This document appears to be from an online course about taking better photos with an iPhone camera. It provides instructions and tips for optimizing iPhone camera settings to improve photography. The author, Jack Hollingsworth, is described as a leading expert in iPhone photography who has taken over 1 million photos across 10 iPhone devices in 50 countries over 10 years. The document provides lessons with titles about camera settings and optimization tips to prepare the iPhone camera for intentional photography.

1. How
to
create
iPhone
photos
that
don’t
suck
L E S S O N
1
This course is based on Jack’s
personal photography experiences
having shot over 1 million iPhone photos
on 10 different devices
over the past 10 years
in 50 countries of the world.
HOW TO CREATE
iPHONE PHOTOS
THAT DON’T SUCK
By Jack Hollingsworth
One of today’s leading experts in iPhone photography

2. How
to
create
iPhone
photos
that
don’t
suck
L E S S O N
2
Questions

3. How
to
create
iPhone
photos
that
don’t
suck
L E S S O N
3
How long have
you been
photographing
with your
iPhone?
01

4. How
to
create
iPhone
photos
that
don’t
suck
L E S S O N
4
How many
photos sit, right
now, on your
camera roll?
01

5. How
to
create
iPhone
photos
that
don’t
suck
L E S S O N
5
In terms of
photography
skill, which of
these would you
consider yourself?
Consumer
Prosumer
Expert
01

6. How
to
create
iPhone
photos
that
don’t
suck
L E S S O N
6
Which of these,
best describes
your photo results?
Poor
Below Average
Average
Above average
Great
01

7. How
to
create
iPhone
photos
that
don’t
suck
L E S S O N
7
Who do you
mostly share your
photos with?
Me
Family
Friends
Fans & Followers
All
01

8. How
to
create
iPhone
photos
that
don’t
suck
L E S S O N
8
What would
you say is the
number one
reason you take
photographs?
01

9. How
to
create
iPhone
photos
that
don’t
suck
L E S S O N
9
In addition to a
phone-camera,
do you also own
and use a
dedicated-
camera?
01

10. How
to
create
iPhone
photos
that
don’t
suck
L E S S O N
10
Do you mostly
take pictures
during the day?
Evenings?
Weekends?
Vacations?
01

11. How
to
create
iPhone
photos
that
don’t
suck
L E S S O N
11
How many
apps are in your
go-to kit?
How many do
you use
consistently?
01

12. How
to
create
iPhone
photos
that
don’t
suck
L E S S O N
12
Do you ever
print your
phone-camera
photos?
01

13. How
to
create
iPhone
photos
that
don’t
suck
L E S S O N
13
In addition to
photography, do
you also shoot
iPhone videos?
01

14. How
to
create
iPhone
photos
that
don’t
suck
L E S S O N
14
What are
your biggest
struggles when
it comes to
phone-camera
photography?
01

15. How
to
create
iPhone
photos
that
don’t
suck
L E S S O N
15
What is the
most important
thing you want
to learn today
from our time
together?
01

16. How
to
create
iPhone
photos
that
don’t
suck
L E S S O N
16
From there to here -
a journey of a dozen
cameras

17. How
to
create
iPhone
photos
that
don’t
suck
L E S S O N
17
EASTMAN KODAK BROWNIE
REFLEX SYNCHRO
My very first remembrance of a camera in the
house.
Late 1950’s
KODAK BROWNIE
HAWKEYE
Every snap-shooting mom owned a Hawkeye.
Early 1960’s
INSTAMATIC 100 (126 cartridge)
One of Kodak’s first Instamatic cameras
released in the U.S.
Late 1960’s
A journey of a dozen cameras.
From There to Here.
02

18. How
to
create
iPhone
photos
that
don’t
suck
L E S S O N
18
POCKET INSTAMATIC (110 cartridge)
Kodak introduces the Pocket Instamatic (1972)
with its new 110 format.
Early 1970’s
MINOLTA SR-T 101
My first SLR camera – a gift from my dad.
Late 1970’s
NIKON F3 & F4
The very beginnings of my work in
commercial photography.
1980’s
A journey of a dozen cameras.
From There to Here.
NIKON, HASSLEBLAD, MAMIYA RZ67,
POLAROID, TOY CAMERAS
The camera romance continues.
1990’s
02

