1. How to create a website : Part I
How To Choose The Right Web Site Builder For Your Web Design Needs
Web site builders are a relatively new addition to the web hosting company's mix of products and
services. Website builders have been introduced mainly to service the majority who don't know how to
program in HTML or any other programming knowledge but still want to control and flexibility that
comes from creating and maintain your own website. Using a good web site builder can make your life
much easier.
How can you find a web site builder that meets your needs? First, you have to know what you really
need. What are you planning to do with your website? If it is just simple stuff like putting up a personal
website and throwing a few pictures up for friends and family to see, you won't need too much. It is a
safe bet that pretty much any web site builder will work for you. If on the other hand, you plan on
making sales from your website and doing some serious business and traffic from it, you'll want to be
sure that the site builder you choose will be up to the challenge.
Look for a free trial or a free demo you can use to test out the functionality of the site builder. Most
companies will let you take their website builder for a spin before you buy. Having the chance to work
with the web site builder before you commit to it can make a big difference as to your comfort level
before you buy. You'll get a chance to put the site builder through its paces and decide whether it meets
your needs.
Are you locked in to their templates or can you build your own from scratch? Many web site builders out
there will force you to use their templates and not allow you to make any significant changes to the
template. If you can't find a template from their selection that you like, you'll simply have to deal with it.
Know though, that there are some site builders out there that will allow you to strip the template right
down to bare bones and build your own custom graphics, headers and footers to create almost any kind
of look you want while retaining the easy to use aspect of the site builder.
What else do you get with the web site builder besides a template and some easy to edit text? Do they
offer a free domain name? Do they give you enough disk space to host lots of images and pages? How
many pages do they let you create? How many sites can you create with their web site builder? If there
is a limit, what does it cost to raise the limit on any of these options? Knowing the answers to these and
other important questions will allow you to compare apples with apples and oranges with oranges. Two

2. companies may seem to offer the same price point and the same features but you will often find major
differences in pricing between the two of them to accomplish what you need.
Do your research and you will be well on your way to a web site builder that meets your needs and gives
you quality, professional results at a reasonable price.
Hiring a web designer to come up with the custom solution that you need can set you back a few
thousand bucks. But you can do the whole thing yourself and make it drag and drop simple for mere
pennies with a tool like Breezy Websites. See http://breezywebsites.com for details!
How to create a website : End of Part I
How To Choose Which Web Development Package Is Right For You
There are plenty of options when it comes to web site creation software and a wannabe web designer
might have a hard time deciding which to choose. We will have a look at the most popular web creation
programs: Front Page, Dreamweaver and Adobe GoLive. All three offer a user-friendly interface and
plenty of beginner and advanced options that will allow you to create the website of your dreams. A
large majority of website hosting companies accept the final outputs of the three programs, but you will
still need to check your web page for compatibility with different web browsers.
Front Page
comes as a natural option to many web designers, partly because being part of the Microsoft Office
family this software offers a familiar workspace. The interface is similar to the ones you find in Word or
Excel, with many identical buttons, keyboard shortcuts and actions. Text formatting is piece of cake in
Front Page as it almost feels like you are using Word to do it. The Insert/Picture command is also
available here, allowing the user to easily integrate images into the web page. Although many
experienced web designers see Front Page as a basic software, you can still tweak your page to higher
standards by using the HTML view.

3. Dreamweaver
offers a lot more high-end features and is preferred by a large community of web designers. You have
more freedom using HTML features and taking your web site closer to perfection. A very useful option is
the design and code split view – you see the effects of the changes you make in the source code affect
the design in real time. Macromedia Dreamweaver allows you to create from the simplest of web sites
to very complex pages that integrate Java applications and Flash elements. You may also check the final
result in different browsers, a very important step that allows you to calibrate the web site for maximum
compatibility. It is also an excellent programme for beginners because of its WYSIWIG (what you see is
what you get) interface, this allows the user to create web sites without having knowledge of HTML
coding. Some HTML coding knowledge will, however, allow you to create better looking sites.
Adobe GoLive
is a favorite web creation software of designers that are used to working with other Adobe products
such as Photoshop or Illustrator. The familiar Adobe workspace reduces the learning curve for this
program and allows easy integration of cross-software elements. The graphic elements for the web site,
which are usually created in Photoshop, are effortlessly placed into GoLive's workspace by a simple drag
and drop move. The excellent compatibility with other graphic design Adobe products recommends
GoLive as a great option when you want to create a great looking website.
Hiring a web designer to come up with the custom solution that you need can set you back a few
thousand bucks. But you can do the whole thing yourself and make it drag and drop simple for mere
pennies with a tool like Breezy Websites. See http://breezywebsites.com for details!
How to create a website : End of Part II
How To Choose Your Website Colors
Color is often overlooked in the business of optimizing websites for better returns on investments.
Website sales can be greatly affected by simply changing its colors. Ever come across a website that
uses some funky combination of print and background colors? If you ever want to experience an eye-
twisting headache, try reading yellow print on a blue background. The reason you see black type on a
white background so much is that it is the best color combination for reading, both on and offline.

