The document provides tips on how to effectively use Pinterest for marketing purposes, noting that Pinterest is the third most popular social network in the US and that users have a proclivity for travel content. It advises determining the goals and audience for content before focusing efforts on earned, owned, or paid media and provides examples of content types and analytics tools to measure engagement.
For Rightsof All: Ending Jim Crow in Alaska Viewer Discussion Guideimroselle
This document provides background information on the documentary film "For the Rights of All: Ending Jim Crow in Alaska". The film tells the story of Alaska's civil rights movement and the passage of the first civil rights law in the US in 1945. It focuses on Elizabeth Peratrovich, a Tlingit woman who testified before the Alaska Territorial Legislature advocating for the law. The document includes a chronology of key civil rights events in Alaska, producer notes, and discussion questions to encourage deeper exploration of the film's themes.
Cyber bullying has become an important issue as students spend more time learning online. Cyber bullying occurs through social media, emails, chat rooms, text messages, and involves name calling, insults, and threats. Schools students and those with unsupervised internet access are most at risk. Cyber bullying can lead to low self-esteem, depression, poor school performance, and in some cases, suicide or violence. Schools are educating students on the issue and intervening in cases of cyber bullying. There are also efforts to pass legislation against cyber bullying, but laws are difficult to create and enforce.
The document discusses an agenda for an IoT event that includes topics on where to start with IoT, IoT security, and an IoT practical demonstration. It also provides an overview of IoT, describing it as the connectivity of devices that can collect and analyze data. It recommends starting with sensors for low-volume needs and scaling up to more powerful devices as requirements increase. Finally, it promotes Windows 10 and Azure IoT Hub as platforms for connecting, monitoring, and controlling IoT assets.
For Rightsof All: Ending Jim Crow in Alaska Viewer Discussion Guideimroselle
This document provides background information on the documentary film "For the Rights of All: Ending Jim Crow in Alaska". The film tells the story of Alaska's civil rights movement and the passage of the first civil rights law in the US in 1945. It focuses on Elizabeth Peratrovich, a Tlingit woman who testified before the Alaska Territorial Legislature advocating for the law. The document includes a chronology of key civil rights events in Alaska, producer notes, and discussion questions to encourage deeper exploration of the film's themes.
Cyber bullying has become an important issue as students spend more time learning online. Cyber bullying occurs through social media, emails, chat rooms, text messages, and involves name calling, insults, and threats. Schools students and those with unsupervised internet access are most at risk. Cyber bullying can lead to low self-esteem, depression, poor school performance, and in some cases, suicide or violence. Schools are educating students on the issue and intervening in cases of cyber bullying. There are also efforts to pass legislation against cyber bullying, but laws are difficult to create and enforce.
The document discusses an agenda for an IoT event that includes topics on where to start with IoT, IoT security, and an IoT practical demonstration. It also provides an overview of IoT, describing it as the connectivity of devices that can collect and analyze data. It recommends starting with sensors for low-volume needs and scaling up to more powerful devices as requirements increase. Finally, it promotes Windows 10 and Azure IoT Hub as platforms for connecting, monitoring, and controlling IoT assets.
The document is seeking creative public relations services across traditional, digital, and social media platforms. It does not provide any other context or details.
The document discusses conventions used in real media products like film posters and magazines and how the author applied those conventions to their own print products. For their film poster, they used conventions like a large central image, bold title, small credits, and dark background. Their magazine cover similarly followed conventions with a masthead, tagline, cover lines of varying sizes/colors, website/price info, and multiple images. The author researched real products to identify common conventions to develop their own print products that resembled genuine media in form and style.
Katherine evaluates her ancillary task of designing a CD cover and inserts for the fictional band Fire Drive Tiger. She summarizes the design process for each element, including using inspiration from real band covers and layouts. Key design elements included a cartoon tiger face, orange and black colors, and matching fonts. Katherine believes the final ancillary product captures the pop/rock genre, appeals to their target audience, and complements their music video well through consistent use of the tiger icon and colors across all pieces.
Guía para la gestión del uso de medicamentosMANUEL RIVERA
Este documento presenta propuestas de indicadores y una encuesta de satisfacción para evaluar el uso racional de medicamentos en Chile. Incluye indicadores para medir la gestión, cobertura, costos y calidad de los servicios farmacéuticos. También propone una encuesta para medir la satisfacción de los pacientes con los servicios de farmacia ambulatoria en centros de salud públicos. El objetivo es monitorear y mejorar continuamente los sistemas de medicamentos a nivel público y privado.
Online is not Print2.0 - Part 1 - The reach paradoxMartin Scholz
A short presentation trying to highlight why the change from print to online business is not that easy to achieve. Part one takes care of the reach paradox.
