Submit Search
Upload
How to make VIRAL Promotions- By MarketingYogi
•
6 likes
•
1,166 views
Marketing Yogi
Follow
How to make viral promotions- 9 mantras direct from the Marketing Yogi!
Read less
Read more
Business
Technology
Report
Share
Report
Share
1 of 22
Recommended
Snapchat Introduces Ads: A How To Guide
Snapchat Introduces Ads: A How To Guide
Maryrose Lyons
SearchLove London 2015 | Philip Nottingham | Building a Social Video Strategy
SearchLove London 2015 | Philip Nottingham | Building a Social Video Strategy
Distilled
How to Amplify Your Brand Events With Snapchat Geofilters
How to Amplify Your Brand Events With Snapchat Geofilters
Splash
Online video annoncørforeningsmøde2013
Online video annoncørforeningsmøde2013
BeOn_Nordics
Get Both Sides of the Brain in Gear for 2014 - Webinar 30th Jan 2014
Get Both Sides of the Brain in Gear for 2014 - Webinar 30th Jan 2014
Samuel Williams
2015 06-15 - ARF RealEyes
2015 06-15 - ARF RealEyes
Realeyes
Streetwise Seminar on B2B Leads and Sales
Streetwise Seminar on B2B Leads and Sales
Samuel Williams
Emotion measurement can identify which ads sell
Emotion measurement can identify which ads sell
Realeyes
Recommended
Snapchat Introduces Ads: A How To Guide
Snapchat Introduces Ads: A How To Guide
Maryrose Lyons
SearchLove London 2015 | Philip Nottingham | Building a Social Video Strategy
SearchLove London 2015 | Philip Nottingham | Building a Social Video Strategy
Distilled
How to Amplify Your Brand Events With Snapchat Geofilters
How to Amplify Your Brand Events With Snapchat Geofilters
Splash
Online video annoncørforeningsmøde2013
Online video annoncørforeningsmøde2013
BeOn_Nordics
Get Both Sides of the Brain in Gear for 2014 - Webinar 30th Jan 2014
Get Both Sides of the Brain in Gear for 2014 - Webinar 30th Jan 2014
Samuel Williams
2015 06-15 - ARF RealEyes
2015 06-15 - ARF RealEyes
Realeyes
Streetwise Seminar on B2B Leads and Sales
Streetwise Seminar on B2B Leads and Sales
Samuel Williams
Emotion measurement can identify which ads sell
Emotion measurement can identify which ads sell
Realeyes
Social Retailing english
Social Retailing english
Arjen Jelsma
Realeyes and Mediacom at IieX 2016
Realeyes and Mediacom at IieX 2016
Realeyes
The Importance of Emotional Engagement
The Importance of Emotional Engagement
Realeyes
Brand Storytelling Using Snapchat
Brand Storytelling Using Snapchat
Vicki O'Neill
Advanced Twitter Ads: Doing More With Twitter Tailored Audiences By Jain Sahil
Advanced Twitter Ads: Doing More With Twitter Tailored Audiences By Jain Sahil
Marketing Land
Headstart_Envision_Slides
Headstart_Envision_Slides
Seismonaut
Redefining performance marketing through creativity
Redefining performance marketing through creativity
Socialab
Snapchat Advertising
Snapchat Advertising
Brianna Hanson
Automating Buzz Through the Power of Social Influence
Automating Buzz Through the Power of Social Influence
Buzzoole LTD
Metrics, KPIs and ROI for Video Marketing
Metrics, KPIs and ROI for Video Marketing
Phil Nottingham
How To Use Snapchat For Brands: Mediatel Connected Consumer Conference
How To Use Snapchat For Brands: Mediatel Connected Consumer Conference
Alex Packham
ребусы!!!
