The document provides tips for building a defensible link profile. It warns against pursuing too many links or copying competitors' profiles. Rather than focus only on metrics, the document emphasizes using common sense and questioning value. It suggests analyzing current links for toxicity, recognizing not all free links are good, and stopping paid link purchases that could get a site penalized. The document advocates creating evergreen content to attract natural links over time, diversifying traffic sources beyond Google, and always preparing for unexpected algorithm updates.
Slides from the March 10, 2016 eSignLive e-Signatures Summit for Insurance Executives. Presentation on e-Signature Adoption Trends in Insurance Industry
Are you tired of business card ninjas?
In this short Ignite Talk, learn how to stop blending in and stand out. We all make interesting stories, so talk from your heart, don't lie and leave the sales copy at the door. Your brand is so much more than what you do at work, or your fancy title.
Slides from the March 10, 2016 eSignLive e-Signatures Summit for Insurance Executives. Presentation on e-Signature Adoption Trends in Insurance Industry
Are you tired of business card ninjas?
In this short Ignite Talk, learn how to stop blending in and stand out. We all make interesting stories, so talk from your heart, don't lie and leave the sales copy at the door. Your brand is so much more than what you do at work, or your fancy title.
UiPath Test Automation using UiPath Test Suite series, part 4DianaGray10
Welcome to UiPath Test Automation using UiPath Test Suite series part 4. In this session, we will cover Test Manager overview along with SAP heatmap.
The UiPath Test Manager overview with SAP heatmap webinar offers a concise yet comprehensive exploration of the role of a Test Manager within SAP environments, coupled with the utilization of heatmaps for effective testing strategies.
Participants will gain insights into the responsibilities, challenges, and best practices associated with test management in SAP projects. Additionally, the webinar delves into the significance of heatmaps as a visual aid for identifying testing priorities, areas of risk, and resource allocation within SAP landscapes. Through this session, attendees can expect to enhance their understanding of test management principles while learning practical approaches to optimize testing processes in SAP environments using heatmap visualization techniques
What will you get from this session?
1. Insights into SAP testing best practices
2. Heatmap utilization for testing
3. Optimization of testing processes
4. Demo
Topics covered:
Execution from the test manager
Orchestrator execution result
Defect reporting
SAP heatmap example with demo
Speaker:
Deepak Rai, Automation Practice Lead, Boundaryless Group and UiPath MVP
State of ICS and IoT Cyber Threat Landscape Report 2024 previewPrayukth K V
The IoT and OT threat landscape report has been prepared by the Threat Research Team at Sectrio using data from Sectrio, cyber threat intelligence farming facilities spread across over 85 cities around the world. In addition, Sectrio also runs AI-based advanced threat and payload engagement facilities that serve as sinks to attract and engage sophisticated threat actors, and newer malware including new variants and latent threats that are at an earlier stage of development.
The latest edition of the OT/ICS and IoT security Threat Landscape Report 2024 also covers:
State of global ICS asset and network exposure
Sectoral targets and attacks as well as the cost of ransom
Global APT activity, AI usage, actor and tactic profiles, and implications
Rise in volumes of AI-powered cyberattacks
Major cyber events in 2024
Malware and malicious payload trends
Cyberattack types and targets
Vulnerability exploit attempts on CVEs
Attacks on counties – USA
Expansion of bot farms – how, where, and why
In-depth analysis of the cyber threat landscape across North America, South America, Europe, APAC, and the Middle East
Why are attacks on smart factories rising?
Cyber risk predictions
Axis of attacks – Europe
Systemic attacks in the Middle East
Download the full report from here:
https://sectrio.com/resources/ot-threat-landscape-reports/sectrio-releases-ot-ics-and-iot-security-threat-landscape-report-2024/
In his public lecture, Christian Timmerer provides insights into the fascinating history of video streaming, starting from its humble beginnings before YouTube to the groundbreaking technologies that now dominate platforms like Netflix and ORF ON. Timmerer also presents provocative contributions of his own that have significantly influenced the industry. He concludes by looking at future challenges and invites the audience to join in a discussion.
Pushing the limits of ePRTC: 100ns holdover for 100 daysAdtran
At WSTS 2024, Alon Stern explored the topic of parametric holdover and explained how recent research findings can be implemented in real-world PNT networks to achieve 100 nanoseconds of accuracy for up to 100 days.
