The document outlines the vision and architecture for building an 'open mesh' through tools such as PeopleAggregator, emphasizing the importance of open standards, data sharing, and user control over personal data in a decentralized environment. It discusses various concepts including social graphs, persistent content, real-time communication, and the necessity for a collaborative ecosystem among users, brands, and platforms. Additionally, it proposes new standards and tools to facilitate the integration and monetization of personal data across multiple services.

1. How to build the Open Mesh eDay 08

2. My name is Marc…. Happy to be back in Holland Our platform is called PeopleAggregator I’ve written this book “How to build the Open Mesh” And we’re planning on building some new kind of tools

3. Two constituents for this treatise Practitioners build systems, portals, web sites, applications, dashboards, web services Creating their own solution Want to be a compatible puzzle piece in the mesh Marketers need to describe what’s going on Educate, facilitate conversations, proselytize Digitize their brand, market their product or services Form alliances, find revenue streams

4. Open is the New Black Do you think MySpace would have opened up – if Facebook didn’t do it first? Who would have thought that Microsoft would open up – or produce Live Mesh? Y! OS is actually very well architected, now they just have to execute! In exchange for not letting us at the data, Google is trying to grab Open leadership

5. Act pragmatic, but dream like a visionary

6. All of life is a compromise Who’d have thought we’d be this far along? Proprietary formats versus Open standards Centralized versus Distributed Keeping up with the Joneses BigCos versus small Independents Many forced to take VC money, no alternative to funding

8. We’ll be living in a distributed world Widgets, OpenSocial and Facebook apps International, not just English Everything in the Cloud Long Tail publishing and sales Work at Home, virtual offices, outsourcing Global economy

10. Everything is a URL in the Cloud A Person is a URL A Group is a URL A Conversation is a URL A Media item is a URL An Event is a URL A Post (of every kind) is a URL Meta-data and structured content make things smart

11. Two-way APIs are key Take data out as easy as put it back in

12. Access controls and privacy What if I don’t WANT to be part of the mesh? Control who sees: My profile My social graph My content What I am doing Where I am Establish trust

14. Open Standards are our Infrastructure RSS = subscription format Atom = subscription and publishing protocols XMPP = real-time transport OpenID = who I am oAuth = who gets access to what I have OpenSocial = lots of social functions Portable Contacts = accessing contact lists Microformats = reviews, ID, events, friends, place FOAF = rdf schema

16. Our Infrastructure Redundant – rely upon no one vendor Show Context and State Underlying ID layer Shared Knowledge bases

17. Look for common, and standardize LiveWeb = real-time communication (Converse, Presence, Microblogging, Streaming): Twitter, Meebo, IM, Vid Conf, VoIP Watch = your friends and content sources (Activities, Subscriptions): Newsfeed, FriendFeed, RSS Readers Express = yourself via text, media, links (Publish, Upload, Comment, Rate, Bookmark, Review): blog, podcast and vlogging tools, IPTV channels Media Gallery = your media stored ‘ somewhere ’ (Upload, Share, Tag): Flickr, YouTube, Photobucket, Picassa, blip.tv, Metacafe

18. What every social app needs

19. Must display Who’s here now and what they’re doing Comments and Ratings in this place The Content of this place and My Content The Activities of this place and My Activities My Profile My Social Graph My Media

20. Open: Source, Data, Standards, Ideas Open Source: make it your own Open Data: use the data yourself Open Standards: agreeing to work together Open Ideas: give it away and benefit in many ways

21. NEA N obody owns it E verybody can use it A nyone can improve it We stand on the shoulders of others Doc Searls Dave Weinberger Doug Engelbart and Mimi

22. Work with others, form alliances We need to show that open can benefit vendors – as well as end-users Alliances of non-overlapping agendi Competition means something different – when we live in the shadows of behemoths We must live off the crumbs they leave behind, while keeping our heads up high

23. Figuring out how it’ll unfold Pure chaos We’ll be explaining and translating for years to come No one set of standards or approach Lots of different kinds of platforms Early adopters will lead the way Adhere to our principles: “ Bill of Rights for Users of Social Media”

24. My back yard fence

25. The Open Mesh Architecture

26. #1 – ID, Persona, Groups, Social Graphs It’s all about me, the decentralized me And my Friends And the Groups I’m a member of And the Personas which I go under ID Hub - your own underlying ID layer Utilize: Personal Contacts logo here

28. When all the Content in the world is in the Cloud All YOUR stuff, all ‘their’ stuff And a whole lot of free stuff – as well #2 – Persistent Ubiquitous Content

29. By adding meta-data (tags and info) with content, it makes it smarter By storing this content on shared public servers with two-way APIs we can bake this stuff into our apps and services The “Our Data Server” effort is an example of this idea Just think “semantic web” #3 – Structured Content

30. We can all be web celebs Share your profile, social graph, content Be part of a shared social graph Voice your opinion; post, comment, rate Try out new services, move your data around Participate in Groups, Communities, Social Media apps, Message boards, Conversations Folks like Robert Scoble, Jason Calacanis Boris Veldhuijzen van Zanten, Leo LaPorte

