Fashion is something that encourages you to change yourself. It's a way to express one's self. It is a way of discovering ourselves in this shattered world of uniqueness. Now I am here to give you top 10 fashion clothing brands in India the countdown starts from below.

1. WHAT IS FASHION?
The evolution of comfort that attracts looks is called fashion.
To be precise fashion has started with human evolution every generation represented a
fashion. Fashion changes from region to region.
FASHION symbolizes uniqueness. It's the main component of fashion.
"Remind yourself. Nobody built like you, you design yourself."-- Jay Z
This supports the idea that just like everyone is different and unique same goes with fashion
too.
Fashion is something that encourages you to change yourself. It's a way to express one's self.
It is a way of discovering ourselves in this shattered world of uniqueness.
Now I am here to give you top 10 fashion clothing brands in India the countdown starts from
below.
1. LEVIS:
The Levis is most demanded jeans brand in India It's origin dates back up to 70 years of
history. It is one of the most durable brands one desires to buy. Levis jeans were Made by
Jacob Davis and were made popular by Levis Strauss Hence it is named Levis brand. It is
started by Levi Strauss & co in 1853.
Specialities of Levis jeans are:
They retain their appearance for a very long time.
Levis jeans don't use any chemicals in its manufacturing process hence it is eco-friendly.
Story of Levis:
Jacob Davis was an ordinary Tailor. One day a lady came to him and said she needed a pair
of trousers for her husband. She said she needed a real strong one because her husband works
as a woodcutter and during his work his pants tear off. so he made a jeans pant and to make it
strong he Placed copper riveting at more prone and delicate areas he arranged such that the
pressure will be uniformly distributed all over and the idea worked he sold it and took it as a
chance to form partnership With Levi Strauss then Levi accepted and started production to
make it best jeans brand in the world.
Now I'm going to show indications to find if your Levis jeans are real:
1. Style Codes:

2. There are style codes such as 501 502 505 on the copper rivets near the back pocket of your
Levis jeans if there aren't any.
I'm sorry yours is not the levis jeans.
2. Rear patch:
The branding patch on the backside of your levis jeans is called rear patch generally the
patch is Made of Soft leather and the patch consists of light color, not dark numbers and
symbols if not.
Please do not buy it.

3. 3. The rivetting:
Do the levis jeans consist of Side pockets which consist of Inner pockets There are copper
rivets on its side too that have the levis Symbol branding if not?
Then you're not in a levis store probably or you're not buying a levis jeans.
2. TOMMY HILFIGER:
Tommy Hilfiger is the most luxurious and fashionable brand being admired and desired by
the current young generation. This brand was created by Thomas Jacob Hilfiger a now-
famous fashion designer. Tommy Hilfiger's Fashion career has started in the year 1968.
Tommy didn't go to any designer school he just started his career by buying jeans from NYC
and he remade them then he sold to other customers. At the age of 18, he started a store
called “Peoples place”.
Later he started to design a brand on his name in 1984 with the help of an Indian entrepreneur
Mohan Marjani. His brand didn't take off till the late 1890s after hip hop culture came into
scene many pop stars like snoop Dogg and grand Pube promoted the brand by wearing them
in live shows and their casual days. This gave a huge boom for the Tommy Hilfiger brand.
What makes the brand unique from others?
1. TH Brand is very inclusive when compared to others. The brand and its owner are very
accessible to people rather than exclusive brands and their owners.
2. The brand represents the old styles that have been worn out due to masses and the retro
style has been brought back to people in a new way.
3. Apart from these Tommy is quite efficient with good quality clothing and a clean
environment to make it. It's the premium brand available for most people.
How to spot if it's a real Tommy Hilfiger brand or not?

4. 1. First, the label at your neck of TH tees generally consists of size representing large
medium, small with words itself if it's representing with letters M L S rather than words then
it's a fake.
2. The neckband of a TH tee generally consists of a color line indicating logo colors classic
red white and blue if it doesn't then I fear it’s a fake TH tee.
3. If you examine carefully the original TH tee is made of felt material which you can feel to
conclude.
But the fake one might be a screen print which uses ink for printing.

