The document provides tips for creating compelling and engaging videos in 11 steps: 1) understand your audience, 2) develop an emotional story with a beginning, middle, and end, 3) have a clear message and add value for viewers, 4) choose an informative, motivational, or entertaining style, 5) plan with interviews and a script outline, 6) be unique and fun, 7) keep videos short, 8) provide a takeaway, 9) include a call to action, 10) edit for impact, and 11) consider creating a video series. The overall message is that good storytelling, audience understanding, and creative presentation are keys to successful online video.
Google Home evolved from a prototype in 1997 and beta version in 1998 to adding new features each year such as advanced search, AdWords, Google Groups, Google News, Google Local, Maps, Video, personalized search settings, and social features like Google+ over the following years. The document traces Google's homepage design changes and added features from 1997 to 2012, ending by questioning what new changes may come next.
Google Search has evolved significantly since 1997, starting with Backrub and adding features like categories, Adwords, tabs, spell checker, cleaner results, maps integration, universal search across maps, news, videos and images, caffeine updates, an ugly sidebar, brief social integration, and Google Plus integration. The document traces the major changes and additions to Google Search over the years but does not speculate what might come next.
This document summarizes Scott Bell's presentation on the lifecycle of a Drupal project. It discusses the typical phases of a project including requirements gathering, design, development, QA, and project management. It provides details on gathering requirements from clients, designing information architectures and prototypes, developing the site, testing, and managing the project. The presentation aims to help those new to web and Drupal projects understand the end-to-end process.
Google Home evolved from a prototype in 1997 and beta version in 1998 to adding new features each year such as advanced search, AdWords, Google Groups, Google News, Google Local, Maps, Video, personalized search settings, and social features like Google+ over the following years. The document traces Google's homepage design changes and added features from 1997 to 2012, ending by questioning what new changes may come next.
Google Search has evolved significantly since 1997, starting with Backrub and adding features like categories, Adwords, tabs, spell checker, cleaner results, maps integration, universal search across maps, news, videos and images, caffeine updates, an ugly sidebar, brief social integration, and Google Plus integration. The document traces the major changes and additions to Google Search over the years but does not speculate what might come next.
This document summarizes Scott Bell's presentation on the lifecycle of a Drupal project. It discusses the typical phases of a project including requirements gathering, design, development, QA, and project management. It provides details on gathering requirements from clients, designing information architectures and prototypes, developing the site, testing, and managing the project. The presentation aims to help those new to web and Drupal projects understand the end-to-end process.
The document discusses various concepts related to operations management. It defines production management and operations management, and differentiates between the two. It also describes different types of production systems such as job shop production, batch production, mass production, continuous production and intermittent production. The document further discusses concepts like master production scheduling, aggregate planning, capacity planning, demand forecasting techniques and various decisions involved in production management.
The document is a script for the film Shame written by Steve McQueen and Abi Morgan. It consists of scene descriptions from the film depicting main character Brandon Sullivan going through his morning routine and interactions on the subway while being distracted by urges and memories of past sexual encounters. The script explores Brandon's internal struggles with sex addiction through these short glimpses into his daily life.
El estudio analizó las bacterias indicadoras de contaminación fecal en el río Almendares en Cuba entre 2002 y 2003. Se detectó una alta correlación entre coliformes fecales y enterococos, asociados con el grado de contaminación en tres estaciones debido a vertidos domésticos e industriales sin tratar. Los niveles bacterianos fueron mayores durante la época de lluvias. Se aislaron 155 cepas de coliformes fecales y 47 de enterococos, dominando Escherichia coli y Enterococcus faecium.
El Sistema de Bibliotecas de la Universidad Mayor dispone de recursos digitales como libros, bases de datos y revistas electrónicas, a los que los estudiantes y profesores pueden acceder ingresando su Rut y los primeros 7 dígitos como contraseña en http://sibum.umayor.cl/. Estos recursos digitales incluyen libros digitales, bases de datos y revistas electrónicas organizadas por tema.
Dr. C. Paramasivan is an Assistant Professor and Research Supervisor with over 13 years of teaching experience and 8 years of research experience. He holds a Ph.D from Periyar University and has published over 40 national and 10 international articles. His areas of research include financial management, financing small industries, human rights, women empowerment, and bank finance for small industries. He has authored 10 books and served as an editorial board member for several journals.
This document provides reasons why businesses should use YouTube and tips for getting started with a YouTube channel. Some key points include:
- YouTube has over 490 million users worldwide and generates over 92 billion views per month, making it the second largest search engine after Google.
- Businesses can attract a global audience, promote their brand, and help customers get to know them through video on YouTube.
