Content is king! The creation of content is critical. High-quality content writing can be difficult, but it is a process that can be repeated. Learn how to create a strategy, attract potential customers, and track your progress. Know to create quality content with these simple yet powerful tips!!!

1. HOW TO CREATE
QUALITY
CONTENT?
STEP-BY-STEP
(2022)
Pepul
Content Creation Team

2. HOW-TO-
DO?
• Define Your Content Marketing Goal
• Research and Understand Your Audience
• Set up your blog
• Update your current content
• Build an email list and know its usage
• Brainstorm ideas and Keyword Research
• Format of content
• Social media to share them
• Paid ads
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3. Define Your Content Marketing Goal
• Goals come first
• Define a strong target
• Search intent is important
• Adopt a content designing mindset
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4. RESEARCH AND
UNDERSTAND YOUR
AUDIENCE
• Curate content for your readers
• Your writing may not be the
audience’s choice
• Readable and engaging content is all
they want
• Every audience has different interests

5. Set up your blog
PEPUL
• Reach through web
• Create a blogging site
• Your blog conveys your goals
• Helps the audience to understand you better
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6. UPDATE YOUR
CURRENT
CONTENT
• Keep your content up-to-date
• Update consistently from time to
time
• Builds trust in them
• Can be converted to repeat
customers
• Keeps your business alive and
relevant

7. Build an email list
and know its usage
• Personalized mails are important
• Receive information regarding
discounts, offers
• Regular updates are triggered
through mails
• Helps build intimate relationship
with your target audience
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8. BRAINSTORM IDEAS AND KEYWORD
RESEARCH
• Content is nothing without ideas
• Brainstorm ideas targeting your niche’s interests
• Find what’s in their minds
• Use those as your keywords after a thorough keyword
research

9. Format of
content
• Content format is everything
• Video, audio, gif, infographics, pdf,
ppt are some of the ways you can
capture your audience’s attention
• Increased engagement decides
your retention rate
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10. SOCIAL MEDIA TO SHARE THEM
• Now that you have created content in various formats, it’s
time to share
• them in various yet right social media platforms to engage
the audience.
• Some of the popular social media platforms are:
• Facebook
• Instagram
• Pinterest
• Pepul
• Tumblr

11. Paid ads
• Organic and inorganic ways to pull
your audience
• Inorganic ways include
advertisements
• Ads to be put at regular intervals to
the right audience with a wider
geographical sector
• Paid ads help you with increased
visitors thereby, high reach for your
content
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THANK YOU