A tale of scale & speed: How the US Navy is enabling software delivery from l...sonjaschweigert1
Rapid and secure feature delivery is a goal across every application team and every branch of the DoD. The Navy’s DevSecOps platform, Party Barge, has achieved:
- Reduction in onboarding time from 5 weeks to 1 day
- Improved developer experience and productivity through actionable findings and reduction of false positives
- Maintenance of superior security standards and inherent policy enforcement with Authorization to Operate (ATO)
Development teams can ship efficiently and ensure applications are cyber ready for Navy Authorizing Officials (AOs). In this webinar, Sigma Defense and Anchore will give attendees a look behind the scenes and demo secure pipeline automation and security artifacts that speed up application ATO and time to production.
We will cover:
- How to remove silos in DevSecOps
- How to build efficient development pipeline roles and component templates
- How to deliver security artifacts that matter for ATO’s (SBOMs, vulnerability reports, and policy evidence)
- How to streamline operations with automated policy checks on container images
Smart TV Buyer Insights Survey 2024 by 91mobiles.pdf91mobiles
91mobiles recently conducted a Smart TV Buyer Insights Survey in which we asked over 3,000 respondents about the TV they own, aspects they look at on a new TV, and their TV buying preferences.
Generative AI Deep Dive: Advancing from Proof of Concept to ProductionAggregage
Join Maher Hanafi, VP of Engineering at Betterworks, in this new session where he'll share a practical framework to transform Gen AI prototypes into impactful products! He'll delve into the complexities of data collection and management, model selection and optimization, and ensuring security, scalability, and responsible use.
GDG Cloud Southlake #33: Boule & Rebala: Effective AppSec in SDLC using Deplo...James Anderson
Effective Application Security in Software Delivery lifecycle using Deployment Firewall and DBOM
The modern software delivery process (or the CI/CD process) includes many tools, distributed teams, open-source code, and cloud platforms. Constant focus on speed to release software to market, along with the traditional slow and manual security checks has caused gaps in continuous security as an important piece in the software supply chain. Today organizations feel more susceptible to external and internal cyber threats due to the vast attack surface in their applications supply chain and the lack of end-to-end governance and risk management.
The software team must secure its software delivery process to avoid vulnerability and security breaches. This needs to be achieved with existing tool chains and without extensive rework of the delivery processes. This talk will present strategies and techniques for providing visibility into the true risk of the existing vulnerabilities, preventing the introduction of security issues in the software, resolving vulnerabilities in production environments quickly, and capturing the deployment bill of materials (DBOM).
Speakers:
Bob Boule
Robert Boule is a technology enthusiast with PASSION for technology and making things work along with a knack for helping others understand how things work. He comes with around 20 years of solution engineering experience in application security, software continuous delivery, and SaaS platforms. He is known for his dynamic presentations in CI/CD and application security integrated in software delivery lifecycle.
Gopinath Rebala
Gopinath Rebala is the CTO of OpsMx, where he has overall responsibility for the machine learning and data processing architectures for Secure Software Delivery. Gopi also has a strong connection with our customers, leading design and architecture for strategic implementations. Gopi is a frequent speaker and well-known leader in continuous delivery and integrating security into software delivery.
Le nuove frontiere dell'AI nell'RPA con UiPath Autopilot™UiPathCommunity
In questo evento online gratuito, organizzato dalla Community Italiana di UiPath, potrai esplorare le nuove funzionalità di Autopilot, il tool che integra l'Intelligenza Artificiale nei processi di sviluppo e utilizzo delle Automazioni.
📕 Vedremo insieme alcuni esempi dell'utilizzo di Autopilot in diversi tool della Suite UiPath:
Autopilot per Studio Web
Autopilot per Studio
Autopilot per Apps
Clipboard AI
GenAI applicata alla Document Understanding
👨🏫👨💻 Speakers:
Stefano Negro, UiPath MVPx3, RPA Tech Lead @ BSP Consultant
Flavio Martinelli, UiPath MVP 2023, Technical Account Manager @UiPath
Andrei Tasca, RPA Solutions Team Lead @NTT Data
Encryption in Microsoft 365 - ExpertsLive Netherlands 2024Albert Hoitingh
In this session I delve into the encryption technology used in Microsoft 365 and Microsoft Purview. Including the concepts of Customer Key and Double Key Encryption.
Observability Concepts EVERY Developer Should Know -- DeveloperWeek Europe.pdfPaige Cruz
Monitoring and observability aren’t traditionally found in software curriculums and many of us cobble this knowledge together from whatever vendor or ecosystem we were first introduced to and whatever is a part of your current company’s observability stack.
