How to get great testimonials
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This document provides tips on how to get great testimonials. It discusses why testimonials are important for demonstrating that a business is dramatically different and has social proof. It recommends having systems to get feedback, ask for testimonials, write testimonials, get them approved, and measure results. The document also provides tips on structuring case studies and getting video testimonials through using the right equipment. Finally, it discusses how and when to appropriately ask clients for testimonials.
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How to get great testimonials
- 1. How to get great testimonials Mark Wickersham FCA So let’s get started… • Make sure your speakers are turned on, your volume is up and you haven’t accidentally muted the webinar • Grab a pen and paper
- 2. Agenda • Why get testimonials • A systemised approach • Case studies and success stories • Video testimonials • The big thing… • … a stupidly simple system for getting awesome testimonials
- 3. Why get testimonials? • Demonstrate you are dramatically different • You need a preponderance of proof • Social proof
- 4. When do you ask for a testimonial? How do you know when a client is happy?
- 5. You need feedback systems
- 6. The keys to making it happen Team. Measurement. Systems.
- 8. Systems • Getting feedback • Asking for testimonials I’ll show you these • Writing testimonials later • Getting them approved • Using your testimonials • Measuring
- 10. Social media
- 14. How to get great case studies
- 15. Structure • Background • Pain • Action • Gain • Headline result • Key learning point
- 18. Equipment • Video camera • External mic • Lighting • Tripod • Editing software
- 19. Kodak Playtouch Zi10 Sony ECM-DS70P Microphone Mini tripod
- 21. Includes 16 ready- to-use systems
- 22. Normally sold for £195 + VAT Just £145 + VAT if you order today
- 23. • 13 resource packs
- 24. • 13 resource packs • Access to the members-only website • Telephone support from the AVN team • Training • Big discounts • Unlimited access to the 4P team
- 25. The entire programme is available for a small monthly investment… … just £190 + VAT per month No ongoing commitment
- 26. The entire programme is available for a small monthly investment… … just £190 + VAT per month Just £95 + VAT per
- 27. How to ask for testimonials
- 28. How to write testimonials • Single sheet of letterhead • End with a “thank you” • Genuine • Enthusiastic • Read as if unrequested • Addressed to you – not, “To whom it may concern”
- 30. How to get great testimonials Mark Wickersham FCA Thank you so much for watching my webinar. Please complete the short survey.