How to pass the Google Analytics Individual Qualification

1. HOW TO PASS THE GAIQ
Marta Nicolaouová
Web analyst
Bratislava 6.2.2016

2. Contents
1. Why take GAIQ?
2. GAIQ test – how to
3. Basic recommended sources
4. Additional up-to-date sources
5. Some tricky questions with answers
2

3. Why take GAIQ?
• a necessity in today’s online-driven world
• you get a nice addition to your CV  and lots of
knowledge
• and it’s free! 3

4. GAIQ test – how to
• sign up for Google Partners
• 70 questions, 90 minutes (1 and ½ minute to
answer each question)
• the passing score is 80%
4

5. • no preview of answers before submitting
• no pause during the test
• you can retake this exam - wait for at least a
week
• single/multiple choice and true and false
questions
• you can choose exam language
• certification is valid for 18 months
5

6. Basic recommended sources
• practical experience 
• Google Academy
• GAIQ study guide
6

7. Additional up-to-date sources
• Industry blogs
• Individual posts on GAIQ
• https://www.optimizesmart.com/prepare-gaiq-test-tips-veteran
• http://digitalmarketing.ctp.com/blog/gaiq-test-2015-sample-qu
• Google Analytics glossaries
• Visual
https://www.e-nor.com/blog/google-analytics/google-
analytics-visual-glossary
• Explanatory
https://www.koozai.com/blog/analytics/understanding-
basic-google-analytics-terminology-9001/
7

8. Some tricky questions with answers
You have defined goal X such that any PDF download qualifies as
a goal conversion. A user comes to your site once and
downloads five PDFs. How many goal conversions will be
recorded?
a)0
b)1
c)2
d)5

9. You have defined goal X such that any PDF download qualifies as
a goal conversion. A user comes to your site once and
downloads five PDFs. How many goal conversions will be
recorded?
a)0
b)1
c)2
d)5

10. Which of the following Behaviour metrics shows the number of
sessions that included a view of a page?
a)Bounce rate
b)Visits
c)Pageviews
d)Unique Visits
e)Unique Pageviews

11. Which of the following Behaviour metrics shows the number of
sessions that included a view of a page?
a)Bounce rate
b)Visits
c)Pageviews
d)Unique Visits
e)Unique Pageviews

12. Which of the following would help you to determine the
conversion value of a paid keyword?
a)CTR
b)CPM
c)Real-Time
d)Multi-Channel Funnels
e)none of these answers

13. Which of the following would help you to determine the
conversion value of a paid keyword?
a)CTR
b)CPM
c)Real-Time
d)Multi-Channel Funnels
e)none of these answers

14. Which of the following is not a default medium in Google
Analytics?
a)referral
b)cpc
c)All of these are default mediums.
d)email
e)organic

15. Which of the following is not a default medium in Google
Analytics?
a)referral
b)cpc
c)All of these are default mediums.
d)email
e)organic

16. Person A and person B each visit your ecommerce site once.
During her visit, person A buys one of your products. Then,
before leaving the site, she makes another purchase. Person B
buys nothing. What is your ecommerce conversion rate for these
two visits?
a)200%
b)50%
c)33%
d)0%
e)100%

17. Person A and person B each visit your ecommerce site once.
During her visit, person A buys one of your products. Then,
before leaving the site, she makes another purchase. Person B
buys nothing. What is your ecommerce conversion rate for these
two visits?
a)200%
b)50%
c)33%
d)0%
e)100%

18. Thank you.
Marta Nicolaouová
Linkedin