El documento explica las conjugaciones del presente de los verbos regulares en -AR en español. Presenta las terminaciones de cada persona (-o, -as, -a, -amos, -áis, -an) y ejemplos de conjugar verbos como hablar, estudiar y nadar. También aclara que los verbos en presente pueden traducirse de varias maneras al inglés, como una afirmación simple, énfasis o una acción en progreso.
Is your Convention and Visitors Bureau or Destination Marketing Organization on Pinterest? Find out basic stats, tips and 3rd party vendors that offer metrics and analytics (prior to Pinterest API being released). Connect with me on Twitter at @theslynch for any questions!
Pinterest has become a prime destination for sharing pictures & creating albums out of them. The Social Media Marketing team at Convonix has come up with a detailed analysis of Pinterest’s efficacy for varied businesses. It also outlines certain social media strategies that can be executed, so as to gain maximum traction on that platform. Our social media consultants, through this Presentation, have aimed to guide brands through the process of leveraging Pinterest’s potential to its maximum effect. Additional points & feedback are most welcome!
The document is seeking creative public relations services across traditional, digital, and social media platforms. It does not provide any other context or details.
The document discusses conventions used in real media products like film posters and magazines and how the author applied those conventions to their own print products. For their film poster, they used conventions like a large central image, bold title, small credits, and dark background. Their magazine cover similarly followed conventions with a masthead, tagline, cover lines of varying sizes/colors, website/price info, and multiple images. The author researched real products to identify common conventions to develop their own print products that resembled genuine media in form and style.
Katherine evaluates her ancillary task of designing a CD cover and inserts for the fictional band Fire Drive Tiger. She summarizes the design process for each element, including using inspiration from real band covers and layouts. Key design elements included a cartoon tiger face, orange and black colors, and matching fonts. Katherine believes the final ancillary product captures the pop/rock genre, appeals to their target audience, and complements their music video well through consistent use of the tiger icon and colors across all pieces.
Guía para la gestión del uso de medicamentosMANUEL RIVERA
Este documento presenta propuestas de indicadores y una encuesta de satisfacción para evaluar el uso racional de medicamentos en Chile. Incluye indicadores para medir la gestión, cobertura, costos y calidad de los servicios farmacéuticos. También propone una encuesta para medir la satisfacción de los pacientes con los servicios de farmacia ambulatoria en centros de salud públicos. El objetivo es monitorear y mejorar continuamente los sistemas de medicamentos a nivel público y privado.
Online is not Print2.0 - Part 1 - The reach paradoxMartin Scholz
A short presentation trying to highlight why the change from print to online business is not that easy to achieve. Part one takes care of the reach paradox.
El documento explica las conjugaciones del presente de los verbos regulares en -AR en español. Presenta las terminaciones de cada persona (-o, -as, -a, -amos, -áis, -an) y ejemplos de conjugar verbos como hablar, estudiar y nadar. También aclara que los verbos en presente pueden traducirse de varias maneras al inglés, como una afirmación simple, énfasis o una acción en progreso.
Is your Convention and Visitors Bureau or Destination Marketing Organization on Pinterest? Find out basic stats, tips and 3rd party vendors that offer metrics and analytics (prior to Pinterest API being released). Connect with me on Twitter at @theslynch for any questions!
Pinterest has become a prime destination for sharing pictures & creating albums out of them. The Social Media Marketing team at Convonix has come up with a detailed analysis of Pinterest’s efficacy for varied businesses. It also outlines certain social media strategies that can be executed, so as to gain maximum traction on that platform. Our social media consultants, through this Presentation, have aimed to guide brands through the process of leveraging Pinterest’s potential to its maximum effect. Additional points & feedback are most welcome!
The document discusses what different entities think Pinterest is and provides details on how Pinterest actually works. It explains that Pinterest is a pinboard-style photo sharing website that allows users to organize images into theme-based boards. It provides statistics on Pinterest's growth and discusses why the site became popular so quickly. The document also offers tips on how different industries can use Pinterest and gives examples of companies that have been successful in driving traffic and sales through Pinterest.
The document provides guidance on using Pinterest effectively for business purposes. It discusses what Pinterest is, why businesses should use it, how to set up an account and boards, best practices for pinning content, engaging with other users, and types of content that typically perform well such as lifestyle content, branded content, user-generated content, contests, and selling products. The document aims to help businesses leverage visual social media to promote their brand and drive traffic to their website.
Pinterest is a visual social media platform where users can save or "pin" images, videos and other content to their boards on various topics. It has over 70 million active users worldwide who share over 5 million pins per day. Businesses can use Pinterest to showcase their products and services visually, driving traffic to their websites. Key engagement strategies for businesses include planning eye-catching visual content, searching for relevant pins to like and comment on, and pinning strategically at peak engagement times. Popular analytics and scheduling tools help optimize a business's Pinterest strategy. Successful brand pages on Pinterest showcase a wide variety of visually appealing content in an organized way.