ребусы!!!
malena1507
Kirklin, Guadalupe -Resume Oct2011
Kirklin, Guadalupe -Resume Oct2011
Lupita Kirklin
Cad bozza nuova versione
Cad bozza nuova versione
lucio rocchetti
Ruang Lingkup Psibel Pai
Ruang Lingkup Psibel Pai
ghozalice
Teori Belajar Psikologi
Teori Belajar Psikologi
ghozalice
Ruang Lingkup Psibel Pai
Ruang Lingkup Psibel Pai
ghozalice
Ruang Lingkup Psibel Pai
Ruang Lingkup Psibel Pai
ghozalice
P O R T R A I T S Photo 160
P O R T R A I T S Photo 160
guest66ee8ed
Jornal da fisioterapia fms testes especiais
Jornal da fisioterapia fms testes especiais
Marcorrer
video marketing
video marketing
Vedant Khandelwal
©2015 Cengage Learning. All Rights Reserved. May not be scan.docx
©2015 Cengage Learning. All Rights Reserved. May not be scan.docx
oswald1horne84988
More Related Content
What's hot
Social Retailing english
Social Retailing english
Arjen Jelsma
Realeyes and Mediacom at IieX 2016
Realeyes and Mediacom at IieX 2016
Realeyes
The Importance of Emotional Engagement
The Importance of Emotional Engagement
Realeyes
Brand Storytelling Using Snapchat
Brand Storytelling Using Snapchat
Vicki O'Neill
Advanced Twitter Ads: Doing More With Twitter Tailored Audiences By Jain Sahil
Advanced Twitter Ads: Doing More With Twitter Tailored Audiences By Jain Sahil
Marketing Land
Headstart_Envision_Slides
Headstart_Envision_Slides
Seismonaut
Redefining performance marketing through creativity
Redefining performance marketing through creativity
Socialab
Snapchat Advertising
Snapchat Advertising
Brianna Hanson
Automating Buzz Through the Power of Social Influence
Automating Buzz Through the Power of Social Influence
Buzzoole LTD
Metrics, KPIs and ROI for Video Marketing
Metrics, KPIs and ROI for Video Marketing
Phil Nottingham
How To Use Snapchat For Brands: Mediatel Connected Consumer Conference
How To Use Snapchat For Brands: Mediatel Connected Consumer Conference
Alex Packham
What's hot
(11)
Social Retailing english
Social Retailing english
Realeyes and Mediacom at IieX 2016
Realeyes and Mediacom at IieX 2016
The Importance of Emotional Engagement
The Importance of Emotional Engagement
Brand Storytelling Using Snapchat
Brand Storytelling Using Snapchat
Advanced Twitter Ads: Doing More With Twitter Tailored Audiences By Jain Sahil
Advanced Twitter Ads: Doing More With Twitter Tailored Audiences By Jain Sahil
Headstart_Envision_Slides
Headstart_Envision_Slides
Redefining performance marketing through creativity
Redefining performance marketing through creativity
Snapchat Advertising
Snapchat Advertising
Automating Buzz Through the Power of Social Influence
Automating Buzz Through the Power of Social Influence
Metrics, KPIs and ROI for Video Marketing
Metrics, KPIs and ROI for Video Marketing
How To Use Snapchat For Brands: Mediatel Connected Consumer Conference
How To Use Snapchat For Brands: Mediatel Connected Consumer Conference
Viewers also liked
ребусы!!!
ребусы!!!
malena1507
Kirklin, Guadalupe -Resume Oct2011
Kirklin, Guadalupe -Resume Oct2011
Lupita Kirklin
Cad bozza nuova versione
Cad bozza nuova versione
lucio rocchetti
Ruang Lingkup Psibel Pai
Ruang Lingkup Psibel Pai
ghozalice
Teori Belajar Psikologi
Teori Belajar Psikologi
ghozalice
Ruang Lingkup Psibel Pai
Ruang Lingkup Psibel Pai
ghozalice
Ruang Lingkup Psibel Pai
Ruang Lingkup Psibel Pai
ghozalice
P O R T R A I T S Photo 160
P O R T R A I T S Photo 160
guest66ee8ed
Jornal da fisioterapia fms testes especiais
Jornal da fisioterapia fms testes especiais
Marcorrer
Viewers also liked
(9)
ребусы!!!
ребусы!!!
Kirklin, Guadalupe -Resume Oct2011
Kirklin, Guadalupe -Resume Oct2011
Cad bozza nuova versione
Cad bozza nuova versione
Ruang Lingkup Psibel Pai
Ruang Lingkup Psibel Pai
Teori Belajar Psikologi
Teori Belajar Psikologi
Ruang Lingkup Psibel Pai
Ruang Lingkup Psibel Pai
Ruang Lingkup Psibel Pai
Ruang Lingkup Psibel Pai
P O R T R A I T S Photo 160
P O R T R A I T S Photo 160
Jornal da fisioterapia fms testes especiais
Jornal da fisioterapia fms testes especiais
Similar to How to make VIRAL Promotions- By MarketingYogi
video marketing
video marketing
Vedant Khandelwal
©2015 Cengage Learning. All Rights Reserved. May not be scan.docx
©2015 Cengage Learning. All Rights Reserved. May not be scan.docx
oswald1horne84988
Four Reasons Why Video Belongs In Your Marketing Strategy
Four Reasons Why Video Belongs In Your Marketing Strategy
Marketo
_Playbook_for_Creative_Advertising_-UK-.pdf
_Playbook_for_Creative_Advertising_-UK-.pdf
mallepakamadhu50796
Luxury Forum: Is social media just for chavs?
