How To: Choose a Franchise by Local Search Masters

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People who are interested in buying a franchise use the web to research the ins and outs of multiple opportunities long before they make contact with any franchise development executives. Most prospective buyers follow a similar path:

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On September 19th, part of team LSM participated in Hands on Nashville’s annual event, Hands on Nashville Day. The event is the city’s largest annual day of service benefitting Metro Nashville Public Schools, where hundreds of volunteers complete “done-in-a-day” improvement projects to create environments where students can be happy, healthy and ready to succeed! All in all a wonderful event benefitting a terrific cause, and in our case, a wonderful elementary school. Local Search Masters is proud to have organizations like Hands on Nashville in town supporting our city. For more information on Hands on Nashville you can visit http://www.hon.org/.

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LinkedIn can have a huge impact on your ability to generate franchise leads. Whether or not that impact is positive or negative however, is completely up to how you’re using it. This presentation goes over strategies that franchisors can apply on LinkedIn to help increase the number of franchise leads they receive each year. Some key takeaways: 1. Make sure that you and your company have profiles on LinkedIn. 2. Review your competitors’ company profiles to better understand of how they’re positioning themselves toward your target audience. 3. Develop a showcase page that focuses on your franchise opportunity. 4. Post educational, informative content (good press) about your franchise system on your company’s LinkedIn profile page and your franchise opportunity showcase page. 5. Use sponsored updates to maximize post visibility. 6. Engage with LinkedIn Groups related to your target audience in order to keep top of mind with people that may be good franchise lead opportunities in time. 7. Purchase one of LinkedIn’s premium packages. 8. Get your employees to share the updates that are posted on your company’s LinkedIn profile or your company’s franchise opportunity showcase page to maximize exposure. 9. Posting your good press on LinkedIn allows you to increase the longevity of the content, as well as get it in front of more quality eye-balls. 10. Use conversion goals in Google Analytics to help track the amount of web leads you receive that originated from LinkedIn. 11. Make your blog posts shareable via LinkedIn as well in case someone checks out one of your blog posts and decides to share it on their own newsfeed; you want to make it as easy as possible for people to find, read and share your content.

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