While the dev and ops silo continues to crumble….many organizations still relegate monitoring & observability as the purview of ops, infra and SRE teams. This is a mistake - achieving a highly observable system requires collaboration up and down the stack.
I, a former op, would like to extend an invitation to all application developers to join the observability party will share these foundational concepts to build on:
Essentials of Automations: The Art of Triggers and Actions in FMESafe Software
In this second installment of our Essentials of Automations webinar series, we’ll explore the landscape of triggers and actions, guiding you through the nuances of authoring and adapting workspaces for seamless automations. Gain an understanding of the full spectrum of triggers and actions available in FME, empowering you to enhance your workspaces for efficient automation.
We’ll kick things off by showcasing the most commonly used event-based triggers, introducing you to various automation workflows like manual triggers, schedules, directory watchers, and more. Plus, see how these elements play out in real scenarios.
Whether you’re tweaking your current setup or building from the ground up, this session will arm you with the tools and insights needed to transform your FME usage into a powerhouse of productivity. Join us to discover effective strategies that simplify complex processes, enhancing your productivity and transforming your data management practices with FME. Let’s turn complexity into clarity and make your workspaces work wonders!
Leading Change strategies and insights for effective change management pdf 1.pdf
How To Build A Defensible Link Profile from BlueglassX
1. Building A Defensible Link
Profile
Julie Joyce
Owner of Link Fish Media
Co-founder of SEO-Chicks.com
@juliejoyce
Thursday, December 6, 12
2. Always think like a paid link buyer who doesn’t want to
get caught even if you’re not buying links.
Thursday, December 6, 12
3. Houston, We Have
A Problem. Actually, we have several.
Thursday, December 6, 12
4. More Links!
The site with the most
links or highest % of
money anchors does
not always win.
Thursday, December 6, 12
5. Free Stuff
• Not all free links are good links.
Thursday, December 6, 12
6. Copycats
• Mimicking a competitor’s link profile is a
surefire way to fail the second they fail.
Thursday, December 6, 12
7. Networks
• Many were knocked out in early 2012.
• The rest could soon be hit.
Thursday, December 6, 12
8. Name Dropping
• Comment and forum link drops are one of
the most-requested link removals.
Thursday, December 6, 12
9. Can This Link Hurt Me?
• Paid links aren’t the only dangerous links.
• Links that exist with no purpose other than to manipulate rankings can
be a problem whether they’re paid or free.
• Any link that invites closer inspection can be bad for your site.
• Link profiles that are low quality can be as worthless as having no links.
Thursday, December 6, 12
10. Run Away If:
• The site is not indexed in Google.
Thursday, December 6, 12
11. Run Away If:
• Site is full of content that doesn’t match its
URL or tag line (like all recipes on a finance
site.)
Thursday, December 6, 12
12. Penalized By Free
Links?? Yes.
• Out of the last ~10 link audits I’ve conducted for people who are
trying to get back into Google after cleaning up paid links, 8
profiles are still full of crappy free links.
• Most leftover links are from irrelevant low-level directories or
sitewide blogrolls. Some will blow your computer up.
Thursday, December 6, 12
14. Free link.
List of nothing but unrelated sites.
None have TBPR.
Most inbound links are equally irrelevant and spammy.
Thursday, December 6, 12
15. Site sells antique toys.
• Article written about maid service in Texas.
• Keyword linked is Old Maid.
• This used to work.
• Free link.
Thursday, December 6, 12
17. If You Are Actually
Deindexed
• If you’ve been deindexed for bad links, you need to
clean up those links before you start building new
ones. Don’t submit a reinclusion request if you
have not cleaned up your links.
• Don’t think that falling in the rankings
automatically means you’re penalized.
• How can you tell which ones to clean up? If they
don’t look like editorially given links, either
nofollow them or have them removed.
Thursday, December 6, 12
19. First, Toss Out Toxins
• Analyze what you currently have. Link Research Tools and
Majestic are great for identifying your potentially toxic
links. If they aren’t sending you traffic, you may want to
get rid of them.
Thursday, December 6, 12
20. Recognize that any site can accidentally
suffer from an update.
Thursday, December 6, 12
21. Stop focusing on scale
and start questioning
value.
Thursday, December 6, 12
22. Grab Your Handles
• Use Knowem.com to check availability and
snag desired social media usernames on up
to 300 sites. (Yes it costs but it’s MUCH
easier than trying to buy your handles
later.)
