The document outlines 30 practical tips for entrepreneurs to improve their business effectiveness, emphasizing the importance of focusing on key priorities and strategies. Key recommendations include evaluating personal commitment, managing finances, enhancing sales strategies, organizing customer data, and fostering a culture of innovation. Implementing these strategies can help boost business growth and results.

1. How to Improve Your Business
One of the principles of leadership of David Lockwood is " first things first " and has to do
with the paradigm of what is important.
It talks about effectiveness, and how every person and organization can define and focus
their resources on what is truly important.
In that sense, today I share some tips that will help you improve your business and that if
you put them into practice soon you can enjoy better results.
It is very common that as an entrepreneur when you are immersed in the daily activities of
your business you "dilute" without realizing an endless number of activities that often do not
affect or contribute to the economic results you expect from your company .
For that reason these 30 tips are intended to help you visualize important areas that you
can pay more attention to:
1. Decide firmly the kind of entrepreneur you want to be: successful or
mediocre. Your attitude is a fundamental decision for the whole of your business.
2. Make a commitment with yourself. After evaluating your attitude, commit yourself and
review your goals, your dreams and motivations to do what you do.
3. Evaluate your monthly budget. Carefully review your fixed and variable expenses and
cut out any unnecessary expenses that do not contribute to the growth of the company.
4. Set aside a percentage of your budget for promotion. An unknown company is like a
beautiful island where nobody arrives. Define an amount to invest monthly in low-cost
promotional activities.
5. Decide to sell more. Sales are the growth engine of your company. If you do not have
an aggressive sales strategy it's time to put everything aside and go out and sell
6. Train your salespeople. Your sales force needs constant motivation and
training. Prepare a training plan and, if necessary, invest in a professional that helps them
improve their sales effectiveness.
7. Organize your customer base. There is nothing that makes a company lose more than
internal disorganization. If you do not have an organized database of your clients, today is
the time to start preparing it.
8. Aware of your best customers. Who buys you the most should feel like a king
otherwise the competition could soon conquer it. Send a thank you card, a gift or a special
offer to your best customers.
9. Make a call to old customers. Calling customers who previously bought you and who
for whatever reason stopped doing so is called a "recovery strategy". Offer them some
"benefit" by buying back with you.

2. 10. Check your prices. Especially in times of crisis it is convenient to evaluate the profit
margins and consider the possibility of a minimum adjustment.
11. Make offers. A good strategy to attract customers is to develop temporary offers that
help you hook them or create offers to attract new customers.
12. Reward the best sellers. If there is something that motivates a seller is that it is
recognized as such. An additional incentive for the best could mean that your sales multiply.
13. Evaluate your "methods" of management. If your employees do not have full
confidence in your person as a leader, it is time to start working on it urgently.
14. Promotes innovation and ideas. Many of the great ideas come from your employees
or collaborators. Create an enabling environment that values good proposals.
15. Eliminate unnecessary meetings. Many meetings are useful only to give a sense of
"activism" that does not contribute to anything. Eliminate any meeting that does not make
any useful sense.
16. Eliminate all activism in the company. Doing does not lead to anything. Detect and
eliminate any activity that absorbs the valuable time of your collaborators that can be
invested in truly important activities.
17. Evaluate your human capital. Your staff is very valuable, but the excess of personnel
can be an unnecessary burden for the company. Restructuring functions can help you be
more effective both in human resources and in your budget.
18. Improve the presentation of your company. An old saying reads "as I see you ... I
treat you". Make the necessary improvements to the image of your company. The
receptionist, the salespeople, the customer service on the phone and yourself should reflect
a successful business.
19. Do not be a desktop director. Commit to business and get involved in the role of the
different areas of your business. Be the best seller of your company.
20. Dispose of unnecessary inventory. Many of your assets may be obsolete or
unnecessary and take up valuable space that you might need for other activities or to
reduce your rental costs. Evaluate and sell all unnecessary assets.
21. Improves internal security. Insecurity is a high risk factor for every
company. Evaluate and improve your protection mechanism.
22. Review the business structure. This process will surely take a few days but the
restructuring carried out with intelligence can substantially improve the effectiveness and
results of a company
23. Make an Internet page for your business. If you still do not have it, it's time for your
company to be on the Internet and to offer your customers a communication via
email. There are many free resources that you can get your hands on.

3. 24. Improve your purchasing systems. As important as selling is to buy. Evaluate your
purchasing mechanisms and your suppliers. Make sure you get the best discounts and
benefits or better providers.
25. Reduce or eliminate your "ant" costs. Unnecessary phone calls, purchases of
supplies that are not useful, gasoline, food and many others are costs that are often not
seen but ultimately impact directly on profits.
26. Focus on the important. Define the most important tasks of each department and
each person and focus on solving them and carrying them out. This will result in a more
effective organization in the pursuit of your goals.
27. Consider rest in your organizational culture. Not taking a break from time to time is
too big a luxury for you and your collaborators. Establish rest periods and commit to fulfill
them. It is a proven fact that resting regenerates energy and mental capacity to be more
productive.
28. Organize your agenda and learn to say NO. A complement to this principle of
effectiveness is to learn to say no to any inconsequential activity or task that only fills your
agenda and wears you back into "activism".
29. Buy yourself a book. A good entrepreneur is always learning. Buy yourself today a
business book, motivation, leadership or how to improve your family relationship and
commit to read it. The best asset you have is yourself.
30. Evaluate the risks. A good entrepreneur is proactive. Anticipate the risks you could
face and develop a contingency plan.
Take note of these 30 tips that you can start implementing today so that your business gets
moving and starts growing again.
Which of these strategies will be the first to make a change in your business? For
more info please visit https://unlockingyourfuture.com.au/