4. And since it is even harder to read text on a monitor than it is on paper, we must all be especially careful
with the colors we choose for our websites, or suffer less-than-optimal site traffic and repeat visitors.
Color choice should also be dictated by other, less obvious goals, when designing or re-vamping a
website. It's important to realize that different colors invoke different emotions, are associated with
specific concepts and say different things in each society. For instance, green often times is associated
with freshness or money, which is fairly obvious if you think about it. But every color does this, and
some of the emotions and concepts are more subtle. For example, white means pure, easy, or goodness
and purple can be associated with royalty or sophistication. What’s more, each color carries with it both
positive and negative ideas. The emotions and concepts that you associate with specific colors may
differ from other people's associations, but there are themes that run throughout each color. Here are
some:
Red:
Positive: Sense of power, strength, action, passion, sexuality
Negative: Anger, forcefulness, impulsiveness, impatience, intimidation, conquest, violence and revenge
Yellow:
Positive: Caution, brightness, intelligence, joy, organization, Spring time
Negative: Criticism, laziness, or cynicism
Blue:
Positive: Tranquility, love, acceptance, patience, understanding, cooperation, comfort, loyalty and
security
Negative: Fear, coldness, passivity and depression
Orange:
Positive: Steadfastness, courage, confidence, friendliness, and cheerfulness, warmth, excitement and
energy

5. Ignorance: Ignorance, inferiority, sluggishness and superiority
Purple:
Positive: Royalty, sophistication, religion
Negative: Bruised or foreboding
Green:
Positive: Money, health, food, nature, hope, growth, freshness, soothing, sharing, and responsiveness
Negative: Envy, greed, constriction, guilt, jealousy and disorder
Black:
Positive: Dramatic, classy, committed, serious
Negative: Evil, death, ignorance, coldness
White:
Positive: Pure, fresh, easy, cleanliness or goodness
Negative: Blind, winter, cold, distant
A major goal of marketers is to invoke emotion in their audience. We know that if we can cause some
kind of an emotional reaction in the people we are marketing to and communicating with, we have a
better chance of compelling them to buy from us. The battle between logic and emotion that rages in
each of is usually won by emotion most of the time. By choosing the colors of our websites and online
media with deliberate care, we are purposefully trying to invoke a specific emotional response that will
increase sales. So pick your colors carefully.
Not only do colors evoke emotions, but they can communicate messages or concepts too. For example,
look at http://www.clickitticket.com to see how color is used to communicate the new affiliation

6. between Oak Web Works, LLC and ClickitTicket.com. The blues of Oak Web Works’s logo swirl into the
reds of ClickitTicket.com’s logo. This can be interpreted as a melding of the two organizations, which is
what the words underneath say, “in affiliation with”. Also, the red of
http://www.oakwebworks.com/tickets/ indicates action and passion, two essentials for people who
want to attend theater, sporting events or concerts.
Another online ticket website, http://www.bestshowticketslasvegas.com/, has a different color
approach. Its main colors are blue and purple, giving the site a comforting, secure and sophisticated feel.
The main header on each page has all the colors in the rainbow in it, a collage of images, with the word
‘Tickets’ in large, white font. Much of the site is white too, which gives it a clean feel.
As a general rule of thumb, when Oak Web Works (http://www.oakwebworks.com) designs websites,
one primary color and one secondary or complimentary color will be chosen. These colors are based on
the specific audience and market of our client and the messages the client wants to communicate to the
rest of the world. If more than two or three colors are used, things tend to look a little messy, and the
power of any one color is diluted too much, so we most often stick with two colors.
When I am not sure exactly which colors or combinations to use, I often start trying different things,
then take a step back and ask myself what my chosen colors are conveying to me. After designing many
websites over the years I have realized that going with my gut has often worked when I’m in doubt. You
would be surprised at how creative and accurate your intuition can be.
However, if the client already has an established brand, we will always make sure to match the colors of
the website with the original colors of the company. It is not wise to have print collateral material one
color and the website a totally unrelated color. All marketing channels need to remain consistent, with
one face only.
Since website visitors all have different platforms, different monitors, and different settings for their
screen resolutions, the colors you choose for your website may not always be rendered the exact same
way on your site visitors' monitors. That's why there are "Web Safe" colors that have a much higher
likelihood of looking the exact same regardless of the user's computer, monitor or settings. Many
graphics programs, including Adobe Photoshop, have a feature that allows you to choose “Web Safe”
colors only.

7. Keep in mind however, that the sophistication of technology today allows for Web designers to be able
to stray from the "Web Safe" colors more and more. So don't be overly concerned if you choose to use
“un-safe’ Web colors, chances are that most of your audience has the computers necessary to view your
site the exact way you intended.
Whether you are designing sites for clients or designing your own business website, your color choice is
vital. Be sure to try different colors, different shades, and different combinations before you decide. It’s
a lot of fun playing with colors but every choice you make comes with a set of pre-defined societal
meanings and emotions, so choose with deliberate care.
Hiring a web designer to come up with the custom solution that you need can set you back a few
thousand bucks. But you can do the whole thing yourself and make it drag and drop simple for mere
pennies with a tool like Breezy Websites. See http://breezywebsites.com for details!
How to create a website : End of Part III