SlideShare a Scribd company logo
Marcos Bravo C.
-Marketing and Public Speaking Coach
Marketing and Sales for products like beer, diamonds, education, art, IT a
-Mentor for Startup Chile, Switzerland, Netherlands and Poland.
-Co-founder of “BRAVO Culture and Business Training”
-Author of the upcoming book. “K.L.A.P. That pitch up”
Engage the Human behind the b
HUMAN
PERSONA
BELIEF
CONNECT
“I've learned that people will
forget what you said, people will
forget what you did, but people
will never forget how you made
them feel.”
Maya Angelou (1928-2014)
Exercise
Buyer Persona Snapshot
How to engage the human behind the business

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How to engage the human behind the business