How to Create Multilingual Websites
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This document discusses the challenges of creating multilingual websites. It identifies several approaches for translating content including browser-based translation, using Google Translate, creating unique domains for each language, and internationalization (i18n) which supports multiple languages on one site. The key considerations for internationalization are proper translation of content, images, and menus, testing the translated sites, and ensuring the user experience meets locale-specific expectations around language, region, fonts, and text direction.
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Expanding your online business? You may need a global web strategy. An effective strategy includes a content management system that can handle multiple languages/regions and a process for developing, localizing and promoting content within your targeted countries. Implementing International SEO strategies and tactics also helps increase traffic to your website from countries outside your home market in addition to increasing visibility/findability for locals in foreign markets.
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Presented by Shannon Smith • Professional/Large-scale Track
About 2/3 of the world population speak more than one language and most of the world doesn’t use the Internet in English. This presentation will cover what components are needed for a successful multilingual WordPress site. We’ll compare different set-ups, review key plugins and examine common pitfalls. Then we’ll look at advanced features like e-commerce and email marketing.
International sites hreflang
Webmaster Level: Intermediate to Advanced
Google filmed a video providing more details about expanding your site to more languages or country-based language variations. The video covers details about rel=”alternate” hreflang and potential implementation on your multilingual and/or multinational site.
https://support.google.com/webmasters/answer/189077
International sites hreflang video slides
Expanding your site to new languages or country variations requires considering search issues, user needs, and technical implementation. Key steps include assessing language needs, using rel="alternate" hreflang tags to help search engines understand language variations, and following best practices like making each URL independently usable and locally optimized for different regions. Implementing internationalization properly can help discovery and provide more targeted search results.
Multilingual websites handson
Slides for a seminar on managing multilingual websites. Focus on publishing sites in different languages in a CMS (Content Management System). Contains tips & tricks.
Plone multi language
Plone supports multi-language content in 3 main ways:
1) The user interface can be translated into 62 languages through configuration of the language preference.
2) Content can be translated and stored in language-specific folders or kept language-neutral. Translations are linked through a translation map.
3) The plone.multilingual add-on, available since Plone 4.1, provides features for side-by-side translation, tracking missing translations, and integrating with Google's paid translation service.
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- 2. Michael Yared Director, Digital Strategy Chempetitive Group @michaelyared
- 3. Challenges of a MULTILINGUAL ORGANIZATION Different languages Regional preferences Content managers
- 5. Translation
- 6. If your audience can’t read your site, they are leaving!
- 8. DO NOT leave TRANSLATION to the BROWSER!
- 9. Google Translate Good: Simple way to translate website content into 30+ languages. Bad: Machine translation and no image support. Looks cheap because it is cheap.
- 10. Unique Domains Good: Teams manage respective content Good: Search engines can archive content Bad: More maintenance Bad: Search strategy split between sites
- 11. i18n: internationalization Good: One CMS Bad: Costly
- 12. i18n
- 13. Optimal experience for users & search engines
- 14. i18n: Pricing Regular website cost, plus ✓i18n setup ✓Translation of content ✓Translation of images / menus ✓Adding translated content ✓Testing
- 15. Summary 1. Browser Based Translation (Not a solution) 2. Google Translate 3. Unique domains for different content 4. i18n: One site supporting multiple languages
- 16. Considerations • Locale == Language + Region • English (en-gb vs en-us) • Small differences in spellings • Differences in date format What does the visitor expect?
- 17. Technical Considerations International Fonts UTF-8 Characters Right to Left? Page layout can change drastically based on text size
- 18. Pro Tips • Assign content responsibility • Add additional time for proof reading • Ensure proper caching
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