How to make UX & Devs build killer products instead of killing each other - Nadia Udalova - Codemotion Amsterdam 2018

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This document discusses how to integrate UX design into agile development teams to build great features without conflict. It presents two models for allocating UX resources: the internal agency model and cross-functional model. The best approach depends on whether designers outnumber developers or vice versa, and the autonomy of development teams. The document also explains how to align UX and development work through practices like having designers attend daily stand-ups and retrospectives, using a "UX required" sprint board column, and employing design tools and systems. When done correctly through open communication, UX can improve products and help teams achieve more as collaborators.

Technology

Nadia Udalova
AMSTERDAM | MAY 8-9, 2018
UX & DEV: How to BUILD KILLER FEATURES
and not kill each other

Let’s imagine…
Scrum Team = Building Team
Product Owner = House Owner
1.
2.

COMMUNICATIVE teams achieve greater results

Nadia Udalova
• Joined XebiaLabs in 2014 as UX designer
• Leading UX Team since 2017
• Co-founder of Ladies That UX Amsterdam
• Certified Design Sprinter (2017)
UX Team Lead

Main challenges
Allocation of UX resources
UX and Dev work alignment
1.
2.

TWO ways to integrate UX into Agile
1. Allocation of UX resources

A. INTERNAL AGENCY MODEL
1. Allocation of UX resources

PO
DEVs
PO
DEVs
PO
DEVs
PO
DEVs
Lead
UX UX
UX
Feature team 1 Feature team 2
Feature team 4Feature team 3
1. Allocation of UX resourcesA. INTERNAL AGENCY MODEL

1. Allocation of UX resourcesA. INTERNAL AGENCY MODEL
UX team culture
UX focused on future
Consistency
+
+
+
Features prioritisation
No connection with Dev
-
-

B. CROSS FUNCTIONAL MODEL
1. Allocation of UX resources

Lead
PO
DEVs
UX
Feature team 1 Feature team 2 Feature team 4Feature team 3
PO
DEVs
UX
PO
DEVs
UX
PO
DEVs
UX
1. Allocation of UX resourcesB. CROSS FUNCTIONAL MODEL

Fast response
UX involvement in Dev
UX aligned to Dev’s focus
+
+
+
No UX team
Consistency problems
Day to day work focus
-
-
-
1. Allocation of UX resourcesB. CROSS FUNCTIONAL MODEL

PO
DEVs
PO
DEVs
PO
DEVs
PO
DEVs
Lead
UX UX
UX
Feature team 1 Feature team 2
Feature team 4Feature team 3
Lead
PO
DEVs
UX
Feature team 1 Feature team 2 Feature team 4Feature team 3
PO
DEVs
UX
PO
DEVs
UX
PO
DEVs
UX
1. Allocation of UX resources1. Allocation of UX resources
A or B?

HOW did we do it at ?
1. Allocation of UX resources

PO
DEVs
PO
DEVs
PO
DEVs
PO
DEVs
Lead
UX UX
UX
Feature team 1 Feature team 2
Feature team 4Feature team 3
Feature
team 5
UX
1. Allocation of UX resources

Main challenges
Allocation of UX resources
UX and Dev work alignment2.
1.

2. UX and Dev work alignment
UX work Development work
v 1
v 2
v 3
Release Release Release

2. UX and Dev work alignment
1. Move from uncertainty to clarity
Lean UX
2. Driving away from long debates to actions
3. Removing waste - early validation
4. Shared understanding!

2. UX and Dev work alignment
1. UX is absent in Dev day to day work
UX Team member attends Dev team’s daily stand-up.
NO EXCEPTIONS!

2. UX and Dev work alignment
2. Design decisions made without design
a. “UX required” column on sprint board
b. Scrum master and SPOC designer in sync

2. UX and Dev work alignment
3. No learning between UX and Dev
UX Team member attends Dev team’s retrospective.
NO EXCEPTIONS!

2. UX and Dev work alignment
4. End result is different from the design
a. Detailed refinement sessions with Dev and UX
b. UX as a part of DOD
c. UX is a part of QA

2. UX and Dev work alignment
But,
WHAT IF …

2. UX and Dev work alignment
… we CAN’T convince designers
to ATTEND Dev’s rituals?

2. UX and Dev work alignment
a.Educate to understand each other’s value
b.Fixed time and frequency of team rituals
c.Only relevant discussions
Shared values!

 UX in Dev Sprint cycle
 Problems are faster addressed
 Everybody is on same page
 Products consistency
 Collaborative teams
Results
2. UX and Dev work alignment

2. UX and Dev work alignment
Design Systems
Graphic EditorsPrototypingHand-off / Inspect
Design Files Versioning
May tools help!

Summary
Communicate teams achieve greater results
TOGETHER
Correct allocation of UX resources is a baseline of
success
2.
1.
UX is icebreaker
4. Lean UX: more important than ever before
3.
UX team in Dev rituals, Dev involved into UX5.

Thank YOU!
Nadia Udalova
UX Team Lead @ XebiaLabs

Developers and designers have very different job profiles. We often hear designers complain about developers ruining their work. Developers avoid designers as they make their job more complicated. Instead, we should learn to work together to make our difficult jobs easier and to create the most efficient process for everyone. Nadia is sharing some tips that helped her team of UX professionals to work efficiently with developers in a highly development-driven organisation.

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