Luxury Forum: Is social media just for chavs?
Wise Words Consulting
Brand Storytelling Master Class - Clover Carroll, New Story Media
Brand Storytelling Master Class - Clover Carroll, New Story Media
DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
Digital Marketing 201 Presentation: SMB Strategy for Success
Digital Marketing 201 Presentation: SMB Strategy for Success
Damali L'Elie Rodomond
Cedar Smart Thinking: 8 Principles for Better Video Content Marketing
Cedar Smart Thinking: 8 Principles for Better Video Content Marketing
Cedar
A Comprehensive Guide to Snapchat: From AR to Commerce
A Comprehensive Guide to Snapchat: From AR to Commerce
Tinuiti
Creating & Using Video for Thought Leadership & Content Marketing
Creating & Using Video for Thought Leadership & Content Marketing
Seth Cargiuolo
The Best YouTube Course.
The Best YouTube Course.
Beauty Lovers
[Lecture] Current Issue in Digital Marketing April 2016
[Lecture] Current Issue in Digital Marketing April 2016
Marlin Sugama
Video marketing guide
Video marketing guide
selinasimpson513
Can you create viral videos
Can you create viral videos
JordanRichards29
Power of video marketing
Power of video marketing
selinasimpson729
Ant theory right quality vf
Ant theory right quality vf
Mohommad Khan
eMarketer Webinar: B2B Lead Generation—Best Practices in Social, Content Mark...
eMarketer Webinar: B2B Lead Generation—Best Practices in Social, Content Mark...
eMarketer
How to Grow on YouTube: Essential Tips for Success
How to Grow on YouTube: Essential Tips for Success
Google
Planning for Success with Video Content Strategy
Planning for Success with Video Content Strategy
Orsolya Anna Tóth
Marketing video
Marketing video
CelineDion999
Similar to How to make VIRAL Promotions- By MarketingYogi
(20)
video marketing
video marketing
©2015 Cengage Learning. All Rights Reserved. May not be scan.docx
©2015 Cengage Learning. All Rights Reserved. May not be scan.docx
Four Reasons Why Video Belongs In Your Marketing Strategy
Four Reasons Why Video Belongs In Your Marketing Strategy
_Playbook_for_Creative_Advertising_-UK-.pdf
_Playbook_for_Creative_Advertising_-UK-.pdf
Luxury Forum: Is social media just for chavs?
Luxury Forum: Is social media just for chavs?
Brand Storytelling Master Class - Clover Carroll, New Story Media
Brand Storytelling Master Class - Clover Carroll, New Story Media
Digital Marketing 201 Presentation: SMB Strategy for Success
Digital Marketing 201 Presentation: SMB Strategy for Success
Cedar Smart Thinking: 8 Principles for Better Video Content Marketing
Cedar Smart Thinking: 8 Principles for Better Video Content Marketing
A Comprehensive Guide to Snapchat: From AR to Commerce
A Comprehensive Guide to Snapchat: From AR to Commerce
Creating & Using Video for Thought Leadership & Content Marketing
Creating & Using Video for Thought Leadership & Content Marketing
The Best YouTube Course.
The Best YouTube Course.
[Lecture] Current Issue in Digital Marketing April 2016
[Lecture] Current Issue in Digital Marketing April 2016
Video marketing guide
Video marketing guide
Can you create viral videos
Can you create viral videos
Power of video marketing
Power of video marketing
Ant theory right quality vf
Ant theory right quality vf
eMarketer Webinar: B2B Lead Generation—Best Practices in Social, Content Mark...
eMarketer Webinar: B2B Lead Generation—Best Practices in Social, Content Mark...
