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Blowing the Roof Off
LSM Case Study | Rapid Restoration, LLC |teamrapid.com
Jul. 25, 2013 – Mar. 4, 2014 vs. Jul. 25, 2014...
Challenge
Team Rapid is a professional disaster recovery and construction company
located in Springfield, TN. In early 2014...
SEO & Content
LSM focused on improving the organic rankings of Team Rapid’s
key service pages on searches most likely perf...
Paid Search
In late February of 2015 the greater Nashville area was hit by a
severe winter storm damaging several homes in...
Webpage Keyword Jul. 25, 2013 Mar. 4, 2015 Ranking Increase
Ranking Ranking Movement
/water-damage-restoration/ Water Dama...
Jul. 25, 2013 - Mar. 4, 2014
12 Visitors to Page
Before Review Schema Installed
Aug. 1, 2014 - Mar. 4, 2015
144 Visitors t...
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Case Study: Local Online Marketing for Emergency Restoration Franchise Brand

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Local Search Masters was tasked with helping a DKI Franchisee gain new customers from the web. This study details the results of that process.

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Case Study: Local Online Marketing for Emergency Restoration Franchise Brand

  1. 1. Blowing the Roof Off LSM Case Study | Rapid Restoration, LLC |teamrapid.com Jul. 25, 2013 – Mar. 4, 2014 vs. Jul. 25, 2014 – Mar. 4, 2015
  2. 2. Challenge Team Rapid is a professional disaster recovery and construction company located in Springfield, TN. In early 2014 they realized they were in need of an agency that could help them generate new customers from the web, specifically located within the greater Nashville area. Strategy Overview Our digital strategy focused on five main themes: 1. Get Team Rapid’s website highly ranked in the organic search results for lucrative keywords. 2. Create unique content designed to answer customer FAQs. 3. Create ad campaigns to run during extremely hazardous weather-related events. 4. Showcase their overwhelmingly positive reviews to the public and prospective customers. 5. Unify the Team Rapid brand online.
  3. 3. SEO & Content LSM focused on improving the organic rankings of Team Rapid’s key service pages on searches most likely performed by their ideal target audience in the greater Nashville market. Among some of the goals we accomplished: - Audited and optimized the entire website. - Added unique, fresh content to key service pages. - Wrote custom content for blog focused on addressing: - Customer FAQs. - Home repair best practices. - Obtained authoritative backlinks from: - Local directories. - Restoration-focused directories. - Wrote social posts on Facebook focused around: - Weather alerts. - Home repair best practices. - "Before and after" pictures of repairs.
  4. 4. Paid Search In late February of 2015 the greater Nashville area was hit by a severe winter storm damaging several homes in the area. Prior to the storm hitting Nashville LSM set up an ‘Emergency Winter Storm Repair’ AdWords Campaign. It was designed to increase ads’ bid levels in order to guarantee positioning in the top 1-2 paid search results on a select series of profitable keywords being performed within Nashville’s high-end residential neighborhoods. Once Team Rapid had more quality leads than they could service, we turned off the campaign to ensure they did not spend any additional money on demands they could not meet. Conversion Optimization Understanding how important online reviews are when it comes to selecting a restoration business, LSM set up a review schema plugin on important service pages such as mold removal. This allowed for the review rating to show up in the page’s organic listing, helping to separate their listing from competitors and increasing the number of people who proceeded to click-through to the page.
  5. 5. Webpage Keyword Jul. 25, 2013 Mar. 4, 2015 Ranking Increase Ranking Ranking Movement /water-damage-restoration/ Water Damage Nashville 23 2 21 Water Damage Repair Nashville 19 3 16 Water Damage Restoration 100+ 3 97 /storm-damage/ Storm Damage Repair Nashville 2 1 1 Storm Damage Nashville 6 2 4 /roof-repair-replacement/ Roof Replacement Nashville 70 5 65 Roof Replacement Brentwood 91 1 90 /contact-us/ 75 to 442 Visitors 35 to 310 Visitors 17 to 159 Visitors 223 to 373 Visitors 489% 785% 835% 68% Results
  6. 6. Jul. 25, 2013 - Mar. 4, 2014 12 Visitors to Page Before Review Schema Installed Aug. 1, 2014 - Mar. 4, 2015 144 Visitors to Page After Review Schema Installed Winter Storm Campaign 5:00 AM on Feb. 18 - 6:30 AM on Feb. 21 1.7 7 $49.89 501% 7,851 $349.26 Average Position Conversions Impressions Cost Per Conversion Spend Below National Cost Per Conversion Average 1,100% Increase in Traffic12 visitors 144 visitors

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