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In today's digital world, everyone deserves equal access to information and online experiences. This is where AODA compliance and digital accessibility come in. AODA (Accessibility for Ontarians with Disabilities Act) is a law in Ontario, Canada, that aims to remove barriers for people with disabilities. It includes specific requirements for websites and digital content. Digital accessibility is the practice of designing and developing online content usable by everyone, regardless of their abilities. This can include people with: Visual impairments (blindness, low vision) Hearing impairments (deafness, hard of hearing) Motor limitations Learning disabilities Cognitive disabilities Here are some basic principles to get you started on your journey towards AODA compliance and accessibility: Website Design: Clear and Simple: Use clear language, uncluttered layouts, and easy-to-navigate menus. Color Contrast: Ensure enough contrast between text and background colors for readability. Screen Reader Compatibility: Make your website usable by screen readers that read content aloud for visually impaired users. Keyboard Navigation: Allow users to navigate the website using just a keyboard, not just a mouse. Alternative Text (Alt Text): Provide clear descriptions for images so screen readers can convey the information. Content Accessibility: Clear Language: Use plain and concise language that is easy to understand. Headings and Subheadings: Structure your content with clear headings and subheadings to improve readability. Audio Descriptions: Consider adding audio descriptions for complex visuals for users who are blind or visually impaired. Closed Captions: For video content, provide closed captions to convey the audio information for people who are deaf or hard of hearing. Taking Action: Self-Assessment Tools: Use online tools to assess your website's accessibility. Accessibility Resources: Explore resources like the W3C Web Content Accessibility Guidelines (WCAG) for detailed guidance. Seek Expert Help: Consider consulting accessibility specialists for complex projects. Remember: AODA compliance and accessibility are not just about checking boxes. It's about creating a more inclusive digital world where everyone can participate and thrive. https://accessibilitypartners.ca/

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A report by thenetworkone and Kurio. The contributing experts and agencies are (in an alphabetical order): Sylwia Rytel, Social Media Supervisor, 180heartbeats + JUNG v MATT (PL), Sharlene Jenner, Vice President - Director of Engagement Strategy, Abelson Taylor (USA), Alex Casanovas, Digital Director, Atrevia (ES), Dora Beilin, Senior Social Strategist, Barrett Hoffher (USA), Min Seo, Campaign Director, Brand New Agency (KR), Deshé M. Gully, Associate Strategist, Day One Agency (USA), Francesca Trevisan, Strategist, Different (IT), Trevor Crossman, CX and Digital Transformation Director; Olivia Hussey, Strategic Planner; Simi Srinarula, Social Media Manager, The Hallway (AUS), James Hebbert, Managing Director, Hylink (CN / UK), Mundy Álvarez, Planning Director; Pedro Rojas, Social Media Manager; Pancho González, CCO, Inbrax (CH), Oana Oprea, Head of Digital Planning, Jam Session Agency (RO), Amy Bottrill, Social Account Director, Launch (UK), Gaby Arriaga, Founder, Leonardo1452 (MX), Shantesh S Row, Creative Director, Liwa (UAE), Rajesh Mehta, Chief Strategy Officer; Dhruv Gaur, Digital Planning Lead; Leonie Mergulhao, Account Supervisor - Social Media & PR, Medulla (IN), Aurelija Plioplytė, Head of Digital & Social, Not Perfect (LI), Daiana Khaidargaliyeva, Account Manager, Osaka Labs (UK / USA), Stefanie Söhnchen, Vice President Digital, PIABO Communications (DE), Elisabeth Winiartati, Managing Consultant, Head of Global Integrated Communications; Lydia Aprina, Account Manager, Integrated Marketing and Communications; Nita Prabowo, Account Manager, Integrated Marketing and Communications; Okhi, Web Developer, PNTR Group (ID), Kei Obusan, Insights Director; Daffi Ranandi, Insights Manager, Radarr (SG), Gautam Reghunath, Co-founder & CEO, Talented (IN), Donagh Humphreys, Head of Social and Digital Innovation, THINKHOUSE (IRE), Sarah Yim, Strategy Director, Zulu Alpha Kilo (CA).

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The search marketing landscape is evolving rapidly with new technologies, and professionals, like you, rely on innovative paid search strategies to meet changing demands. It’s important that you’re ready to implement new strategies in 2024. Check this out and learn the top trends in paid search advertising that are expected to gain traction, so you can drive higher ROI more efficiently in 2024. You’ll learn: - The latest trends in AI and automation, and what this means for an evolving paid search ecosystem. - New developments in privacy and data regulation. - Emerging ad formats that are expected to make an impact next year. Watch Sreekant Lanka from iQuanti and Irina Klein from OneMain Financial as they dive into the future of paid search and explore the trends, strategies, and technologies that will shape the search marketing landscape. If you’re looking to assess your paid search strategy and design an industry-aligned plan for 2024, then this webinar is for you.

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Everyone is in agreement that ChatGPT (and other generative AI tools) will shape the future of work. Yet there is little consensus on exactly how, when, and to what extent this technology will change our world. Businesses that extract maximum value from ChatGPT will use it as a collaborative tool for everything from brainstorming to technical maintenance. For individuals, now is the time to pinpoint the skills the future professional will need to thrive in the AI age. Check out this presentation to understand what ChatGPT is, how it will shape the future of work, and how you can prepare to take advantage.

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