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Why accessibility is important and how to convince your organisation

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Rocío Calvo Martín, Senior UX Researcher and Accessibility specialist at Aviva

Published in: Technology
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Why accessibility is important and how to convince your organisation

  1. 1. Howtoconvinceyour organisationthat accessibilityisimportant Rocio Calvo @mrociocalvo
  2. 2. @mrociocalvo Senior UX Researcher from Aviva
  3. 3. @mrociocalvo Digital accessibility enthusiast Image credit: uxdesign.cc
  4. 4. @mrociocalvo Minority group Image credit: huffingtonpost.ca Minority group
  5. 5. v1.0 So,howdoyou convincepeoplethat accessibilityis important?
  6. 6. @mrociocalvo 20% of the population Brown eyes source: ibtimes.co.uk | Image credit: bps.org.uk
  7. 7. @mrociocalvo Three main considerations ROILAW REPUTATION
  8. 8. @mrociocalvo LAW
  9. 9. @mrociocalvo LAW - Number of lawsuits filed per year 0 1750 3500 5250 7000 2017 2018 2019? “The number of website accessibility lawsuits filed in federal court rose to at least 2,258 in 2018, up from 814 in 2017 — almost tripling year-over-year, less than 200 away from doing so. [..] Could they triple in 2019?” Bureau of internet accessibility. 28th Feb 2019 https://www.boia.org/blog/over-2250-web-accessibility-lawsuits-filed-in-2018-could-they-triple-in-2019?utm_content=86131775&utm_medium=social&utm_source=twitter&hss_channel=tw-297978874
  10. 10. @mrociocalvo Three main considerations ROILAW REPUTATION
  11. 11. @mrociocalvo ROI
  12. 12. @mrociocalvo Three main considerations ROILAW REPUTATION
  13. 13. @mrociocalvo Reputation RENEW
  14. 14. v1.0 Whatwe’vedone (andwhatyoucando)
  15. 15. @mrociocalvo Talks
  16. 16. @mrociocalvo Empathic modelling workshops
  17. 17. @mrociocalvo Experience talks
  18. 18. @mrociocalvo Experience talks
  19. 19. @mrociocalvo Expert speakers
  20. 20. @mrociocalvo Accessibility working group https://members.businessdisabilityforum.org.uk/resource-category/resource/accessible-technology-charter-accessibility- maturity-model/ and https://slideplayer.com/slide/6936012/
  21. 21. v1.0 Butwewillnotstop here…
  22. 22. Thankyou Rocio Calvo Twitter: @mrociocalvo Email: rocio.calvo@aviva.com

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