What happens when you meet someone new, or a new enquiry comes into your business? Do you have a system for staying in touch with people who aren’t quite ready to buy? Or do you follow up once or twice or three times and then let them drift away? Stop! Staying in touch with people is so easy once you’ve set up a proper system, and it WILL have an impact on your bottom line. Liz explains some of the simple things you can do to make email marketing a key part of your marketing strategy, even if you think you’re too busy to make it happen.

1. Even when there aren’t enough hours in the dayQ
What happens when you meet someone new, or a new enquiry comes into your business?
Do you have a system for staying in touch with people who aren’t quite ready to buy?
Or do you follow up once or twice or three times and then let them drift away?
Stop!
Staying in touch with people is so easy once you’ve set up a proper system, and it WILL have an
impact on your bottom line.
Listen to Liz’s webinar, where she’ll explain some of the simple things you can do to make email
marketing a key part of your marketing strategy, even if you think you’re too busy to make it happen.
There is a link at the end of this deck to the associated blog and webinar recording.

2. How to effortlessly build
relationships with your prospects
via email… even when there aren’t
enough hours in the day
Webinar by Liz Painter
BizSmart Select Member and
Copywriter at Comma Comma
www.commacomma.co.uk

3. What happens when you meet a
new contact?
 New contacts – in person and online,
and new enquires all need to be
nurtured
 Do you have a system for staying in
touch with people who aren’t quite
ready to buy?
 Or do you follow up once or twice or
three times and then let them drift

4. If you don’t send regular
emails…
 You will be missing out on sales
because you don’t stay in touch with
your prospects
 Your existing customers might buy
more from you if they knew more
about what you do
 Contacts may forget who you are by
the time you get round to emailing
them

5. What we’re going to cover
 Getting organised and removing
barriers to sending emails
 Brainstorming content ideas and
creating a content calendar
 Getting your “know, like and trust”
email sequence in place
 What to write about and tactics for
getting in the “writing zone”

6. Barriers to emailing
 Time
 Procrastination
 Don’t know where to start
 Don’t know what to write about
 Can I write well?
 Don’t want to bombard people
 Putting yourself out there
 Differentiation
 It’s been too long

7. What should you put in your
emails?
 Educate
 Promote others
 Case studies
 Behind the scenes
 Answer common questions

8. Email me to find out more…
liz@commacomma.co.uk

9. Thanks for listening!
If you have any questions please
ask now or email me afterwards at
liz@commacomma.co.uk

10. BizSmart aims to help business owners of small and medium sized businesses
to create value and scale their businesses through sound practical business
support by providing insight, Clarity combined with a real determination to help
you succeed.
You can access webinars and presentations like this and more besides through
our SmartRoom service here
You can read the associated blog and listen to a live recording of this
presentation by clicking here
You can read Liz’s profile here

11. •Need a sounding board for your ideas?
•Need to know what to prioritise?
•Want someone to challenge your assumptions?

12. BizSmart –
Where Smart people go to surround themselves with other
Smart people, to gain business success.www.biz-smart.co.uk