5. 4. The original Tommy Hilfiger tee consists of more labels and stitching is done correctly
without any disembodiment of labels.
The Fake ones generally have one label and the stitching of labels is poor.
3. ALLEN SOLLY:
Particularly this brand has revolutionized Formal wears in India. The Allen Solly brand
was found in 1744 by William Holin & co ltd Allen Solly came into market with an idea of
Friday dressing which later became a hit. Later the brand set a new trend by a tagline that is

6. “My world, My way”. Allen Solly was also the first brand that showed work fashion for
women in India.
Allen Solly has acquired a good position in the competitive fashion market in a short period.
What makes it special?
1. The Allen Solly mainly targets the current and upcoming fashion trends based on
professionalism Based on formal wear. if YOU follow and want to wear something
fashionable and professional u need to try Allen Solly.
2. Allen Solly Has in house experienced And Design teams that are involved in the pursuit of
creating premium and international brands.
3. Allen Solly dedicates 10-15% of the Core segment Shelf for every apparel Brand so in this
way it gives a free hand for the consumers to choose the core line segment.
To keep this precise and simple it keeps eight colors in store and rest can be delivered to
consumer’s doorstep if desired.
4. US POLO:
“Live Authentically”
Has been the slogan of the brand us polo. The full name of the brand goes as the “US POLO
ASSN". Which has been created in 1981 in an attempt to reflect the Spirit of sports polo also
this brand was created to Support the activities of the United States Polo Association
(USPA). It is the best iconic brand in America.
How to know if my polo t-shirt is real?
1. Check the symbol of us polo on the t-shirt the logo on the t-shirt consists of a regular polo
player and check for the backside it has a perfectly good solid stitching because big brands
CARE much about the quality of work.
If things above aren't spotted then it is fake us polo tee.

7. 2. Next, the main back label of the t-shirt of originals is made of qualitative cloth or fabric
The stitching is good with fine letters
If not, your tee is not us polo.

8. 3. Observe the collar strip line of the main back label the neckline strip is regularly
qualitative and parallel to the stripe edges, whereas the fake One has a pretty solid Neck
stripe and there is no clear distinction about it.
4. The buttons on the original tee are pretty simply stitched and more qualitative and have the
brand name engraved on it whereas fake one too has a qualitative look but does not have a
brand name engrossed in it.
REAL

9. FAKE
5. The tag of the tee for original is made in a pretty qualitative way with a holographic brand
symbol and barcode and Ralph Lauren sign not affiliated on it.
But the fake one looks pretty robust and simple. The barcode and style are on the other side
of the tag.
REAL

10. FAKE
5. VAN HEUSEN:
Van Heusen is a famous American brand that was started in America around 1881 also
known by name power dressing. This brand is owned by a fashion giant called ‘PVH-
corporation namely Phillips-van Heusen corporation'. This brand was named after a Dutch
immigrant ‘john manning van Heusen ‘.he's the one who invented the process of ‘fused cloth
on a curve’.
Now in India its rights are owned by the ‘Aditya Birla retail PVT ltd company’. Van Heusen
is now engaged with fashionable professionals with an innovative LinkedIn marketing
campaign. How to spot the fake van Heusen shirt:
1. First of all every good and original clothing brand always gives us a good finish of work
and the van Heusen has a good finish even inside with folding and sewing.
2. The buttons of the shirt have the brand name VAN HEUSEN imprinted on it if u see other
name chances ARE ITS A FAKE ONE.
6. WRANGLER:
Wrangler is a jeans Clothing brand that was made by cc Hudson of Bluebell overall
company. It was acquired When it took over Casey Jones in the mid-1940s.Bernard
Lichtenstein a polish tailor Was employed by the bluebell He closely worked on With
cowboys to design jeans for rodeo use. The company started to produce overall Denim From
1904. The wrangler Name wasn't Used until in 1943 they purchased the Casey Jones clothing
Company.
How to identify real wrangler jeans?
1. If we look at the main back label The label is simple and robust with a qualitative cloth
and good stitching We can find seamless calligraphy representing the brand name, whereas
the fake one has bad quality label cloth and poor stitching with bad calligraphy on it.

11. REAL
FAKE
2. Next are the buttons and riveting the main button is a good copper one with seamless
calligraphy depicting the brand name and the copper rivets here do not have a brand name
engraved on it, that’s the difference but the fake ones might have the brand name engrossed
on rivets.