19. How
to
create
iPhone
photos
that
don’t
suck
L E S S O N
19
Early 2000’s
February 2011
2011- Present
CANON EOS-IDS MARK II
My earliest digital camera.
iPHONE 4
My conversion to iPhone photography.
iPHONE 4S, 5, 5S, 6 PLUS, 7 PLUS, 8
PLUS, XS MAX, 11 PRO MAX,
12 PRO MAX
To be continued…
A journey of a dozen cameras.
From There to Here.
02

20. How
to
create
iPhone
photos
that
don’t
suck
L E S S O N
20
Toto, I have a feeling we’re
not in Kansas anymore

21. How
to
create
iPhone
photos
that
don’t
suck
L E S S O N
21
Life is complicated. iPhone photography shouldn’t
be. Keep things simple, minimal, practical as
possible.
“ A place where there isn’t any
trouble. Do you suppose there is
such a place, Toto? There must be.
It’s not a place you can get to by
boat or train. It’s far, far away.
Behind the moon, beyond the rain.”
- Dorothy
03

22. How
to
create
iPhone
photos
that
don’t
suck
L E S S O N
22
You don’t need any special apps or
accessories to begin taking remarkable and
memorable iPhone photos and videos.
Awaken the artist within.
“ A place where there isn’t any
trouble. Do you suppose there is
such a place, Toto? There must be.
It’s not a place you can get to by
boat or train. It’s far, far away.
Behind the moon, beyond the rain.”
- Dorothy
03

23. How
to
create
iPhone
photos
that
don’t
suck
L E S S O N
23
The only voice that matters about what
makes a good photo is the voice inside
your head – what makes a good photo…to
you.
“ A place where there isn’t any
trouble. Do you suppose there is
such a place, Toto? There must be.
It’s not a place you can get to by
boat or train. It’s far, far away.
Behind the moon, beyond the rain.”
- Dorothy
03

24. How
to
create
iPhone
photos
that
don’t
suck
L E S S O N
24
If you get into the habit of taking pictures every
day, of anything, your photography skills will
slowly but surely improve. Creativity is not just a
gift of benevolent nature but a skill of disciplined
nurture.
“ A place where there isn’t any
trouble. Do you suppose there is
such a place, Toto? There must be.
It’s not a place you can get to by
boat or train. It’s far, far away.
Behind the moon, beyond the rain.”
- Dorothy
03

25. How
to
create
iPhone
photos
that
don’t
suck
L E S S O N
25
The key to begin taking the best photos
(and videos) of your life, is to think of your
device less like a phone and more like a
camera.
“ A place where there isn’t any
trouble. Do you suppose there is
such a place, Toto? There must be.
It’s not a place you can get to by
boat or train. It’s far, far away.
Behind the moon, beyond the rain.”
- Dorothy
03

26. How
to
create
iPhone
photos
that
don’t
suck
L E S S O N
26
I tend to minimize use of accessories and
attachments when shooting everyday iPhone
photography.
“ A place where there isn’t any
trouble. Do you suppose there is
such a place, Toto? There must be.
It’s not a place you can get to by
boat or train. It’s far, far away.
Behind the moon, beyond the rain.”
- Dorothy
03

27. How
to
create
iPhone
photos
that
don’t
suck
L E S S O N
27
99% of my iPhone photography is created by using
the two Apple native apps – Camera App and
Photos App.
“ A place where there isn’t any
trouble. Do you suppose there is
such a place, Toto? There must be.
It’s not a place you can get to by
boat or train. It’s far, far away.
Behind the moon, beyond the rain.”
- Dorothy
03

28. How
to
create
iPhone
photos
that
don’t
suck
L E S S O N
28
How to best prepare &
optimize your iPhone
camera for intentional
photography

29. How
to
create
iPhone
photos
that
don’t
suck
L E S S O N
29 04
Settings > Do Not Disturb > On

30. How
to
create
iPhone
photos
that
don’t
suck
L E S S O N
30 04
Settings > Do Not Disturb > On
Enjoy distraction-free creativity with
‘Do Not Disturb’ (DND) to silence
calls, alerts, and notifications.

