SlideShare a Scribd company logo
Building Community on Instagram
From 1 foodie soul to a community of 57k+ foodies
Hungrito Netsavvies
sahilshah0801
About Me
Sahil Shah
Founder & CEO,
Netsavvies Media Co. & Hungrito
© Sahil Shah
Hungrito
© Sahil Shah sahilshah0801
A food discovery platform with 120K+ foodies fellows
sharing their love for food
Want to hear a story?
© Sahil Shah sahilshah0801
Reason of Being
© Sahil Shah sahilshah0801
What value we provide
with the resources we
have and make sure that
we love it too!
© Sahil Shah sahilshah0801
sahilshah0801© Sahil Shah
IKIGAI
sahilshah0801© Sahil Shah
1-2-200-2K-20K-120KFrom a Child to a Teenager to a Young Adult
sahilshah0801
Child
© Sahil Shah
sahilshah0801
How this child came into
existence?
© Sahil Shah
sahilshah0801© Sahil Shah
I have a car but I will break it to know
how it works
sahilshah0801© Sahil Shah
What is the biggest risk
you take?
A S A N E N T R E P R E N E U R
sahilshah0801© Sahil Shah
Mere ko haina Bilkul
Riks lene ka hi nahi hai!
sahilshah0801© Sahil Shah
sahilshah0801© Sahil Shah
Find the difference
Story Campaign
Fakem Facts Moment Marketing
RanDeep Wedding
Tinder Bio
Campaign
sahilshah0801© Sahil Shah
Hazarat, Hazarat, Hazarat!
sahilshah0801© Sahil Shah
AIDA Model for User Journey
Hungrito Cafe
sahilshah0801© Sahil Shah
1500 DMs in 24 Hrs
April Food Prank Campaign
sahilshah0801
Teenager
© Sahil Shah
sahilshah0801© Sahil Shah
Dexter’s Lab, Let’s see
how the world here
works!
sahilshah0801© Sahil Shah
Using Hashtags Efficiently!
Source:DavidTalas
sahilshah0801© Sahil Shah
2700+
250
likes on the post
Average Post
likes at that time
T R E N D E D   I N T O P 9
#Taco #Oreo
#OreoTaco
sahilshah0801
I Want People To Love Me!
© Sahil Shah
sahilshah0801© Sahil Shah
Starbucks
29 States 29 Desserts
Hungrito Tales
Memes
& many more
sahilshah0801© Sahil Shah
Does The Number
Really Matter?
sahilshah0801© Sahil Shah
Paisa Laya?
sahilshah0801© Sahil Shah
ONLY if it serves the purpose!
sahilshah0801
Young Adult
© Sahil Shah
sahilshah0801© Sahil Shah
Values And Other Things
That Define Us
sahilshah0801
Brand Image
How people perceive
you?
Credibility
How people perceive
you?
Brand Identity
What you say? Attributes
More People
Good Things Adding Value
© Sahil Shah
Am I, what they think I am?
sahilshah0801© Sahil Shah
Hmm... Achcha... Theek Hai!
sahilshah0801
Brand Image
How people perceive
you?
Credibility
How people perceive
you?
Brand Identity
What you say? Attributes
More People
Good Things Adding Value
© Sahil Shah
Hindi Language
Bechlor Life
Funny Content
Indori (Middle
Class)
Shayari
Relatable Content
Emotional Connect
Philosophy
Story Telling
sahilshah0801© Sahil Shah
Communication is the key to
any healthy relationship
B U T F R O M W H E R E T O S T A R T ?
Consistent Posting, Reply to Comments, DMs, QnA, Casual Hellos, Chai Pe Charcha
sahilshah0801© Sahil Shah
One hundred percent total dedication
to one client ... start to finish no
compromise ... mother promise!
sahilshah0801© Sahil Shah
Sense of Inclusion
Including community in the conversations about recent food discoveries
and invite to foodie meetups
44.5K+ #Hungrito Posts 20+ Foodie Meetups
sahilshah0801
I'll Be There For You,
Like I've Been There Before!
© Sahil Shah
sahilshah0801
Now, What? Retirement? Hell No!
© Sahil Shah
sahilshah0801© Sahil Shah
Picture abhi Baki Hai Mere Dost!
sahilshah0801© Sahil Shah
It is not the strongest of the
species that survives, nor the
most intelligent; it is the one
most adaptable to change!
C H A R L E S D A R W I N
sahilshah0801© Sahil Shah
So What We always
looked for?
sahilshah0801© Sahil Shah
Balancing Taste Vs Skills Battle
sahilshah0801© Sahil Shah
3 Massive Editions
50K+ Footfall
40+ Artists
150+ Food Stalls
Hungrito Food Fest
sahilshah0801© Sahil Shah
Kabil bano, kamyaabi jakh
marke peeche aayegi
sahilshah0801© Sahil Shah
Haan, to bol tera
samasya kya hai?
A N Y Q U E S T I O N S ?
© Sahil Shah
May the 4th be with you!
C O N T A C T U S
Netsavviessahilshah0801 Hungrito
Sahil Shah Hungrito Netsavvies
sahilshah@netsavvies.com
hello@hungrito.com
www.hungrito.com
contact@netsavvies.com
www.netsavvies.com

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