- To start a business YouTube channel, businesses should choose a name related to their brand, think about their target audience and message, write a script and rehearse, then create high-quality videos on their channel.
- The document offers advice on topics like camera presence, call-to-actions, and
Eddie Obeng gave a presentation at TED where he used humor and storytelling to engage the audience and help explain his points. He was well prepared and maintained the audience's attention through his enthusiastic delivery and use of funny stories. The presentation flowed smoothly from one thought to the next without pauses. The audience could tell Obeng was well prepared and they were engaged by his high energy.
The document discusses various concepts related to operations management. It defines production management and operations management, and differentiates between the two. It also describes different types of production systems such as job shop production, batch production, mass production, continuous production and intermittent production. The document further discusses concepts like master production scheduling, aggregate planning, capacity planning, demand forecasting techniques and various decisions involved in production management.
The document is a script for the film Shame written by Steve McQueen and Abi Morgan. It consists of scene descriptions from the film depicting main character Brandon Sullivan going through his morning routine and interactions on the subway while being distracted by urges and memories of past sexual encounters. The script explores Brandon's internal struggles with sex addiction through these short glimpses into his daily life.
El estudio analizó las bacterias indicadoras de contaminación fecal en el río Almendares en Cuba entre 2002 y 2003. Se detectó una alta correlación entre coliformes fecales y enterococos, asociados con el grado de contaminación en tres estaciones debido a vertidos domésticos e industriales sin tratar. Los niveles bacterianos fueron mayores durante la época de lluvias. Se aislaron 155 cepas de coliformes fecales y 47 de enterococos, dominando Escherichia coli y Enterococcus faecium.
El Sistema de Bibliotecas de la Universidad Mayor dispone de recursos digitales como libros, bases de datos y revistas electrónicas, a los que los estudiantes y profesores pueden acceder ingresando su Rut y los primeros 7 dígitos como contraseña en http://sibum.umayor.cl/. Estos recursos digitales incluyen libros digitales, bases de datos y revistas electrónicas organizadas por tema.
Dr. C. Paramasivan is an Assistant Professor and Research Supervisor with over 13 years of teaching experience and 8 years of research experience. He holds a Ph.D from Periyar University and has published over 40 national and 10 international articles. His areas of research include financial management, financing small industries, human rights, women empowerment, and bank finance for small industries. He has authored 10 books and served as an editorial board member for several journals.
This document provides reasons why businesses should use YouTube and tips for getting started with a YouTube channel. Some key points include:
- YouTube has over 490 million users worldwide and generates over 92 billion views per month, making it the second largest search engine after Google.
- Businesses can attract a global audience, promote their brand, and help customers get to know them through video on YouTube.
- To start a business YouTube channel, businesses should choose a name related to their brand, think about their target audience and message, write a script and rehearse, then create high-quality videos on their channel.
- The document offers advice on topics like camera presence, call-to-actions, and
Eddie Obeng gave a presentation at TED where he used humor and storytelling to engage the audience and help explain his points. He was well prepared and maintained the audience's attention through his enthusiastic delivery and use of funny stories. The presentation flowed smoothly from one thought to the next without pauses. The audience could tell Obeng was well prepared and they were engaged by his high energy.
Telling Client Stories Through Video with Michael Miceli, founder of Miceli P...Miceli Productions HD
Telling Client Stories Through Video includes video information for public relations professionals including B-roll Ins & Outs, YouTube: Tips & Tricks and When to Flip.
Presented October 20th at the Third Annual Social Media Conference hosted by the Connecticut Valley Chapter of the Public Relations Society of America (PRSA).
Avoid a Snooze Fest Caused by Your PresentationJo McRell
This document provides tips for preparing and delivering engaging presentations. It discusses how to avoid boring presentations by connecting with the audience, telling a story with facts rather than just opinions or data, focusing the presentation, simplifying slides, not reading slides, and being interested in the topic. The key aspects of preparation identified are understanding the audience, structuring the presentation with a clear beginning, middle, end and transformation point, and including relevant facts to back up the story. Proper preparation and showing enthusiasm are emphasized as critical to an effective presentation.
The document discusses how video technology and costs have changed, making video a more accessible medium for learning and training. It notes that video uploading and viewing have increased dramatically in recent years. Additionally, equipment and production costs have dropped significantly, removing major barriers to creating video. These changes mean that video is no longer just for polished, technical productions, but can be used more casually and engaged to grab attention in short clips. It encourages attendees to experiment more with creating video.
