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ADAPTING TO THE
AUDIENCE
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•
•
•
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•
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RELAX THE
AUDIENCE
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ENSURE RELEVANCE
BEFORE YOU DELIVER
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OLOURS
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A DARK BACKGROUND
WITH LIGHT OR WHITE
TEXT WORKS BEST IN
DARK ROOMS, WHILE
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A WHITE BACKGROUND
WITH DARK TEXT IS
EASIER TO SEE IN A
BRIGHTLY LIT ROOM
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CHOOSE YOUR PICTURES CAREFULLY,
TOO.
HIGH-QUALITY GRAPHICS CAN CLARIFY
COMPLEX INFORMATION AND LIFT AN
OTHERWISE PLAIN SCREEN, BUT LOW
QUALITY IMAGES CAN MAKE YOUR
PRESENTATION APPEAR
UNPROFESSIONAL.
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Mistake 7: Overcrowding Text
The best rule of thumb for text is to keep it simple. Don't try to cram too much information into
your slides. Aim for a maximum of three to four words within each bullet point, and no more than
three bullets per slide.
This doesn't mean that you should spread your content over dozens of slides. Limit yourself to
10 slides or fewer for a 30-minute presentation. Look at each slide, story, or graph carefully. Ask
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ANOTHER COMMON MISTAKE IS TO
FREEZE IN ONE SPOT FOR THE
DURATION OF YOUR PRESENTATION
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