Pinterest is a visual social media platform where users can save or "pin" images, videos and other content to their boards on various topics. It has over 70 million active users worldwide who share over 5 million pins per day. Businesses can use Pinterest to showcase their products and services visually, driving traffic to their websites. Key engagement strategies for businesses include planning eye-catching visual content, searching for relevant pins to like and comment on, and pinning strategically at peak engagement times. Popular analytics and scheduling tools help optimize a business's Pinterest presence. Successful brand pages on Pinterest showcase a wide variety of visually appealing content in an organized manner.
This document provides an overview of the social media platform Pinterest, including key statistics about its users and how businesses can utilize it. Some of the key points covered include:
- Pinterest allows users to visually share and curate interests through images and videos called "pins".
- It has over 12 million unique visitors per month and is particularly effective for businesses to showcase products and stories through photos.
- The majority of users are women between the ages of 25-34.
- The document outlines best practices for how businesses can leverage visual content and their website on Pinterest to drive traffic and search engine optimization.
This document provides an overview of how businesses can utilize Pinterest to reach customers. It notes that Pinterest has over 70 million users, many of whom are women and moms. The document explains how pins, boards and rich pins work on Pinterest and provides best practices for businesses to create engaging content and an eye-catching profile. It emphasizes testing content to see what resonates using Pinterest analytics and potentially paid analytics services for more in-depth insights. The goal is to increase brand loyalty by providing inspiring and relevant content to customers.
This presentation covers the do's and don'ts on Pinterest and contains successful Pinterest cases of international brands. We've also included our research on Dutch brands on Pinterest.
The document discusses using Pinterest as a marketing strategy, explaining what Pinterest is, how to engage users on the platform, and providing tips for using Pinterest for marketing purposes. It provides an example campaign of sending gifts to influential women to get them to pin and share the brand, generating exposure. The document emphasizes that Pinterest is a fast-growing social network that can increase referrals, purchases, and revenue for brands that utilize it effectively.
Pinning for Good - How Nonprofits Can Use Pinterest to Raise Money, Create Aw...4Good.org
In this free webinar you will learn how to use Pinterest to promote your cause, to gain a dedicated following and to raise more money. Topics to be covered include: Why your nonprofit needs to get on Pinterest, now; the difference between a personal Pinterest profile and a Company profile; examples of nonprofits are kicking butt on Pinterest and why; the nuts and bolts of viral pinning; the qualities of a highly re-pinnable image; ways to integrate your efforts on Pinterest with your other social media platforms.
Short powerpoint from the ASU Small Business and Technology Development Center on the power of Pinterest as a Marketing Tool for Arkansas small businesses as well as information about a Pinterest Lunch n' Learn at the ASU Delta Center for Economic Development Thursday, August 23rd from 11:30 am to 1:30 pm. Registration information included.
This document provides an overview and analysis of the photo sharing website Pinterest and the similar startup Clipboard. It describes Pinterest as a site where users can organize and share photos they find on the web by creating boards on different topics. The document outlines how to set up and use a Pinterest account, highlights stats on Pinterest's growth and user demographics. It also provides examples of how brands are using Pinterest successfully and ideas for other brands to engage on the platform. Finally, it introduces the startup Clipboard as a similar site that also allows saving text in addition to photos.
Pinterest is a photo sharing social media website that allows users to organize images and other media they find on the web by creating and sharing pinboards. Users can upload photos and videos to pinboards, repin content from others, and follow other users to see their shared pins. Pinterest has grown rapidly due to its simple and easy design, low maintenance requirements for brands, strong sharing features, and potential for social commerce sales. Clipboard is a similar site to Pinterest but allows saving of text, entire web pages, and public or private sharing of content.
Pinterest is a photo sharing social media website that allows users to organize images and other media they find on the web by creating and sharing pinboards. Users can upload photos and videos to pinboards, repin content from others, and follow other users to see new pins in their feed. Pinterest has grown rapidly since its launch in 2010 and is now one of the largest social networks, known for driving significant traffic and sales for brands. Clipboard is a similar site to Pinterest that also allows saving of text, entire web pages, and public and private sharing of content.
So much internets, so little time!
All you need to know about the oh-so-trendy photo-sharing social network, Pinterest to sell it to your clients in 28 slides.
GiftWorks Webinar - How Nonprofits Can Use Pinterest to Raise Money, Create A...Julia Campbell
In this free webinar you will learn how to use Pinterest to promote your cause, to gain a dedicated following and to raise more money.
Topics to be covered include: Why your nonprofit needs to get on Pinterest, now; the difference between a personal profile and a Company profile; examples of nonprofits that are kicking butt on Pinterest and why; the nuts and bolts of viral pinning; the qualities of a highly re-pinnable image; ways to integrate your efforts with your other social media platforms.