This document provides guidance on closing sales effectively. It emphasizes that closing should be a natural part of the sales process if discovery and identifying customer needs is done properly from the beginning. Key aspects of an effective closing process discussed include recapping value for the customer, stating the next step, offering a choice between two options, addressing common objections, role playing difficult scenarios, focusing on the customer's sense of urgency, and avoiding common missteps like closing too soon.
Social Media Workshop for Sport Hampshire IoWJohn Duffy
This document summarizes a social media workshop presented by John Duffy of Nemisys. The workshop was held on April 24th 2012 at The Ageas Bowl. Duffy discussed how some National Governing Bodies and County Sports Partnerships currently use social media platforms like Facebook, Twitter, YouTube and LinkedIn. He then provided tips on using social media effectively, including focusing conversations, avoiding over-promotion, thanking users, and varying post types with photos, videos and questions. The workshop also covered content planning, safeguarding issues, audience targeting and advertising options on Facebook.
This document provides an index of applications available on Yrals Applications in 2011. It lists applications related to biking, puzzles, quizzes on Delhi, contests from brands like Pantene, Diesel, Cadbury, and applications allowing users to record and share videos and audio content. The applications allow users to engage with brands through contests, quizzes and sharing content on social media platforms like Facebook.
The document summarizes an informational interview about pursuing a career in television production. It discusses the roles and responsibilities of a producer, key advice from an interview with industry professional David Pernell including getting hands-on training and being patient, essential classes that provide fundamental knowledge, and Lucille Ball as an inspiration who was influential as the first female studio head. The document concludes that after understanding the challenges, the individual remains committed to pursuing a career in television production.
YouTube & Wine Content: An Opportunity for Greater VisibilityJames Melendez
The document summarizes a study on wine content on YouTube. It finds that wine has lower viewership compared to categories like beer and spirits. It analyzes metrics like subscribers, number of videos, and click rates for the top 50 wine video producers. Many recommendations are provided for wine video producers to improve visibility, such as focusing on production quality, using analytics, engaging the community, and collaborating with others. The goal is to create an active community and increase interest in wine content on YouTube.
This document summarizes a presentation on homelessness in the local area. It discusses researching homelessness statistics, shelters, and common causes of homelessness. It outlines the planning, storyboard, filming and editing process for creating a video on homelessness. Feedback was gathered from the client and public, which was mostly positive about the video conveying its message clearly and being emotionally impactful through the use of music and contrasting footage/photos. The presentation compares their video to an example online and discusses potential improvements.
Homelessness in my area project presentation957303Hayley
1) The document is a presentation about a project on homelessness in the local area. It outlines the planning, research, production and editing process for creating a video to raise awareness about homelessness.
2) Research included gathering statistics on demographics of the homeless population as well as common causes of homelessness such as relationship issues, addiction, and health problems.
3) The video was produced using footage and photos taken by the students. It featured a fictional story of a homeless person's journey from homelessness to finding stability with help from a shelter.
Remote startup - building a company from everywhere in the worldServer Density
This document discusses how Server Density grew from 2 employees in 2009 to 12 employees in 2013 while being fully remote. It outlines the company's timeline and some advantages of being fully remote such as access to worldwide talent, lower costs, and no distractions of an office. However, it also notes disadvantages like collaboration being more difficult without in-person interactions. While the company added an office in 2012, the document emphasizes that working remotely is a mindset that is difficult to adopt after initially co-locating. Effective communication and availability are important for fully distributed teams.
This document provides a review of the music video "Stranger" by Hurtwood House Media. It summarizes that the video features a unique concept of projecting a performance onto trees in a forest, requiring skill to pull off. Though the video has a good concept and mise-en-scene, it is repetitive by showing the same thing throughout, making it boring to watch multiple times. Research and planning for the unique idea was likely extensive to find the right location and effects.
The marketing campaign for Luella Rouge consisted of a music video, CD digipack, and website to establish her organic star image. The music video used synthetic special effects to contrast Luella's organic image. The CD digipack and website featured natural photos of Luella and plain colors/designs to represent her organic style. Profits would come mainly from online sales on platforms like iTunes and Beatport to reach a global audience, while the music video would be promoted on YouTube and MTV. Overall, the combination of the main product and ancillary texts was deemed very effective in presenting the genre of music and fitting within current online trends.
This document provides guidance on building a video brand for public radio stations. It recommends starting small with available equipment like phones and developing a strategy that incorporates video into existing station communications and events. Pre-production is key to planning video projects that add value for the target audience. Stations should take advantage of their audio talents and focus on telling stories in short, entertaining videos distributed through social media. Proper lighting, audio, and editing are essential to creating polished videos on a limited budget.