12. 3. In genuine wrangler jeans, there are small pockets but they don't have any brand name
engraved on the label above it and one more thing is that the Back Leather label it Should be
of good quality with good stitching if not then it's fake.

13. 7. PEPE JEANS:
The Pepe jeans were founded in 1973 By Arun, Nitin, And Milan shah 3 brothers who ran
Portobello Road market in London. It is a denim and casual wear jeans brand. At first, the 3
brothers wanted to start a brand with good quality fabric Good design and different finishes
they started with only one store and soon they got to start 4 stores. Later they started a
boutique named Saint Tropez. Later they came up with a simple 2 syllable name Pepe.
Soon their business took off to be one of the top Brands.
How can we know if our Pepe jeans are a real one?

14. 1. Firstly the main back label of genuine and fake one looks very identical so look at the
small pocket logo it to seems identical but if we examine carefully then logo stitching is
poorly done by joining threads badly in fake ones.
2. If we examine the back waist label of the jeans fake and genuine are almost identical but
for some fake ones the brand signature on the label has a full stop mark (.) Original doesn't
have it.
3. The backside of small pockets are robust in design and good pattern of stitching some
original pairs also have Writings on them, the fake ones might not contain them.

16. 8. ZARA:
The brand Zara SA originally styled as ZARA is a Spanish apparel retailer Arteixo In Galicia
This company's specialty is fast fashion. The Zara started back in 1963. A man called 'Ortego'
son of a railway worker started a business of making housecoats and robes in Arteixo (In La
coruña).
He opened his first store in the city by a business Partner Rosalie Marie Which was close to
Artexio In 1975. they thought to call it ‘Zorba’ after their favorite film ‘Zorba the greek’.
Finally, they settled it for ZARA.
How to spot fake Zara shirts?
1. The main back Label of Zara shirts has regular and good stitching With good calligraphy
of where to use and not to use uppercase and lowercase letters In fake one might be wrong in
using lower and upper case letters.

17. 2.the buttons in fake one might be qualitative but they don't have a brand name engraved on it
same goes with original too but the button socket stitching in original is quite good and
regular but for fake this stitching is poor.

18. 3. The Zara shirts have CARE info tags on them only the original ones have care tags If the
shirt doesn't have any it might be fake. It also has a considerable amount of spare buttons
attached to the typical long rectangular Zara tag.

19. 9. SUPER DRY:
The brand super dry began with Founding cult clothing in 1885 by Julian Dunkerton and
some business partners. In 2003 Julian Made partnership with designer James holder to create
a new in house brand later popularly became known as SUPER DRY. Firstly the brand was
released into cult clothing store's Later a second store has been opened that only sold the
SUPER DRY products. Due to an increase in demand for SUPER DRY brand In-country and
abroad, he made a partnership with Theo Karpathos the brand's Introduction has been
initiated at the UK and international level.
The super-dry name has been taken due to a brainstorming session in a Tokyo bar while 2
men collected their food and appreciated SUPER this SUPER that later Mr holder gave a
Japanese finish to a logo and naming it as SUPER DRY with Japanese logo.
How to know if my t-shirt is a super dry brand?
1. First, even if logos on t-shirts are similar to a large extent there are smaller yet clear
dissimilarities in stitching on the backside.

20. 2. If you consider lateral labels on the side end then the original has pretty good quality letters
and cloth attached and the letters are in the label space, not anything outside of stitching. We
can see good stitching on the inside too.

21. 3. When we examine the bottom part of t-shirt then we can see there are no stitch cloth pieces
I mean there's no holding of cloth and visibility of threads highly it is pure and complete
stitching without Any Irregularities and extending cloth materials.

22. 4. If we consider the tag then it consists of all details and it is highly qualitative but if we see
the fake one it has fewer details with no “made in” information.

23. 10. LOUS PHILLIPE:
Louis Phillipe is considered as the premium brand of men's apparel. Its creation has been
inspired by the French king Louis Philippe. This brand was launched in 1989 it was owned
by Madura Fashion and lifestyle. It belongs to the division of Aditya Birla group. It has a
turnover of more than 150million$. Right from the time, it was introduced in India it mainly
focused on quality and good value in return for customer's money. Customers all over the
world have been giving positive reviews about Louis Philippe.