To get press from large publications, start by gaining exposure on smaller sites by sharing newsworthy milestones like reaching 10,000 customers or launching a new product. Plant seeds on smaller sites and if the stories gain popularity, larger outlets will take notice. Be creative with your PR strategies and look for opportunities like interviews, contests, or lists to get featured. Always have a compelling story to share that will interest both reporters and their audiences.

1. How to get press from
large publications

2. PR is like
Formula 1

3. You’ll start by
winning carting
tournaments

4. Then get
recruited in
Sportscar

5. And then be the
next Schumacher
Then get
recruited in
Sportscar

6. Starting from the
bottom now we here

7. Easy
Hard
Harder++

8. Easy
Hard
Harder++
For PR, Same same!

9. Larger publications gets inspiration from smaller sites.
Plant a seed.

10. If it gets popular on smaller sites,
larger media outlet will come.

11. Publishers don’t write
about boring stuff…

12. So most of your press releases are ignored

13. Instead, talk about a new milestone…

14. Like “Now trusted by 10,000 customers”!

15. Or a new partnership…

16. Or a new product launch…

17. Avoid complicated stories, be short & straight to the point.

18. Giveaways can help you to get featured

19. Your job is to make your story compelling.
To media outlet AND their audience.

20. PR is not just press releases,
It’s interviews…

21. Or get featured in
contests, Influencer lists
or Person of the Year

22. Be creative.
PR is about gaining exposure with
your audience.

23. Reach out to influencers & reporters
only when you have newsworthy
milestones to share.

24. Create a buzz by targeting smaller sites.