The music video challenges conventions of the genre by not including the band playing and using a post-modern storytelling technique of starting after the key events. It employs conventions of some music videos like Slipknot's "Snuff" through the use of transitions to signal flashbacks and text at certain points. The video further challenges norms by advertising a digi-pack at the end rather than solely focusing on the music.
Similar to How To Create Compelling and Engaging Videos Lern Conference 2012 (18)
7. BUZZ WORDS
• Compelling = captures your audience’s
attention, piques their curiosity, provides
helpful information, and motivates them to
take some sort of action.
• Engaging = tending to draw favorable
attention or interest.
Joelle Norwood 2012
17. STEP 1: Think Like a Producer
• WHO ARE YOU ?
• WHO IS YOUR AUDIENCE?
Joelle Norwood 2012
18. Who Are They .... drill down?
Retired 70+
Live In Colorado
•] Love Bananas
Speak French
Play Golf
Love to Cook
Joelle Norwood 2012
19. STEP 2 : What’s the Story?
Why the Story? Why Video?
Why the Story? Why Video?
• Is Video the Best Way to Tell The Story?
• How Will you Tell The Story?
• Human to Human
Joelle Norwood 2012
20. Create an Emotional Connection
• Emotion is a powerful storytelling tool. It gives
audiences a reason to care and a way to connect
to a story, sometimes in a very personal way.
Emotion makes it possible to show not just
concrete facts but the abstract reality of the
human experience.
• Video is great at both displaying and evoking
emotion and stirring similar feelings in our viewers.
Joelle Norwood 2012
21. QuickTime™ and a
H.264 decompressor
are needed to see this picture.
Joelle Norwood 2012
22. STEP 3: What’s Your Message?
Producer
• WHO CARES ...
• WWIIFM FACTOR “WHAT’S IN IT FOR
ME?”
• Are you Adding Value to Your Audience?
Joelle Norwood 2012
23. STEP 4: Story Style?
• WHAT IS THE intention of your video?
• Inform * Educate
• Motivate * Inspire
• Entertain * Sizzle * Tease
• STORY BOARD - CREATE A PLAN
• Have a Beginning Middle and End
Joelle Norwood 2012
24. Good Audio +Visuals
• Show Us Don’t Tell US!
• This is video Dah!
• Use a Tripod ... don’t move too much!
• Audio Is Important
Joelle Norwood 2012
25. STEP 5: Make a Plan (remember the 7 p’s)
• Pre Production Essential
• Interviews Questions
• A QUICK SCRIPT?
• What’s the problem? Why you should
listen to me? What’s the solution?
• B Roll SHOW ME don’t just tell me
Joelle Norwood 2012
26. STEP 6: Have
Fun Be Unique
UnDUniqueMessage?
QuickTime™ and a
H.264 decompressor
are needed to see this picture.
27. THE STORY OF ORABRUSH
QuickTime™ and a
H.264 decompressor
are needed to see this picture.
Joelle Norwood 2012
28. QuickTime™ and a
H.264 decompressor
are needed to see this picture.
Joelle Norwood 2012
29. STEP 7: Keep Short & Concise
Style?
• 2-3 minutes
• Dealing with a Noisy World & “ADD”
AUDIENCE
• Better to leave them wanting MORE!
Joelle Norwood 2012
30. Beginnings: Are Important
QuickTime™ and a
H.264 decompressor
are needed to see this picture.
Joelle Norwood 2012
31. STEP 8: The TakeAway?
• What are you GIVING your VIEWERS?
• Not a Sales Pitch
• NO CHEST POUNDING PLEASE!
Joelle Norwood 2012
32. STEP 9: Call To Action?
• watch the next video
• you have questions call us
• let us know if this has helped you
• contest coupons etc
Joelle Norwood 2012
33. STEP 10: Editing
• LESS IS MORE ... enough said
• Experiment with editing online.
• Add interesting elements Music and
Graphics
• The Delete is your Friend
Joelle Norwood 2012
34. Be Creative Not Boring
• Use Humor
• Be Authentic and true to your brand
• Best Tool in Storytelling Pen and Paper
• Take your Viewers on a Visual Story
Joelle Norwood 2012
35. STEP 11: Create A Series
• Leave them wanting more.
• Create series playlist.
Joelle Norwood 2012
36. QuickTime™ and a
H.264 decompressor
are needed to see this picture.
Joelle Norwood 2012
37. • HAVE Fun ... Frank Capra
Stay in Touch
There are no rules in
filmmaking. Only sins. And the
cardinal sin is dullness.
Joelle Norwood 2012