Using Social Media for Strategic Friend and Fundraising for NonprofitsChad Norman
Delivered at the 2012 No More Homeless Pets National Conference, this presentation covers the state of social media, developing a strategy, platforms, audiences, and several tactics to implement.
Similar to How to make your destination pintastic! (Part 1) (20)
Using Social Media for Strategic Friend and Fundraising for Nonprofits
How to make your destination pintastic! (Part 1)
1. How to make your destination pintastic!
Anne Hornyak Stephanie Lynch
Senior Strategist PR and Social Media Manager
Sparkloft Media Hoffman | Lewis
@WhosYourAnnie @theslynch
Pinterest.com/annehornyak Pinterest.com/theslynch
2. Stephanie Lynch
PR and Social Media Manager
Hoffman | Lewis
@theslynch
Pinterest.com/theslynch
http://thetravelvan.com
3.
4. Why is Pinterest awesome?
• Third most-popular social
network in the U.S., behind
Facebook and Twitter, in terms
of total visits. (Experian Hitwise)
• Users come from the Midwest!
Missouri ranks as the top state in
terms of total user visits.
(Experian Hitwise)
• Pinterest drives referral
traffic, more than
YouTube, Google+ and LinkedIn
combined. (Shareaholic)
5. Why is Pinterest awesome?
• Pinterest users have a
proclivity for travel
content related
specifically to
transactions.
(comScore)
6. What to do with content…
Ask yourself these questions:
• What is the goal?
• Who is the target audience?
• Can it be integrated with existing marketing
efforts?
• Can it be measured?
• What is the brand?
7. What to do with content…
Paid Media Owned Media
Integrated
Media
Earned Media
8. What to do with content…
Decide.
Do you want to focus your efforts
on EARNED, OWNED or PAID?
9. What to do with content…
Paid Media Owned Media
Integrated
Media Pinterest pin
or repin (from
???? your online
assets)
Earned Media
Pinterest pin or
repin (not from
your online assets)
Pinterest follow, comment or like
11. Content planning?
Website Facebook Instagram E-blast Print Ads Pinterest
JUNE Summer Family Vacation Family Vacation Road Trip Summer Road Trip
campaign Games campaign Games
JULY Summer Road Trip Road Trips Outdoor Fun Summer Recipes
campaign Games campaign
(repurpose
content from
June Pinterest/
promote
Instagram)
AUGUST Summer Staycation Staycation Recipes Summer Staycation
campaign (repurpose (repurpose campaign
content from content from
Instagram & July Pinterest)
Pinterest)
12. What IS Pinterest?
• Demographics of Pinterest users:
–68% of users are women
–80% are 25+
–50% have children
–28% have a household income of
$100K+
13. Analytics
Simple stats to track:
• In-channel stats
• Pins from OWNED media
Integrated media stats to track:
• Website referrals
• Email marketing
• Clicks
• Paid ad impressions
• Reach
Can you find the conversions?
14. Analytics
How do 3rd party vendors stack up?
PinReach Reachli Curalate
(PR Pro) (Community Manager) (Data Analyzer)
Scores your Pinterest channel Tracks clicks Download data into Excel
with a proprietary score card
number
Tracks all general Pinterest stats Bookmarklet Allows you to sort the data
Tracks trends Tracks each pin Provides impressions
Provides data on most popular Schedules pins (coming soon) Provides interactions for
pinners each board
Does not track clicks Suggests popular pins and Does not track clicks
pinners
Does not track existing pins Paid service
Does not track comments Unable to click “likes” to see
all liked pins, etc.
Point out that this presentation is not for novice users of Pinterest.Point out the flack Pinterest gets—from Instagram.
25-34 year olds, accounting for 27.4 percent of the user base. (Shareaholic)Users spend time on Pinterestwith an average of just fewer than 16 minutes on the site. (Shareaholic)
25-34 year olds, accounting for 27.4 percent of the user base. (Shareaholic)30-64 count for 25%--new numbersPinterest users are in shopping mode.Users spend time on Pinterestwith an average of just fewer than 16 minutes on the site. (Shareaholic)
Whatever you do—don’t silo your efforts.
Remember to set realistic goals.
It’s easy to be too heavy in pinning earned media or too heavy in pinning owned media.Finding conversions—heads in beds—is probably unrealistic for destinations that can’t pay for an effectiveness study. So, can you look for ways to track “weaker conversions?” If you are a small market CVB, can you use Pinterest to increase your volunteer base? Can you use Pinterest to increase field trip volume to specific attractions? Can you use Pinterest to increase traffic to a visitors center?
Patch columnist Kristi Gilbert , who invited CBS correspondent Lee Woodruff and some friends over for a "Pinterest Party" on March 24, 2012.
Patch columnist Kristi Gilbert , who invited CBS correspondent Lee Woodruff and some friends over for a "Pinterest Party" on March 24, 2012.