How to Grow on YouTube: Essential Tips for Success
How to Grow on YouTube: Essential Tips for Success
Planning for Success with Video Content Strategy
Planning for Success with Video Content Strategy
Marketing video
Marketing video
Recently uploaded
Puri CALL GIRL ❤️8084732287❤️ CALL GIRLS IN ESCORT SERVICE WE ARW PROVIDING
Puri CALL GIRL ❤️8084732287❤️ CALL GIRLS IN ESCORT SERVICE WE ARW PROVIDING
priyakumari801827
Durg CALL GIRL ❤ 82729*64427❤ CALL GIRLS IN durg ESCORTS
Durg CALL GIRL ❤ 82729*64427❤ CALL GIRLS IN durg ESCORTS
kajalroy875762
Chennai Call Gril 80022//12248 Only For Sex And High Profile Best Gril Sex Av...
Chennai Call Gril 80022//12248 Only For Sex And High Profile Best Gril Sex Av...
Puja Sharma
KOTA 💋 Call Girl 9827461493 Call Girls in Escort service book now
KOTA 💋 Call Girl 9827461493 Call Girls in Escort service book now
kapoorjyoti4444
Home Furnishings Ecommerce Platform Short Pitch 2024
Home Furnishings Ecommerce Platform Short Pitch 2024
Hector Del Castillo, CPM, CPMM
WheelTug Short Pitch Deck 2024 | Byond Insights
WheelTug Short Pitch Deck 2024 | Byond Insights
Hector Del Castillo, CPM, CPMM
ALWAR 💋 Call Girl 9827461493 Call Girls in Escort service book now
ALWAR 💋 Call Girl 9827461493 Call Girls in Escort service book now
kapoorjyoti4444
Getting Real with AI - Columbus DAW - May 2024 - Nick Woo from AlignAI
Getting Real with AI - Columbus DAW - May 2024 - Nick Woo from AlignAI
Tim Wilson
PITHAMPUR 💋 Call Girl 9827461493 Call Girls in Escort service book now
PITHAMPUR 💋 Call Girl 9827461493 Call Girls in Escort service book now
kapoorjyoti4444
Cuttack Call Girl Just Call 8084732287 Top Class Call Girl Service Available
Cuttack Call Girl Just Call 8084732287 Top Class Call Girl Service Available
pr788182
Phases of Negotiation .pptx
Phases of Negotiation .pptx
nandhinijagan9867
Bankura Call Girl Just Call♥️ 8084732287 ♥️Top Class Call Girl Service Available
Bankura Call Girl Just Call♥️ 8084732287 ♥️Top Class Call Girl Service Available
pr788182
Quick Doctor In Kuwait +2773`7758`557 Kuwait Doha Qatar Dubai Abu Dhabi Sharj...
Quick Doctor In Kuwait +2773`7758`557 Kuwait Doha Qatar Dubai Abu Dhabi Sharj...
daisycvs
KOLKATA 💋 Call Girl 9827461493 Call Girls in Escort service book now
KOLKATA 💋 Call Girl 9827461493 Call Girls in Escort service book now
kapoorjyoti4444
Unveiling Falcon Invoice Discounting: Leading the Way as India's Premier Bill...
Unveiling Falcon Invoice Discounting: Leading the Way as India's Premier Bill...
Falcon Invoice Discounting
QSM Chap 10 Service Culture in Tourism and Hospitality Industry.pptx
QSM Chap 10 Service Culture in Tourism and Hospitality Industry.pptx
DitasDelaCruz
Falcon Invoice Discounting: Unlock Your Business Potential
Falcon Invoice Discounting: Unlock Your Business Potential
Falcon investment
Nashik Call Girl Just Call 7091819311 Top Class Call Girl Service Available
Nashik Call Girl Just Call 7091819311 Top Class Call Girl Service Available
pr788182
Kalyan Call Girl 98350*37198 Call Girls in Escort service book now
Kalyan Call Girl 98350*37198 Call Girls in Escort service book now
ranineha57744
Nanded Call Girl Just Call 8084732287 Top Class Call Girl Service Available
Nanded Call Girl Just Call 8084732287 Top Class Call Girl Service Available
pr788182
Recently uploaded
(20)
Puri CALL GIRL ❤️8084732287❤️ CALL GIRLS IN ESCORT SERVICE WE ARW PROVIDING
Puri CALL GIRL ❤️8084732287❤️ CALL GIRLS IN ESCORT SERVICE WE ARW PROVIDING
Durg CALL GIRL ❤ 82729*64427❤ CALL GIRLS IN durg ESCORTS
Durg CALL GIRL ❤ 82729*64427❤ CALL GIRLS IN durg ESCORTS
Chennai Call Gril 80022//12248 Only For Sex And High Profile Best Gril Sex Av...