31. How
to
create
iPhone
photos
that
don’t
suck
L E S S O N
31 04
Settings > General > About > Name

32. How
to
create
iPhone
photos
that
don’t
suck
L E S S O N
32 04
Settings > General > About > Name
Give your iPhone a personal
and recognizable name.

33. How
to
create
iPhone
photos
that
don’t
suck
L E S S O N
33 04
Settings > General > Software Update > Automatic Updates > On

34. How
to
create
iPhone
photos
that
don’t
suck
L E S S O N
34 04
Settings > General > Software Update > Automatic Updates > On
Keep your iPhone
software automatically updated (while
in Wi-Fi).

35. How
to
create
iPhone
photos
that
don’t
suck
L E S S O N
35 04
Settings > General > Airdrop > Everyone

36. How
to
create
iPhone
photos
that
don’t
suck
L E S S O N
36 04
Settings > General > Airdrop > Everyone
Allows you to freely share your photos
and videos with all other iOS users.

37. How
to
create
iPhone
photos
that
don’t
suck
L E S S O N
37 04
Settings > General > iPhone Storage

38. How
to
create
iPhone
photos
that
don’t
suck
L E S S O N
38 04
Settings > General > iPhone Storage
Constantly check how
much available iPhone
storage your have for
photography and video.

39. How
to
create
iPhone
photos
that
don’t
suck
L E S S O N
39 04
Settings > Camera > Formats

40. How
to
create
iPhone
photos
that
don’t
suck
L E S S O N
40 04
Settings > Camera > Formats
High Efficiency.
Most Compatible.
Apple ProRAW.

41. How
to
create
iPhone
photos
that
don’t
suck
L E S S O N
41 04
Settings > Camera > Record Video > 4K at 24 fps (High Efficiency)

42. How
to
create
iPhone
photos
that
don’t
suck
L E S S O N
42 04
Settings > Camera > Record Video > 4K at 24 fps (High Efficiency)
I additionally toggle on
‘HDR Video (High Efficiency)’.

43. How
to
create
iPhone
photos
that
don’t
suck
L E S S O N
43 04
Settings > Camera > Record Slo-Mo > 1080p HD at 120 fps

44. How
to
create
iPhone
photos
that
don’t
suck
L E S S O N
44 04
Settings > Camera > Record Slo-Mo > 1080p HD at 120 fps
This is a personal choice.
240 fps is a bit ‘too slow’.

45. How
to
create
iPhone
photos
that
don’t
suck
L E S S O N
45 04
Settings > Camera > Record Stereo Sound > On

46. How
to
create
iPhone
photos
that
don’t
suck
L E S S O N
46 04
Settings > Camera > Record Stereo Sound > On
Records in stereo.

47. How
to
create
iPhone
photos
that
don’t
suck
L E S S O N
47 04
Settings > Camera > Preserve Settings > Live Photo > On

48. How
to
create
iPhone
photos
that
don’t
suck
L E S S O N
48 04
Settings > Camera > Preserve Settings > Live Photo > On
Preserve the Live Photo Setting, rather than
set to Live Photo (which is automatically
turned on).

49. How
to
create
iPhone
photos
that
don’t
suck
L E S S O N
49 04
Settings > Camera > Use Volume Up For Burst > On

50. How
to
create
iPhone
photos
that
don’t
suck
L E S S O N
50 04
Settings > Camera > Use Volume Up For Burst > On
Allows you to use Volume Up
button as a shutter trigger.

51. How
to
create
iPhone
photos
that
don’t
suck
L E S S O N
51 04
Settings > Camera > Grid > On

52. How
to
create
iPhone
photos
that
don’t
suck
L E S S O N
52 04
Settings > Camera > Grid > On
Turn on the rule-of-third grid for
designing off-centered
compositions.

53. How
to
create
iPhone
photos
that
don’t
suck
L E S S O N
53 04
Settings > Camera > Mirror Front Camera > On

54. How
to
create
iPhone
photos
that
don’t
suck
L E S S O N
54 04
Settings > Camera > Mirror Front Camera > On
The front camera acts as a mirror.
It show the ‘mirror image’ (how the
viewer sees it). The back camera
shows the image as we see it.

