How to Drive Revenue In The Social Age

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The document outlines an upcoming webinar titled "How To Drive Revenue In The Social Age". The webinar will last 45 minutes and cover topics like getting sales teams onboard with social selling, improving sales results using LinkedIn, and using the Social Selling Index to measure progress and success. It will feature presentations from Tony Finn of Vodafone Northern Europe and Marc Baladi of LinkedIn Sales Solutions.

Marketing

How To Drive
Revenue In The
Social Age
Tuesday, December1st 2015.
11:00am GMT.
Duration: 45 minutes

• All attendees are muted by default
• Please type your questions into the chat panel.
Questions will be addressed at the end of
webinar
• The webinar recording and slides will be emailed
out after the webinar

• How To Get Your Sales Team On Board With Social
• Improving Sales Results Using LinkedIn
• Using SSI To Measure Progress and Success
• Q&A
Tony Finn
Head of Solution Sales
Vodafone Northern Europe
Marc Baladi
Sr. Relationship Manager
LinkedIn Sales Solutions

5.4 people are involved in the average
B2B buying decision
75% of B2B buyers use
social media to inform
themselves on vendors
90% of B2B decision
makers never respond
to cold outreach
75%
90%

• Focus on your prospects
• Stay informed
• Build trust

Executive
Sponsor(s):
Set the tone
Encourages
participation
Participates in reviews
Program
owner:
Licence administration
Reporting
Training
CRM Support
Gamification
Surveys
Feedback
Sales
Manager(s):
Role models
Review individual
usage
Coaching
Who?

Tracking progress & success
• How?
• Where?
• What?
• Why?

Social
Selling
Index
www.linkedin.com/sales/ssi

Find prospects &
decision makers
using Sales
Navigator
Find People

Engage with Insights –
Relate to your prospects
81% of buyers are less
likely to engage if the
product/service is not
relevant

• Relate to your prospects with fact based insights
• Engage your prospects where they are
Reps that exceed quota get 74% more
engagement on their posts than those that
don’t exceed quota

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How to Drive Revenue In The Social Age

1. How To Drive Revenue In The Social Age Tuesday, December1st 2015. 11:00am GMT. Duration: 45 minutes

2. • All attendees are muted by default • Please type your questions into the chat panel. Questions will be addressed at the end of webinar • The webinar recording and slides will be emailed out after the webinar

3. • How To Get Your Sales Team On Board With Social • Improving Sales Results Using LinkedIn • Using SSI To Measure Progress and Success • Q&A Tony Finn Head of Solution Sales Vodafone Northern Europe Marc Baladi Sr. Relationship Manager LinkedIn Sales Solutions

4. Providing value & sharing best practice

5. 5.4 people are involved in the average B2B buying decision 75% of B2B buyers use social media to inform themselves on vendors 90% of B2B decision makers never respond to cold outreach 75% 90%

6. Sales Process or Buying Journey?

7. What is Social Selling anyway?

8. • Focus on your prospects • Stay informed • Build trust

9. Getting Involved & Driving Adoption

10. Executive Sponsor(s): Set the tone Encourages participation Participates in reviews Program owner: Licence administration Reporting Training CRM Support Gamification Surveys Feedback Sales Manager(s): Role models Review individual usage Coaching Who?

11. Tracking progress & success • How? • Where? • What? • Why?

12. Social Selling Index www.linkedin.com/sales/ssi

13. “When your prospects and customers go to your profile, that is their initial impression of you.” (Fortune 100 Sales Manager, November 4th, 2014) Build a Professional Brand

14. Find prospects & decision makers using Sales Navigator Find People

15. Build Relationships

16. Engage with Insights – Relate to your prospects 81% of buyers are less likely to engage if the product/service is not relevant

17. • Relate to your prospects with fact based insights • Engage your prospects where they are Reps that exceed quota get 74% more engagement on their posts than those that don’t exceed quota

18. A Final Word

19. Q&A

How to Drive Revenue In The Social Age

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