This presentation outlines the basics of the Valkeryie model and goes over what you need to know before you start blogging. As part of our weekly Google Hangouts, Shauna will show you the basics on uploading a post to blogger -- one of her monetized blogs. For more on how to make money using your online marketing, contact us.

1. HOW TO MAKE $10,000 A
MONTH…BLOGGING
Lesson 1: If you Build It, They Will Come
To go to our website, click here.

2. Why blog?
• Because bloggers get 80% more traffic, daily, compared to businesses
without a blog.
• Because after 51 blog posts, your traffic goes up by 53%...and 100% after
100 posts.
• Because it’s a great way to attract (and keep) customers.
• Because 61% of the reasons people buy is due to the influence of a
blogger.
• Bloggers carry 82% of the influence on the web – that’s a lot!
• Because blogs generate four times more leads than any other marketing
method.
Source: Social Marketing Writing.com

3. So how do you get started?
• Review the Valkeryie Mind Map. Stick ONLY to the “Blog” section
for now. This lists over 22 websites that PAY you to blog.
• If you do not understand the model, please read this blog FIRST and watch
the video tutorial at the bottom.
• If you are new, stick with the options listed near the bottom.
• Hint: Wizzley, Squidoo, Hubpages and Triond are best for newbies.
• Now. Stop what you’re doing and listen.
• Before you start blogging, you really need to get organized. Really.
• And I’m going to show you how to do just that.

4. What you need to do BEFORE you start
blogging….
• Either get a copy of Office 365 or use Google docs. You will do all
of your writing either in Microsoft Word, or the Google equivalent.
Do NOT submit content online in the text box. I have lost a LOT of
content that way.
• Decide what time of the day you are going to set aside to blog. I
recommend at LEAST an hour per day.
• Get out a pen and paper (or Evernote) and begin jotting down a
list of ideas.

5. But what kinds of ideas, Shauna?
• That’s easy:
• The most frequently asked questions in your business.
• Experiences you have had – focus on telling a story.
• Leverage the calendar: use holidays and special occasions and blog about that.
• Figure out who your customer is and write content that THEY will find
appealing.
• BUT DO NOT:
• Be generic. People only care what you have to say if you make it interesting.
Get outside the box. Be brash. Be edgy. Don’t be afraid to be yourself.
• Be a marketer. People don’t want to be sold, they want to be educated.

6. To start…
• You should be able to come up with a list of at least 10 – 25 topics
to write about BEFORE you start blogging.
• It can help to jot down notes around each idea to structure a blog.
• Now, you need to REALLY pay attention here:
• Go online. Google something. Anything at all. Click on an article that comes
up in the search results. Read it. Now, click on another. Read it. Pay
attention to the formatting, pay attention to bolded subheads and how it is
written. Your blog needs to reflect that formatting.
• Write down what attracted you to that link. Was it the title? Was there a
picture of the author on the left hand side? Was it relevant? That is what
you need to focus on for your own blog.

7. Get rid of the distractions!
• I turn off my cell phone when I am in a “writing heat”. Why?
Because it will ultimately ring, beep, buzz and distract me, pulling
me out of the zone.
• When choosing a time of the day to blog, make sure it is
uninterrupted time.
• Shut down your email and stay off of social media.
• For those of you with no self control, download the Cold Turkey app, it will
block social media sites for a specific duration so you can be more
productive.

8. Now that you have some ideas, it’s time to
start blogging!
• Open your writing weapon of
choice.
• Now, craft a title, but first, let’s
look up keywords for SEO (search
engine optimization = higher
organic ranking)
• To do this, visit the webistes I
have listed here:
• GOOGLE ADWORDS
• Type search terms in the box and
it will generate keywords. You
want to select keywords that have
high click rates and LOW
competition.
• Hint: Sort the level of competition
by clicking the competition
column header.
• GOOGLE TRENDS
• Great resource to show you what
people are looking for….right now.
Great idea mapping tool.

9. Choose thy keywords wisely….
• The goal of keywords is not to repeat the same thing over and
over again in a blog. Ideally, you want to have between 3 – 5
keywords that you can repeat 3 – 5 times in a blog.
• Hint: I often use keywords in the title and bolded subheads, to make sure I
get them in there, and so my writing flows naturally.
• Don’t try to make a puzzle piece fit, where it clearly does not.
• Jot down your chosen keywords next to the topic you want to write about.
• For newbies, I highly recommend watching this SEO video tutorial
on Lynda.com

10. Finally…you’re ready.
• Set an alarm for 1 hour. And just write. Do nothing but go from
one topic to the next for a full hour.
• Save your work.
• And this is the most important thing of all: WALK AWAY FOR 15 – 20
MINUTES.
• Why? Because if you try to edit and publish immediately, you will publish
mistakes. We want to avoid this.
• After 15 – 20 minutes, open up the first blog you wrote. Edit it.
Add links. Add links to other blogs, source material or whatever
else is relevant to your content.

11. A few tools to help guide you along the
way….
• If you are using Microsoft Word, this program has a built in spelling
and grammar review, simply hit F7 and you can self edit rather
quickly.
• If your grammar is atrocious, however, you will need a more
robust solution. For $19.95 a month, you can subscribe to
Grammarly and even get a MS Word plug in. This is a powerful
online editing tool, and very much worth it. Test drive it for free,
here.
• Ask someone who is good with grammar to review and edit your
blog. In exchange, offer them something – that’s just good
manners.

12. Select your publishing platform…and GO!
• Whatever platform you select is up to you. (We will be doing video
tutorials where I walk you through these platforms from start to
finish in upcoming weeks).
• Simply copy and paste your content and hit the publish button.
• But here are a few tips:
• Adding images is helpful, and improves click through rates by over 50%. Learn
how to add at least one picture to a blog.
• Adding video is also helpful (like this one right here).

13. Now….watch it in action. And see how I do it.
• Live demo – post to blogger.

14. But Shauna, what about promotion?
• Okay, hold up. You need to not get ahead of yourself. We will get
to that. The goal is to write content FIRST – Remember, if you
build it, they will come. Promoting a blog with one or two pieces
of content is NOT going to cut it. Before we get into promotion,
you need to have at LEAST 25 pieces of content. That’s when we
will talk about promotion. Not a second before.
• Of course, if you want to skip ahead, you can always hire me.

15. You’ve got questions?
• We have answers: Open Q&A
• Type a question in the chat box.