55. How
to
create
iPhone
photos
that
don’t
suck
L E S S O N
55 04
Settings > Camera > View Outside The Frame > Off

56. How
to
create
iPhone
photos
that
don’t
suck
L E S S O N
56 04
Settings > Camera > View Outside The Frame > Off
When toggled on, Deep Fusion is
deactivated, so toggle off (you want Deep
Fusion activated).

57. How
to
create
iPhone
photos
that
don’t
suck
L E S S O N
57 04
Settings > Camera > Scene Detection > On

58. How
to
create
iPhone
photos
that
don’t
suck
L E S S O N
58 04
Settings > Camera > Scene Detection > On
Automatically improve photos of various
scenes using intelligent image recognition.

59. How
to
create
iPhone
photos
that
don’t
suck
L E S S O N
59 04
Settings > Camera > Prioritize Faster Shooting

60. How
to
create
iPhone
photos
that
don’t
suck
L E S S O N
60 04
Settings > Camera > Prioritize Faster Shooting
Intelligently adapt image quality when
rapidly pressing the shutter. Quality over
speed.

61. How
to
create
iPhone
photos
that
don’t
suck
L E S S O N
61 04
Settings > Camera > Lens Correction > On

62. How
to
create
iPhone
photos
that
don’t
suck
L E S S O N
62 04
Settings > Camera > Lens Correction > On
Correct lens distortion on front camera (1X)
and ultra-wide camera (0.5x).

63. How
to
create
iPhone
photos
that
don’t
suck
L E S S O N
63 04
Settings > Camera > Smart HDR > On

64. How
to
create
iPhone
photos
that
don’t
suck
L E S S O N
64 04
Settings > Camera > Smart HDR > On
Smart HDR intelligently blends the best
parts
of separate exposures into a single
exposure.

65. How
to
create
iPhone
photos
that
don’t
suck
L E S S O N
65 04
Settings > Photos > iCloud Photos > On

66. How
to
create
iPhone
photos
that
don’t
suck
L E S S O N
66 04
Settings > Photos > iCloud Photos > On
Automatically upload and safely
store all your photos and videos
in iCloud so you can browse,
search, and share from any of
your devices.

67. How
to
create
iPhone
photos
that
don’t
suck
L E S S O N
67 04
Settings > Photos > Shared Albums > On

68. How
to
create
iPhone
photos
that
don’t
suck
L E S S O N
68 04
Settings > Photos > Shared Albums > On
Create Albums to share with
other people and subscribe to
other peoples' shared albums.

69. How
to
create
iPhone
photos
that
don’t
suck
L E S S O N
69 04
Settings > Photos > Hidden Album > On

70. How
to
create
iPhone
photos
that
don’t
suck
L E S S O N
70 04
Settings > Photos > Hidden Album > On
When enabled, the
Hidden Album will appear
in the Albums tab, under
Utilities.

71. How
to
create
iPhone
photos
that
don’t
suck
L E S S O N
71 04
Settings > Photos > Auto-Play Videos and Live Photos

72. How
to
create
iPhone
photos
that
don’t
suck
L E S S O N
72 04
Settings > Photos > Auto-Play Videos and Live Photos
Automatically plays Videos and Live
Photos from your camera roll.

73. How
to
create
iPhone
photos
that
don’t
suck
L E S S O N
73 04
Settings > Photos > View Full HDR > On

74. How
to
create
iPhone
photos
that
don’t
suck
L E S S O N
74 04
Settings > Photos > View Full HDR > On
Automatically adjusts the
display to show the
complete dynamic range of
photos.

75. How
to
create
iPhone
photos
that
don’t
suck
L E S S O N
75
Photographically
speaking, it’s still
photography

76. The best iPhone
camera for
photography
experience, taste
and end-game in
photography.
is the one that best
suits your style,
personality,

77. Smartphones, as
smart as they
claim to be,
in your
photography.
don’t always know
what your creative
intentions are

78. Smartphone
photography
still needs
Know the
difference between
AUTO and
MANUAL.
smart
photographers to
take smart
photographs.