Chennai Call Gril 80022//12248 Only For Sex And High Profile Best Gril Sex Av...
KOTA 💋 Call Girl 9827461493 Call Girls in Escort service book now
KOTA 💋 Call Girl 9827461493 Call Girls in Escort service book now
Home Furnishings Ecommerce Platform Short Pitch 2024
Home Furnishings Ecommerce Platform Short Pitch 2024
WheelTug Short Pitch Deck 2024 | Byond Insights
WheelTug Short Pitch Deck 2024 | Byond Insights
ALWAR 💋 Call Girl 9827461493 Call Girls in Escort service book now
ALWAR 💋 Call Girl 9827461493 Call Girls in Escort service book now
Getting Real with AI - Columbus DAW - May 2024 - Nick Woo from AlignAI
Getting Real with AI - Columbus DAW - May 2024 - Nick Woo from AlignAI
PITHAMPUR 💋 Call Girl 9827461493 Call Girls in Escort service book now
PITHAMPUR 💋 Call Girl 9827461493 Call Girls in Escort service book now
Cuttack Call Girl Just Call 8084732287 Top Class Call Girl Service Available
Cuttack Call Girl Just Call 8084732287 Top Class Call Girl Service Available
Phases of Negotiation .pptx
Phases of Negotiation .pptx
Bankura Call Girl Just Call♥️ 8084732287 ♥️Top Class Call Girl Service Available
Bankura Call Girl Just Call♥️ 8084732287 ♥️Top Class Call Girl Service Available
Quick Doctor In Kuwait +2773`7758`557 Kuwait Doha Qatar Dubai Abu Dhabi Sharj...
Quick Doctor In Kuwait +2773`7758`557 Kuwait Doha Qatar Dubai Abu Dhabi Sharj...
KOLKATA 💋 Call Girl 9827461493 Call Girls in Escort service book now
KOLKATA 💋 Call Girl 9827461493 Call Girls in Escort service book now
Unveiling Falcon Invoice Discounting: Leading the Way as India's Premier Bill...
Unveiling Falcon Invoice Discounting: Leading the Way as India's Premier Bill...
QSM Chap 10 Service Culture in Tourism and Hospitality Industry.pptx
QSM Chap 10 Service Culture in Tourism and Hospitality Industry.pptx
Falcon Invoice Discounting: Unlock Your Business Potential
Falcon Invoice Discounting: Unlock Your Business Potential
Nashik Call Girl Just Call 7091819311 Top Class Call Girl Service Available
Nashik Call Girl Just Call 7091819311 Top Class Call Girl Service Available
Kalyan Call Girl 98350*37198 Call Girls in Escort service book now
Kalyan Call Girl 98350*37198 Call Girls in Escort service book now
Nanded Call Girl Just Call 8084732287 Top Class Call Girl Service Available
Nanded Call Girl Just Call 8084732287 Top Class Call Girl Service Available
How to make VIRAL Promotions- By MarketingYogi
1.
Rabies Virus Rabid
dog A Sad Story Really.
2.
Video/ Online Promotion
Viral Content Active Social Media members Viral Carriers A Success Story Really.
3.
How to make
VIRAL Promotions? - ByMarketingYogi http://www.linkedin.com/in/hemanththiru Twitter: @hemanththiru http://hemanththiru.blogspot.com
4.
5.
Factors contributing to
virality
6.
9 Mantras to
make viral promotions
7.
Pitfalls © MarketingYogiHemanthThiru
8.
Viral Marketing- Analogy
Viral Marketingis a technique with which a promotion is let to spread exponentially by getting passed on from consumer to consumer, leveraging social media networks. © MarketingYogiHemanthThiru
9.
Factors contributing to
Virality Pass-along-appeal of content Content is King Interesting enough to be forwarded (likeability) Medium of propagation Sharer’s network’s size and activeness of their network Ease of sharing Conspicuous and Easy CTA © MarketingYogi Hemanth Thiru
10.
9 Mantras to
make viral promotions Direct from MarketingYogi
11.
