Email Marketing Solutions Built for Associations


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Offering email marketing solutions built with the needs of Associations in mind, coupled with expert emarketing advisors, Informz is your partner for email marketing success. Starting with campaign creation and targeting, to ongoing training, reporting, and support, you’ll have the tools and expertise you need to send the right message to the right person, at the right time.

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  • Using your standard email account to send a mass text or HTML message to your list is NOT doing email marketing well. Why NOT?For example, take a look at this list.
  • Email Marketing Solutions Built for Associations

    1. 1. Why Informz is the Life of the Party<br />Meghan Curtin<br />Informz<br /> | 518-691-0071 x 162<br />
    2. 2. I have been at Informz for over 6 years. <br />I recently moved from NY to Boston. No, I don't have a Boston accent yet… Or maybe I do<br />The joke in our office is that I am known for having a Diet Coke and gum for lunch.<br />My ideal day: On the beach from 9-5 w/ lots of magazines to read.<br />There is another Meg in our office. We are known as “the Megs”<br />
    3. 3. What We’ll Cover<br />The Differentiating Factors of Informz<br />How Informz Solves an Association’s Communication Pain Points<br />5 Tips for the Email Marketer- brought to you by Informz<br />
    4. 4. …..& There’s Email Marketing<br />
    5. 5. The Value of an ESP<br />Is your organizations approved as a bulk mailer?<br />Are you following professional mailing practices?<br />Can you handle list hosting and management?<br />Do you have resources to maintain the required infrastructure?<br />Is your mailing susceptible to blocking and filtering? <br />How are you resolving issues with ISPs?<br />Can you verify your emails are being delivered?<br />How are your readers engaging with your message? <br />Are you incorporating standards like DKIM and SPF? <br />Do you know if you are in compliance with CAN-SPAM laws? <br />“Price is what you pay, value is what you get.” - Warren Buffett <br />
    6. 6. Hear From Your Peers<br />“We looked at many email service providers and Informz was the clear choice for AMTA. Informz offers an intuitive and easy to use interface with important features like dynamic segmentation and reporting that will bring our eMarketing to the next level. <br />The Informz integration with netForum Enterprise was more robust than any of the other vendors because:<br /> the integration will bring real-time data from netForum into Informz<br /> we can write-back email activity information to the individual member records.   <br />Additionally, the customer service from our eMarketing Advisor, and everyone at Informz, has been excellent!”<br />- Michele ZenzCommunications Program Manager, American Massage Therapy Association<br />
    7. 7. The 5 Factors<br />Scalable Solution <br />Integration with netFORUM Enterprise<br />Advanced Features <br />Email Expertise That You Can’t Get Elsewhere<br />One Stop Shopping<br />
    8. 8.
    9. 9. Is there a way to convert printed pieces to email in order to save man-hours and money?<br />
    10. 10. Who Doesn’t Want to Save $<br />“Moving the piece to email made it more measureable, less expensive, faster to produce, easier to make deadlines.” <br />
    11. 11. How can we allow chapter organizations to conduct their own email communications?<br />
    12. 12. Scalable Chapter Solutions<br />
    13. 13. Encourage Chapter Communication<br />Association National<br />Informz Data Center<br />NewYork, NY<br />Communications Manager creates templates for specific chapter user<br />Target Group: NY Chapter Active Members<br />Template: Big Apple Minute<br />Internet<br />Dallas, TX<br /> Database<br />Target Group: TX Chapter Active Members<br />Template: Longhorn Update<br />DBA/Admin establishes Target Groups for specific chapter use<br />
    14. 14. How can we generate more non-dues revenue with Informz?<br />
    15. 15.
    16. 16. How can we ensure the latest and greatest data from netFORUM is utilized with our email campaigns?<br />
    17. 17. Get Plugged Into Email Success<br />The Wish List<br /><ul><li>Eliminate Importing/Exporting
    18. 18. Balance Frequency & Quantity of Msg
    19. 19. Dynamically Segment News
    20. 20. Real –Time Analytics</li></ul>WHAT’S IN SANTA’S BAG….<br /><ul><li>Queries are Constructed in netFORUM
    21. 21. Personalization
    22. 22. Writeback includes:
    23. 23. Unsubs/opt-outs
    24. 24. Bad email addresses</li></li></ul><li>The Integration Benefits <br />PERSONALIZATION<br />LIST MANAGEMENT<br />DYNAMIC SEGMENTATION<br />
    25. 25. How can we determine how our email renders and if it will be flagged as spam, prior to publishing?<br />
    26. 26. It’s Psychic<br />“ Seeing the draft messages in a variety of e-mail clients has helped us identify formatting issues that we may not see in our own limited tests in Outlook and Gmail. “<br />
    27. 27. Your Title Goes Here<br />How can we easily drive members to our social community environments?<br />
    28. 28. Your Channel Driver<br />
    29. 29. Your Channel Driver<br />
    30. 30. How can we stop agonizing over the best time to send our email communication?<br />
    31. 31. Know When the Recipient Is In<br />
    32. 32. How can we determine a better time to send our emails in order to increase readership?<br />
    33. 33. Your Instant Health-Check<br /><ul><li>Where does the recipient go after clicking on a link?
    34. 34. What type of information is valued the most by recipient?
    35. 35. The percentage of leads from a campaign?
    36. 36. Who is sharing your information on their social sites?
    37. 37. How many emails before recipient unsubscribes?
    38. 38. Which blog posts drew the most readers?
    39. 39. Which emails drove the most recipients to leave?
    40. 40. Are there subject lines that pulled more opens?
    41. 41. What is the best or optimum email frequency? </li></li></ul><li>Your Best Tool in the Toolbox<br />Your eMarketing Advisor<br />Webinars<br />Training<br />Informz Social<br />Email Strategist<br />
    42. 42. Hear From Your Peers<br />“In the non-profit world making do with the technology available to you is the name of the game. The flexibility of Informz’ various modules and top-notch support have allowed us to easily adapt Informz to fit our needs without having to spend money developing something new.” <br />Isabel Carrion-LopezOnline Communications ManagerToy Industry Association, Inc.<br />
    43. 43. Top 5 Tips for Success<br />#1: Create a Communications Calendar<br />
    44. 44. Top 5 Tips for Success<br />#2: Have a Strong Subscription Form<br />
    45. 45. Top 5 Tips for Success<br />#3: Carry your Association’s Branding into your Email Design, From Address & Subject Line<br />
    46. 46. Top 5 Tips for Success<br /> #4: When Creating your Content Remember, its All About the Reader<br />
    47. 47. Top 5 Tips for Success<br /> #5: Be Aware of your Inactives Members and Don’t Neglect Them.<br />
    48. 48. Let’s Keep Talking<br />Let’s | 518-691-0071 x 162<br />Resources From Today’s Presentation:<br /><br />Save The Date:Email Marketing Strategy for AssociationsThursday, September 9th 2:00 pm EDT <br />