79. Big-cameras
are devices
and a little bit
of software.
with lots of
hardware

80. Phone-cameras
are devices
and lots
of software.
with a little bit
of hardware

81. Think of
every photo you
ever take
of technology,
technique, tools
and talent.
Like a symphony.
as a seamless
blend; an
integration

82. Don’t let anyone
tell you, for a
single minute,
It’s as real
as it gets.
that the iPhone is
not a real camera.

83. How
to
create
iPhone
photos
that
don’t
suck
L E S S O N
83
Get comfortable with your
camera app navigation –
find your Magellan

84. How
to
create
iPhone
photos
that
don’t
suck
L E S S O N
84 06
Navigation – Finding your Magellan
I tend to keep the flash ‘off’
until I have a reason for
utilizing it.
FLASH

85. How
to
create
iPhone
photos
that
don’t
suck
L E S S O N
85 06
Navigation – Finding your Magellan
There is no setting or toggle to
turn night mode on or off. It
comes on automatically when a
photograph needs additional
light.
NIGHT MODE

86. How
to
create
iPhone
photos
that
don’t
suck
L E S S O N
86 06
Navigation – Finding your Magellan
Tap on the chevron
at the top of the
screen (or swipe up
anywhere on the
photo) to reveal a
hidden tool bar.
HIDDEN TOOL BAR

87. How
to
create
iPhone
photos
that
don’t
suck
L E S S O N
87 06
Navigation – Finding your Magellan
I use ProRAW only when I
know I’m doing large-scale
printing or extreme
cropping
in post-production.
RAW

88. How
to
create
iPhone
photos
that
don’t
suck
L E S S O N
88 06
Navigation – Finding your Magellan
It’s a personal choice
but generally, I leave
Live Photos off in my
everyday workflow.
LIVE PHOTOS

89. How
to
create
iPhone
photos
that
don’t
suck
L E S S O N
89 06
Navigation – Finding your Magellan
For most of my
photos, I stick
to a simple and
standard 4.3
ratio (highest
quality).
ASPECT RATIO

90. How
to
create
iPhone
photos
that
don’t
suck
L E S S O N
90 06
Navigation – Finding your Magellan
When you want more
granular control over
‘exposure’ this is handy for
setting exposure and focus
points separately.
EXPOSURE COMPENSATION VALUE (ECV)

91. How
to
create
iPhone
photos
that
don’t
suck
L E S S O N
91 06
Navigation – Finding your Magellan
Of all the tools in the
Camera App, the
brightness slider is by far
the one I use the most.
And, quite frankly, it is
often the only tool I use.
BRIGHTNESS SLIDER

92. How
to
create
iPhone
photos
that
don’t
suck
L E S S O N
92 06
Navigation – Finding your Magellan
Using the
camera timer
is great when
you want to
get in the
shot. It’s also
useful for
hands-free
shooting.
TIMER

93. How
to
create
iPhone
photos
that
don’t
suck
L E S S O N
93
Best Practices

94. How
to
create
iPhone
photos
that
don’t
suck
L E S S O N
L E S S O N 07
.1
Tap to focus, drag to expose
The most critical tip I can give you is
‘tap to focus, drag to expose’ (darken,
lighten).
Optimal exposure is having sufficient
details in bright, dark and mid-tone
areas of the photos.

95. How
to
create
iPhone
photos
that
don’t
suck
L E S S O N
L E S S O N 07
.2
Bracketing
Shoot more pictures than you think you
want or need. Way more!
Pick the best shot, later, during the editing
process, not while shooting. Shooting and
editing are different parts of the brain.
Bracket your exposures.
Bracket your camera-angle.
Bracket your focal points.
Bracket your lens choice.

96. How
to
create
iPhone
photos
that
don’t
suck
L E S S O N
L E S S O N 07
.3
Different life moments require
different shooting modes
Time-Lapse, Slo-mo, Video, Portrait, Pano,
Burst.
Think beyond more than photos-only and
more like a visual storyteller. I use these
other shooting modes when it’s easier to tell
a story and communicate.
After all, iPhone photography is the new
‘Lingua Franca’.

