This document provides tips on marketing a security guard company. It discusses how most potential customers now conduct online searches and the importance of search engine optimization (SEO) to get ranked on the first page of search results. Traditional marketing methods are less effective today. The document recommends learning basic SEO strategies like keyword optimization and link building to drive more visitors to a company website without direct advertising costs. Mastering SEO takes time but is crucial for potential customers to find a security company online.

1. HOWTOMARKET
YOURSECURITY
GUARDCOMPANY

2. WHAT’S YOUR BIGGEST
CHALLENGE AS A
SECURITY GUARD
COMPANY?

3. N O T E N O U G H P E O P L E
K N O W A B O U T M E
If you said anything other than
Then you'd probably be wrong

4. Your company could provide the
most responsive service and the
best officers in the industry,
but if potential customers don’t
know about you then you are
destined to fail.

5. SO HOW DO YOU
MARKET YOUR
SECURITY GUARD
COMPANY?

6. M A R K E T I N G I N T H E P A S T
P R I N T
A D V E R T I S I N G
D I R E C T M A I L
T E L E M A R K E T I N G
Whatever the case,
when a buyer wanted
to know more about
your services they
would call a
representative from
your company to ask
questions.

7. MARKETING IN THE PRESENT
L I N K E D I N
C O M P A N Y
W E B S I T E
F A C E B O O K
Because of the ease
of finding information
about your security
firm, buyers are MUCH
less influenced by
traditional marketing
methods.

8. The internet has completely changed
marketing and the way buyers learn
about your company.
In fact, research has shown that
93% of all buying decisions start
with an online search.

9. Now, not only do your potential
customers have to find your security
guard company online,
they also have to find you on the
first page of their internet searches.

10. The first ranking
position receives
42.25% of all
click-through traffic
6.05%
8.47%
The second
position receives
11.94%
Third position on
the first page
obtains 8.47%
Fourth placed position
on page one receives
6.05%
H E R E A R E A F E W S T A T I S T I C S R E G A R D I N G A
W E B S I T E ’ S C L I C K - T H R O U G H T R A F F I C B A S E D
O N I T S P O S I T I O N I N S E A R C H R E S U L T S .
T H E O T H E R S O N T H E F I R S T P A G E A R E U N D E R
5% O F C L I C K - T H R O U G H T R A F F I C
11.94%42.25%

12. DOES GOOGLE CHARGE
TO MARKET YOUR
SECURITY GUARD
COMPANY?

13. Paid
Results
Organic
Results
W H E N A P E R S O N D O E S A G O O G L E S E A R C H
T H E Y A R E P R E S E N T E D W I T H T W O
R E S U L T T Y P E S
&

14. PAID RESULTS
Paid results are paid advertising.
These paid results can be found at the very
top of your Google search page and will be
marked as an “Ad“.
Companies pay search engines like Google
to have their websites or web pages display
here for certain keywords.

15. ORGANIC RESULTS
Organic results are free and NOT purchased.
These results are websites that search
engines believe most closely match the
user’s search query based on relevance.
So being listed in the top organic results
provides a much greater value to both the
searcher and the listed website.

16. Although getting onto the first page
of Google's organic search results
doesn’t cost your company money,
it will take time to learn the strategy
behind getting ranked. This strategy
is called Search Engine Optimization.

17. SearchEngineOptimization,orSEO,is
simplythepracticeofimprovingand
promotingyourwebsiteinorderto
increasethenumberofvisitorsyoursite
receivesfromsearchengines.
WhatisSearchEngineOptimization?
Previous Next1 2 3 4 5

18. DO YOU REALLY NEED
SEO TO MARKET YOUR
SECURITY GUARD
COMPANY?

19. YES !
THE ANSWER IS A
RESOUNDING
SEARCH ENGINES ARE THE PRIMARY
METHOD OF FINDING INFORMATION FOR
MOST INTERNET USERS.

20. What to name your
pages and your
domain
The way other
websites are
linked to yours
Using
"keywords" in
your text
Creating a page for
users, not search
engines
B Y A P P L Y I N G A F E W S I M P L E C H A N G E S H E R E
A N D T H E R E , Y O U C A N S O M E T I M E S M A K E A
B I G D I F F E R E N C E I N Y O U R W E B S I T E R A N K I N G .
ALTHOUGH SEO CAN BE COMPLEX AND TAKE TIME TO LEARN,
MOST PEOPLE WILL EASILY UNDERSTAND THE BASICS.
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