Mantra #1 Keep
it short Multitasking generation with ADHD Optimal length (video: 2-3 minutes, concise blog: 3-4 paragraphs) © MarketingYogiHemanthThiru
12.
Mantra #2 To
make them share: Should resonate with the audience Should be edgy Should be shocking Should stir up emotion- laugh or cry Should NOT be overly promotional © MarketingYogiHemanthThiru
13.
Mantra #3 Once
the promotion is ready, start “seeding” it Comment on relevant blogs, groups, video sites, Facebook pages, email lists, with promo links Media fragmentation is good sometimes Great Synergyamong Social media sites! © MarketingYogiHemanthThiru
14.
Mantra #4
© MarketingYogiHemanthThiru Relevance is key. Interesting and relevant is viral; Irrelevant is spam, though interesting.
15.
Mantra #5 Make
it easily accessible. Effective Keywords, titles and image captions. Optimize search results. © MarketingYogiHemanthThiru
16.
Mantra #6 Use
relevant celebrities in the promotions; they are effective message carriers likeability is higher © MarketingYogiHemanthThiru
17.
Mantra #7 For
virality and buzz, make promotions re-mixable or customizable; Encourage user- generated content © MarketingYogiHemanthThiru
18.
Mantra #8 Sometimes
‘heated comments’ are good! Keeps the ball rolling. But look out for controversies and black listing! © MarketingYogiHemanthThiru
19.
Mantra #9 Use
a Data-driven strategy Use Analytics to understand the sites that are driving the most shares, what demographics are sharing the most, average view time per video Monitor, listen, measure and engage Adapt accordingly © MarketingYogiHemanthThiru
20.
Pitfalls Retention of
brand may be less; less brand recall No. of views may not equate to sales; Audience different from target market, different geography Brand spoofing may help virality, but could also affect the brand © MarketingYogiHemanthThiru
21.
Be rabid. Go
viral. ©‘MarketingYogi’ HemanthThiru http://www.linkedin.com/in/hemanththiru Twitter: @hemanththiru http://hemanththiru.blogspot.com © MarketingYogiHemanthThiru
22.
Appendix- Maximum views
on YouTube © MarketingYogiHemanthThiru
23.
Insights from successful
viral promotions -1 Cadbury’s Gorilla http://www.youtube.com/watch?v=TnzFRV1LwIo Spoof video: (Bonnie Tyler: http://www.youtube.com/watch?v=Ow_o78zjo14&feature=related) Encourage users to customize and remix videos Tippex http://www.youtube.com/watch?v=4ba1BqJ4S2M Good interactive viral video. But does it connect to the brand? But the audience may not be able to recall the brand. Knorr’s Sidekicks http://www.youtube.com/watch?v=AYTkn1w8HUI&feature=related Are viewers taken away from the brand message to the emotional Salty character? © MarketingYogiHemanthThiru
24.
Christian the lion
http://www.youtube.com/watch?v=pNv2A4Kfx4k&feature=related http://www.youtube.com/watch?v=cvCjyWp3rEk&feature=related Stirring up emotion is a good way to connect and make audience share SouthPark YouTube episode http://www.youtube.com/watch?v=idZOVqdcqno&feature=related Bring PR from traditional TV to social media Dramatic Look (of a hamster) http://www.youtube.com/watch?v=y8Kyi0WNg40&feature=related Original: http://www.youtube.com/watch?v=dhy0tIbGs_0&NR=1 Most of the viral videos are user generated. How to make a user generate a +ve viral video for a brand? But can only user-created content go viral? Insights from successful viral promotions -2 © MarketingYogiHemanthThiru
25.
The Sneezing baby
panda (98 million views) http://www.youtube.com/watch?v=FzRH3iTQPrk&feature=related Can marketers turn it around and make a spoof out of this user-created video, and connect it to their brand? Will it work? Laughing baby (162 million views!) http://www.youtube.com/watch?v=5P6UU6m3cqk&feature=related Video with the maximum number of hits. But can marketers turn it around and make a spoof out of this user-created video, and connect it to their brand? Will it work? Heineken commercial http://www.youtube.com/watch?v=S1ZZreXEqSY Proves that ads created by marketers can go viral too. Very good connection between the promotion and the brand; message retention and brand recall are possible; not overly promotional, but subtle, optimal retention of brand logo at the end. Insights from successful viral promotions -3 © MarketingYogiHemanthThiru