97. How
to
create
iPhone
photos
that
don’t
suck
L E S S O N
L E S S O N 07
.4
Rule of thirds grid
Use the rule-of-thirds – grid-lines to create
off-centered, asymmetrical compositions,
with unpredictable flair and style.
Putting subjects in the dead center
of the frame is, too often, boring
and expected.

98. How
to
create
iPhone
photos
that
don’t
suck
L E S S O N
L E S S O N 07
.5
Zoom with your feet and not your fingers
It’s better to get physically closer
to the subject than using the
digital-zoom in camera.
Digital zoom is fine for magnifications
between 2-3X but not suitable for anything
more.
If you can't physically get close, shoot wide,
in capture, and crop close, in post-
production.

99. How
to
create
iPhone
photos
that
don’t
suck
L E S S O N
L E S S O N 07
.6
Different lenses, different stories
When you change your focal length (lens),
you change your story (narrative).
I tend to use the
ultra-wide lens (.5X) for landscapes,
telephoto lens (2X/2.5X) for people and portraits and
wide lens (normal, 1X) for everyday.

100. How
to
create
iPhone
photos
that
don’t
suck
L E S S O N
L E S S O N 07
.7
Camera angles
Think like a cinematic filmmaker and
constantly change your camera-to-subject
angles (not just eye level).
The five main camera angles are:
eye level
high level
bird’s-eye level
low level

101. How
to
create
iPhone
photos
that
don’t
suck
L E S S O N
L E S S O N 07
.8
Auto Enhance slider
If you don’t like to edit your photos, use the
photo app’s ‘Auto Enhance’ (magic wand) to
edit your photos in a single tap and in
seconds.
Most photos, coming straight out of the
iPhone camera, can be improved by slight
editing.

102. How
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photos
that
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L E S S O N
L E S S O N 07
.9
Change your default settings for photography
Prepare your iPhone camera by toggling off
default settings and optimizing your settings
for intentional photography.

103. How
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photos
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L E S S O N
L E S S O N 07
.10
Light
To stack the odds in your favor, try
photographing during times when light is
optimal, remarkable, inspirational, beautiful,
lyrical.
Learning to write with light is the secret
sauce behind all photography.

104. How
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L E S S O N
L E S S O N 07
.11
Style
Developing a style in photography is
putting the YOU in your photographs.
Follow your inner muse.

105. How
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create
iPhone
photos
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L E S S O N
L E S S O N 07
.12
Don’t overthink
Just shoot the damn thing.
Analysis leads to paralysis.
Get into the habit of leaning into
your instincts, impulses, intuition while
creating photographs.

106. How
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create
iPhone
photos
that
don’t
suck
L E S S O N
L E S S O N 07
.13
Camera shake and blur
Just like when you use a big camera, to
prevent camera shake and blur, use two
hands to steady your iPhone camera while
shooting.

107. How
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create
iPhone
photos
that
don’t
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L E S S O N
L E S S O N 07
.14
Understand your why
Understanding the WHY of picture-
taking will drive your what, how,
when, where, and who of the same.

108. How
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iPhone
photos
that
don’t
suck
L E S S O N
L E S S O N 07
.15
Joie de vivre
Because art grows out of the heart, lean
into your true ‘joie de vivre’ to discover the
cheerful enjoyment and exultation of
photography.

109. How
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create
iPhone
photos
that
don’t
suck
L E S S O N
L E S S O N 07
.16
Airdrop
Activate your Airdrop feature to
be able to share, on the spot,
your photos and videos with
other iOS users.

110. How
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iPhone
photos
that
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L E S S O N 07
.17
iCloud
Use iCloud to safely and securely store your
precious memories.

111. How
to
create
iPhone
photos
that
don’t
suck
L E S S O N
L E S S O N 07
.18
Shoot now, edit later
Let the photos you take marinate
for a while.
Shoot now, edit later.
I tend to let my photos sit, on my camera
roll, for a few days before I return to cull,
curate and edit them.

112. How
to
create
iPhone
photos
that
don’t
suck
L E S S O N
L E S S O N 07
.19
Orientation
Use the image orientation – horizontal
(landscape) or vertical (portrait) – that best
complements the subject you are shooting.
Why not shoot your subjects and objects
both horizontally and vertically so you
have options
when editing?

