How To Bootstrap a SaaS Ecommerce Startup
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Presentation by Charles Brun for the CCE at the HEC Business School in Montreal. The presentation gives 5 important rules to bootstrap a SaaS startup.
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Dealing with changes in pricing is a significant challenge in any business.
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DLAU und die Lizenzen nach dem CCB- und CCX-Modell sind für viele in der HCL-Community seit letztem Jahr ein heißes Thema. Als Notes- oder Domino-Kunde haben Sie vielleicht mit unerwartet hohen Benutzerzahlen und Lizenzgebühren zu kämpfen. Sie fragen sich vielleicht, wie diese neue Art der Lizenzierung funktioniert und welchen Nutzen sie Ihnen bringt. Vor allem wollen Sie sicherlich Ihr Budget einhalten und Kosten sparen, wo immer möglich. Das verstehen wir und wir möchten Ihnen dabei helfen!
Wir erklären Ihnen, wie Sie häufige Konfigurationsprobleme lösen können, die dazu führen können, dass mehr Benutzer gezählt werden als nötig, und wie Sie überflüssige oder ungenutzte Konten identifizieren und entfernen können, um Geld zu sparen. Es gibt auch einige Ansätze, die zu unnötigen Ausgaben führen können, z. B. wenn ein Personendokument anstelle eines Mail-Ins für geteilte Mailboxen verwendet wird. Wir zeigen Ihnen solche Fälle und deren Lösungen. Und natürlich erklären wir Ihnen das neue Lizenzmodell.
Nehmen Sie an diesem Webinar teil, bei dem HCL-Ambassador Marc Thomas und Gastredner Franz Walder Ihnen diese neue Welt näherbringen. Es vermittelt Ihnen die Tools und das Know-how, um den Überblick zu bewahren. Sie werden in der Lage sein, Ihre Kosten durch eine optimierte Domino-Konfiguration zu reduzieren und auch in Zukunft gering zu halten.
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How To Bootstrap a SaaS Ecommerce Startup
- 1. Bootstrapping a SaaS ecommerce startup Presentation by Charles Brun for the CCE @_charlesbrun
- 2. @_charlesbrun Personalized paper an online catalogs.
- 5. Social Media Email Offline @_charlesbrun Now In Store enables ecommerce by driving traffic to online stores
- 6. SaaS = Software as a Service @_charlesbrun
- 7. Traditional software model Perpetual license upfront Annual maintenance fee Upgrades C @_charlesbrun
- 9. Traditional SaaS required deep pockets to stay alive • Almost all costs are incurred at the beginning. • High cost because custom-built solutions and large clients • Profits are far into the future @_charlesbrun
- 10. The consumerization of IT changed everything @_charlesbrun The propensity for users’ experiences with technology as consumers to impact their expectations regarding their technology experiences at work.
- 11. • Business Apps that are built like consumer apps • Single purpose apps (unbundling) • No customization (one size fits all) • SMB oriented A new wave of SaaS • Lower setup cost • Lower maintenance cost (single version) • Easier to bootstrap!
- 12. 5 rules to bootstrap a SaaS ecommerce Startup
- 13. • Keep costs as low as possible • Team should be able to do everything • Don’t overbuild: eliminate waste by talking to your customers • 80-20 rule: 80% of your customers use 20% of a product’s features Rule #1: Stay Lean YOU MEAN TO TELL ME THAT I NEED TO TALK TO MY CUSTOMERS? @_charlesbrun
- 14. Rule #2: Iterate Fast • Build MVP • Ship frequently and learn fast (time = $$$) • Measure your results to get to product-market fit @_charlesbrun
- 16. Rule #3: Assess value prop You need 2 million customers to build $100 Million business charging $5/month • Put a price on it as early as possible! • SaaS SMB is hard because you have a lower ARPU • Make sure ARPU is above $20 / month • Be weary if your revenue ceiling is $100 / month • You need tremendous volume to become a rockstar @_charlesbrun
- 17. Rule #4: Focus on churn • Churn Rate = The percentage of subscribers to a service that discontinue their subscription to that service in a given time period • In SaaS, churn rate needs to be at 5% or lower (in SMB world) • Churn is the single biggest determinant of a business' capital efficiency and how quickly it can grow @_charlesbrun
- 18. 5% churn rate 2.5% churn rate $76,505 MRR $139,045 MRR Comparing churn rates @_charlesbrun
- 19. Rule #5: CAC < 1/3 LTV • You can only be profitable with scale • Once you control churn and the unit economics make sense expand sales • Make sure CAC < 1/3 LTV @_charlesbrun
- 20. @_charlesbrun A startup is not a rocket-ship, it’s a hot-air balloon
- 21. Bootstrapping a SaaS ecommerce startup Thanks! @_charlesbrun Presentation by Charles Brun for the CCE