to engage (and that alone is a separate Slideshare presentation) you need to find where the “thriving apple trees” live. Yes, some apples fall from the tree, like business opportunities and sales. However, finding the best apple trees, or LinkedIn Groups, to harvest is key! With so many LinkedIn Groups available to choose, I want to give you some easy to implement coaching to help guide you. Please peruse this deck and find the best LinkedIn Groups for you. If you like this slide deck, you might also find my social media and marketing coaching blog enjoyable. Check out MarketingThink.com and let me know what you think! Thank you for your interest! @GerryMoran

1. How To
Pick The
Right
LinkedIn
Group
@GerryMoran
(to help execute your
social selling strategy)

2. @GerryMoran
Preview Summary
LinkedIn Group engagement should be a part of every small business‟, large business‟
and sales executive‟s social selling strategy. We all need to be picking apples from the
fullest apple tree! LinkedIn Groups are where those „apples‟ are located!
I advocate joining many LinkedIn Groups, participating in 5 and owning (the
conversation) one of them. However, before you begin to engage (and that alone is a
separate Slideshare presentation) you need to find where the “thriving apple trees” live.
Yes, some apples fall from the tree, like business opportunities and sales. However,
finding the best apple trees, or LinkedIn Groups, to harvest is key!
With so many LinkedIn Groups available to choose, I want to give you some easy to
implement coaching to help guide you. Please peruse this deck and find the best
LinkedIn Groups for you.
If you like this slide deck, you might also find my social media and marketing coaching
blog enjoyable. Check out MarketingThink.com and let me know what you think!
Thank you for your interest!
@Gerry Moran

3. @GerryMoran
How To Use LinkedIn Groups
For Social Selling
First, select a
LinkedIn Group to
begin the process
of determining if
it‟s the best group
to belong to and
engage with.
Click the Group
Statistics box to
get under the
hood of your
potential LinkedIn
Group.

4. @GerryMoran
Quickly Discover Relevancy of
a LinkedIn Group
Total
groupmembers
is the first
indicator of a
LinkedIn
Group‟s health.
Please note
that smaller
groups may
also be
relevant to you
and worth
while to join.
Check the LinkedIn Group‟s seniority level to
map to your target. Do you want to reach
decision makers or influencers?Group content
and opportunities will vary based on audience.
Prioritize your
choices based on
the activity level.
The more active
the better for your
social selling
strategy.
Go deeper to see
ifa
Group‟saudience
location is
relevant
Determine if the
LinkedIn
Group‟sindustry
skew it best for
your needs.

5. @GerryMoran
Dig Deeper Into Detailed
AudienceDemographicData
Quickly
determine what
seniority level
this LinkedIn
Group‟s
members hold
to help you
make a quick
participation
decision.
Top function, location and industry
is highlighted to give you more
information to determine your
involvement.
4 tabs give you
deeper breakdown
of demographics
This seniority level
breakdown will
help you
determine your
social selling
messaging
strategy.

6. @GerryMoran
Find Finely Detailed Member
Function Data
Use function-level
breakdown to
determine
messaging and
social selling
engagement
strategy.
Quickly
determine the
primary
function level
this LinkedIn
Group‟s
members hold
to help you
make a quick
participation
decision.
Top location, industry and seniority
levels are highlighted to give you
more information to determine your
involvement.
4 tabs give you
deeper breakdown
of demographics

7. @GerryMoran
Look For Likely Location
Details For Your Involvement
Quickly identify
the LinkedIn
Group‟s key
geographic
focus.
Top industry,
seniority and function
is highlighted for this
LinkedIn Group.
Location
breakdown allows
for event location
decisions oror
geo-selling focus.
4 tabs give you
deeper breakdown
of demographics

8. @GerryMoran
Interact With The
RightIndustryWith This Insight
Quickly identify
the LinkedIn
Group‟s key
industry focus.
Top seniority, function
and location is
highlighted
Industry
breakdown lets
you customize
your engagement
approachinto this
LinkedIn Group
4 tabs give you
deeper breakdown
of demographics

9. @GerryMoran
Determine If the Group is
Growing (with prospects)
Dig into the
LinkedIn
Group‟s
discussion track
to determine hot
issues that
drove growth
Slope of member growth
helps determine if a LinkedIn
Group is “in it” for the long run
Large LinkedIn
Group counts are
meaningless unless
there is discussion
Investigate a
LinkedIn Group‟s
weekly content to
determine reason
for decline or
growth

10. @GerryMoran
Is The LinkedIn Group’s
Membership Engaged?
No discussions
last week
makes this
LinkedIn Group
seem worthless
to participate in.
Check to see
the level of
comment
activity. Is this a
lively or not-so-
lively LinkedIn
Group?!
New jobs and
promotions are a chance
to make a connection
with a potential new
decision maker!

11. @GerryMoran
What
Are
Your
Next
Steps?
(to help execute your
social selling strategy)

12. @GerryMoran
Your Next Steps
1. Create listsof LinkedIn Groups to investigate
2. Click on the Group Statistics block
3. Dig deeper into the demographic data for a LinkedIn
Group’s seniority, function level, location and industry
4. Determine if the LinkedIn Group is healthy by its growth
5. Determine if the conversation is engaging or if a group is
just a badge or vanity LinkedIn Group
6. Contact Gerry Moran at 215-817-4085 to get a free
LinkedIn tune-up!

13. @GerryMoran
Thanks!
@GerryMoran
gerry.moran@marketingthink.com
MarketingThink.com
Social Media And Marketing Coaching Blog
@GerryMoran