113. How
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create
iPhone
photos
that
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L E S S O N
L E S S O N 07
.20
Aspect ratio
An aspect ratio is the proportional
relationship between an image's width and
height.
It is the final ‘shape’ of the image:
4:3 (standard)
1:1 (square)
16:9 (video)
I always start with 4:3 then vary
from there.

114. How
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create
iPhone
photos
that
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L E S S O N
L E S S O N 07
.21
Printing
You haven’t really completed the
creative cycle until you have freed your
photos from your iPhone camera roll and
printed them on paper for keepsake and
giveaways.
Don’t forget to print your photos!

115. How
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create
iPhone
photos
that
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L E S S O N
L E S S O N 07
.22
Two apps to rule them all
It is better to master just a handful
of camera, editing and sharing apps than
be mediocre in many.
Apps should refine and not define your
style.
First learn the default Apple
Camera and Photos app before
you explore others.

116. How
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create
iPhone
photos
that
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L E S S O N
L E S S O N 07
.23
Less is more
Don’t overdo using your adjustment sliders
for editing effects.

117. How
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create
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photos
that
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L E S S O N
L E S S O N 07
.24
Lipstick on a pig
No amount of post-production
processing, presets, filters, effects or
trickery is going to make a bad
photograph a good one.
Putting lipstick on a pig doesn’t change
a thing.

118. How
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create
iPhone
photos
that
don’t
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L E S S O N
L E S S O N 07
.25
Shoot-to-share ratio
Shoot way more than you share.
For example, your shoot-to-share ratio
should be high (10:1 vs, say, 10:5).
My current shoot-to-share ratio hovers
around 100:1 (I share/use 1 of every 100
photos I shoot).

119. How
to
create
iPhone
photos
that
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L E S S O N
L E S S O N 07
.26
Your own voice
At the end of the day, the only voice in
photography that really matters is your own
voice.

120. How
to
create
iPhone
photos
that
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L E S S O N
L E S S O N 07
.27
Create albums
Shortly after shooting, begin to curate your
best or favorite photos into dedicated
iPhone albums for easy retrieval and access.

121. How
to
create
iPhone
photos
that
don’t
suck
L E S S O N
L E S S O N 07
.28
Check-in but don’t check-out
It’s a good idea to check-in but don’t
check-out.
Double-tap or pinch-zoom your photo,
after you take it, to check critical focus,
then back to shooting.

122. How
to
create
iPhone
photos
that
don’t
suck
L E S S O N
L E S S O N 07
.29
Clean your lens
I know this may sound over simplified but
always clean your iPhone lenses of
smudges, dirt and dust.
It makes a difference.

123. How
to
create
iPhone
photos
that
don’t
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L E S S O N
L E S S O N 07
.30
Check before shooting
The two things I always check
before heading out to do any kind
of iPhone photography:
Do I have enough iPhone
storage available?
Is my battery fully charged?

124. How
to
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iPhone
photos
that
don’t
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L E S S O N
L E S S O N 07
.31
Natural, simple, practical
I tend to keep things as natural, simple
and practical as possible.
I only use attachment accessories
if they enhance and/or elevate what I
am photographically trying to
accomplish.

125. How
to
create
iPhone
photos
that
don’t
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L E S S O N
L E S S O N 07
.32
Portrait mode
Portrait mode is not just for shooting
people and portraits.
It can also be effectively used with
inanimate subjects and objects to create a
depth-effect, like an
out-of-focus background.

126. How
to
create
iPhone
photos
that
don’t
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L E S S O N
L E S S O N 07
.33
Have fun
Most importantly, have fun.
Let the art-part naturally
and organically flow out of
the heart-part.

127. How
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Questions and Answers

128. How
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This course is based on Jack’s
personal photography experiences
having shot over 1 million iPhone photos
on 10 different devices
over the past 10 years
in 50 countries of the world.
HOW TO CREATE
iPHONE PHOTOS
THAT DON’T SUCK
By Jack Hollingsworth
One of today’s leading experts in iPhone photography