Thursday, December 6, 12
23. Monitor EVERYTHING.
• Google alerts set up for brand, URL, important
usernames/email addresses, blogger names,
bloggers you watch to pitch to, competitors, titles
of content pieces, etc.
• Monitoring chunks of content is a good free
alternative to Copyscape so you can keep an eye
on scrapers and dupe content.
Thursday, December 6, 12
25. Do More Than Seasonal
Pushes
• $12196.34 spent on paid links for a
seasonal push. 85 links built, only 20% of
which were live 13 months later. Many links
were converted to competitors within 3
months of going live. Total cost including
labor was $25k.
Thursday, December 6, 12
26. Stop trying to
automate everything.
Thursday, December 6, 12
27. Rely on common sense
above metrics.
TBPR 6
Thursday, December 6, 12
28. Remember that algorithms
change in response to
patterns, so don’t create them.
Thursday, December 6, 12
29. Create and maintain a Do Not Contact
db. Add to it regularly.
If a blogger or webmaster doesn’t want to work with
you, do them the honor of leaving them alone. (Unless
you enjoy reading blog posts about how you’ve
spammed them.)
Thursday, December 6, 12
30. If a link looks sketchy,
ask to have it
nofollowed or removed.
**If you dropped links in comments over the years, don’t expect those webmasters to
happily do the extra work of removing your links though. Also remember that plenty
of webmasters WILL ask for payment to nofollow or remove a link so be prepared.
Thursday, December 6, 12
31. If you can’t get away from
metrics, look at social signals
and not just TBPR or linking
domains.
They can be a much better indicator of
value. It’s harder to fake social love.
Thursday, December 6, 12
32. Create a kick-ass link team who can do
their jobs without relying on tools.
Thursday, December 6, 12
33. OMG I
know.
Julie is
nuts.
Sorry. I had a
bad day.
Negative Mentions
• Negative mentions can be great defensible
links since most people won’t actively seek
those.
• Just make sure you respond to whatever
the complaint is.
Thursday, December 6, 12
34. Conference bios, webinar bios,
and author listings on industry
sites build some great links.
Thursday, December 6, 12
36. Build Defensible
Content
• Evergreen content attracts links and attention.
• Write about topics that don’t change (much)
or create documentation and add to it
regularly.
• Yearly updates can be written and crosslinked.
Thursday, December 6, 12
37. 2423 backlinks on 497 unique domains.
Updates keep content fresh.
Thursday, December 6, 12
40. Rolling Stone: 8585 links from 1428 linking domains.
5163 comments. Controversial topic.
Thursday, December 6, 12
41. Interviews and crowdsourced pieces
make for good content that generates
links and interaction from the participants
and those in their social circles.
Thursday, December 6, 12
43. Just Remember:
• Make sure you 301 any content when its
URL changes. Otherwise it’s ripe for
broken link building for someone else.
• If no one else is commenting, start the
conversation yourself.
Thursday, December 6, 12
44. Turn Any One-Off Into
A Series
• Series on a few sites may look more legitimate
than guest posts on 50 sites.
• Check your analytics...if a guest post sends you
great traffic, ask webmaster if you can write there
more frequently.
• Series cut down on discovery for new placements.
Thursday, December 6, 12
45. Don’t limit yourself to
online SEO sources like
keyword and social media
tools for content
inspiration.
Thursday, December 6, 12
46. Listen To NPR.
Wait Wait Don’t Tell Me sums up
the weekly news in a funny quiz
show that’s a lot more
entertaining than the actual
news.
Thursday, December 6, 12
47. Read Satire.
The Onion’s “American Voices”
and Latest News sections are
quick skims of what’s popular
enough to get parodied.
Thursday, December 6, 12
48. Watch Late
Night TV.
If Stephen Colbert and Jon
Stewart are talking about it, it’s
controversial.
Thursday, December 6, 12
49. Let Your Link Team
Build Something Fun
• A year ago we launched AvantGreensboro.com to give our team the full
website experience.
• Site now has ~20 writers, most volunteering time. Many are not my
employees and asked to contribute.
• Free reign on creativity has made them better at writing work-related
content and promoting it. Employee buy-in on anything makes everyone
happier.
Thursday, December 6, 12
50. Ensure Continued Visibility
In Case You Get Hit
• Do this BEFORE something bad happens.