31. We can all have our own platforms Be your own Brand Use widgets to spread yourself around the web Aggregate and Watch your friends, Collect your Content, Connect to others, always try out the latest thing, find your voice Play with the BigCos, run promotions, cut deals Support Open Standards And collectively we’ll all make the open mesh happen

32. Collective “We” is constantly evolving Buzzword du jours : Social Networking Citizen Journalism Shared Galleries Crowdsourcing UGC Twittering IPTV channels Narrowcast shows That’s why we need to invite our friends into new services Cause we want to try out these new things Be part of the Community Commons

33. So I’m proposing…. The “ Our Data Server ” effort Our Data will be a simple service that stores and aggregates one’s social graph in a public place and allows fans to sign up, rate, leave comments, etc. Our Data will be used by Celebs to ‘invite’ their social graph into new services NOT controlled by a particular platform Early example of how the open mesh can evolve and prosper

34. “ Brad’s Thoughts” can become a reality Start off small, and niche Only for public ‘web celebs’ State some principles, utilize Open Standards and set some precedent The site will be geared towards people who want to help swarm into a new service By aggregating the aggregators, and positioning Our Data ‘downstream’

35. Have to keep in mind – it’s “Our Data” I’m in charge of my data You’re in charge of your data And we together share “Our Data” Without that model in mind, we won’t be able to work together equally or fairly Or safely And maintain privacy

36. The real-time is becoming infrastructure for persistent conversations, on-going communication and a real-time transport IM, micro-blogging, video confs, streaming Presence, context, fun XMPP is a standard in place to unite the LiveWeb together #4 – Live Web

37. Tools + Community + Commerce fosters new kinds of creativity and control Normalize disparate data from multiple sites Reach out to your peers for Help from within the Tool Share assets and buy/sell in a marketplace Pricing can adjust to context and time #5 – New kinds of Tools

38. Dashboard + modules ID baked in 4 Inter-changeable tools (multi-vendor): Standard UI toolbox ‘components’ Customizable environments Tied into CMS, LiveWeb and web services #6 – Reusable User Interface objects Gallery Express Watch LiveWeb client

39. Standard Social Networking verbs Two-way APIs, Activity feeds Constructs like Events, Places and People Persistent, re-entrant Conversations #7 – Infrastructure Send a Message ADD as a Friend Synchronize Bookmark Join or Create Group Comment or Rate Tag or Categorize Follow, Subscribe to

40. #8 – Underlying Constructs People: ID Hub, profile pages (public/private), aggregated Social Graphs, privacy controls Media items, Content Posts, Permalinks Messages, Persistent Conversations Events, Places and Items Groups, Entities, Collections and Directories Tags and Categories Lots of kinds of Pages, with any kind of module Widgets: both going out and coming in External Accounts: synchronize, point to, update

42. Everybody has to make a living, so we need APIs and infrastructure to monetize Buying and selling all sorts of things Matching user profiles to…… Auctions, Listings, Transactions Monetize our attention VRM – vendor relationship marketing #9 – Marketplace

43. Identity oriented Content oriented Leverage real-time transport Mesh architecture Microcontent publish/subscribe Route posts to your preferred tool Master list of destinations and services #10 – Standards

44. I’m also proposing 2 new standards ReDirectThis Enables a universal ‘BlogThis’ button Route the post to your preferred tool OutputThis Manage a list of all the destinations and endpoints you’d like to publish to, route to, interact with, etc. No one owns the list Access the list from with your Express and Gallery tools

45. Routing content & pivoting conversations

46. Our Data Server A shared social graph server Used by celebs to swarm their social graphs into new services Aggregates account data and supports open standards Portable Contacts Acts as an Anchor and Pivot DNS-like backbone

47. DNS-like backbone Imagine if there were 100 Twitters, Identi.ca, Pownce, Jaiku and Plurk And your account (and your followers) could aggregate across all the different instances No one vendor would dominate or control This approach should be taken for ALL infrastructure in the open mesh!

48. Build on Others RSS, Atom, XML-RPC OpenID, oAuth XMPP OpenSocial, Social Graph APIs LAMP, Mozilla Microformats, FOAF, OpenDD Portable Contacts

49. Data Sharing Summits

50. How can we all contribute to help build? Each platform should mesh with all the other meshed platforms (eco-systems) The chaos of multiple markets, dimensions and platforms necessitates the open mesh We’re all the glue between the colliding BigCo tectonic plates This strategy plays well around the world Each personal mesh will mesh into all other meshes, have their own knowledge base(s)

51. Conclusion Compelling User experiences is what it’s all about Our Data is for web celebs Underlying ID layers is where to connect to Persistent Conversations will arise Social features will be in all software The Cloud , persistent and structured content will enable new experiences

52. PeopleAggregator is the reference design Source code available Free to non-profits and government agencies Enterprise license available (with support) Also available via a ‘ PayAsYouGo ’ license Starting at $2,500 No support We also offer SaaS packages Can move to a license deal at any time Consulting, custom work available

53. BBM is an International company