• Remember that you could easily be collateral
damage in the next Google update.
Thursday, December 6, 12
51. Pursue Traffic From
Outside Google’s SERPs
• Other engines.
• Social media sites.
• Referrals from guest posts...both one-offs and series.
• Interviews.
• Direct hits.
• Reviews
• Local listings
Thursday, December 6, 12
54. Don’t compose a team full of people who are all just
alike. Brainstorming is much better when people have
different ideas and experiences.
Thursday, December 6, 12
55. Hire people who were bartenders, waitresses, teachers,
college kids, retired workers, writers, artists, and/or
scientists. SEOs sometimes make horrible link builders.
Thursday, December 6, 12
56. Don’t outsource your link building to
people you haven’t vetted thoroughly.
Thursday, December 6, 12
62. If You’re Going To Buy Links
• Do so only after warning the client of the risks involved.
• If someone says she sunk her life savings into a site, don’t buy links for it.
• If someone sends you a list of all the sites he owns, dump it into a db and stay away.
• Make sure you report every detail of the links you buy and send it to the client every month.
• Don’t approach a site owner by immediately trying to buy a link for a named client. Get a feel
for whether they’re open to the potential before “outing” the client.
• Don’t monitor them in anyone else’s tool. Build your own so you can keep an eye on the links.
• If the site where you’ve bought links suddenly starts filling up with paid links, ask to have yours
nofollowed or removed.
• If you buy links for any client and it’s public knowledge, don’t put your other clients at risk by
naming them either.
• Be prepared to get thrown under a bus if the client gets caught. They’ll blame you and say they
had no idea what you were doing so deal with the fallout and move on.
Thursday, December 6, 12
63. Image Credits
• All images used were either my property or were
licensed under Creative Commons
Slide 2 video still of The Clash's Bank Robber video
Slide 3 http://commons.wikimedia.org/wiki/File:Space_Shuttle_Columbia_launching.jpg
Slide 4 http://commons.wikimedia.org/wiki/File:More_More_More_More_More_Production_-_NARA_-_534431.jpg
Slide 5 http://www.instructables.com/files/deriv/F63/KEP0/FHAVXWWB/F63KEP0FHAVXWWB.LARGE.gif
Slide 6 cartoon created on Pikton.com
Slide 8 http://commons.wikimedia.org/wiki/File:No-spam.svg
Slide 9 http://commons.wikimedia.org/wiki/File:Lion_teeth.JPG
Slide 15 http://commons.wikimedia.org/wiki/File:Old_Maid_2.jpg
Slide 18 http://commons.wikimedia.org/wiki/File:Cake_from_WHR℗.jpg
Slide 20 http://commons.wikimedia.org/wiki/File:Japanese_car_accident.jpg
Slide 22 Knowem image used with permission of Michael Streko
Slide 23 U.S. Navy photo by Mass Communication Specialist 2nd Class Rosa Larson
Slide 24 http://commons.wikimedia.org/wiki/File:Saddlebred_Stallion_in_Harness.jpg
Slide 26 http://commons.wikimedia.org/wiki/File:Robot_icon.svg
Slide 28 http://commons.wikimedia.org/wiki/File:Dots_Patterns.svg
Slide 29 http://commons.wikimedia.org/wiki/File:Katrina_Go_Away_sign.jpg
Slide 32 http://commons.wikimedia.org/wiki/File:Blindfold_Marathon.jpg
Slide 39 http://commons.wikimedia.org/wiki/File:Protest_0086.JPG
Slide 39 http://commons.wikimedia.org/wiki/File:War_protest.jpg
Slide 41 http://commons.wikimedia.org/wiki/File:Talk_face.svg
Slide 54 http://commons.wikimedia.org/wiki/File:Team_Sky.jpg
Slide 56 http://commons.wikimedia.org/wiki/File:Hutech_bartender.JPG
Slide 57 http://commons.wikimedia.org/wiki/File:Criminal_Silhouette_L.svg
Slide 58 http://commons.wikimedia.org/wiki/File:Wikimania_2005_-_geeks.jpg
Slide 58 http://commons.wikimedia.org/wiki/File:Grandma_Green.jpg
Slide 59 http://commons.wikimedia.org/wiki/File:Food_Reward.JPG
Slide 60 http://www.psdgraphics.com/file/bonus-icon-1280x1024.jpg
Slide 62 http://commons.wikimedia.org/wiki/File:Goals.jpg
Thursday, December 6, 12